Brands of India Part 1

Brands Indiaof

II

BRANDSOF INDIA

148 February 2010/IMAGES Business of Fashion

What is their vision for 2020? How would the business of fashion and lifestyle fare

by 2020? What is the growth that they envisage for their brand? IMAGES BoF put

forth these questions and more to brand custodians across the country. Profiles...

BRANDSOF INDIA

Aftershock LondonCompany: The Aftershock Group | India partner: JIP India | Brand-in-chief: Dheeraj Harjani, Creative Director

BRAND PROFILEFounded in the year 1985 by two immigrants from India who fell in love against their parents wishes, Aftershock London is a British luxury brand focused on designer womenswear with over 72 stores in 12 countries and a celebrity clientele. Turning point in Aftershock London, and why Introduction of the franchise programme in 2003

Brand turnover FY ‘10 (projected): $50 million

Growth percentage targeted by next 2 years: 20-25 per cent

Retail presence: EBOs: 72; Concessions (UK): 12; Company-owned: 12; Franchised outlets: 60

Factory outlets: 3 (all company-owned)

Promising professional in own company: Susana Cundins

Promising professional in the industry: Sue Dunn, House of Fraser Department Stores

•Create a unique and personal shopping experience

Aftershock London by 2020 Operating 300+ stores internationally and 100+ concessions in over 25 countries

Business of fashion and lifestyle in India by 2020 A clear split between premium and high street brands in malls, less ethnicwear (greater shift to western apparel), more retail development in tier II and tier II cities

Upcoming towns/cities in the next couple of years Pune, Bangalore, Hyderabad, Chandigarh, Ahmedabad, and Kolkata

Brand mantra•Affordable glamour or affordable luxury

Mantras I abide by in my professional life•Change the way in which women feel,

not just look

BRANDSOF INDIA

Amanté Company: Mas Holdings | Brand-in-chief: Venkatesh Rajamani, CEO (India Operations)

Brand turnover FY ‘10 (projected): 3 million dollars


Retail presence: MBOs: 250

Best MBOs in terms of brand sells: Lifestyle and Shoppers Stop

Brand mantra •Passion for perfection

Mantra I abide by in my professional life•Being good is not good enough

Business of fashion and lifestyle in India by 2020 The single largest retail market for fashion merchandise. Currently, only 5 per cent of the organised sector is in the retail business. This is likely to go up to 50 per cent by 2020.

Upcoming towns/cities in the next couple of years Tier II cities like Nagpur and Amritsar

BRAND PROFILE A part of Mas Holdings, Amante has been in the business of manufacturing and designing intimate apparel for two decades. Launched in India in October 2007 by Ajay Amalean, the brand

is positioned at the value premium segment of consumers. Amanté has its own manufacturing facility with an experienced Sri Lankan, Indian and international team of designers, brassiere technicians, and merchants.

A mechanical engineer from IIT Chennai, Amalean has over 30 years of experience and oversees key functions at Mas Holdings, including retail, marketing and HR. He drives the marketing and design teams to explore their creativity. This, and his instinct for foreseeing trends in the industry, empowers Mas, and Amante to new heights.

BRANDSOF INDIA

Beverly Hills Polo ClubCompany: Lifestyle Licensing BV | India partner: Spencer’s Retail Ltd | Brand-in-chief: Anurag Rajpal, Apparel and Brand Head–BHPC, Ladybird and Ecko

BRAND PROFILEBeverly Hills Polo Club, a leading brands in the USA, was launched by two sharp witted Los Angeles students who designed simple t-shirts and sweatshirts to fund their college education. Later, BHPC was bought over by Eli Haddad of Fashion Options, who had a vision to transform this iconic brand into

Originally founded on a very simple concept, the brand is now worth over $500 million per annum in retail sales in the US alone. The product range is focused on style and affordability, and has expanded greatly from the original apparel line. There is now a full range of fashion accessories from watches to travel clocks, small leather goods to luggage.

Turning point in BHPC, and why: Taking the licensing route to reach newer markets in a short span of time.

and other tier II cities, because of their proximity and better connectivity to the metros.

Brand turnover FY ‘10 (projected): USD 1 billion across wholesale and retail channels in more than 60 countries

Retail presence: EBOs: 4 (all company-owned) MBOs: 10 shop-in-shops within Spencer’s Hyper stores

Best EBO: DLF Place, Saket, New delhi

Promising professionals from the industry: Sumit Ghosh, Esprit; Manish Kapoor, Benetton

viable and scaleable business model. We are now about 6 months into operations for the first set of four EBOs, surpassing all expectations. BHPC is now set to ride into major and upcoming cities. So by 2020, the target is 1,000 EBOs/MBOs.

