Candidate trends social media-talent communities 11-2011

Creative | Digital | Social | Sourcing | Tracking

three things

Eric HolwellDirector of Digital ServicesBayard Advertising


3 things

1. Candidate Trends

2. Social Media

3. Building & Sourcing Talent Communities

Talent CommunitiesSocial Media

Candidate Trends1

2 3

three >


19992001

2003

2005

2007

2009

2011

Gannet makes CB a major career

portal

100 million users

Recruiting Trends

**

http://www.linkedin.com/home?trk=logo



Creative | Digital | Social | Sourcing | TrackingTalent CommunitiesSocial Media

Candidate Trends1

2 3

One >


5

Audience

Major Boards23900000

15%

Other130540000

85%

Other =

IndeedSimply Hired

GlassdoorCareerbliss

LinkedInDice

Source: Quantcast

Counts do not include Google searches or Facebook numbers*

Major Boards =

MonsterCareerbuilder

Visits per month


87% of adult internet users use a search engine to find job

information

Source: Pew Internet & American Life Project


7

Searches on Google last October

350,000,000+ job searches

17,541,442 Government job searches

2,969,588 Engineer job searches

536,787 Scientist job searches


8

760% growth in 2011

40% growth in 2011

New Sites – already have proven ROI


LinkedIn vs. Facebook Audience

Category LinkedIn Facebook

Nurse Practitioner 41,642 26,560

Nurse Manager 76,326 7,480

Registered Nurse 137,434 1,017,160

Physician Assistant 60,271 27,100

Pharmacist 106,173 67,180

Category LinkedIn Facebook

Government 915,313 374,060

Systems Analyst 753,883 27,960

Scientist 242,415 78,500

Civil Engineer 115,022 34,720

Project Manager 2,256,712 148,360


10

Comparing Audiences - Visits

Job Seeker Sites

Ca-reer-

builder

Monster Glassdoor Indeed

11.5012.60

4.30

7.50

Visits/month in millions

Passive Sites

Google Yahoo Bing Facebook

156.0

98.4

53.7

147.0

Visits/month in millions


Comparing Audiences - College Education

Careerbuilder

Indeed

Glassdoor

Careerbliss

LinkedIn

0% 10% 20% 30% 40% 50% 60% 70% 80%

60%

57%

64%

76%

72%

Chart Title

TotalAdvancedCollege

Source: Quantcast


Number of Jobs – Registered Nurse

Careerbuilder Monster Allhealthcare-jobs

Indeed Simply Hired Glassdoor

Total Jobs 22732 11211 7193 218662 294057 152520

Kansas City Jobs 369 50 81 1850 2946 1810

2,5007,500

12,50017,50022,50027,50032,50037,50042,50047,500

Chart Title


2011 Change in online visits

Careerbuilder Indeed Simply Hired Careerbliss LinkedIn

-20%

0%

20%

40%

60%

80%

100%

-6%

5% 6%

40%

98%

2011 Change

Glassdoor grew by 760% in 2011 (won’t fit in graph)

Source: Quantcast

No growth = old resumes

New growth = new resumes


Los Angeles New York San Fran Chicago0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

733

1625

255

875

446

1093

163 260111 40 52 14

2425

4643

1916

2552

Resume numbers

Careerbuilder

Monster

Allhealthcarejobs

Linkedin

Resume/Profile Counts - example

This chart shows how many Pharmacy Linkedin profiles and Careerbuilder/ Monster/Allhealthcare resumes are listed in each key market, within 50 miles of local zip code.

Creative | Digital | Social | Sourcing | TrackingSourcingSocial Media

Candidate Trends1

2 3

Two >


“Social media makes it more urgent than ever that companies get the basics right, developing and reliably delivering on a compelling brand promise.”

Patrick Barwise, Professor of Management and Marketing at London Business School; Harvard Business Review, “Social Media and the New Rules of Branding,” December 2010


It’s a confusing space

out there but we are

going to only

concentrate on what

is working for

Recruiters


18

14.4 million people used social media to find their last job in 2011

Over 2,000 people on LinkedIn have the same name as the FBI’s top 10 most wanted list

1 of 3 employers rejected candidates based on something they found about them online

Source: careerenlightenment.com


19

Divisions using Social Media to reach external audiences

Other

Accounting/Finance

Legal

Operation Logistics

Information Technology

Customer Service

Management

Sales

Public Relations

HR

Marketing

8%

2%

3%

6%

12%

15%

20%

24%

38%

44%

67%

SHRM: Social Media in The Work Place Survey, 2011


20

Which Social Media do you use for recruiting?

None

Blog

YouTube

Twitter

Facebook

LinkedIn

9.4%

16.0%

11.6%

46.6%

55.3%

86.6%

Source: Jobvite Social Recruiting Survey, 2011


21

What social networks do companies use?

Other

Second Life

Foursquare

MySpace

Video (other than Youtube

Photo-sharing

Youtube

Twitter

LinkedIn

Facebook

1%

1%

2%

4%

7%

8%

18%

28%

34%

45%



37% of all clinicians surveyed reported usingsocial media for professional networking


23

How effective is social media for a specific mechanism?

Share content

Improve brand awareness

Increase Web visits

Engage with customers

Grow email lists

Improve reputation

Provide feedback

Increase quantity of leads

Improve customer service

Improve search rankings

Improve customer satisfaction

Increase quality of leads

Increase revenue

Decrease marketing expenses

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

19%

16%

16%

15%

14%

9%

9%

7%

7%

7%

6%

5%

5%

4%

48%

54%

53%

57%

42%

49%

41%

35%

33%

44%

37%

31%

26%

31%

25%

21%

23%

18%

34%

35%

40%

49%

53%

41%

50%

55%

57%

51%

5%

6%

4%

8%

6%

4%

7%

5%

3%

5%

3%

4%

7%

6%

3%

3%

3%

3%

4%

3%

3%

4%

3%

3%

3%

5%

6%

7%

Very Effective Somewhat Effective Neither Somewhat Ineffective Very IneffectiveSHRM: Social Media in The Work Place Survey, 2011


24

How long have you been using Social Media?

