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Software House Build fast, sell faster and conquer the world - 3 lessons from our startups Wolves Summit 14 - 16 April 2015 - Gdynia
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“Build fast, sell faster and conquer the world 3 lesson from our startups-

Jan 26, 2017

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Page 1: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

Build fast, sell faster and conquer the world - 3 lessons from our startups

Wolves Summit14 - 16 April 2015 - Gdynia

Page 2: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

Who am I andwhy am I here?

desmart.com/who

Page 3: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseMe

Damian WinkowskiNew Business Manager

An ex-Googler, fan of technologies, that shape

the future of marketing and sales. Responsible

for building strong relationships with existing and

new customers. Social geek with a strong need

to meet new interesting people.

Page 4: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseMe

Sales Hero

Page 5: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseThe Team

Full DeTeam on desmart.com/who

Page 6: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseOur Startups

renuval.com

Page 7: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseOur Startups

conventica.com

Page 8: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseOur Startups

UXPin.com

Page 9: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House Startup of Our Client

fooder.pl source: fooder.pl

Page 10: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

3 stories. no BIG DEAL

desmart.com/who

Page 11: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

1st story: JustProto changes to UXPin

desmart.com/who

Page 12: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseThe Story Begins In 2008

Page 13: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseContent Marketing

Page 14: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseContent Marketing

Page 15: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseIn the Meantime

source: uxpin.com/blog

Page 16: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseTogether We Are Stronger!

source: uxpin.com/blog

Page 17: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseTeam

Marcin TrederCEO of UXPin, the pirate

Design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce.

source: uxpin.com/blog

Page 18: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseResults

⇁ almost 30 people on the board (office in Gdynia and Silicon Valley)

⇁ 2 investment rounds (250 K USD + 1,5 M USD)⇁ over 4000 paying customers⇁ mentioned on magazines like Smashing Magazine

Page 19: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseOur Lessons

⇁ no matter how good is your software, without the right people on the board you won’t be successful.

⇁ choose team member wisely and make sure they are willing to work hard on the product.

⇁ CEO has to be a passionate person about the topic related to your startup

Page 20: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

Lesson nr 1: Always have right people on board (they feel the market)

Page 21: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

2nd story: Let’s build an app for event managers

Page 22: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseThe Story Begins In 2012

GCB Event

Page 23: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseWhat Do They Need?

source: perceptionvsfact.com

Page 24: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseWhat Do They Need?

Page 25: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseWhat Did We Created?

Page 26: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseIn The Meantime

Page 27: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

Lesson nr 2: Find the client first, then build the product

desmart.com/who

Page 28: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

3rd story: Advertising? No thanks, let’s use community!

Page 29: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseThe Story Begins In 2013

source: iconaris.com source: www.ztkruszwica.pl/

Page 30: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseWhat Do We Need To Build?

source: www.changefood.org/source: http://wikigag.com/

Page 31: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseHow To Start Such Project?

Using uxpin.com we have created simple clickable mockups so the client could see, how the final product will look like.

Page 32: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseWhat Did We Created?

Full case: http://www.slideshare.net/DeSmart/case-study-fooder

Page 33: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software HouseAny Results?

⇁ 32 146 registered users (01.03.2015)⇁ 213 856 recipes so far⇁ 1 500 recipes added daily⇁ product developed in AGILE (flexible changes)

Page 34: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

Lesson nr 3: use community instead of advertising (add value)

Page 35: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

Read more about us on desmart.com/blog

Page 36: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

Page 37: “Build fast, sell faster and conquer the world   3 lesson from our startups-

Software House

See you!