Creative Advantage Cassie Burnett EDIM 510, October 2010 Using Design Principles to Organize Information
Creative Advantage
Cassie BurnettEDIM 510, October 2010
Using Design Principles to Organize Information
Emphasis & Contrast
Direct attention to what’s most important
• Size
• Placement
• Color
Unity
Use similar visual elements to make content cohesive
• Colors
• Fonts
• Shapes
• Lines
Rhythm & Pattern
Sequence information using repeated visual elements
• Fonts
• Shapes
• Colors
• Lines
Movement
Focus attention with a visual path for the eye to follow
• Lines
• Shapes
• Text
BalanceOrganize your content by visual weight
RadialSymmetrical Asymmetrical
Image ReferencesEmphasis & Contrast
http://www.flickr.com/photos/joegratz/25627356/
Unity
http://www.flickr.com/photos/frizzetta/2339538379/
Rhythm & Pattern
http://www.flickr.com/photos/networkosaka/2689224164/
Movement
http://www.flickr.com/photos/meganpru/4479676112/
Balance
http://www.flickr.com/photos/blackbeltjones/3365682994/
http://www.flickr.com/photos/dafnu/1481851660/
http://www.flickr.com/photos/williamaturner/3464938334/