Cadbury Final

Group Members

name Roll.no.

Shashi.bisht .01.

Priyanka.ghag .22.

Akanksha.tawde .23.

Jetashree.rasal .24.

Chetna.shety .55.

Juhi.pandey .61.

ACKNOWLEDGEMENT

OUR PROJECT

‘Initially was a thought

Then an initiative

Later a challenge

Now a Success’

We are glad to present this report on “INNOVATION STRATEGY OF CADBURY

COMPANY”.

It is with deep sense of humbleness; we wish to express our sincere and heartfelt gratitude to our project guide Prof. Ms. Archana Rao & for guiding us right from inception to culmination of the project. Her mere presence, immense knowledge and a few words of encouragement used to fill us with enough energy to trounce the various hurdles that came during the course of the project

work.

We owe an obligation of gratitude & sincere thanks to all our friends for useful evocations. Parent’s moral support, confidence nourished us with the determination to work hard leading

our project work a gigantic triumph.

Introduction

Cadbury was a British confectionery company, the industry's second-largest globally after the combined Mars-Wrigley. Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England and formerly listed on the London Stock Exchange, Cadbury was acquired by Kraft Foods in February 2010. The company was an ever-present constituent of the FTSE 100 from the index's 1984 inception until its 2010 takeover.

The firm was known as "Cadbury Schweppes plc" from 1969 until a May 2008 demerger, which saw the separation of its global confectionery business from its U.S. beverage unit, which has been renamed Dr Pepper Snapple Group Inc.

In 1824, John Cadbury began vending tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later moved into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. During this time a partnership was struck between John Cadbury and his brother Benjamin. At this time the company was known as 'Cadbury Brothers of Birmingham'.

The two brothers opened an office in London and in 1854 received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. Around this time in the 1850s the industry received a much needed boost with the reduction in high import taxes on cocoa; this allowed chocolate to become more affordable to everyone.

Due to the popularity of a new expanded product line, including the very popular Cadbury's Cocoa Essence, the company's success led to the decision in 1873 to cease the trading of tea. Around this time, master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of various chocolate covered items.

Having taken over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that they needed to find new premises. Requiring better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks, the Cadbury's started looking for a new greenfield site. Noticing the development of the Birmingham West Suburban Railway south along the path of the Worcester and Birmingham Canal, in 1878 they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham. Located right next to the new Stirchley Road railway station, itself directly opposite the canal, they renamed the Bournbrook estate to Bournville and opened the Bournville factory in 1879.

In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury family were Quakers there were no pubs in the estate; in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.

The history of the company, from its origins up to modern times, has been charted in the recent book by John Bradley.

1900 to 1950s

In 1905, Cadbury's launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it becomes the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom. These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) and Roses (1938). Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer which saw the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight. During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields in which to plant crops. As chocolate was regarded as an essential food it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal production resumed. Cadbury subsequently built new factories and had an increasing demand for their products.

Merger with Schweppes

The Cadbury Schweppes logo used until the demerger in 2008

Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.

Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufacture of Cadbury confectionery brands were licensed to Hershey's.

Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion. In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.

Demerger

In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business. The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc. In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.

Recent developments

In October 2007, Cadbury announced the closure of the Somerdale Factory, Keynsham, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.

In 2008 Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for £58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.

In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand. In addition, they would source cocoa beans through Fair Trade channels. From inside reports the change to Palm Oil cost Cadbury, New Zealand 12 million in sales. In January 2010 prospectitve buyer Kraft pledged to honour Cadbury's commitment.

Kraft buyout

On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company. Kraft launched a formal, hostile bid for Cadbury valuing the firm at £9.8 billion on 9 November 2009. Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury. On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7 billion (US$11.5bn) in order to finance the takeover.

The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos". Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets. But on 22 January 2010, Hershey announced that it will not counter Kraft's final offer.

The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite, who fought against the acquisition of the company which,

according to Prime Minister Gordon Brown, was very important to the British economy. Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley. Controversially, RBS, a bank 84% owned by the United Kingdom Government funded the Kraft takeover.

On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal. Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February 2010, and the company announced that Cadbury shares would be de-listed on 8 March 2010.

On 3 February 2010, the Chairman Roger Carr, chief executive Todd Stitzer and chief financial officer Andrew Bonfield all announced their resignations. Stitzer had worked at the company for 27 years.

On 9 February 2010, Kraft announced that they were planning to close the Somerdale Factory, Keynsham, with the loss of 400 jobs. The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice." On 22 April 2010, Phil Rumbol, the man behind the famous Gorilla advertisement, is planning to leave the Cadbury company in July following Kraft's takeover.

