Client: BURGER KING. (launch) Full 360 degree campaign. What we aimed to do: To make a big splash for the world’s biggest burger. What we did. Convince the customers that it’s a better, bigger, flame broiled burger than the competition. (McDonald’s and Hardy’s). Items included an iPhone app, where you could create your own burger, name it and post it on line. A floor escalator decal that said WARM, WARMER, HOT, HOTTER, FLAMING TASTY as you ascended and then at the top guided you to the nearest Burger King around the corner, a Guinness World Record attempt at the world’s biggest burger, that was advertised on line and various other web banner ads and promotions to support the launch. What we got: Burger King is now a serious competitor to McDonald’s and Hardy’s in the Middle East.