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Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Dec 04, 2014

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Business

Ed Capaldi

Business Model Canvas. Business Model Innovation. Value Proposition Canvas. Newspapers and Publishers. Steve Blank. Ed Capaldi. Netflix, Nespresso, Buzzfeed. Innovation in Product and Services is no longer sufficient, new business models based on #JTBD and associated Customer Pains and potential Gains is a must have if you are going to survive the decade.
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Page 1: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference
Page 2: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

INNOVATING & WINNING WITH BUSINESS MODELS

Page 3: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Today’s talk is about the power of

business model innovation and how the best companies apply this framework to create sustainable growth.

Page 4: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Peter Drucker once said that there is only ONE valid definition of business purpose: to create a customer.

Page 5: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Steve Blank once said No Business Plan Survives First Contact With A Customer.

Page 6: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

“Everybody has a plan until they get punched in the face”

Mike Tyson

Page 7: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

We have been punched in the face.

Repeatedly …..and it’s our own fault….

Einstein once said insanity is doing the same thing over and over again and expecting different results…..

we do not learn fast enough.

Page 8: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

By the time you walk out of this room there will be one less publisher in our world, and no one will notice.

Page 9: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

What got us here will not get us there.

Our ways of thinking…Our ways of strategizing….Traditional Business Models…

Are DEAD

Page 10: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

A business model describes the rationale of how an organization creates, delivers and captures value.

Page 11: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference
Page 12: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Today’s revenues Vs. Tomorrow’s digital promise… how to close the revenue gap.

Wrong Focus!

Page 13: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Collectively we spend billions on innovations that no one wants.

Product & Service innovation is no longer enough.

Sustainable high growth businesses compete using Business Model Innovation.

Page 14: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

How can we create Business Models That Work & Value Propositions That Sell?

Right Focus!

Page 15: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Information everywhere, instantly and mostly free.

A Bedouin in the Rub Al Khali has access to more information today than Bill Clinton did as President.

Page 16: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

The times are a-changing Bod Dylan

Page 17: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

#JTBD

Page 18: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

JTBD remain the same.

Customers hire products and services to get the job done.

Our challenge is innovating at Breakneck speeds, profitably.

Page 19: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Challenge our assumptions.

Look beyond our comfort zones.

Nespresso! Amazon! Netflix! Hilti! Skype! Facebook! Huffington Post! and now Buzzfeed!

Page 20: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Powerful Trustworthy Brands.

Strong Core Competencies.

Editorial Assets.

Core Values.

Page 21: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Social Network Visualisation

Page 22: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Success Tomorrow will be with those of us who are experts in competing using Business Model Innovation.

It is only a mindset away!

Page 23: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Content + Advertising + Classifieds combined perfectly on Paper in our Traditional Business Models.

But these will not gel in digital.

What key components will drive your business models of tomorrow?

Page 24: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

2023-04-0924

Page 25: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

2023-04-0925

Page 26: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

2023-04-0926

Page 27: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Reconnect with

#JTBD

Page 28: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference
Page 29: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference
Page 30: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

The essence of strategy is to

find a different but profitable

value proposition through business model innovations.

Page 31: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Since we started the talk there is

one less publisher in our world,

another failed business model.

Are you next?

Page 32: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

When was the last time your customer verified your business

model? #JTBD Start experimenting. Start verifying and

Start Innovating.

Page 33: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Peter Drucker’s wisdom: There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

Page 34: Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

Take action download the canvas now