Copyright © 2013. Educate2Motivate, LLC Educate2Motivate Marketing Webinar Series www.educate2motivate.com
Building a LinkedIn Presence
Oct 17, 2014
Learn how to set up a LinkedIn profile, company page and group as well as tips to keep in mind while posting.
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Copyright © 2013. Educate2Motivate, LLC
Educate2Motivate Marketing Webinar Series
www.educate2motivate.com
Today’s Presentation
How to Build a LinkedIn…
• Profile
• Company Page
• Group
LinkedIn & Compliance
Tips to Remember
Don’t Forget to Follow Us:
Poll
Do you use LinkedIn for business purposes?
Yes – I have found success
I’m trying
No – I don’t know enough about the platform
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Putnam’s Findings…
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LinkedIn Profile:
Basic Information
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Optimizing Your Profile
Adding a profile picture increases your chances of being seen by 7x
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Background
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Experience
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Skills & Expertise
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Publications & Certifications
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Volunteer Experience & Causes
Show people what you care
about
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LinkedIn Company Page
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Setting Up a Company Page
Cover photo 646x220 pixels
Company logo 100x60 pixels
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Company Page: Basic Information
Specialties | Headquarters | Website | Type | Founded | Industry | Company Size
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Company Page: Products & Services
Banner Image • 646x222 pixels • Up to 3
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Adding a Product or Service
100x80 pixels
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Adding a Product or Service
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Adding a Product or Service
Marketing Consultants
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Adding a Product or Service
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Company Page: Analytics
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Analytics
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Analytics
Poll
Are you a member of any LinkedIn Groups? Yes
No
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Nearly one-half (45%) of all leads to websites arriving from LinkedIn are first-time visitors.
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LinkedIn Groups
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LinkedIn Groups A place for members in the same industry to: - Share content - Network with others - Ask questions - Start conversations - Become thought leaders
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Discussion Tab
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Promotions Tab
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Jobs
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Group Managers • Change Settings
– Public vs. Private – Approval required to join – Approval of posts – Invited vs. Join
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LinkedIn & Compliance
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LinkedIn & Compliance
Suggestion 1: Get your profile
approved by compliance
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LinkedIn & Compliance
Suggestion 2: Once approved,
gather all content you wish to publish
and submit to compliance
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LinkedIn & Compliance
Suggestion 3: Document &
archive all activity on LinkedIn
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LinkedIn & Compliance
Suggestion 4: Turn the
recommendations feature off
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LinkedIn & Compliance
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LinkedIn & Compliance
Suggestion 5: Turn the
endorsements feature off
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LinkedIn & Compliance
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LinkedIn & Compliance
Suggestion 6: Display any disclosure
statements on your profile
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Tips
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Post regularly to your LinkedIn profile, company page, your group & to other
groups.
Tag company page or contacts in posts
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Join groups
Follow influencers
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Endorse others
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Shorten Links
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