In June 2010 the Polish division, Cadbury-Wedel was sold to Lotte of Japan. The European Commission made the sale a condition of the Kraft takeover. As part of the deal Kraft will keep the Cadbury, Hall's and other brands along with two plants in Skarbimierz. Lotte will take over the plant in Warsaw along with the E Wedel brand.

Why Cadbury?

Cadbury plc is a leading global confectionery company, with origins stretching back over 200 years. Cadbury’s brands include many global, regional and local favourites such as: Crème Egg, Dairy Milk and Green & Black’s in chocolate; Trident, Dentyne, Hollywood and Bubbaloo in gum; and Halls, Cadbury Eclairs and The Natural Confectionery Company in candy.

Innovation

Cadbury is an innovative company with a motto of “creating brands people love” and a dedication to growth through science and technology. In the past few years, we’ve doubled our innovation rate, creating new global centres of excellence for chocolate, gum and candy and establishing new expert partnerships to help speed up and enhance our innovation.

You might think we make relatively simple treats, but there’s a lot of science that sits behind our chocolate, gum and candy – from the ‘mouth feel’ and melting temperatures of chocolate, to the bounciness and flavour encapsulation of gum, to crystallisation and caramelisation of candy.

With an ongoing trend towards global R&D spend shifting towards smaller organizations, and an increase in activity around the commercialisation of publicly funded research; we strongly believe that the future of innovation lies in collaboration with external organisations. In the past year Cadbury has grown its open innovation initiative, and has continued its long standing support of collaboration with universities, research organisations, Small and Medium sized Enterprises (SME’s), Multinational Corporates (MNC’s) and suppliers.

Corporate Ethics

Open Innovation was assigned a permanent champion at Cadbury in 2007, on the recommendation of the Chief Technical Officer. Since then the team has grown in size, responsibility and renown to become a core part of the global Cadbury innovation process.Open Innovation and collaborative research will always remain a risky endeavour for both partners in each collaboration; but Cadbury has always held a strong belief that good ethics and good business go together naturally, to help reduce risk for both sides and produce the best long term results. Our desire to create collaborations that are ethical and fair to both our partners and ourselves make us a fantastic company to work with.

We hope that our fun and exciting products, our dedication to science and innovation and our proven track record of ethical trading convince you to think about Cadbury as a future collaboration partner.

Innovation Needs

Innovation is at the heart of   the Cadbury   business , however, we appreciate that we may not be able to meet all of our technology goals alone. As a result we have put together a list of our top priority business wants (our "Needs List") and have opened it up for all to see. The list is always changing but remains full of exciting opportunities that we feel will make our brands even better...with a little help from you.

The combined knowledge and experience of the global team gives an unparalleled and broad-minded insight into the evaluation of novel ideas and how they could fit into the Cadbury business.

Brands

Feature Brands

Bubbaloo

Bubbaloo was the first bubblegum with a liquid centre and made its debut in Central and South American markets in the mid-1980s. Today, Bubbaloo is sold in more than 25 countries and in three different continents across the world. 

Bubblicious

Bubblicious was introduced in the United States and Canada in 1977 and was the first soft bubblegum of its kind. For over 30 years, Bubblicious bubblegum has delighted kids of all ages with its explosive flavors, taste sensations, and the ability to blow “The Ultimate Bubble®.”

Cadbury crème egg

 Cadbury introduced its first creme-filled egg in 1923, but the brand we know & love today was not launched until 1971.  In 1975 Cadbury Creme Egg was advertised for the first time on television, fuelling strong growth and cementing Cadbury Creme Egg as an Easter icon across the globe.  In fact over 300 million Cadbury Creme Eggs are made each year, with a third being exported. 

Cadbury diary milk

"A glass and a half of fresh liquid milk in every half pound"

When Cadbury Dairy Milk chocolate with its deliciously smooth texture and unique creamy taste, was first introduced in the early 1900s, it made an immediate impact quickly becoming the market leader. The success story has continued until today when it is still the top selling chocolate brand in the country. The Cadbury Mega Brand's broad family of products has an international retail value approaching US$1billion.

Clorets

Clorets was originally launched in the US 1951 as a heavy duty breath freshening gum – designed to neutralize food, drink and cigarette odours by using an element called chlorophyll.

Dentyne

Dentyne was first introduced in 1899 by Frankling V Canning (the manager of a drug store in New York) and was the the first pinkish-colored gum available in a slab format.  Dentyne’s name is a combination of “dental” and “hygiene” as it was the first gum promoted as an aid to oral hygiene.

Eclairs

When local confectioner, James Pascall, invented Eclairs in London in the 1960s little did he realise that they would become a world-wide success.  Acquired by Cadbury in 1964, Eclairs are now one of Cadbury’s top brands and is sold across five continents and in more than 23 countries.