Business of fashion and lifestyle in India by 2020 With business equations changing between developed and developing nations, India could surpass some major and evolved fashion markets of the West in several product categories and retail concepts. India could well turn out to be the fashion capital of Asia and a prominent fashion centre of the globe.

Upcoming towns/cities in the next couple of years Jaipur, Nagpur, Nasik, Mysore

Brand mantras•Offer aspirational fashion/product mix •Consumer connect and exceptional

customer service

Mantras I abide by in my professional life•Have your feet grounded strongly and

firmly even when you fly high •Anticipate consumer demands and

offer products/services that live up to their expectations

BHPC by 2020 BHPC is an iconic international brand. Understanding the brand’s potential, we conceptualised the business model accordingly right from product design and development to the store concept, brand placement and selection of stores. This integration helped us arrive at a

BRANDSOF INDIA

BlackberrysCompany: Mohan Clothing Company Private Limited | Brand-in-chief: Nikhil Mohan, Managing Director

BRAND PROFILEBlackberrys was established in 1991 with the brand philosophy ‘quality first’. The promoters of the company, Nikhil Mohan, the managing director, and Nitin Mohan, the director, have over six decades of experience in the business

Brand turnover FY ‘10 (projected): Approx Rs 200 crore

Growth percentage targeted by next 2 years: 25 per cent

Retail presence:

EBOs: 58

Company-owned: 19

Franchise outlets: 39

MBOs: 700

Largeformat stores: 77

Best EBOs: Mumbai, Delhi and Chandigarh are the leading stores in terms of revenue generation

competition in the coming years. IT and communication will spread faster and spur innovation, entrepreneurship and growth. An expanding and organised domestic market will deepen synergies between the domestic and the export market and strengthen India’s presence in the high-value segment of global trade and investment. Fashion and lifestyle brands will enjoy global awareness and exposure in the foreign market, and carve a niche for themselves. In the domestic market, with the growing purchasing power and quick upgrading of information, the discerning buyer will be spending consciously on quality products.

Upcoming towns/cities in the next couple of years Tier II cities will witness growth

Brand mantras•A formalwear brand delivering sharp-

edged dressing for the ever changing needs of the young power dresser

Mantras I abide by in my professional life•A ceaseless endeavour to delight the

fashion forward customer with great style and care teamed with speed and innovation

Blackberrys by 2020 The first choice of the youth in men’s formalwear

The business of fashion and lifestyle in India by 2020 India is poised to become the fourth largest economy. International fashion brands are already in the Indian market and have popularised their product lines, offering competition to domestic players who will face tougher

of fabric and retailing. Identifying a need for branded structured clothing for the changing needs of the Indian male, Blackberrys has established itself as the manufacturer of trousers, suits and jackets. The model was based on a design-conscious, product delivery

system with a strong back up of global and local sourcing. Starting from a small scale at wholesale selling, the brand has established its mark as a premium menswear brand across the country within the span of 18 years.

BRANDSOF INDIA

Cantabil & LafansoCompany: Cantabil Retail India Ltd. | Brand-in-chief: Vijay Bansal, Managing Director

BRAND PROFILECantabil is a fashion-and-lifestyle label from the house of Cantabil International Private Limited. The brand was launched in the year 2000, and offered a collection of formal and semiformal shirts and trousers for men. Subsequently, under the leadership of Vijay Bansal, the managing director of Cantabil, the brand successfully established its identity and expanded its portfolio to casuals and smart casuals not only for men, but also for of women and children.

The brand’s success was acknowledged by the Delhi government when Bansal was awarded with the Delhi Udhyog Ratna for achieving excellence in quality, design and consumer satisfaction. The brand has strived to strengthen its roots to become the most admired and comprehensive fashion-and-lifestyle brand in the country.

bandwagon. By 2020, the customers will be more aware of the international trends in fashion. So, the market will be more organised, which will be a boon for retailers.

Brand turnover FY ‘10 (projected): Rs 150 crore


Retail presence:

EBOs: 405Company-owned: 60 per centFranchises: Remaining 40 per cent

Best EBO: Rajouri Garden, Delhi

Promising professional in own company: Swati Gupta, creative director, Cantabil

Mantras I abide by in my professional life•Your quality makes you reliable among

all•Do unto others as you want them to do

unto you

Cantabil by 2020So far, Cantabil has done very well and built up a network of brand loyal customers who trust the brand’s quality and design. We will move forward on the same path, and strive to make Cantabil the most preferred brand in the menswear segment.

