Top Banner

Click here to load reader

Car Dealership Community

Jun 30, 2015

ReportDownload

Automotive

Case Study of Lead and Stock Management in the Motor Industry

  • 1. Car Dealership CommunityOrby TechnologiesCase Study ofLead and Stock ManagementIn the Motor IndustryOrby Technologies

2. Orby TechnologiesBusiness OverviewNational Automotive Importer/Distributor in EUWorld leading brandNational market share for the brand 2.5 times greater than EU average in 2013Strong Consumer focus, with some Fleet and RentalPre-registrations avoidedDealer NetworkDealer Principal and Sales ManagersSales PeopleReceptionistsWebsite Stock Administrator 3. Orby TechnologiesBenefitsIncreased EffectivenessImproved flow of Leads from WebSite to DealersAll Leads followed-up, alwaysReduced effort to generate Quote and ContractIncreased Accuracy of Quote and ContractImproved Oversight by Dealer Principal and MangersAccurate view of Sales Activities in real-timeAccurate evaluation of targets in real-timeImproved information across Dealer NetworkReview Sales Model Pipeline vs Orders and Inventory 4. Orby TechnologiesThe Elements of a Car Dealership CommunityLead ManagementStock ManagementUsed-Car Web-SiteBuilding TeamworkKPIs and AnalyticsIntra-Dealership SecurityDesktop and Mobile 5. Orby TechnologiesFive Stages in the Customer JourneyDealer Community used inLead CaptureNurturingVehicle SalesLeadCaptureNurturingVehicleSalesCustomerLoyaltyCustomerCare 6. Orby TechnologiesLead ManagementCapture Leads on Distributor or Dealership WebsitesBrochure Request, Test Drive, Finance Quote, Used Car EnquiryWalk-In LeadsFace to face in DealershipGenerate QuoteEmail or PrintBranded by dealershipContract GenerationEliminate time-consuming taskImprove accuracy and archive of vital documentsUsing Motor Industry standard template 7. Orby TechnologiesLead Timeline 8. Orby TechnologiesStock ManagementDistributor updates New-Car stock detailsTechnical details provided in data feed from factoryImport and Non-Franchise VehiclesTechnical Details synced just-in-time from Government data sourceTrade-In from Sale accepted as Used-Car StockLost sales searchable for future dealsUsed-Cars web-site uses SFDC as Master DataReal-time publication and removal of Stock on web with local controlResponsive website with JSON back-end connected to Salesforce Database3rd party websites use data feed 9. Orby TechnologiesPublishing Stock on Web 10. Orby TechnologiesBuild Teamwork in DealershipConnect Sales people using ChatterReplace DMS-based mailMessaging within a dealershipCall back request from ReceptionNetwork requestsAnyone got a buyer for a 2010 Jaguar Im trying to trade-in?Gamification using Dealership notificationsWhen a car is Sold High Fives!Exploring Network-wide Groups 11. Orby TechnologiesKPIs and AnalyticsKey statistics for dealershipLeads and foot-fallTasks and sales activitySalesperson bonus based Quotes and SalesRatiosTest-Drive to SaleQuote to SaleComparisonWeek on WeekMonth on MonthQuarter on QuarterYear on Year 12. Orby TechnologiesIntra-Dealership SecurityStrong partitioningLeadsStockCustomer HistorySharedVehicle technical dataModel Variants availability and pricing 13. Orby TechnologiesDeploymentSalesforce.com PlatformEnterprise EditionSalesforce CommunityDesktopBrowser based CRMTablet and MobileSalesforce1

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.