Flake

Cadbury Flake….the crumbliest, flakiest chocolate

A moment with Cadbury Flake is a moment of pure indulgence, the most sensual of chocolate experiences. That’s because Cadbury Flake is made from the crumbliest, flakiest chocolate.

Green & blacks

Since 1991, Green & Black’s has combined sustainable organic farming practices with high cocoa chocolate. The name was chosen to illustrate the blend of ethics and intense taste. Green representing the sustainable and organic principles employed, and black representing the colour of the original Dark 70% chocolate bar and the intense taste of all the chocolate.Founded by eco-entrepreneur Craig Sams and his wife Josephine Fairley, Green & Black’s joined the Cadbury family in 2005.

Halls

Halls accounts for more than 50% of international cough drop sales, and is the leading sugar confectionery brand in the world with 2% of the market. Halls is also the clear leader of the medicated confectionery market with 22%. The mentholated products offer a refreshing menthol taste and vapor action that provides nasal and throat relief.

Hollywood

 Hollywood was launched in 1952 and remains the leading chewing gum market in France - a country where more chewing gum is consumed per head than anywhere else in the world outside of the US.   It

has universal appeal with a large variety of products to suit everyone.  From teeth protection, fresh breath, strong tasting sensations and of course, enjoyment!

 Stimorol

Stimorol is the surprisingly original brand that always goes beyond great. The brand was first launched in Denmark in 1956 - a time when chewing gum was an American phenomenon mostly associated with soldiers and young rebels like Hollywood actor, James Dean.

The Natural Confectionery Company

For many years, The Natural Confectionery Company has taken great pride in being the better quality choice in confectionery.  Every mouth-watering treat in our range contains no artificial colours and no artificial flavours.  Our products are so delicious because we use real ingredients and always stand by our promise that everything in The Natural Confectionery Co. range is entirely free of artificial colours and flavours.  So you can have your fun and eat it too!

Established in Australia in 1997 and still enjoying a strong and growing market position there, The Natural Confectionery Company now sells its products in New Zealand, Ireland, UK and Singapore!

Trident

Trident is the number #1 chewing gum brand in the world and continues to grow in all of its major markets. As the world’s first sugar free chewing gum, Trident is backed by a strong dental heritage that has been reinforced over the years with the message “4 out of 5 Dentists surveyed would recommend sugarless gum to their patients who chew gum".

Other favourite brands

Chocolate

Bournvita

BOURN-VITA was launched in the UK in 1932 and subsequently launched in India in 1948, the year Cadbury-Fry (India) was founded as a private limited company.  It was then launched in Nigeria in 1960.  It is no longer produced for the UK market, but is going from strength to strength in India and Nigeria.

Caramilk

Caramilk is a well-loved brand entrenched in Canadian heritage for over 40 years. It currently holds the #4 spot of the top single chocolate bars across the Canadian market. Canadian consumers love the

brand because it offers them a sensuous experience through the indulgence of silky smooth Cadbury chocolate and soft, flowing creamy caramel that they take the time to enjoy.

Cherry ripe

Cherry Ripe is a truly iconic brand in Australia.

It has over 84 years heritage in the Australian market place and it has remained one of Australia’s most loved chocolate bars throughout the years. Today it continues it’s success momentum and is currently ranked No 4 bar in the total bars market.

Crunchie

Crunchie was originally launched in 1929, providing a new and exciting chocolate bar experience – light honeycomb wrapped in delicious milk chocolate.  It stood for light-hearted fun and feeling good, as it still does today.

Freddo

Freddo is Australia’s number one chocolate frog!

Everyday Freddo uplifts and enhances people’s lives by adding fun and excitement to their special moments. This fun and exciting character, boasts a unique and engaging shape and the smooth creamy taste of Cadbury Dairy Milk milk chocolate that make him a huge winner with people of all generations.

Mieszanka wedlowska

Launched over 70 years ago,  Mieszanka Wedlowska is the unquestionable leader on chocolate -covered candies market in Poland. Mieszanka Wedlowska consists of 8 different candies: Bajeczny, Pierrot, Paryski, Bałamutka, Liryk, Manilla, Nygusek, Dragon. Each one  is  really special with the unique personality and exceptional inside – all covered with  Wedel chocolate.

Milk tray

This much loved brand was launched in 1915 and has subsequently enjoyed its place in the heart of the nation. With nearly 100 years of heritage, it continues to be one of the biggest gifting brands in the UK, worth £19.6 million in consumer sales value.

Moro

Cadbury Moro is an iconic brand in New Zealand and was first launched in NZ in 1967.   Generations of New Zealanders have grown up with the Moro brand and it still remains the No.1 bar brand in the market.