Business of fashion and lifestyle in India by 2020The business of fashion and lifestyle is growing fast and becoming very competitive. Many international brands have already entered the Indian market and many more are planning to join the

Brand mantras•Offer the latest in fashion and style for

the Indian consumers•Quality at an affordable price

BRANDSOF INDIA

Classic PoloCompany: Royal Classic Mills Pvt Ltd | Brand-in-chief: TR Sivaram, Executive Director

BRAND PROFILEThe fibre-to-retail Royal Classic Mills Pvt Ltd. came into being in 1991, and the flagship brand Classic Polo was initially launched in 1999, and formally came into being in 2001. The brand sells 20 lakh garments per annum, with a WSP of about Rs 75 crore this fiscal. Classic Polo has become a national brand with an active marketing network, and is present

CAGR of 20 per cent is ensured till 2020. Brands with USP are sure to have a great future.



Retail presence: EBOs: 76Company-owned: 52Franchises: 24Factory outlets: 5

MBOs: 3500+

Mantras I abide by in my professional life•Transparency will win•Simplicity makes administration a lot

more easier

Classic Polo by 2020 Among the top three smart, casualwear midpremium brands for men in the country.

Business of fashion and lifestyle in India by 2020 India has the youngest population with a huge disposable income, and this trend will continue for another 20 years. Retail shall get more organised and SCM in a much better position. A minimum

Brand mantras•Customer is the king •Quality is God

in all leading mom and pop stores, largeformat departmental stores, and exclusive brand outlets. T-shirts ensure 50 per cent of the business, while shirts and trousers bring in the remaining 50 per cent contribution.

Turning point in Classic Polo and why For the first five years, a brand has the mindset of a manufacturer, for the

subsequent two years as a wholesaler, and the next three years as a retailer. The turning point for Classic Polo was in the last leg as a retailer, as we could understand the emotional connect of our customers through our own retail counters. We could understand the real need of our consumers, and improve upon the merchandise, which has yielded better results for the brand as a whole.

BRANDSOF INDIA

CelioCompany: Celio Future Fashion Ltd | India partner: Future Group | Brand-in-chief: Rajat Luthra, CEO, Celio Future Fashion Ltd

BRAND PROFILE Celio was founded in France by two brothers Marc Grosman and Laurent Grosman. These two dynamic and talented personalities inherited a textile store from their father and developed it to what Celio is today: a strong international men’s fashion brand, which has 700 stores in 60 countries and employs 3 350 people. As far as Celio’s presence in India is concerned, it was Marc and Laurent Grosman’s personal decision to develop their brand here, which they consider promising and strategic for the modern business.

The first Celio store was opened in 1985 in Paris and within a timeframe of seven years, the brand had 100 stores all over France, with the flagship stores in Paris. In 1992, Celio began its international adventure by opening the stores first in Europe and later outside Europe. In the year 2000, the brand pursued its ambitious development and strengthened its image through the creation of the new store concept and the launch of the formal wearline for men called Celio Club. Today, with four collections per year designed in France, Celio has all the ingredients to continue its worldwide success story.

the quality which corresponds to the brand’s standards. The Celio store should be a perfect expression of the universe of fashion, where the customer feels comfortable and finds everything he is looking for.

Retail presence:

EBOs: 7 (all company-owned)

MBOs: 42 (Select outlets in Central, Lifestyle, Pantaloons)

Best EBO: Khan Market, Delhi

Best MBO in terms of brand sells: Central, Hyderabad

Brand mantras•Celio gives its customers the freedom

to express themselves with a wide range of styles, the freedom to be fashionable without changing their personality, and the freedom to get the best value for money

•Masculinity, seduction, openness, generosity, and service are Celio’s main pillars

Mantras I abide by in my professional life The Celio values are close to my philosophy of management. Therefore, I follow the following formula:•Celio is a workplace of talents,

nationalities and competencies. Everybody is valuable as he/she contributes everyday to the success of the brand

•To develop the stores and maintain

BRANDSOF INDIA

Da MilanoCompany: Da Milano Leather Private Limited | Brand-in-chief: Sahil Malik, Managing Director

BRAND PROFILE Da Milano, an affordable luxury brand, with a distinctive Italian sensibility was founded in 1989 under the management control of Surrinder Malik. Since then, the company has been retailing hi-fashion leather accessories under the brand name Da Milano, with its first flagship store located at Connaught Place, New Delhi. With a strong brand recognition in Europe, North America, Asia and Australia, the brand has carved a niche for itself. Da Milano introduces collections that exude character, originality, style and flair, in sync with global fashion trends.

One of the pioneers in retailing hi-fashion leather accessories in the domestic market, Malik has been recognised for his contribution for establishing an affordable luxury brand in the country. His son, Sahil Malik, managing director, Da Milano has been responsible for the brand’s expansion and entry into new markets, both within the country and abroad.

