Briefings CE00MS: Comprehensive Examination

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BriefingsBriefingsCE00MS: Comprehensive CE00MS: Comprehensive

ExaminationExamination

Master of Corporate Master of Corporate Communication (PJJ)Communication (PJJ)

2323rdrd July, 2011 (Saturday) July, 2011 (Saturday)

By: Dr. Mohd Nizam OsmanBy: Dr. Mohd Nizam Osman

[email protected]

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IntroductionIntroduction

To be taken after completion of coursework

Registered on-line CE00MS Comprehensive Examination.

Fill in ‘CE Form’ (hard copy form which will be distributed during the briefing)

Tentative Date for Comprehensive Examination:Tentative Date for Comprehensive Examination: Date: 21 October 2011 (tentative) Date: 21 October 2011 (tentative) Time: 9.00 am – 12.00 noon Time: 9.00 am – 12.00 noon Place: Bilik Al-Hadi, FBMKPlace: Bilik Al-Hadi, FBMK

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Introduction (cont…)Introduction (cont…)

Students should be prepared for the CEStudents should be prepared for the CESuggest that students form study groups Suggest that students form study groups to review materials for CEto review materials for CEMust aim to pass the CE at one sittingMust aim to pass the CE at one sittingCases of students not passing after re-Cases of students not passing after re-exam is fewexam is fewCases of students not graduating even Cases of students not graduating even though after passing CEthough after passing CE

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Objectives of Comprehensive Examination

To evaluate the student’s:

overall understanding regarding the areas ofoverall understanding regarding the areas of

study study

ability to integrate knowledge of theories and

research pertaining to issues fundamental in

the field of study

understanding of relevant and up-to-date

research design and methodologies

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Students must show an understanding of Students must show an understanding of basic concepts and uses of basic concepts and uses of communication theories, research communication theories, research methods, statistics, organizational methods, statistics, organizational communication, corporate communication, communication, corporate communication, public relations and integrated marketing public relations and integrated marketing communication.communication.

Objectives of Comprehensive Examination

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MethodsMethods

A 3 hour in class examinationA 3 hour in class examination

Closed bookClosed book

Students must answer 3 questions from Students must answer 3 questions from two sections.two sections.

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Section ASection A

1. Communication theory1. Communication theory

2. Communication research methods2. Communication research methods

3. Statistics for communication research3. Statistics for communication research

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Section BSection B

1.1. Organizational communicationOrganizational communication

2.2. Advanced public relationsAdvanced public relations

3.3. Theory and practice of corporate Theory and practice of corporate communicationcommunication

4.4. Integrated Marketing CommunicationIntegrated Marketing Communication

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Students must answer one question from Students must answer one question from section A and another question from section A and another question from section B. The third question can be from section B. The third question can be from either section either section Questions in EnglishQuestions in EnglishStudents must plan their answer well, Students must plan their answer well, must be precise and concise in their must be precise and concise in their writingwritingStudents need to manage time well – Students need to manage time well – allocate one hour per question allocate one hour per question

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Selection of QuestionsSelection of Questions

Section Section

AA

Section Section

BB

No.No.

CTCT

Q1Q1

RMRM

Q2Q2

StatStat

Q3Q3

OCOC

Q4Q4

TPCCTPCC

Q5Q5

APRAPR

Q6Q6

IMCIMC

Q7Q7

MarksMarks

100%100% ResultResult

1.1. XX XX XX

2.2. XX XX XX

3.3. XX XX XX

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EligibiltyEligibilty

Students must have completed all credit Students must have completed all credit requirementsrequirements

Have a CGPA of 3.0 and aboveHave a CGPA of 3.0 and above

Must fill up the form ‘registration for Must fill up the form ‘registration for comprehensive examination’ available comprehensive examination’ available from the graduate studies counter at the from the graduate studies counter at the beginning of the semester.beginning of the semester.

Has paid all tuition feesHas paid all tuition fees

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GradingGrading

Students are given a ‘pass’ or ‘fail’Students are given a ‘pass’ or ‘fail’

In order to pass students must passed at In order to pass students must passed at least two (one from group A subjects, and least two (one from group A subjects, and another from group B subjects) out of the another from group B subjects) out of the three questionsthree questions

Passing marks is 50% and is based on the Passing marks is 50% and is based on the average of the 3 questionsaverage of the 3 questions

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Passing RequirementsPassing Requirements

Section Section

AA

Section Section

BB

No.No.

CTCT

Q1Q1

RMRM

Q2Q2

StatStat

Q3Q3

OCOC

Q4Q4

TPCCTPCC

Q5Q5

APRAPR

Q6Q6

IMCIMC

Q7Q7

MarksMarks

100%100% ResultResult

1.1. 7070 6060 3030 5454 PassPass

2.2. 5050 4040 5050 4747 FailFail

3.3. 8080 4040 3535 5252 FailFail

i. Passing marks 50% ii. Pass both sections with average marks 50%

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