Mr. Big

Mr. Big is the original big bar made to satisfy your hunger in an exciting way, without weighing you down. Mr. Big Original is a delicious vanilla wafer covered in fresh roasted peanuts and rice crisps, all smothered in a chocolatey coating.  Mr. Big is a big bar packed with lots of different ingredients that has a bold, unapologetic personality.

Old gold

When Old Gold Dark chocolate with its smooth intense flavour, was first introduced in the Australian market in 1916 as a gift box, it made an immediate impact, quickly becoming the market leader. The success story has continued until today when it is still one of the top selling dark chocolate block brands in the country.

 Perk

Cadbury Perk began its journey in 1996 as the Indian market started to get global competition in the chocolate market.  It is renowned to have been the first wafer chocolate brand in India.

Picnic

Combine thin delicate fingers of crisp wafer, the irresistible temptation of chewy caramel with the goodness of rice crisps, all generously encased in rich Cadbury chocolate....and you’ve got yourself ...... one pretty big, ugly looking chocolate bar really!

Poulain

Victor Auguste Poulain, one of the first chocolate makers in France, created Poulain brand in 1848. He had the great ambition to make chocolate an indulgent product and not only a medicated product, taking it out from pharmacies to stores opened to everyone. In that context, Poulain was an “early adopter” in terms of marketing, creating the comparative communication “Taste and Compare”.

Roses

The brightly wrapped Cadbury Roses chocolates, in distinctive blue packs, is one of the leading brands in assortments and boxed chocolates, currently worth £74 million.

Turkish delight

Fry’s Turkish Delight was launched in 1914 by J.S. Fry & Sons and later became part of Cadbury. It was then and still remains an exotic taste sensation – delicate, soft Turkish delight centre covered in delicious milk chocolate.

Wedel

.

Wedel is Poland's oldest chocolate brand and one of the oldest Polish brands still existing on the market. For over 150 years it has been associated with genuine chocolate, and the experience has brought about wide recognition both in Poland and abroad. What consumers appreciate the most is the unchanging, high quality of Wedel products.

Five star

Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star. A leading knight in the Cadbury portfolio and the second largest brand after Cadbury Dairy Milk, Cadbury 5 Star moves from strength to strength every year by increasing its user base.

Candy

Bassett’s

t’ 

The first Bassetts sweets were made in 1842 when George Bassett founded his confectionery company in Sheffield, England.  Bassett's Liquorice Allsorts were created by accident in 1899, when accident-prone salesman Charlie Thompson tripped up, mixing up all the different sweets he was carrying, creating the weird and wonderful mix of sweets that we know and love today as Bassetts Liquorice Allsorts. Bertie Bassett, the company symbol made from Liquorice Allsorts, took his first steps in 1929.

Kent

Kent brand story started with the production of the Kent Miss bonbon candies in early 1970s. Kent Miss bonbon became the generic hard candy in a very short time. 

Maynards

Charles Riley Maynard started his business in 1880 by producing sweets in a candy kitchen with his brother, Tom, while his wife, Sarah Ann, served their customers.  Maynards was launched as a company in 1896, having expanded its manufacturing, wholesales and retail businesses. Maynards Wine Gums were introduced in 1909 by son Charles Gordon Maynard.

Pascall

“Turns Moments Into Memories”

Pascall makes everybody’s favourite lollies. The market leader in New Zealand and a strong player in the Australian market, Pascall can trace its heritage back to 1866. James Pascall, a former salesman for Cadbury started up a small sweet shop in London with his brother Alfred and from that small beginning the company grew into the fantastic brands we know today. Pascall was originally once famously known for its boiled sweets such as Fruit Bon Bons but has since expanded its range to include many modern favourites.

Sour patch

Sour Patch candies launched in 1985 and have since been a favourite among people of all ages. Sour Patch is known for its sour then sweet® taste experience: first a tangy hit from the sour coating, then a sweet, chewy, candy treat.

Swedish fish

Swedish Fish are a unique, soft and chewy candy that has delighted consumers for generations. In 1957, Malaco, a Swedish confectionery manufacturer, decided to expand its business by exporting a few of its products to North America.  In the late 1960s - early 1970s, Swedish Fish and Swedish Berries were developed specifically for the North American market.

Gums/Mints

Falim

Falım, meaning 'my fortune' in Turkish, was launched in 1989 and has grown considerably in it's home country - in todays market it holds a 25 % share of the entire sales of chewing gum sold in Turkey and is available in 95% of all Turkish retail outlets.

First

First was launched in Turkey in 1995 and is the market leader in the sugar free segment with an image that is aspirational, dynamic and highly innovative.