Brand turnover FY ‘10 (projected): Rs 70 crore annually, which includes both export and retail in the domestic markets


Retail presence:

EBOs: 23

Company-owned:19

Franchise outlets: 4

MBOs: Reliance Trend, Lifestyle outlets

Best EBOs: Linking Road, Mumbai; Connaught Place, New Delhi

Best MBO in terms of brand sells: Lifestyle

Da Milano by 2020 A successful, affordable luxury brand for leather accessories with a huge presence across the globe.

Business of fashion and lifestyle in India by 2020 A big hub of the fashion industry, all major brands are expected to be in the country by then due to the growing consumption and increasing disposable incomes of the consumers. It is expected that by the end of this decade, 74 per cent of the urban population would become highly fashion conscious and would aspire to possess international fashion brands.

Upcoming towns/cities in the next couple of yearsCities in Rajasthan, and Jammu, Kolkata, and Pondicherry

Brand mantras •Adapt to changes and be relevant•Bereal

Mantras I abide by in my professional life•Be transparent and crystal clear in

communications to all stakeholders•Alwaysengageinlearning

BRANDSOF INDIA

GarboCompany: National Clothing Supply India Private Limited | Brand-in-chief: Radhe Shyam Kabra, Director

Brand mantras•Quality at affordable price

Mantras I abide by in my professional life•Strive for excellence•Maintain strong work principles

Garbo by 2020 To be the most coveted brand for children

The business of fashion and lifestyle in India by 2020 A bright future




BRAND PROFILE A highly motivated and focused individual with deep understanding of the garment industry and an eye for perfection, Radhe Shyam Kabra started the brand Garbo in 1978. The brand is among the pioneers in the kidswear garment industry and screen printing concept. For three decades, it has been successfully satisfying the needs of fashion and price conscious customers

AdobeCompany: Kuvam Fashions (P) Ltd | Brand-in-chief: Sanjeev Kumar Gupta, Managing Director

BRAND PROFILESanjeev Kumar Gupta, a great visionary and dynamic personality, has more than 25 years of experience in the garment industry. He established Adobe in 2004. Gupta is also president and office bearer of various apparel manufacturers and welfare associations of India. He put in a lot of effort to make the Ludhiana garment industry visible at the international platform.

Turning point in my brand’s life, and whyEvery year is a turning point, but particularly 2010, when we opened our very first EBO.

My brand by 2020 A national brand

Business of fashion and lifestyle in India by 2020 Equal to that in the West

Upcoming towns/cities in the next couple of years Tier III and IV cities

Brand turnover: Rs 10 crore


Retail presence Will open up 1 store in February 2010 and plan to open 2 more in same year

Total no of factory outlets: 2, both company owned

MBOs: 500

Brand mantras•High fashion at affordable prices•Good quality will always win in the long

run

Mantra I abide by in my professional life•Be honest in your dealing

BRANDSOF INDIA

GroversonsCompany: Groversons Apparel Pvt Ltd | Brand-in-chief: Rakesh Grover, Managing Director

BRAND PROFILEGroversons was established in 1953 by Chaman Lal Grover, a visionary who laid the foundation of the lingerie industry in India. The group has come a long way in the last 56 years, scaling new heights each year. Today, the Groversons Group, under the guidance of Rakesh Grover, the current managing director, has achieved many milestones and claims to be the largest lingerie company in the country.

One among the foremost producers and marketers of lingerie, the Groversons Group has five popular and well-defined brands, manufactured in its state-of-the-art manufacturing facilities. The company has a it has well spread network of distributors and wholesellers.

Retail presence:

EBOs: 15

Company-owned: 3

Franchise: 12

Factory outlets: 2( both company-owned)

MBOs: 12,000

Best EBO: Karol Bagh, Delhi

Promising professionals in own company: Ashok Khurana, director-sales, Sidharth Sales Corporation (the sole distributors for all Groversons brands across the country)

Promising professional in the industry: Shekhar Tiwari, MD, Hanes India

Brand mantras•Quality and best fit

Mantras I abide by in my professional life•Discipline and honesty

Groversons by 2020 One of the largest lingerie brands in Asia

Business of fashion and lifestyle in India by 2020The most preferred businesses to be in

Upcoming towns/cities in the next couple of yearsHyderabad, Pune, Greater Noida, Lucknow, Chandigarh, and Ludhiana



BRANDSOF INDIA

GroggyCompany: Trio Group, Canada | India partner: Trio Sportswear Pvt Ltd | Brand-in-chief: Pradeepp Arora, CEO, Groggy

BRAND PROFILEGroggy is a part of the Trio Group, who are leading importers in Montreal, Canada. The Trio Group has been in the industry of apparel since early the 80s, and supplies to major chain stores like Sears, Reitmans, Simons,Winners, Giant Tiger, Walmart, Korvette, Saans, and many others. Towards retail and distribution, they are the licensees as well as founders for brands like Covette, President Stone, Cream Soda, The Simpsons, Nascar and Back to Basics.

