Bx Proposal Model (Pdd) July 2012

Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251

This proposal is valid until 30th of July 2012

12th of July 2012.

The information contained in this proposal is considered CONFIDENTIAL and is not intended for distribution.

Copyright 2012 MMPD P/L.

1

8/615 Seventeen Mile Rocks Rd Seventeen Mile Rocks Qld 4075

p: 07 3137 1405 f: 07 3376 1433

Distribution of bexclusive

An exclusive monthly publication to selected residential and commercial

distribution points in Brisbane, Queensland.

PREPARED FOR Mr Scott Westwood.

Owner: bexclusive magazine.

This proposal is for bexclusive (BX) use only, not for distribution in any manner except with the

express written permission of MMPD P/L, BX is permitted to make additional copies of this proposal

solely for internal distribution. In the event that BX declines the recommendations contained, in this

proposal and chooses not to engage MMPD, upon MMPD’s request BX shall return to MMPD all

original copies of this proposal and any copies of this proposal made by BX.

This proposal is valid until 30th of July 2012.

Prepared by MMPD Pty Ltd

PO Box 1026. OXLEY.4075.

07 3137 1405.

mailto:[email protected]

http://www.xsstock.com.au/


Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



2


p: 07 3137 1405 f: 07 3376 1433

Dear Scott,

Thank you for providing MMPD with the opportunity to propose on the accurate and timely delivery

to market of bexclusive which also includes supply management and the establishment of a

bexclusive distribution footprint/outlets and collection of any returns from the monthly

distribution within the distribution model of this publication .

MMPD uses a phased implementation methodology to ensure a disciplined and organised

development effort, with regular checkpoints for client approval and internal quality control. At this

point, we have scoped the schedule, resources and budget for this engagement.

We have enjoyed working with you since March and are looking forward to working with you on this

exciting and important project. We hope this proposal will meet your business, technology, quality

and budgetary objectives and can ensure you that we are committed to delivering the highest value

of service to the brand bexclusive. We look forward to hearing your response to this proposal.

Please feel free to call on 07 3137 1405/0419 783 565 if you have any questions.

Yours Sincerely




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



3


p: 07 3137 1405 f: 07 3376 1433

TABLE OF CONTENTS:

Table of Contents

Project Contact Information .................................................................................................................. 4

Our Understanding ................................................................................................................................. 4

Business Context ................................................................................................................................. 4

Key Objectives ..................................................................................................................................... 4

Proposed Distribution Model and Pricing ............................................................................................. 5

Summary ............................................................................................................................................. 5

Pricing .................................................................................................................................................. 5

Company Information ............................................................................................................................ 5

History ................................................................................................................................................. 5

Key Objectives ..................................................................................................................................... 5

Product and Service Offering ................................................................................................................. 6

Methodology .......................................................................................................................................... 7

Discovery ............................................................................................................................................. 7

Definition............................................................................................................................................. 8

Design .................................................................................................................................................. 9

Development ....................................................................................................................................... 9

Deployment ......................................................................................................................................... 1




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



4


p: 07 3137 1405 f: 07 3376 1433

PROJECT CONTACT INFORMATION

OUR UNDERSTANDING

BUSINESS CONTEXT:

This distribution model will include the accurate, timely distribution and recording of returns

percentage of BX including the establishment of distribution points and collection of returns

for each edition. Distribution points will be monitored to ensure supply figures are accurate

and pick up rate is maximised per region/suburb/distribution point.

KEY OBJECTIVES:

The identification of non-traditional distribution points to facilitate and maximise the take

up of BX in high pedestrian thoroughfares of Brisbane CBD, Metro and surrounding suburbs.

Establishing a promotional team of 10-12 staff to hand out copies of BX in high pedestrian

thoroughfares.

The timely and accurate delivery of publication BX direct to selected non-traditional outlets.

The recording and reporting of all return percentages of this publication within the selected

non-traditional retail outlets.

The monthly generation of a distribution report highlighting any issues that require

immediate attention.

The timely and accurate transfer of data/reports to BX Management.

bexclusive

Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

MMPD Pty Ltd

Simon Coulter

Managing Director

PO Box 1026

OXLEY QLD 4075

[email protected] www.mmpd.com.au







Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



5


p: 07 3137 1405 f: 07 3376 1433

PROPOSED DISTRIBUTION MODEL AND PRICING.

SUMMARY:

1. The establishment of non-traditional distribution outlets within the social, work, health and

educational areas of the targeted market which is the demographic - A/B.

2. Includes manifest design and sequencing to minimise time taken and distance travelled by

the distribution team.

3. The timely and accurate delivery of publications to non-traditional retails.

4. The establishment of returns data collection to ensure accurate supply figures are

maintained at all times.

