Bridge.Over Group Company Profile

Bridge.over Group SA��%RXOHYDUG�GX�3RQW�G·$UYH

1205 Geneva, Switzerland

[email protected]+41 22 809 88 15

COMPANY PROFILE / 2013

Bridge.over Group SA��%RXOHYDUG�GX�3RQW�G·$UYH 1205 Geneva, Switzerland


At bridge.Over we do not provide standardized cookie-cutter solutions. We work with you and are committed to customize our solutions for your individual needs.

OUR SOLUTIONS ARE

EVERY BUSINESSES NEEDS ARE UNIQUE. SO ARE OUR SOLUTIONS.

I need to grow my bottom line

I need to rethink my hotel strategy

I need a profitability benchmarkingI need a

valuation

I would like a portfolo strategy

I want to asset manage my hotel

I want an expansion plan for my hotel chain I want to

control costs

I want an operational portfolio review of my hotels

I need to profile my hotel better

I need a new conceptI want to rebrand

my hotel

A boutique consultancy vaunted for its entrepreneurial way of thinking, Bridge.over approaches each opportunity anew by providing tailored solutions for small and global busi-nesses from London to Beijing.



With expertise ranging from business analysis, operational and strategic reviews to turnaround restructuring and branding Bridge.over covers the entire value chain.

Bridge.over Group has worked on consulting mandates in more than 21 countries.

:H�DUH�D�ÀUP�RI�SDVVLRQDWH�entrepreneurs dedicated to solving business challeng-es for hospitality visionaries across the globe.

SWISS BORN. WORLD BRED.QUALITY

CONFIDENTIALITY

PRECISION



SMALL TEAM. BIG REACH.

countries, including more than 30 cities

consulting projects,from valuation to strategy

continents covered with our mandates

21 50+4

A snapshot of locations where Bridge.over has executed mandates over the past 5 years.

FROM LONDON TO BEIJING.FROM SOUTH AFRICA TO INDONESIA



Kempinski HotelsUBSCredit SuisseAbu Dhabi Investment AuthorityVontobel Asset ManagementTangram HotelsBe Health Association

Adventurous entrepreneurs, long term private investors, family-owned businesses, midsize companies, companies on the verge of change. They are all still small enough to be driven by passion, but large enough to understand that ZKDW�JRW�WKHP�KHUH�ZRQ·W�JHW�WKHP�WKHUH�

WE WORK FOR INTERNATIONAL COMPANIES, FAMILY BUSINESSES AS WELL AS START-UP VENTURES.

A SELECTION OF OUR CLIENTS

RETO WITTWER ON BRIDGE.OVER

“Speedy and effective, work in total confidentiality with a no nonsense approach to business”

Reto WittwerPresident and CEO Kempinski Hotels

KreenBeijing Tourism GroupHôtels Maurice Hurand ParisShaza HotelsEmirates PalaceGlobal Hotel AllianceResense SPA

Few industries are as complicated as hospitality industry and at each stage of their lifecycle, hospitality businesses face strategic challenges. Bridge.over is the one stop-shop solution for your hospitality project offering strategic, marketing and ÀQDQFLDO�FRQVXOWLQJ�VHUYLFHV�XQGHU�RQH�URRI��:H�PDQDJH�WKH�process right from the beginning until the end delivery

FOCUSED EFFORTS.WHOLESOME APPROACH.

Concept development

Sales & Marketing Plan

Hotel and portfolio positioning

Brand development and value communication

Destination and tourism development

Digital marketing

Strategic review

Portfolio consolidation

Expansion blueprint and growth strategy

Hotel development recommendations

Investment strategy for acquisition and development

Business model generation

Buy-side due diligence

Market and feasibility studies

Investment appraisal

&DVK�ÁRZ�IRUHFDVWLQJ�DQG�52,�modelling

Negotiation of management agreements & leases

Hotel asset management reviews

Hotel Valuation



STRATEGY MARKETINGFINANCE The unrivalled value added of Bridge.over is its diverse team of consultants who work together to solve business challenge in an integrated way.



CASE STUDIES.

Concept development for a boutique owner operated hotel

Investment case for a luxury hotel in Istanbul

Business feasibility study in former USSR

Market study and concept development for a centenary boutique hotel in Paris.

Building a business case to evaluate the returns and implications associated with managing a luxury hotel in Istanbul.

$�EXVLQHVV�IHDVLELOLW\�VWXG\�WR�SURYLGH�D�¶JR·�RU�¶QR�JR·�GHFLVLRQ�IRU�D�PDMRU�KRVSLWDOLW\�YHQWXUH��

Have a look at our case studies to see how we have successfully helped global players and start-ups alike.

SEE OUR CASE STUDIES

http://www.bridge-over.com/clientresults/



READ IT READ IT READ IT READ IT

THOUGHT LEADERSHIP.

Global branding is dead.Micro-Branding is next.

Food & Beverage Profitability – Hotel Chain’s Achilles ?

Is a branded operator really a failsafe option for every hotel owner?

Hotel concept: fitting all the pieces together

By developing a Micro-Branding strategy for their outlets, independent hotels can craft their offer to compete better against the big chains.

)RRG�DQG�%HYHUDJH�SURÀWDELOLW\�KDV�hardly been a strong point for most global hotel management chains. What seemed to be the right thing to do for years is not a winning strategy any more.

Any owner should run with an arrangement that allows them to PD[LPL]H�SURÀWDELOLW\�ZKLOH�DGGLQJ�the highest value. The key is to realise that once you establish that a brand is not an absolute necessity; you have greater strength on the negotiating table.

A 5-step guide to developing a hotel concept that is unique, protectable DQG�SURÀWDEOH��/HDUQ�KRZ�WR�ensure the creation of a coherent value proposition that will hold a distinct position in the mind of the customers.

We care for our craft and enjoy it. With some of our published work, we hope to share our thoughts, insights and interests within the hospitality industry with you.

http://www.bridge-over.com/micro-branding/

http://www.bridge-over.com/fbachilles/

http://www.bridge-over.com/is-a-branded-operator-really-a-failsafe-option-for-every-hotel-owner/

http://www.bridge-over.com/hotel_concept_part1/

bridge-over.com

From Iraq to Indonesia, we go wherever work takes us. In addition to our Swiss headquarter; we have regional bases in London, Beijing and Dubai. Drop us a line or give us a call today to discuss your project with us.

WE GO WHEREVER WORK TAKES US.