Groggy, the brand, was created in 1990. It was started from the underground circuits of Montreal as in the early Nineties, it was the most happening thing for the youth. Groggy came out with the trendiest jackets and printed t-shirts, created to fill up the vacuum in the apparel segment for the 14 to 28 year old age group. Groggy’s popularity in a small timeframe can be attributed to the brand’s designers, who create what the youth want.

Turning point in Groggy and whyGetting an alliance like Westside stores in less than two years in the trade, has been no less than a turning point.


Growth percentage targeted by next 2 years: A total growth of 15 per cent all over the world, with more than 50 per cent in India

Retail presence: 21 doorsEBOs: 5 (all company-owned)MBOs: Westside stores across the country

Best EBO: Westside stores in Gurgaon and Rajouri Garden, New Delhi

Promising professionals in own company: Vishal Kumar, joint managing director

Promising professionals in the industry: Noel Tata, MD-Trent Ltd, Sandeep Malhotra, CEO, Home Shop 18; Sanjiv Mehra, MD, NITC group; Rajiv Mehra, joint MD, NITC group

Brand mantras•Fabulous styling •Affordable pricing •Fashion hangover–AM to PM!!

Mantras I abide by in my professional life•The sun is for everyone •Live and let live

Groggy by 2020Presence in each and every state and city across the country

Business of fashion and lifestyle in India by 2020 Huge and very competitive. Loads of small and new brands will crop up, focusing on specialised fits/styling and look

Upcoming towns/cities in the next couple of years Hyderabad, Pune, Nagpur, Amritsar, and Yamunanagar

BRANDSOF INDIA

Hard CurrencyCompany: Aru Enterprises | Brand-in-chief: Parjesh J Chandan, Proprietor

BRAND PROFILEHard Currency Jeans was launched in1995 by Paresh J Chandan, at a very small scale with low priced products. In a short span, the brand has flourished in all aspects—variety, quality, price, and approach. The brand has understood the changing customer needs over the years, and evolved its product portfolio accordingly. Not just in the domestic markets, the brand has also made its mark on international shores, and is exported to several countries.

Turning point in Hard Currency, and why The recessionary period in 2009, as this was a very challenging time for the brand. This difficult phase helped the company to rethink, change its mindset as well as its collections, and take measured steps to climb up the ladder of success.

Upcoming towns/cities in the next couple of years NCR, cities in Rajasthan, Punjab, and the south

Brand turnover FY ‘10 (projected): 120 million dollars per annum


Retail presence: MBOs: 400+

Promising professional in own company: Leena Chandan, merchandiser

Promising professional in the industry: Pratap Kumar, managing director, Wonderblues

Brand mantras•The harder you work, the luckier you get

Mantra I abide by in my professional life•Value time and people

Hard Currency by 2020 Have the company listed in the stock exchange in the next ten years

The business of fashion and lifestyle in India by 2020 India is a rapidly growing country. Consumer demands are increasing by the day, and the rise of the middle class has left the price factor behind, and shifted the focus to the product and good quality. Taking into account the current growth rate, there is little doubt that India is set to emerge as the biggest consumer market in the world.

BRANDSOF INDIA

Homme and MacoCompany: East Face Fotwear Pvt Ltd, AV Enterprises | Brand-in-chief: Arun Kumar Vajpayee, Director, Sales and Marketing

also our morale, giving a unique identity to the brands to stand apart distinctively.

Brand turnover FY ‘10 (projected): Rs 4.5 crore


Retail presence: EBOs: 4; (all company-owned) MBOs: 56

Best EBO: Shoe Circle, Patiala, PunjabBest MBO in terms of brand sells: Shoe Tree, Chandigarh, Punjab

Promising professionals from the industry: Rajat Chhabra, director-branded category, Touristor

Homme and Maco by 2020 Loved by the end users and leaders in their category

Business of fashion and lifestyle in India by 2020 Very promising and may lead international trends in many segments

BRAND PROFILE A men’s footwear brand, Homme was launched in India in September 2006 to cater to the premium segment. Maco was launched in December 2006 to cater to the midpremium segment of men’s footwear, keeping comfort and styling at top priority.