5. The collection of returns data that is generated within the distribution model and the timely

transfer of data to BX Management.

6. Risk mitigation the systematic reduction in the extent of exposure to a risk and/or the

likelihood of it occurrence. Full responsibility of this distribution model and the transfer of

confidential data to BX is the sole responsibility of MMPD. Currently MMPD has public

liability for $20,000,000.

PRICING:

1. There is a One off establishment fee for a non-traditional distribution model pricing includesI

GST.This incl manifest build/design and sequencing and monthly management and updating.

This manifest remains the IP of BX.

2. Delivery fee per invoice Incl GST. Minimum of 900 drops for sign off by BX.

3. The establishment of a promotional team 10 staff X 3hrs to distribute 10K units of

bexclusive in a high pedestrian thoroughfare on the morning of launch each and every

month.

4. Returns collection fee and transfer of all returns data in a timely manner per drop is included

within the monthly invoice charge.




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



6


p: 07 3137 1405 f: 07 3376 1433

COMPANY INFORMATION.

Mass Media Promotions and Distribution (MMPD) offers the complete distribution solution with its

corporate headquarters in Brisbane, Queensland.

HISTORY:

MMPD – Qld’s first central FLATWRAP facility and distribution specialist that has been in operation

since March 2006. During this time MMPD has gained a reputation for developing and implementing

unique distribution models, high quality distribution services and friendly, helpful customer service.

Our speciality has been in creating a distribution service that provides solutions to all matters

relating to the clients distribution needs. This model has been developed and is known as PUBLISHER

DIRECT DISTRIBUTION – P.D.D

In 2012 MMPD continues to expand its reach and now delivers publications into Sydney, Melbourne,

Adelaide, Perth, Wellington, Christchurch and Auckland.

Our headquarters includes a state of the art administration centre, which houses both MMPD

administration and a 500square metre warehouse facility. Also known as the home of FLATWRAP –

MMPD is the largest home delivery and reseller distributor of News Ltd and Fairfax Publications in

QLD.




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



7


p: 07 3137 1405 f: 07 3376 1433

PRODUCT AND SERVICE OFFERING:

Using our flagship product, Joyner X (FLATWRAP machine) in combination with the latest fleet of VW

commercial vans, MMPD is able to develop a customised distribution model, which offers timely,

efficient, reliable and accurate delivery of publisher’s products 24/7.

MMPD has made a significant investment in the development of a rich library of reusable

distribution outlets. This library offers significant advantages when developing a custom manifest for

a targeted demographic or publication.

Market tested

Each manifest produced by MMPD is the result of market demand. The requirements are

researched, developed and refined in conjunction with one or more clients to ensure each

model is functionally complete.

Production proven

Every manifest in the MMPD library is a component of one or more model requirements. As

a result, the model is solid and functionality is complete.

Decreased time to market

The manifest library has been developed over a period of 48months (and approx 24,000

labour hours). As a result, MMPD clients don’t pay to ‘re-invent the wheel’. The distribution

model is developed faster and of higher quality with a higher Return on Investment (ROI) in

a shorter period of time.

Minimised project risk

The risk associated with distribution development and implementation is typically very high.

In addition the result is often a high rate of project failure and cost overruns. These risks are

mitigated through a proven, repeatable processes and the use of proven returns and

collection methods.

Inexpensive to maintain

Due to the basic database design of the Microsoft Excell manifest library, adding new

locations or deleting closed outlets is a basic function. Adding new pages, additional




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



8


p: 07 3137 1405 f: 07 3376 1433

functionality, and updating content can all be performed utilizing not much more than using

basic word and excel processing skills.

Functionally complete

With few exceptions and for most applications, databases can be used ‘as is’ to deliver

complete functionality.

MMPD’s design and distribution management team is proficient in design platforms for the creation

of distribution outlets to suit specific markets or demographics.

METHODOLOGY

MMPD utilises a five-step methodology to create timely, effective and efficient distribution

solutions. The methodology established a solid foundation for a common understanding of the

project approach and enables the disciplined delivery of the solution in structured, manageable

phases. While the overall methodology remains the same, processes and deliverables are

customised within the methodology to meet each project or client’s individual objectives. The five

steps of the methodology are known as DISCOVERY, DEFINITION, DESIGN, DEVELOPMENT and

DEPLOYMENT.

DISCOVERY

Discovery is the process of identifying areas of opportunity based upon certain criteria. Often, in

smaller engagements, Discovery and Definition result in a response such as this to a request for a

proposal. In larger engagements, Discovery may be a single, distinct phase, which in turn leads to the

definition of multiple projects.

KEY ACTIVITIES:

Interview executive sponsor to identify key objectives.

Document, prioritise, and group key objectives.

