Cadbury Bournville: Bournville rides with the Dark Knight

• 1. A Presentation onBusiness Policies and Strategy Management

2. Cadbury Bournville: Bournvillerides with the Dark Knight By :- Ajay Khot. Deepti Sarnaik. Roll No.(03) Roll No. (17) M.B.A. (II)M.B.A. (II) 3. About CadburyBournville It is a product of Cadbury India Ltd. (Now a part KraftsFoods). It is dark chocolate it means it contains more Cocoa andbecause of that reason it is slightly bitter in taste. It comes in various packaging with the different prices. It comes in four different flavors which are Raisin & Nut Hazelnut Rich Cocoa Almond 4. About The Case The case is all about the branding of the CadburyBournville by Cadbury India Ltd. The case tells us which strategy is used by CadburyIndia Ltd. for this promotional activity. It tells us how they do used Superhero- Batmanfor the promotional activity. 5. Strategy for promotion ofBournville Bournville has scripted an association with theWarner Bros movie named The Dark KnightRises (TDKR) to reach an audience who like theirmovies and chocolate dark as well. Many young adults all over the world between 19-30 years of age who are fans of Batman Series andBournville is also famous among them because ofthis the sale will increase. 6. Strategy for promotion ofBournville It is the great step of Bournville towards digitalmarketing to attract more customers who are youthand todays youth are going more to online soconsidering it Bournville also had organized onlinecontest with very attractive prizes They had posted videos of it as a part of promotion. 7. Strategy for promotion ofBournville They had doing strong Store-branding which theytactfully linked to the online fun. This campaign mostly focus on youth because boththe film and bournville dark chocolate is targetedfor them. 8. Conclusion Indian market of chocolate the share of the darkchocolate is very less and for increase it Bournvilledose this Digital Marketing Campaign. It will creates awareness of Bournville amongyouths who are fan of TDKR and earlier notaware about dark chocolate. Packaging of small quantity make it affordable towhom are aspiring to perches it. 9. Cadbury Bournville: Bournville rideswith the Dark Knight Advartisement 10. Thank You!!!