Turning point in Homme and Maco, and why The launch of half ankle boots by Homme, and trendy slippers/sandals in Maco, which boosted not only sales, but

Brand mantras•Built for comfort (Homme) •Maximum comfort. Confirmed (Maco)

Mantras I abide by in my professional life•Always attempt the impossible and put

others before yourself

Pepe Jeans Company: PJL Clothing (India) Ltd | Brand-in-chief: Chetan Shah, Managing Director

Factory outlets: 12; company-owned: 1; franchise-owned: 11

MBOs: +1500

Best EBO: Connaught Place, New Delhi

Best MBO in terms of brand sells: Options, Mumbai

BRAND PROFILEPepe Jeans was founded by three NRI brothers, Nitin Shah, Milan Shah and Arun Shah. The story of Pepe began from Portobello Road, London in 1973. This was where the siblings, originally from Kenya, created a new concept in jeanswear design and marketing in the United Kingdom–Pepe Jeans. The jeans they designed, focused on London’s energy and its street-inspired fashion. Within the first two years of its existence, Pepe Jeans became the second most

Brand mantra•Blobal, bold and ambitious, Pepe

Jeans is all about premium jeans and casual wear, young at heart, positively rebellious with a broad appeal

Upcoming towns/cities in the next couple of years Coastal AP region

Retail presence: EBOs: 204 company-owned: 78; franchise: 126;

popular jeanswear brand in the UK, and began to spread its presence throughout Europe. Pepe Jeans has become a leader in the international casualwear market by infusing traditional denimwear with a modern fashion collection influenced by the streets of London. Pepe Jeans is now sold in more than 80 countries and new markets are being added rapidly. It has the unique distinction of being one of the largest casualwear brand in Europe, competing effectively on a global basis.

India story The year 1989 the launch of PJL Clothing (India) Ltd., the Indian subsidiary of Pepe Jeans International.It claims a market share of 25 per cent, the highest in the international premium segment of the casualwear market. Its product portfolio includes casual cotton shirts, t-shirts, denims, fashion tops, dresses, jackets and accessories.

BRANDSOF INDIA

Green FibreCompany: Jade Blue Designers Pvt Ltd | Brand-in-chief: Jitendra Chauhan, Chief Managing Director

BRAND PROFILEWith the aim of creating an apparel brand that is fresh in terms of style and fit and offers the best of quality at affordable prices, Jitendra Chauhan launched Green Fibre in 1998. Initially, the brand catered to a huge clientele who prefer the use of cotton and cotton blended fabrics as casual or office wear. Later, the brand expanded its product range to include partywear and indutvas or ethnicwear at competitive prices. Today, Green Fibre has grown to become a chain of stores and a brand with an independent identity.

An interesting anecdote: Being an MBO, the house of Jade Blue always housed a number of brands. The appreciation that other national brands received enticed them to have something of their own to be proud of. One fine day, they consulted a brand management expert and put forth their aspiration, asked for his advice and the die was cast. Green Fibre was born.

Turning point Green Fibre, and why To offer value for money products, we decided to source economical fabrics to make stylish apparel. This was a huge success and the turnover increased substantially. Sadly, the joy was short lived, as complaints started flowing in as rapidly as the merchandise flowed out. Green Fibre, which had made its mark as a popular brand seemed on its way to become just another local label. This was the turning point for Green Label. The situation was resolved by marketing the product with greater aggression rather than bringing the price down. And today, we have been able to brave the odds, and stand firmly on our feet.



Retail presence: EBOs: 8(all company-owned); MBOs: 9; Best EBO: Ahmedabad

Best MBO in terms of brand sells: Jade Blue, CG Road, Ahmedabad

Promising professional from own company: Jagdish Purohit, business devlopment manager

Promising professional from the industry: Kailash Bhatia, CEO, Future Brands

Mantras I abide by in my professional life •Taking split-second decisions•Calculated risk taking The business of fashion and lifestyle in India by 2020 Looking at how all retailers are giving priority to service, the business in 2020 should be even more consumer dictated than ever. It seems that fashion and lifestyle will both head towards more conscientious consumerism. People will become more eco-friendly and hence nature-centric fashion and lifestyle products will receive priority.

Upcoming towns/cities in the next couple of years A large number of tier II cities

Brand mantras•Surpass expectations when it comes to

quality and pricing. •Aggressive advertising strategies

BRANDSOF INDIA

Mufti Company: Credo Brands Marketing Private Limited | Brand-in-chief: Kamal Khushlani, Director

BRAND PROFILEIn 1992, Kamal Khushlani started manufacturing men’s shirts under the label Mr Mister. Recognising fashion as the core strength of this fledgling brand, many boutiques deemed this startup label fit for their shelves. Realising its true potential, and that of the market, the brand decided to move into overdrive. An ambitious project to leapfrog into a leadership position in men’s fashion was initiated in 1998 and the brand Mufti was launched. Mufti is a word derived from colonial India’s armed forces word for casual dressing as opposed to wearing a uniform. The brand aims to attract the customer whose tastes have moved beyond off-the-rack-mentality, and who is self-assured to make a fashion statement reflecting his own district persona. The brand is meant to help a customer actualise his need.