Stride

Stride was designed for people who love to chew gum – and love to chew it for a long time.  Over 3 years of research and hundreds of prototypes went into the development of this new gum innovation.   Most important to the work on the brand, were our consumers.  Every aspect of Stride was tested with consumers to ensure that we brought them the very best product that we could.

V6

6 GOOD REASONS TO CHEW GUM

V6 was invented by a Swedish pharmacist in the late 1960´s who had committed himself to creating and proving that a gum could be beneficial for the teeth and mouth. His developments resulted in a gum with the following 6 claims:

No added sugar Helps give cleaner teeth Neutralizes bacteria-attacks on the teeth Supports the mouth’s own natural defence against attacks on the teeth Recommended after meals or when the mouth feels dry Fights bad breath and delivers a fresh mouth

Full A-Z brands

All Brands

24/7 Astros Banga Bassetts Bassett's Bassett's Allsorts Bassett's Jelly Babies Bassett's Liquorice Allsorts Bassett's Mini's Bassett's Wine Gums Bazooka Beldent Body Smart Bongos Bonibon Bouquet d'Or Bournville Brookes Bubbaloo Bubbas Bubbaxtreme Bubbaxtreme Lollipops Bubblicious Burst Gum Buttons Cadbury Cadbury Boost Cadbury Bournvita Cadbury Breakaway Cadbury Buttons Cadbury Caramel Cadbury Chocki Cadbury Chomp Cadbury Cocoa Cadbury Creme Egg Cadbury Crispy Crunch Cadbury Crunchie Cadbury Curly Wurly Cadbury Dairy Milk Cadbury Dairy Milk with Caramel Centre Cadbury Dairy Milk with Crunchie pieces Cadbury Dairy Milk with Shortcake Biscuit Cadbury Double Decker Cadbury Dream Cadbury Drinking Chocolate Cadbury Easter Eggs Cadbury Eclairs Cadbury Favourites

Cadbury Fingers Cadbury Five Star Cadbury Flake Cadbury Fruit & Nut Cadbury Fudge Cadbury Fuse Cadbury Hazelnut Cadbury Heroes Cadbury King Cadbury Lunch Bar Cadbury Milk Tray Cadbury Milk Treat Cadbury Moro Cadbury Nut Selection Cadbury Perk Cadbury Picnic Cadbury Richoco Cadbury Roast Almond Cadbury Roses Cadbury Snack Cadbury Spread Cadbury Star

Cadbury TimeOut Cadbury Tokke Cadbury Top Deck Cadbury Twirl Cadbury Wholenut Cadbury Wunderbar Cadbury Yowie Calorio Carambar Caramilk Celestial Seasonings Certs Certs Cool Mint Drops Certs Powerful Mints Chappies Charms Cherry Ripe Chiclets Gum Chiclets Ice Chocos Clorets Gum Clorets Mints Clorets XP Crack Ups Deemints Dentyne Dentyne Ice

Dirol Dolly Mixture Elegan Endearmints Falim First Freddo Frog Freshen Up Fruitang Fruitfals Frumelo Frutus Fuzzy Peach Gems Gersy Globitos Googlys Green & Blacks Hacks Halls Halls Centers/Soothers Halls Defense Halls Defense Vitamin C Halls Fruit Breezers Halls Fruitables Halls Maxair Halls Shot Gum Halls Vita-C Hawk Hearty Hi Spot Holey Moleys Hollywood Huesitos Jelibon Jellabies Jelly Babies Kent Kids Mix Krema Lion Malabar Mandolin

Mauna La'I Maxair Maynards Maynards Wine Gums Meli Melo Mentos

Mi-Cho-Ko Miss Missbon Mission Mother Earth Motitas Mr Big Nehi Old Gold Olips Pam Pam Pascall Passiona Perk XL Piasten Ping Pong Ploc Plets Poli Poulain Poulain 1848 Pronto PS Rascals Recaldent Recaldent for Kids Red Tulip Relax Respiral Saila Gum Saila Mints Sanagola Sherbets Softfruits Softmints Solo Sour Patch Kids Sparkies Sport Plus Spring Valley STIMOROL Stride Sunboost Superbomba Swedish Fish Taz Tempo The Natural Confectionery Company Tofita Tofy Tom Tom

Topi Trebor Trebor Extra Strong mints Trident Trident Advantage Gum Trident for Kids Trident White Turbo Turkish Delight V6 Vida Wave Wedel Wedel Mieszanka Wedlowska

History of Brands

Confectionery

2007 Trident Splash in Strawberry & Lime and Vanilla & Mint and Trident Soft in Tropical Twist and Peppermint are launched in the UK.

