Building Trust Online, Sharing Offline Thursday, March 31, 2011
Building Trust Online, Sharing Stuff Offline
Oct 17, 2014
Sharing content on the web is old news. The new wave of web/mobile applications is all about sharing physical objects IRL (In Real Life).
Services that connect people to share household items, cars and even bedrooms have been all the rage recently. But how do you encourage neighbors to trust each other? Are peer sharing businesses sustainable?
Micki Krimmel, Founder of NeighborGoods.net, will share several case studies and highlights from interviews with founders of sharing companies like RelayRides and AirBnB. She’ll analyze what’s required (from technology to branding and marketing) to build a community of trust that supports sharing in real life—and how to make money doing it.
Services that connect people to share household items, cars and even bedrooms have been all the rage recently. But how do you encourage neighbors to trust each other? Are peer sharing businesses sustainable?
Micki Krimmel, Founder of NeighborGoods.net, will share several case studies and highlights from interviews with founders of sharing companies like RelayRides and AirBnB. She’ll analyze what’s required (from technology to branding and marketing) to build a community of trust that supports sharing in real life—and how to make money doing it.
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Building Trust Online,Sharing Offline
Thursday, March 31, 2011
Thursday, March 31, 2011
The average power drill gets used for 12 mintues in its
entire lifetime.
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Thursday, March 31, 2011
...the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented in ways relevant to the Facebook age.
Collaborative Consumption
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The Trust Hormone, Scientific American June 2008Thursday, March 31, 2011
Thursday, March 31, 2011
The Trust Hormone, Scientific American June 2008
•Trust is innate
•Trust important to happiness and well-being
•Trust essential to connected, safe communities.
•Correlation between trust and economy
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jordanmac101
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srippon
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Bombardier
Social Media is Social
Thursday, March 31, 2011
The New Sharing Economy study published by Latitude Research & Shareable.net
Text
78% felt that sharing online has made them more open to the idea of sharing with strangers.
75% predicted that their offline sharing will increase in the next 5 years.
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Photo by Cris Dobbins
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Trust• VULNERABILITY - the willingness of one party
(trustor) to be vulnerable to the actions of another party (trustee);
• CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneficial to the trustor
• RISK of harm to the trustor if the trustee will not behave accordingly; and
• LACK OF CONTROL - the absence of trustor's enforcement or control over actions performed by the trustee.
Thursday, March 31, 2011
Trust• VULNERABILITY - the willingness of one party
(trustor) to be vulnerable to the actions of another party (trustee);
• CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneficial to the trustor
• RISK of harm to the trustor if the trustee will not behave accordingly; and
• LACK OF CONTROL - the absence of trustor's enforcement or control over actions performed by the trustee.
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divemasterKing2000
Thursday, March 31, 2011
What is most important to building trust in a sharing community?
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1. The belief that people are inherently trustworthy.
Christopher LukezikMarketing
People are fundamentallygood and trusting.
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2. Social Profiles
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Shelby ClarkFounder & CEO
People who use RelayRides love that the
car belongs to a real person.
2. Social Profiles
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3. Peer Reviews
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4. Tribes / Groups
John ZimmerFounder & COO
People are tribal. We are working with
smaller networks so we can leverage trust that
already exists.
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5. Reduce Friction
Micki KrimmelFounder & CEO
Make the hard stuff easy
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Thursday, March 31, 2011
Thursday, March 31, 2011
Building Trust Online, Sharing Offline
1. The belief that people are inherently trustworthy.
2. Social Profiles
3. Peer Reviews
4. Tribes / Groups\
5. Reduce frictionThursday, March 31, 2011
Neal GorenfloFounder & Publisher
Trust provides access, wealth and freedom.
When you build a community and you commit to them,
the worldopens up to you.
Thursday, March 31, 2011
jordanmac101
Thursday, March 31, 2011
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