Innovation is the brand’s core strength. Its philosophy is that fashion is something that is just so right for the time that it does not need to be oversold, just presented. True fashion is never old, dies young and is reincarnated as another young manifestation. Mufti doesn’t want just customers but wants cult followers. This philosophy is best reflected in the progressive taglines associated with the brand–Anything else is a uniform, Alternative Clothing, No Explanations.

Turning point in MuftiIn the year 2008, the brand achieved a true national footprint


Growth percentage targeted by next 2 years: 50 per cent per annum

Retail presence: EBOs: 100; company-owned: 16; franchise: 4Factory outlets: 1 (company-owned)

MBOs: 400+

Best EBO: Himayat Nagar, Hyderabad

Best MBO in terms of brand sells: M & M, Vijaywada

Mantras I abide by in my professional life•Be sincere to your profession •Be sincere to your partners

My brand by 2020 A leading brand in India

Business of fashion and lifestyle in India by 2020India should be the centre of young fashion for the entire world by 2020

Upcoming towns/cities in the next couple of yearsAll districts in India have the potential for growth

Brand mantras•Originality through innovation•New fashion emerges from the ashes

of old fashion

BRANDSOF INDIA

Numero UnoCompany: Numero Uno Clothing Ltd | Brand-in-chief: Badal Chaudhry, CEO

BRAND PROFILEIt all began in 1987 with the setting up of a small manufacturing unit. Narinder Singh, the managing director of Numero Uno Clothing Ltd, the leading force behind the brand, and one of the pioneers of denim clothing in the country, has the ability and prowess to merge design competency with production capability.

Numero Uno started primarily as a jeanswear brand for men and slowly moved into jeans for women, eventually designing and manufacturing complete wardrobes for men and women. The brand started manufacturing shirts in 1998 and knits and jackets thereafter. The brand also launched its footwear division in 2006, which is also very well received by the consumers. Accessories is also a strong area of growth. Numero Uno, today, is a complete casualwear brand with strong contribution from all the categories. Numero Uno owns 4 state-of-the-art manufacturing units, with the one based in Gurgaon being one of the best inhouse laundries in the country.

The turning point in Numero Uno, and why When from a jeanswear brand, Numero Uno evolved into a complete wardrobe brand, with a wide product offering that includes apparel, footwear and accessories.


Growth percentage targeted by next 2 years: 25 per cent CAGR

Retail presence:

EBOs: 105; company-owned: 36; franchised: 69 Factory outlets: 12; company-owned: 9;franchise: 3

MBOs: 400+

Best EBO: Connaught Place, New Delhi

Promising professional in own company: Rajiv Jain, COO

Brand mantras•Let the product speak for itself •Superior value for money

Mantras I abide by in my professional life•Focus on innovation•Empower teams

Numero Uno by 2020 The largest casualwear brand targeted at the below 25 years age group in the country

Business of fashion and lifestyle in India by 2020 Fashion will be global due to convergence of technologies, communications, and lifestyles

Upcoming towns/cities in the next couple of years All tier II and tier III cities

BRANDSOF INDIA

Ritu WearsCompany: JDS Apparels Private Limited | Brand-in-chief: Sanjay Sahni, Director

BRAND PROFILEJD Sahni started the business in a 200 sq ft store to cater to childrenswear way back in 1965. In 1985, the store was extended to an area of 5,000 sq ft, with clothes and accessories for every generation in the family, thus making it a one-stop-shop for the entire family. In 2003, Ritu Wears opened its next store in Sab Mall, to match the pace in revolutionised retailing. Between 2004-05, which marked the growing phase of the retail industry, Ritu Wears had also opened 4 stores. Now Ritu Wears is recognised as a family, fashion and fun store in north India where buyers get complete value for money for each and every member of their family.

Turning point in Ritu Wears, and whyExpansion from one retail shop to a regional planned retail chain. The Noida store supported the thought, with complete potential and excellence for moving ahead.


Growth percentage targeted by next 2 years: 40 per cent of the total sales, on a year-on-year basis

Retail presence: 10 company-owned stores in north India, based on the MBO concept

Best store in terms of brand sells: Indirapuram, Jaipuria Sunrize plaza, NCR

Promising professional from own company: Prashant Nanda

Promising professional in the industry: Kailash Bhatia, Colorplus

Mantras I abide by in my professional life •Honesty, integrity, transparency and

commitment to excellence•Respect for individual and team spirit

Ritu Wears by 2020 The most admired lifestyle retail chain store across the globe

Business of fashion and lifestyle in India by 2020 The fashion and lifestyle business would be 40 per cent planned as compared to 2010.