2006 Trident Splash in Peppermint with Vanilla and Strawberry with Lime is launched

2005 Trident White® Cinnamon Tingle™ is launched and Cadbury Schweppes acquires UK premium chocolate brand Green & Black's.

2003 Trident White launches 3Sku (spearmint) and Trident® Tropical Twist™.  Also Shotgum, Halls' first gum product is launched in the UK and Ireland.

2002 Cadbury Schweppes announces its intention to purchase Adams including Halls, Dentyne, Trident and Bubbas.  Halls Fruit Breezers is launched and Cadbury Schweppes plc acquired Dandy A.S. of Denmark with brands STIMOROL, Dirol and V6.  Sour Patch Kids is repositioned in the US getting a new look, new packaging and new flavour names.

2001 Maynards launches Wine Pastilles, Trident White is launched and Bubbaxtreme Lollipops are launched in Mexico

2000 Cadbury Snowflake and Trident for Kids are launched.

1999 Cadbury Eclairs are re-launched as Cadbury Choclairs in key markets.  Halls Defense, a Vitamin-C supplement cough drop, launches and becomes the second largest brand in its category.

1998 STIMOROL follows its success in eastern Europe with a new 'fresh breath' providing chewing gum and Cadbury Dairy Milk is re-launched in the UK.

1997 Dentyne Ice launches, pioneering the intense pellet gum market and Cadbury Schweppes purchases Jaret International (including the Sour Patch Trademark) in the US

1995 Cadbury Schweppes purchases Allan Candy including the Sour Patch trademark in Canada and Hollywood Light becomes Hollywood Sugar Free.

1994 Halls Vita-C, a drop with all the Vitamin C of a fresh orange, is launched in South Africa; it is then launched in Europe in 1995 and in Latin America/Asia in 1998-2000.  Halls Sugar Free is launched in the US.

1993 STIMOROL is launched throughout Russia and in other eastern European countries with great success.

1990 Trebor and Bassett merge to form Trebor Bassett Ltd.  Trident launches Freshmint which uses a new technique to release flavour over a longer period of time and Halls Plus is introduced as the only cough drop with a soothing syrup centre.

1989 Sugarfree Dentyne, the first sugarfree breath-freshing gum is launched - the first time a leading gum brand offers a choice between sugar and sugarfree.  Cadbury Schweppes purchases both Trebor Group Ltd and Bassett Foods.

1988 Bassett Foods acquires Jamesons Chocolates

1987 Cadbury Twirl is launched and Cadbury Roses becomes the leading brand in the twist-wrap market.

1986 Bassett's acquire Anglo Bellamy and Hollywood Light is launched

1985 Cadbury Creme Egg launches the "How do you eat yours?" campaign and Sour Patch Kids are first introduced into the US.

1984 Bubbaloo launches in Latin America.  Bassett Foods acquires Ernest Jackson and Co

1980-96 Cadbury Eclairs becomes an international brand.

1980 Halls is launched in Japan.

1979 The advertising idea of "say thank you with Cadbury Roses" is introduced.

1978 STIMOROL sugar free products are launched all over Europe.

1977 Bubblicious launches in the US.

1976 Cadbury Caramel is launched.

1974 Cadbury Eclairs are launched nationally in the UK.

1971 Halls joins the Adams family and the launch of Cadbury Creme Egg as we know it today.  Pascalls is bought by Cadbury, with Eclairs becoming the second largest brand in the company (at that time)

1969 Cinnamon flavour Trident is introduced.

1966 Bassett's acquire Barratt.  Trident launches spearmint and fruit flavours to add to the original peppermint.

1964 Trident sugar-free gum goes on sale nationally throughout the US and Trident is selected as the official chewing gum for the Gemini Space flights.  Halls is acquired by Warner-Lambert.

1962 Trident tests its sugar-free gum in selected markets.

1961 Bassett's acquire Wilkinson.

1960s Chocolate Eclairs are launched by London confectioner James Pascall and Trident regular chewing gum is launched.

1959 STIMOROL is introduced in Holland, its first export market outside Scandinavia.

1958 Picnic is launched.

1956 Cadbury supply Roses for a Royal tour of East Africa.  The first STIMOROL chewing gum called Original is launched by Dandy in Scandinavia.

1952 Former GI, Courtland E Parfet, returns to France to launch the first French Chewing Gum under the Hollywood Brand.

1950s Halls Cough Drops are introduced into the US.

1944 Chewing gum enters France along with US troops.

1938 Cadbury Roses are launched.

1933 Cadbury adds WholeNut to the Dairy Milk family.

1930s Halls invents Mentho-Lyptus cough drops.

