Build a Talent Community in Under 30 Min a Day

• The Right People• The Best Content• The Real Conversation• The JOB Message• The Valuable Channels• The Working Platform• The Serious Measurement

• Assess needs, goals and resources.• Identify and invite target markets.• Enlist ambassadors.• Create a content plan.• Select a platform or platforms.• Be interesting.• Measure and analyze.

Your awesome employees+Current business needs (future alignment)+Cultural fit

Your target profile starts here

If I do nothing else, I will build my ideal employee profile

• Decide to whom you are talking.• Write to that person.• Tailor your message to multiple

distribution channels.• Mention the secondary and tertiary

goals for the community (not just jobs, which is primary).

• Your sources?

• Gmail, Outlook (auto responders, canned responses)

• Salesforce/Sugar/ACT/Zoho (CRM)• Autoresponders or drip marketing via

Vertical Response, Constant Contact, MailChimp, Aweber

• Email + CRM + Social: Gist, Rapportive, Sprout Social and more that will allow you to keep track of people that email a specific address.

• Many of these are free or very low cost and allow you to import/export CSV files.

• Duh, social- linkedin, facebook, twitter

If I do nothing else, I will create a CSV of current and former applicants

Got a captive audience that needs something? Give it to

them.

They may not be today’s hire, but they could be tomorrow’s

(or a customer!)HOW?

• Eloqua• Survey Monkey• QuestionPro• Facebook Insights• Dive into your ATS

data• Your own two hands

• Research can be conducted via follow up surveys

• Beta groups can be used on LinkedIn

• Testing tools within your career site and facebook

• Try your own career site.

What do they want to see?

• Be helpful, to newcomers. • Be informative, to complainers. • Ask questions from experienced

employees. • Answer questions promptly. • Share the love and highlight

others, not just yourself, your team, or your company.

If I do nothing else, I will make a list of relevant content for my audience.

Is your content mostly:– Video– Copy– Forum/Survey– Call to action

Chances are your content has similarities. This should help you choose an appropriate

platform (and supporting channels).

• Planning tools– Editorial calendar– Login matrix– Workforce

plan/Evergreen requirements

– Job descriptions– Company events

calendar– Company collateral– Industry ed cals

• Campaign automation– Wildfire– Media Funnel– NorthSocial– SproutSocial– iContact– Marketo– Hootsuite*– Time.ly*

If I do nothing else, I will create a loose editorial calendar.

You need help.- marketing- administrative- interns- executive- legal- {employees}

Create a sample plan for the first 30-60 days and show your talent community “team”.Keep jobs posted simple at first.Show expected {modest} goals.Begin measurement (in platform or via external means)

If I do nothing else, I will write emails to 2 coworkers who can help.

• Speed (decreased time to hire)

• Cost (lower agency or search firm usage)

• Quality (larger pool of candidates and a better fit).

• Measure your current or former TA for ROI

• TC is a long-term solution• Low barrier to entry and/or

recurring

If I do nothing else, I will figure the rough ROI of our current process.

• Monday: Create ideal employee profile

• Tuesday: Build CSV from applicants/candidates

• Wednesday: Create content list and ed. cal

• Thursday: Set goals and email co-workers

• Friday: Figure ROI of current process

• Assess needs, goals and resources.• Identify and invite target markets.• Enlist ambassadors.• Create a content plan.• Select a platform or platforms.• Be interesting.• Measure and analyze.

• Everyone needs help. Call me:

Maren HoganRed Branch Media

@marenhogan(402) 715-0102

[email protected]