Case study insurance

January 2010

Solutions that deliver results for Insurance Industry

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Objective

• Increase awareness of their Insurance products in India.

• Expand customer base via online media as one of the efficient media for branding

Tribal Fusion drives awareness for Policy Bazaar

Client

Policy Bazaar - is Ione of the prominent online life insurance and general insurance aggregator in India.The company specializes in making comparative analysis of the insurance products of various insurance policies

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Policy Bazaar

Countries

India

Products

Policy Bazaar

Campaign Duration

1 Months

Category

Financial Services

Campaign Mode

CPA

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Increase overall awareness about Policy Bazaar

Tribal Fusion’s Optimization tool helped in optimizing the campaign effectively

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Screenshots of Policy Bazaar campaign

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Objective

• Increase awareness of their Insurance products in India

• Enhance branding of Tata AIG and its products in India

Tribal Fusion drives awareness for TATA AIG

Client

Tata AIG offers a broad array of general insurance products to individuals, associations and businesses of all sizes. Tata AIG General is a joint venture between Tata Group and American International Group, Inc.

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Tata AIG

Countries

India

Products

Tata AIG Life Insurance

Campaign Duration

1 Months

Category

Financial Services

Campaign Mode

CPA

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Tribal Fusion’s Retargeting tool helped in optimizing the campaign

Showed great response and the results exceeded the client’s expectations

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Screenshots of Guardian Insurance campaign

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Objective

• Increase awareness of their Insurance products in India

• Enhance branding of Bharti AXA and its products in India

Tribal Fusion drives awareness for Bharti AXA

Client

Bharti AXA - is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agri business and retail, and AXA, world leader in financial protection and wealth management.

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Bharti AXA

Countries

India

Products

Bharti AXA Life Insurance

Campaign Duration

1 Months

Category

Financial Services

Campaign Mode

CPA

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Tribal Fusion’s Imprint Retargeting tool helped in optimizing the campaign effectively

Campaign improved awareness for Bharti AXA

significantly

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Screenshots of Bharti AXA campaign

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Objective

• Increase awareness of their Insurance products in India

• Enhance branding of Bajaj Allianz and its products in India

Tribal Fusion drives awareness for Bajaj Allianz

Client

Bajaj Allianz - is a joint venture between Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited) and Allianz SE. It is also one of the leading insurance conglomerate globally and one of the largest asset managers in the world

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Bajaj Allianz

Countries

India

Products

Bajaj Allianz General Insurance

Campaign Duration

2 Months

Category

Financial Services

Campaign Mode

CPC

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Bajaj Allianz

Countries

India

Products

Bajaj Allianz Life Insurance

Campaign Duration

1 Month

Category

Financial Services

Campaign Mode

CPC

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Tribal Fusion’s Behavioral Targeting tool helped in optimizing the campaign

Campaign led to increased awareness for Bajaj Allianz

insurance solutions

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Screenshots of Bajaj Allianz campaign

Thank you