1929 Crunchie is launched and on 1st January, Bertie Bassett is born.

1928 Fruit and Nut introduced as a variation of Dairy Milk and Cadbury introduce the "glass and a half" advertising slogan.

Mid-1920's Cadbury Dairy Milk gains its status as the brand leader in the UK, a position that it has enjoyed ever since.

1923 Cream filled eggs, the forerunner of Cadbury Creme Egg, were introduced.

1920 Cadbury Flake is introduced.

1918 Bassett's Jelly Babies are launched.

1916 Dentyne is acquired by the American Chicle Company.

1915 Cadbury Milk Tray is introduced.

1913 Dairy Milk becomes Cadbury's best selling line.

1909 Maynards Wine Gums are introduced.

1905 Cadbury launch Dairy Milk onto the market - a new milk chocolate that contains far more milk than anything previously tasted.

1904 A new recipe is perfected by George Cadbury Junior for milk chocolate.

1899 The 'original' Bassetts Liquorice Allsorts are discovered - by accident!  Dentyne is launched as the first chewing gum promoting oral hygiene.

1897 Cadbury manufactures its first milk chocolate.

1896 Maynards is launched as a company, having expanded its manufacturing, wholesale and retail business.

1893 Halls Brothers, a British company, is formed.

1880 Charles Riley Maynard starts making sweets in England.

1866 The Cadbury brothers introduce a new cocoa process to produce a much more palatable Cocoa Essence - the forerunner of the cocoa we know today. The plentiful supply of cocoa butter remaining after the cocoa was pressed makes it possible to produce a wide variety of new kinds of eating chocolate.

1842 George Bassett opens his confectionery company in Sheffield, England.

1824 John Cadbury, the son of Richard Cadbury, opens his shop at 93 Bull Street, then a fashionable part of Birmingham. Apart from selling tea and coffee, John Cadbury sells hops, mustard and a new sideline - cocoa and drinking chocolate, which he prepares himself using a mortar and pestle.

Beverages

2008 Our American Beverages business is sold and rebranded as Dr Pepper Snapple Group (DPSG)

2006 We sell our Europe Beverages business, to focus our resources on our other businesses which have greater potential for growth and returns

2003 Mott's introduces The Works, a special blend of Clamato, seasonings, extra spices and the fresh taste of horseradish.

2002 Red Fusion, the first new flavour addition to the Dr Pepper range, is launched and Mott's launches a ready-to-drink version of the Bloody Caesar cocktail.

2000 Cadbury Schweppes buys Snapple as part of the Snapple Beverage Group and Orangina, part of the Pernod Ricard's range of soft drinks, is sold to Cadbury Schweppes.

1999 Cadbury Schweppes plc acquires all rights to Hawaiian Punch for US $203 million and the "Make 7 Up Yours" advertising campaign is launched.

1998 Schweppes brand is fronted by a sophisticated talking leopard, Clive.

1997 Triarc Beverage Group acquires Snapple.

1995 Cadbury Schweppes plc acquires Dr Pepper/Seven-Up Companies Inc.

1993 Snapple Beverages Corporation is purchased by Quaker Oats Company.

1992 Snapple is sold to Thomas H Lee and Company who takes the company public.

1990 Hawaiian Punch is acquired by Procter & Gamble.

1987 Cherry 7 Up and Diet Cherry 7 Up are introduced.  Spot, a character derived from the red dot in the 7 Up trademark is introduced becoming a popular cartoon character and featured in 7 Up advertising and packaging until 1995.

1986 Dr Pepper merges with The Seven-Up Company to form Dr Pepper/Seven Up Companies Inc. and Canada Dry is acquired by Cadbury Schweppes plc.

1982 The 7 Up "No Caffeine" campaign's success forces the soft drink industry to address the caffeine issue with new products and other competitive countermeasures.   Cadbury Schweppes purchase the Duffy-Mott Company.

1980s Black Cherry and Cranberry Apple Seltzers are introduced by Canada Dry.

1979 Sugar-free 7 Up is renamed Diet 7 Up.

1978 The Seven-Up Company is acquired by Philip Morris.

1972 Snapple pure fruit drinks are sold in New York City by Leonard Marsh, Hyman Golden and Arnold Greenberg as the Unadultered Food Corporation.

1970 Sugar-free 7 Up is introduced and is an immediate success.

1969 Schweppes Ltd merges with Cadbury Group Ltd to create Cadbury Schweppes plc.   Clamato Tomato Cocktail is introduced by Mott's, introducing seafoods as a new category of juice and Walter Chell creates the Bloody Caesar Cocktail which soon incorporates Clamato as its preferred ingredient for mixing with vodka.

1967 7 Up's "Uncola" advertising campaign is introduced.

