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Business Plan Mobile Gaming

Apr 05, 2018

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Anurag Jain
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    MOBILE GAMINGCOMPANY

    Presented By:Anurag JainFM/11/012

    Anubha Singh

    HRM/11/006

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    PREVIEW Introduction

    Vision

    Purpose

    Objective

    Business Idea

    Benefits for customers Product

    Price

    Place

    Promotional strategy Competitors

    Management

    Financial strategy2

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    INTRODUCTION

    Juex is a mobile gaming company specializing

    in developing & marketing mobile games.

    It provides high end single player & multiplayergames for existing and next-generation web-

    enabled mobile phones.

    We offer Mobile Entertainment in the bestpossible way to the clients.

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    To bring state of the art single player &

    multiplayer gaming to the world's mostprevalent and rapidly growing personal

    computing platform the cell phone.

    VISION

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    PURPOSEBEHINDOURPLAN

    Increasing the popularity of multimedia and smart

    mobiles in youth.

    To entertain people at any place at any time.

    Interest in games of kids as well as of youngsters.

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    OBJECTIVE

    Having 20% of the market by 2015.

    Total high end service quality.

    To provide service on a single click.

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    BUSINESSIDEA

    Juex will offer high end game development

    expertise to all its customers.

    It realizes the varying needs of business, and sowill offer its customers with adapted solutions at a

    reasonable cost.

    It will be established in STP in Bengaluru.

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    Cont.

    We will hire extremely talented team of

    professionals that give us the flexibility to deliver

    customize solutions to our customers consistently.

    Our primary focus will be service providers like-

    Airtel, Vodafone, Reliance etc.

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    Benefits

    Entertainment

    Sharp mind

    Learning Knowledge

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    Products/Services:

    Mobile Games Development and Marketing

    Web Designing

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    PRODUCT PORTFOLIO:

    Sports Games

    Advert games (games which are based on a

    storyline developed around a brand, for brand

    promotion) Social awareness games (games developed and

    distributed in order to create awareness about

    certain social issues)

    Crosswords Dictionary

    Geographical contours games11

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    PRICE

    75 Rs. each game from download through VAS.

    Initially, games will be sold to companies who

    provide games download service to people.

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    PLACE

    Target Market :

    World-wide (Internet)

    Urban areas in India (Mobile)

    Target Segment :

    Kids

    Youth

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    PROMOTIONAL STRATEGY

    Marketing Media

    Sponsorship

    Mobile operators Trail games

    Banners and Posters

    Audio promotions

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    SELLINGTECHNIQUES

    Mobile networks

    Internet download

    CDs

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    COMPETITORS

    Dhruva Interactive

    Paradox

    Mobile2Win

    Trinket Media Limited Cellufun

    Cosmic Games

    Gameloft

    Instantcom

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    MANAGEMENT

    Total workers :-17

    IT Department :- 5 employees

    Designing : 2 employees Marketing & Selling :- 6 employees

    Finance :- 1 employee

    Other staff :- 3 employees

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    FINANCIAL ANALYSIS

    Initial capital : 15 lakhs

    Personal : 2 lakhs

    Borrowings : 13 lakhs (Venture Capital)

    Capital structure:-

    Fixed capital : 8,10,000 Rs.

    Working capital : 6,90,000 Rs.

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    EXPENSE-REVENUEMODEL

    Estimated expenses 64,91,000 Rs.

    Estimated revenue -

    Mobile operators : 54,00,000

    Service provider : 14,00,00068,00,000

    Estimated profit Revenue Expense

    68,00,000 64,91,000

    3,09,000 Rs.

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    Dr. ESTIMATED PROFIT AND LOSS ACCOUNT Cr.

    PARTICULAR AMOUNT(Rs.) PARTICULAR AMOUNT(Rs.)

    TO COMPANY REGISSTRATION 10000 BY SALES 6800000

    TO OFFICE RENT 600000

    TO STATIONERY 20000

    TO TELEPHONE EXPENSES 20000

    TO ADVERSISEMENT EXP 200000

    TO ELECTRICITY EXP 120000

    TO INTERNET EXP 25000

    TO MAINTENANCE EXP 50000

    TO SALAREIS 5046000

    TO WEB DESIGING EXP 150000

    TO OTHER EXP 50000

    TO DEP. ON FURNITURE 20000

    TO DEP. ON SOFTWARE 30000

    TO DEP. ON COMPUTER 150000

    TO INCOME TAX 0

    TO NET PROFIT 309000

    6800000 6800000

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    WORKING NOTE

    Because of STP :-

    Income tax exempt 100%

    Power supply and internet at concessional rates

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    BALANCE SHEET

    LIABILITIES AMOUNT (Rs.) ASSETS AMOUNT (Rs.)

    CAPITAL(1500000+309000) 1809000 FURNITURE 180000

    COMPUTERS 100000

    SOFTWARE 20000

    BANK 209000

    DEBTORS 1300000

    1809000 1809000

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    THANKYOU

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