Buffalo Social Media Summit Presentation

Social Media Marketing for Local Business

Chris TreadawayMarch 23, 2011

But in all seriousness…But in all seriousness…

Chris TreadawayFounder, CEO Notice Technologies3 ½ years at Microsoft, Group Product

Manager for Web 2.0 StrategyBA – Louisiana State UniversityMBA – University of Texas

[email protected] -- @ctreada http://www.facebook.com/marketingbook

Friends of Notice TechnologiesFriends of Notice Technologies

Latest Social Media StatisticsLatest Social Media Statistics

• Facebook is the #1 social network in the world by a large margin

• Over 600 million active users worldwide• 149m active users in the United States• ~70% log in every day• Average session time – 55 minutes• Estimated 200 million+ people on

Facebook mobile (up from 65 million in September 2009)

• Twitter lagging in audience, repeated & habitual usage, and awareness

BuffaloBuffalo

BuffaloBuffalo

540,000+ adult Facebook users765,000+ in metro area

…and growing!!!

Latest Facebook Demographic Latest Facebook Demographic DataData

Facebook Citizens of BuffaloFacebook Citizens of Buffalo

How Customers Find YouHow Customers Find You

Facebook is ImmersiveFacebook is Immersive

Anatomy of a PhenomenonAnatomy of a Phenomenon

• 2003-2005 – sleepy, college phenomenon• 2006-2007 – college student early adopters move on,

want to keep in touch• 2008-2010 – Facebook goes mainstream

Is it good for marketing?Is it good for marketing?

SMB Data from American ExpressSMB Data from American Express

SMB Data from American ExpressSMB Data from American Express

Social alternativesSocial alternatives

Usefulness for SMBsUsefulness for SMBs

• News Feed• Facebook Pages & Places• Facebook Advertising• Twitter• Reviews marketing – Yelp, Citysearch, Google• E-mail marketing• Good ol’fashioned print

Your ToolboxYour Toolbox

The News Feed BattlegroundThe News Feed Battleground

Content is kingContent is king

Authenticity in Shared Authenticity in Shared ExperiencesExperiences• Facebook prominent, but others important– Yelp, Citysearch, etc.

• Reviews and the like make everyone a publisher– Business

“We won’t charge you unless your car really needs work.”

– Customer“I had a great customer experience with Lamb’s Automotive

and Great Hills Auto Service.”

– Casual observer“Wow that was a great customer experience.”

Authenticity

Engage or struggle…Engage or struggle…

• Play to your strengths• Establish authentic relationships

w/ local customers– Photos– Marketing communications

• Demand Generation– Drive traffic to your storefront– Announce real-time deals &

discounts• Customer Service– Manage Complaints– Manage Reviews

It may seem frustrating…It may seem frustrating…

But you can do itBut you can do it

• Expertise comes when you know what tool to use when & why…

• …figure it out on your own or get help from friends…

• …so you can take control of your marketing…• and win customers!!

Thank You!Thank You!

[email protected] -- @ctreada

http://www.facebook.com/marketingbook