Feb 23, 2016
Burger King Corporation.By:
Entrpreneurs of Burger KingThe original founders and owners are Keith J. Kramer and his wife’s uncle Matthew Burns.
Company HistoryThe fast food restaurant chain Burger King
was founded in 1953 in Jacksonville, Florida as Insta-Burger King.
The owners opened their first stores around a piece of equipment known as the insta-broiler.
The Insta-Broiler proved to be so successful at cooking the burgers, the owners required all of their franchises to carry the device.
History continued….In 1959 Insta-burger king was bought by the
Miaimi, Florida franchises James McLamore and David Edgerton.
The renamed the company Burger King.They ran the company for eight years and
eventually expanding over 250 locations in the united states
Then they sold Burger King over to the Pillsbury Company in 1967.
Type of Business OrganizationPartnershipBurger King started iff as a partnership
because it was Keith Kramer and his wife’s uncle Matthew Burns.
The advantages of starting as partnership was better for both of them because they both wanted to start a business and both trusted each other enough to start together and share with each other the profits and losses.
Burger King ProductsHamburgersWhoppersFriesSoft drinksMilk ShakesDessertsBreakfast SandwichesBreakfast foods and beverages
Benefits of Burger KingThey employ people with equal oppurtunityThey do not over price their food where
people wont come and purchase.Their meat is cooked with a broiler so it more
fresh then frozen meats other franchises produce.
Its still standing in society today and is part of the healthy competition.
EmploymentBurger King currently employ 45,000 people
as it was conducted in 2009.
Growth of businessAfter the company was bought by the
Pillsbury Company, burger king went into a financial slump due to the company focusing on image to much.
Diageo put the company in s much deficit that they decided to sell the company.
It was then bought by a private equity firm.The new owners and Ceo’s began to revitalize
Company Growth Cont.Between 2004 and 2009 the company
experienced a score of consecutive profitable quarters that were credited with successfully re-energizing the company.
So this company was not a constant success as you can see it had its ups and downs and happily today they are doing strong.
ChallengesFinding the right person to buy the company
and help it become better again.Trying to keep the company still standing
during its big financial deficit.Trying to revitalize the company and making
it recognizable again.
Present day Burger is now still a partnerships but is owned
by different owners and is shared between them.These different firms joined to purchase burger
king from Diageo for 1.5 billion.This changed helped the burger king corporation
a great deal.This company is now a private corporation
because it was bought by private equity firms.
Horizontal or VerticalThere was a vertical merger because in 1967
Burger King was bought by the Pillsbury company.
What does baking products have to do with Hamburgers?
Is it a Multinational Corp?Yes, Burger King is a multinational
corporation because it is in other countries besides the united states.
Is it a conglomerate merger?No, Burger King is not a conglomerate