Business Storytelling Manifesto

Advice for Solo Biz Owners

“Content marketing is the solution! “ “You’ve got to tell more and better stories!”

It’s like eating an artichoke… The best ones are an experience With layers and layers that Lead to the Heart.

Good Question!

It’s not just about your position…

Get it out of your brain and onto paper. Then…

Don’t Wander. Get to the Point.

» The length of your story should fit the context of where/how you’re telling it.

Pay attention to your email subscribers, blog readers, vendors and peers -- as well as your customers!

Listen deeply

» To Create Change, Shift the Existing Storyline

Don’t be a parrot!

But don’t be afraid to be different!

» Let the backstory unfold as you go

» It’s okay to reveal your weaknesses

» When language or length is an issue…

» Storytelling is a learned skill…

» Simplify. Don’t try to tell too many stories at once.

» Emotion = Action

» Words have REAL power

See the full text:

StoryBistro.com/business-storytelling-manifesto