4-5 years

More than 5 years

3-4 years

Less than a year

2-3 years

1-2 years

2%

3%

6%

19%

22%

47%

66% are just learning



25

Does your organization provide social media training to reach external audiences?


Yes27%

No73%


26

Social Media Tools for Recruiters

LinkedIn Recruiter Seat Work With Us PPC Job Slots InMails Company Profile Page Talent Pipeline (brand new in 2012) LinkedIn tools for your website

Apply with LinkedIn Widgets (profile)


27


Facebook BranchOut BeKnown Work With Me

Twitter Tweetmyjobs Hootsuite

Reputation Meltwater Radian 6

I’ll send you a file with handy links to a lot of this stuff.


28


Random but useful tools Dropbox Bit.ly Social Mention TalentBin ThoughtFarmer Find.ly


Facebook & LinkedIn

29


Convert more fans

Telling better stories

Apply without

leaving FB


Facebook – in full use


Tactical uses

Host a virtual career fair on a

specific day and time:

• Engage qualified and

interested candidates

• Grow a pool of talent

you can reach out to in

the future


Who can we reach via mediaTarget advertising by:

• Location• Interest• Work• Education

• Age• Gender• And more


34

Sourcing on Facebook


BranchOut

Just out – RecruiterConnect

Leverage your employees with friends in high places

Access millions of prospective applicants that match your search criteria

There are currently over 3 million people using BranchOut in the United States


36

LinkedIn – THE Professional Network


The LinkedIn Network

100M+ Members

3M+Members added per

month

60% passive

candidates


38

LinkedIn Top Sellers

LinkedIn Recruiter

Talent Direct (email marketing within LinkedIn)

Work With Us


Learn more about careers at xyzCo »

xyzCo

xyzCo

xyzCo

Work With Us at xyzCo

Work With Us AdsYour employees are your best ambassadors

“More than 80% of candidates believe that current employees are

credible sources of information about

organizations”

Source: Corporate Leadership Council (CLC) survey

Key benefits Talent attracts talent: penetrate employee’s network Boost visibility of jobs & career opportunities High ad performance


LinkedIn & Your Career Site

8 Different plugins you can use on your career site.


41

New tools in LinkedIn

talent.linkedin.com/talentpipeline


42

What to do next?

Social Media Audit What is your strategy? What sites you are using? What tools are you using? Identify opportunities. Build 2012 strategy.

Get our list of social media tools and insights after this meeting – no strings attached

Creative | Digital | Social | Sourcing | TrackingTalent CommunitiesSocial Media

Candidate Trends1

2 3

three >


44

What is a Talent Community?

All Candidates Interested Talent Company


45

Engage Promote, influence and hold the attention of candidates


46

Talent Community = Sourcing Gold Mine

Problems with an ATS Database or ATS’s are not talent communities Data gets old, not updated, doesn’t give insight into what people are like

Benefits of a Talent Community Enhance employer brand – share information about your company Add notes, personal observations Candidates feel included Personalized communication Passive candidates who have taken steps to learn about company, more

interested Retains information

Emails New Jobs Update profile


Talent Community

• Passive candidates for future openings

• Access from website, search, social, anywhere!

• Microsite capability – videos, link to ATS, pictures, relevant information

• Candidates opt-in to join your talent community

• Capture passive candidate profile

• Social Media integration

• Track candidate careers


Cell Phone Provider:

Cell Phone:

Position of interest

Phone:

Current Employer:

Current Title:

Farmers Talent Community

Keep in Touch.

Get to know Farmers Insurance, if you’re success-oriented with great people skills, we offer rapid advance-ment potential and planned career progression in a supportive work environment. If you’re not ready to apply, join our Talent Community for updates on opportunities in your area.

Talent Community

First Name:

Last Name:

Email:

Phone:

Employer:

Title:

Talent Community

• Passive candidates for future openings

• Access from website, search, social, anywhere

• Microsite capability – videos, link to ATS, pictures, relevant info

• Candidates opt-in to join your talent network

• Capture passive candidate profile

• Social Media integration

• Track candidate careers


Talent Engagement

• Upload resume or register

• CRM technology

• Link to job and tagged in workflow step

• Organize by skillsets, location, job interest, etc.

• Communication triggered to applicants

• Leads kept warm and engaged

• Mobile-friendly


• Email communication filters

• Job, Location, Tags

• Candidates are tagged

• Group email

• Stored templates

• Batch update

• Export to Excel or PDF

Candidate Communication


51

Summary

Candidate trends All starts with Search (Google, Yahoo, Indeed, etc.) Candidates are everywhere – not one site There is online growth

Social Media It’s busy, but Facebook and LinkedIn are dominating There are a lot of tools to consider It’s new, don’t panic (this PowerPoint will be out of date next week) Ways to use Facebook and LinkedIn

Talent Communities The best way to source your growing talent pools Organized engagement CRM of candidate leads


52

For your arsenal

Email me and I will send you a document with some handy links to items you may want to know more about or start using tomorrow.

[email protected]

mailto:[email protected]


Questions?

Candidate trends social media-talent communities 11-2011

Business

work place

social media

social media

talent community

comparing

link toats

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tools