Castle Crow invests in Plantronics headsets to improve ... · conversations are instrumental in forming ongoing relationships and identifying investment opportunities. While transitioning

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Background

Castle Crow & Company is a San Francisco-based merchant banking group that

initiates transactions and makes equity investments in privately held companies.

In conjunction with nationally recognized and respected private equity sources

and financial institutions, they facilitate leveraged buyouts, management buyouts,

recapitalizations, and minority equity investments with privately held businesses

and subsidiaries or divisions of public companies.

Business challenge

Merchant banking involves a variety of different financial disciplines, including

investment banking, private equity, and corporate development. With such a diverse

array of business activities, directors and partners need to manage multiple aspects

during a transaction’s life cycle. And unlike commercial banking, there are few face-

to-face meetings. Unless closing a deal, the majority of interactions are conducted

via telephone. On average, the number of calls per day ranges from 80 to 100, so it

goes without saying that sound quality is critical.

“Some days I make over 150 calls. Basically, most of my time is spent on the phone,

so sound quality is extremely important,” said Jason Roseberry, Vice President at

Castle Crow & Company.

Originally, Castle Crow used a corded headset with their VoIP phone system.

Success Story

BUSINESS

Castle Crow invests in Plantronics

headsets to improve their customer

communications.

Castle Crow & Companycastlecrow.com

Headquarters:San Francisco, CA, USA

Industry:Merchant banking

The Situation:

Castle Crow’s business is extremely

phone intensive, and their outdated,

wired headsets resulted in feedback,

echo, and dropped calls. This reflected

poorly on their customer service. They

needed a system that would deliver

quality and comfort while ensuring a

positive customer experience

The Solution:

Plantronics CS540

Desk

“Some days I make almost 200 calls so sound quality is extremely important.”

For all-day phone users, the solution

presented many problems. It was

confining, it limited productivity, and

it hampered the quality of office life.

But when it became clear that their

older, wired headsets and dated audio

technology was resulting in lost business

opportunities, Castle Crow called on

their trusted reseller, Bridge to Bridge

Technologies (BTBT), for audio device

recommendations.

To satisfy Castle Crow’s need for a

wireless headset that would offer

excellent sound quality combined

with mobility and comfort, BTBT

recommended the Plantronics CS540

wireless headset system. The CS540

system would provide Castle Crow with

all the features they wanted.

.

castle crow leverages the

Plantronics cs540 to maximize

sound quality

The majority of Castle Crow’s

communications are with business

owners and in some cases it is the

first interaction, so creating a positive

first impression is key. These initial

conversations are instrumental in

forming ongoing relationships and

identifying investment opportunities.

While transitioning from a corded

headset to the wireless CS540 system

came with a higher price tag, Castle

Crow considered it a smart investment

for what they received: professional-

sounding audio, hands-free capabilities,

and a reliable wireless connection.

“With our previous headsets, we sounded

like we were in a tunnel. There were times

when people couldn’t hear us, and that

cost Castle Crow and the business owner

the opportunity to build a mutually-

beneficial business relationship. In our

line of work, call quality and reliability are

almost priceless,” explained Jason.

Ever since Castle Crow began using the

Plantronics CS540 wireless headset

systems, previous problems such as

audio feedback and lack of call quality

are no longer issues. Call completion

rates have also improved. In fact,

after reviewing call logs, Castle Crow

discovered that 100 percent of their

outbound calls resulted in a successful

connection — a significant improvement

to the previous 90-percent success rate.

the Benefit of wireless moBility —

and much more

In addition to its superior sound quality,

the CS540 system offers a host of other

benefits. At only 21 grams, the CS540

is the lightest DECT™ headset on the

market, delivering all-day comfort. It

provides maximum mobility by enabling

users to roam up to 350 feet from the

base. And with its simple plug-and-talk

installation, one-touch controls, and

energy-efficient power management,

the CS540 makes using the headset as

easy as 1, 2, 3.

© 2012 Plantronics, Inc. All rights reserved. Plantronics,

Simply Smarter Communications, the Sound World graphic,

and CS540 are trademarks or registered trademarks of

Plantronics, Inc. All other trademarks are the property of

their respective owners.

“The Plantronics CS540 is so comfortable I don’t even notice it on my head. I can focus on the conversation and talk to someone just as if they were sitting in my office.”

– JaSon RoSebeRRy

VICe PReSIdenT

CaSTle CRow & ComPany

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