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Patient education… and so much more.
11

CaerVision Podiatry Network, Helping Podiatry Practices Grow

Nov 22, 2014

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Health & Medicine

Andrew Smith

Overview of the CaerVision Podiatry Network, features and benefits for increasing patient education and growing practice revenue
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Page 1: CaerVision Podiatry Network, Helping Podiatry Practices Grow

Patient education… and so much more.

Page 2: CaerVision Podiatry Network, Helping Podiatry Practices Grow

INTERNAL PATIENT EDUCATION & MARKETING SOLUTIONS

The national average waiting time tosee a physician is 23 minutes. Mostpatients feel this is wasted time.Additionally, this is a wastedopportunity for physicians toincrease patient awareness about allthe services and products his/herpractice provides.CaerVision fills this idle waiting time by placing a digital channel inpractices’ waiting rooms, streaming podiatry- specific videos.Keeping patients engaged with wellness & preventative education,foot/ankle trivia and product/service recommendations makesyour practice stand out from the competition who are stuck withcable TV.

Page 3: CaerVision Podiatry Network, Helping Podiatry Practices Grow

A New Focus: Current Patient-BaseMAXIMIZE REVENUE OPPORTUNITIES FROM PATIENTS WHO KNOW AND TRUST YOU Acquiring a new customer can cost 6-7 times more

thanretaining an existing customer

Businesses that boosted their customer retention rate by aslittle as 5% saw profit increases ranging from 25-95%.

10% rise in customer retention resulted in a 30% increase in acompany's value.

80% of a business's future profits will come from just 20% ofexisting customers.

Repeat customers are likely to spend 33% more than newones. - Bain &

Company- Gartner, Inc.

Page 4: CaerVision Podiatry Network, Helping Podiatry Practices Grow

Increase Awareness. Increase Revenue.TURN WASTED TIME INTO REVENUE-GENERATING OPPORTUNITIES

CaerVision is your partner to enhance the education of yourpatients while promoting your practice, your doctors, yourpartners as well as key products & services.Our focus is to create meaningful content for your current patientbase to see increases in:

Product Dispensing

Elective Procedures

Patient Referrals

Patient Compliance

Condition Awareness

Time Savings

Page 5: CaerVision Podiatry Network, Helping Podiatry Practices Grow

Enhance Patient EducationWAITING ROOM PODIATRY NETWORK

Achilles Tendonitis

Anatomy of the Foot

Ankle Fractures

Ankle Sprains

Bone Spurs

Bunions

Children’s Feet

Cosmetic Surgery

Diabetes

Flat Foot

Forefoot Pain

Frostbite

Fungal Nail

Gait

Gout

Hammertoe

High BloodPressure

Hypertension

Ingrown Toenail

Lasers for Fungus

Lasers for Pain

Latex Allergy

Metatarsalgia

Neuroma

Odor

Orthotics

Pedicures

PAD

Podiatric Physician

Seniors’ Feet Shin

Splints Shockwave

Therapy

Shoes(athletic, children,

diabetic)

Surgical Stockings

Ultrasound

Walking

Women’s Feet

Wounds

Page 6: CaerVision Podiatry Network, Helping Podiatry Practices Grow

Promote Your PracticeSHOWCASE CUSTOM VIDEOS RELEVANT TO YOUR PRACTICE

YOUR ServicesIncrease awareness about only theconditions you treat and the servicesyou provide… nothing you don’t.

YOUR ProductsIf you don’t tell them…. they will gosomewhere else.Promote the products you dispensewith slides and ads

YOUR PromotionsFeature patient referral programs. Highlight practice discounts andspecials.

Page 7: CaerVision Podiatry Network, Helping Podiatry Practices Grow

COMPLETE INTERNAL MARKETING SOLUTIONS

Patients have come to expect to waitan additional 5-10 minutes afterbeing escorted into the exam room,however, CaerVision allows you toincrease patient satisfaction bydecreasing perceived waiting timewith the MyPodPortal software – inthe exam room.

Now, patients no longer feel thatthey are wasting more time waiting,but that they are involved in part oftheir scheduled appointmentprocedure.Plus, with the customization features,each patient has a unique videoexperience – determined by you!

Page 8: CaerVision Podiatry Network, Helping Podiatry Practices Grow

Maximize Patient SatisfactionEXAM ROOM EDUCATION AND MARKETING SOFTWARECustomize playlists. Change them every day, week, month – whenever!

Base your video selections/playlist order on your practice revenue goals!The entire CaerVision educational and product (advertisements) library is

available to you – and it ’s directly at your fingertips!

1. Choose Your Videos

2. Customize Your Playlist

3. Educate & Entertain YourPatients. Market & AdvertiseYour Key Products & Services

Page 9: CaerVision Podiatry Network, Helping Podiatry Practices Grow

CONNECT WITH YOUR PATIENTS ON THE MOVE

Meet your newest patient – Tina.She wants the latest informationfrom your practice includingdiscounts, promotions, and eveneducational videos. Lucky for Tina,you have a D2M channel that shecan subscribe to!

By going to your channel link (provided by CaerVision), Tina can download your D2M channel/app from Google Playstore or iTunes.

Now, you can alert Tina ofeverything she needs without theexpense of direct mail; and youcan send it without getting lost ina cluttered email inbox.

Page 10: CaerVision Podiatry Network, Helping Podiatry Practices Grow

Maximize Patient AwarenessMAKING IT SIMPLE WITH PODIATRY-SPECIFIC MOBILE TEMPLATESPractice app allows you to:• -Promote practice offers• -Offer prevention/wellness tips• -Reminders for treatmentoptions

• -Access customizable templatesReceive a free QR codesubscriber flyer for practicecounter.

CaerVision helps get your patients subscribed to your channel by creating and sending a free eblast to your current patient base.

Page 11: CaerVision Podiatry Network, Helping Podiatry Practices Grow

Do Something

Better….

Bring Your

Practice to Life.