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Canadian Field Print Initiative: responding to market demands for sustainability DENIS TRÉMORIN, MSC, PAG DIRECTOR OF SUSTAINABILITY PULSE CANADA
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Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Aug 08, 2020

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Page 1: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Canadian Field Print Initiative: responding to market demands for sustainability

DENIS TRÉMORIN, MSC, PAG

DIRECTOR OF SUSTAINABILITY

PULSE CANADA

Page 2: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Canadian Pulse Industry

Grower associations: Alberta

Saskatchewan

Manitoba

Ontario Processors &

Exporters

Page 3: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Pulse Canada Activities

Increase Efficiency

Transportation Market Access

Add Value

Health Nutrition Sustainability

Page 4: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Why an interest in Sustainable Agriculture?

Page 5: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Sustainability Market Requirements

Outcome-based (quantitative) • Demonstrate progress over time • Inputs – Outputs • Metrics

Practice-based (qualitative) • Compliance platform • Verification – Company specific • Certification – ISCC

Page 6: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Who is the Canadian Field Print Initiative?

Page 7: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

What does the CFPI do?

• Develops tools/methodologies to measure sustainability

• Provides outcomes-based evidence of sustainability performance

• Canadian methodologies and datasets

• These metrics are:

• market-driven • science-based • outcomes-focused

• non-proprietary • collaborative • simple

Page 8: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

What is the CFPI?

• Funding from Agriculture and Agri-Food Canada, industry funding from six partners

• Funding for project runs until April 2018 • Pulse Canada: Project Manager

• Three Activities – Canadian Field Print Calculator - Serecon – Sustainability Indicator Development - Serecon – Fertilizer Management Survey – Stratus

Research

Page 9: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Fertilizer Management Survey

In SLIDESHOW VIEW, click on any title or button on the above slide to navigate to the section. Use the icons in each slide footer for convenient navigation and quick access to more information:

A

ATTRIBUTES Click to see the full attribute statement

behind abbreviations used in charts.

DETAILED DATA Escape from Slideshow View to NORMAL VIEW;

then click to open a worksheet with detailed data.

SECTION NAVIGATION Click to return to the navigation slide for the section you are in.

NAVIGATION Click to return to this

study navigation slide.

INFORMATION Click for a pop-up that explains the slide. Click again to hide.

BACK TO LIST Click to return to the list of

several similar charts.

Page 10: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Phosphorus Management – Peas, Rate

65% of SK pea acres did not receive phosphorus • 41% in AB

Sample size: 220 farmers in SK • Gradual draw down of soil phosphorus • Phosphorus is a major driver of root development, healthy

roots

Page 11: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Phosphorus Management – Soybeans, Rate

Not much better with soybeans 43% of western soybean acres did not receive phosphorus

Page 12: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Sustainability Indicator Report

Page 13: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Sustainability Indicator Report

Page 14: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

What is the Canadian Field Print Calculator?

Page 15: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Sustainability Indicators

New Indicators being developed: • Biodiversity (based on habitat potential) • Water quality

Page 16: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Calculator integration – March 31st

Individual producers

Calculator – Data

Platform

Page 17: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Crops, Geography, Pilot Projects

Page 18: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Workshop Purpose: Peer Group Benchmarking

+13%

Page 19: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Manitoba: Correlation between Nitrogen & Yield

Page 20: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Melfort - Correlation between Nitrogen & Yield

Page 21: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Why would you want to participate?

• You don’t have to participate… voluntary, market-driven approach

• Expect a value proposition back when participating

• Supply chain participation: different views bring different solutions

– Common goals: efficiency, profitability

– General Mills example: How do we make oats an attractive crop to grow? Yield and quality, agronomics, breeding

• ‘Sustainability’ is being tied to a broader program which is attractive to growers

Page 22: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for
Page 23: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Pulse Canada’s shift in approach: Focus on Food

• Reformulation with 20% Pea Flour

• Carbon footprint • HRS wheat: 492 g CO2/kg • Peas: 271 g CO2/kg • 9% reduction in C

footprint • 23% reduction when

considering rotational benefits to wheat

Page 24: Canadian Field Print Initiative: responding to market ... · What is the CFPI? •Funding from Agriculture and Agri-Food Canada, industry funding from six partners •Funding for

Questions?