Interview key stakeholders to gain business and market context

Identify executive sponsor, project lead.

KEY DELIVERABLES:

MMPD understanding of client business and market conditions

MMPD/ client analysis of key objectives, general approach and expected outcomes

Contact information for executive sponsors, project leads

DISCOV

DEFINITI

DESIGN

DEVELOP

DEPLOY




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



9


p: 07 3137 1405 f: 07 3376 1433

All MMPD project teams have a MMPD executive sponsor whose role is to ensure the quality of each

management. In the discovery phase, the MMPD executive sponsor works closely with the account

team to ensure an accurate understanding of the client’s business, objectives and engagement

results. This is accomplished through a series of key stakeholder interviews, which provide a

balanced; complete understanding of the clients issues, directive, challenges, and/ or opportunities.

The result is a document outlining MMPD’s understanding of the situation, a high level approach to a

solution, and the expected results. Client acknowledgement is required prior to proceeding with the

engagement.

DEFINITION

The definition phase is intended to organise and prioritise objectives as well as establish scope for

the project. In smaller engagements, all or a portion of the Definition phase may be completed in

conjunction with the Design phase, resulting in a response such as this to a request for a proposal. In

larger engagements, the DEFINITION phase may be a single, distinct phase that in turn leads to the

DESIGN, DEVELOPMENT and DEPLOYMENT of one or more applications.

KEY ACTIVITIES

Document and confirm scope

Determine functional requirements

Develop site map

Develop creative brief

Develop authoring brief

KEY DELIVERABLES

Functional requirements

Authoring brief

Creative brief

Site Map

Typically, a member of the MMPD distribution design team will schedule a one-hour meeting with

the client in order to develop a sense of the design’s elements that are important. In preparation of

this meeting, the client should review existing distribution network and note design elements of




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



10


p: 07 3137 1405 f: 07 3376 1433

interest. In addition, MMPD requests that the client have available, if applicable the client’s logo (in

digital form), imagery, current distribution lists and brand book.

DESIGN

During the design phase, MMPD works with the client to develop a blue print for the alternative

retail distribution model and its technical requirements. Working with the client, MMPD distribution

analysis and consultants will translate the briefs and functional requirements from the DEFINITION

phase into manifest mock-ups and technical specifications. These items will be used to guide the

DEVELOPMENT phase, ensuring consistency between all MMPD and client team members.

KEY ACTIVITIES:

MMPD manifest and database designers will create retailer list in a delivery sequence to

minimise kilometres travelled and time taken to service each chosen retailer.

MMPD designers will create systems to ensure the necessary functionality of the distribution

model.

MMPD will conduct one or more design review meetings with the client.

KEY DELIVERABLES:

Sequenced manifest in all areas of the Eastern Seaboard of Australia.

Structure of processes required facilitating the delivery, accountability, generation of

invoices and collection of monies from sales generated within this model.

Distribution model specifications.

The end of DESIGN represents a critical stage in MMPD’s methodology. Client sign off is required for

all key deliverables in order for MMPD to progress to the development phase.

DEVELOPMENT:




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



11


p: 07 3137 1405 f: 07 3376 1433

The client’s distribution model comes to life during the development phase. Retail outlets are

converted to sales outlets, accounts are established with retailers that have accepted the products

for sale, forms are designed for delivery and returns processing and database access is enabled to

client and advanced functionality is delivered to the client.

KEY ACTIVITIES:

MMPD database designers create the list of retailers to be targeted

MMPD contacts chosen retailers and presents an agreement to sell weekly titles

MMPD finalises database and configure database access

MMPD will conduct one or more walk-thru of the chosen sites prior to user acceptance

KEY DELIVERABLES

Status reports

Client database ready for system testing, quality assurance and user acceptance.

The MMPD team will report its progress via a monthly status report, at a minimum. As issues or

questions arise, MMPD will work closely with the client to resolve them in a prompt and timely

manner.

DEPLOYMENT:

Once manifest design and procedures of the distribution model has been accepted, this model will

then be ready for deployment. The MMPD team will work closely with the client to co-ordinate the

timely and successful launch of the model.

KEY ACTIVITIES

Client accepts the distribution model.

KEY DELIVERABLES

Signed client acceptance document.

MMPD will work with the client to ensure a smooth, successful launch of the distribution model.




Mr Scott Westwood

0411 899 992

XSSTOCK Pty Ltd

[email protected]

www.xsstock.com.au

General Manager

Gbfvcp 0251


12th of July 2012.



12


p: 07 3137 1405 f: 07 3376 1433

Thank you Scott for the opportunity to deliver bexclusive into the Brisbane market and we look

forward to building your brand and making it a household regular within months.

Yours Sincerely,




Bx Proposal Model (Pdd) July 2012

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