1965 The Schweppes Slimline range is launched.

1961 Hawaiian Punch is sold to the RJ Reynolds Company which later transfers ownership to its subsidiary, Del Monte.

1960s Schweppes launch their famous "Schhh... You Know Who" advertising campaign.

1959 Mott's introduce AM and PM, two blended fruit juice drinks combining apples and other fruits.

1957 Schweppes Bitter Lemon is launched.

1955 Hawaiian Punch becomes a national brand.

1950 The full stop after Dr is dropped out of the name of Dr. Pepper to improve legibility on the bottles.

1950s-60s Canada Dry is the first major soft drink company to introduce sugar-free drinks and to put soft drinks in cans.

1940s 7 Up becomes the third best selling soft drink in the world.

1946 The Pacific Citrus Products Company is purchased for around $200,000 by Reuben P Hughes who renames it the Pacific Hawaiian Products Co.Late

1938 Mott's Apple Juice is introduced.

1937 Leo's Hawaiian Punch is sold as a concentrated tropical fruit topping for ice cream under the trade name. The name Leo is dropped several years later.

1936 The first licence is awarded to a bottler in Peru to manufacture and sell Canada Dry beverages. Within two years, Canada Dry has plants in 14 countries including New Zealand.  Dr Trigo invents Naranjina which is bought by Leon Beton and renamed Orangina and following the success of the new drink, Grigg changes the name of the Howdy Corporation to The Seven-Up Company.

1934 A W Leo, Tom Yates and Ralph Harrison develop the first Hawaiian Punch recipe.

1933 Mott's start making prune juice for California Prune and Apricot Growers Association - a relationship that will continue for over 40 years.

1930 Mott's turn to making apple sauce following prohibition.

1930s Introduction of Canada Dry's Sparkling Water quickly followed by Tonic Water, Collins Mix and other fruit flavours as mixers.

1929 Grigg introduces a new soft drink named "Bib-Label Lithiated Lemon-Lime Soda" two weeks before the Wall Street stock market crash of 1929. Shortly afterwards he changed the brand's name to 7 Up.

1923 Lazenby and his son-in-law, J B O'Hara moved the Dr. Pepper company from Waco to Dallas.   P D Saylor and Associates purchase Canada Dry from the McLaughlin family and form the public corporation, Canada Dry Ginger Ale Inc.

1921 The first Canada Dry plant is opened in the United States.

1920 C L Grigg, founder of 7 Up, forms the Howdy Corporation in St Louis, US.

1920s-1930s "Old Doc" a typical country doctor with monocle and top hat becomes the Dr. Pepper trademark character.

1919 Canada Dry is shipped to New York.

1904 Canada Dry "pale dry" Ginger Ale is launched.

1900 The Mott Company merges with W.B.Duffer Cider Company.

1898 Schweppes introduces Ginger Beer.

1897 Schweppes is floated as a public company in London, England.

1891 Wade Morrison and Robert Lazenby form the Artesian Mfg & Bottling Company, which later becomes the Dr. Pepper Company.

1890 John J McLaughlin (founder of Canada Dry) opens a small plant in Toronto to manufacture soda water.

1885 Dr. Pepper is first made and sold in Waco, Texas.

1870 Schweppes products expand with the introduction of Tonic Water and Ginger Ale. Tonic Water soon becomes popular with the British in India, as it contains quinine, used as a preventative measure against malaria.

1851 Schweppes wins the contract to supply "Temperance" beverages at the Great Exhibition in the UK.

1842 Samuel Mott begins making apple cider and vinegar in New York State.

1837 Schweppes is awarded the Royal Warrant by Queen Victoria.

1834 John Kemp-Welch and William Evill buy J. Schweppe & Co, extending the product range to include flavoured soda drinks such as lemonade.

1831 Schweppes becomes the Supplier of Soda Water and Mineral Water to the Royal Household.

1790 Schweppe enters into a partnership to expand the business and establishes a factory in London, England.

1783 Jacob Schweppe invents an efficient system for the manufacture of carbonated mineral water.

Conclusion

They believe that work and fun can co-exist beautifully. Therefore at Cadbury India, it's all about work hard, play harder!. They bring moments of delight to their consumers everyday and every time. Therefore, they strongly believe that those people who create these products should also have fun while doing so.

They believe that the way to create brands people love is through our people. It's their passion, dedication and drive that makes all the difference to our success in the increasingly competitive world of fast-moving consumer goods.

They aspire to a workforce that reflects the local communities within which they operate and a work environment that ensures equal opportunities for all.

Having a variety of people with different approaches and ideas makes business sense and for a more vibrant and fun work environment. Within our common purpose we encourage people to let their individualisms