Upcoming towns/cities in the next couple of yearsLucknow, Indore, Bhopal, Dehradun, Raipur, and Ludhiana

Brand mantras•Fashion/family/fun•Ahead of the times

BRANDSOF INDIA

SpykarCompany: Spykar Lifestyles Pvt Ltd | Brand-in-chief: Sanjay Vakharia, Director-Marketing

BRAND PROFILELaunched by Prasad Pabrekar in 1992, Spykar Lifestyles Pvt Ltd is among those few brands in India, that saw the need to invest on building a strong brand rather than looking at short term gains. At no stage in the 17 years of its existence did the company deviate from serving its staple–fashionwear to its target audience–the youth. Denims are at the core of the company’s business. Spykar is a premium fashionwear brand targeted to the youth that aims to provide complete casual dressing for an individual’s fashion needs.

When I first joined Spykar, I requested Pabrekar to change the name of the brand. But over the years, I realised that a brand’s rise to success lies in the way you grow and nurture the brand, and not in the name. Spykar, as it is known today, is a popular denimwear brand amongst the youth.

Turning point in Spykar, and whyOpening our first EBO in December 2003 at Phoenix Mills in Mumbai. After this, Spykar’s number of outlets kept growing by leaps and bounds and we never took a step behind.



Retail presence: EBOs: 202 (all franchises); Factory outlets: 56; company-owned: 3 franchise outlets: 53; MBOs: 750; Best EBO: Connaught Place, Delhi Best MBO: Fashion Mall

Promising professional from own company: Siddharth Master, head of productions, Spykar Promising professional from the industry: Chetan Shah, MD, Pepe Jeans

Mantras I abide by in my professional life •An eye for detail•Understand the pulse of the youth and

connect with them

Business of fashion and lifestyle in India by 2020 There will be an onset of malls and the level of fashion awareness and brand loyalty will be very high amongst the consumers. The electronic media would play a major role in the business of fashion by 2010.

Upcoming towns/cities in the next couple of years Tier II cities like Bilaspur, Muzzafarpur, Ganganagar, Hubli, and Panipat

Brand mantras•To deliver the right value to the

customer•To consistently set free latest fashion

for the youth

BRANDSOF INDIA

StoriCompany: Stori Fashion Pvt Ltd | Brand-in-chief: Manoj Kumar Bhaiya, Director

BRAND PROFILE Stori was launched under the umbrella of Chaya Group, a 150-crore fabric trading house in Kolkata. As the brand grew, it was made a separate entity, Stori Fashion Pvt ltd. The brainchild of Om Prakash Bhaiya, Stori has always believed in being unconventional, which also explains the brand’s philosophy ‘Clothes with a twist’. In 1992, the company ventured into surplus garments and RMG fabric trading. Later in 1996, it established its corporate office in Bangalore, and entered into the garment manufacturing business in 1998. The brand aspires to be one of the leading brands in the home fashion market.

Upcoming towns/cities in the next couple of years Cities like Madurai, Vijaywada, Vizag, Mangalore, Mysore, Bhubaneshwar, Indore and Guwahati


Growth percentage targeted by next 2 years: A minimum of 15 per cent per year.

Retail presence: MBOs: 500+

Promising professional in own company: Praveen Bhatti, production head, Stori

Promising professional in the industry: BS Nagesh, vicechairman (non-executive director), Shoppers Stop

Brand mantras•Clothes with a twist

Mantras I abide by in my professional life •Do the common thing uncommonly well

Stori by 2020 The most preferred brand in India

Business of fashion and lifestyle in India by 2020 The rural market still does not have an evolved fashion sense. But, with the increasing level of income and education in these areas, the fashion industry is also on a rise. We will see a major growth in the market size by 2015, and also the manifold development of the fashion and lifestyle industry in small towns/cities by 2020.

BRANDSOF INDIA

TitanCompany: Titan industries ltd | Brand-in-chief: Ajoy Chawla, Global Business Head, Titan and Retail

BRAND PROFILEXerxes Desai is the founder of Titan Industries Ltd. He conceived of Titan to be a truly worldclass brand and organisation. He had the power to dream up of this idea while he was working in Tata Press–and convinced the Tata group, the government and Tamil Nadu Industrial Development Corporation (TIDCO) to create Titan industries Ltd in 1984. His passion for brands and retailing has laid the foundation for what Titan is are today.

An interesting anecdote at the time of the inception When Titan was launched commercially in 1986-87 as a quartz watch brand, the market was completely mechanical with players like HMT and Allwyn. The trade completely rejected the idea, predicting that no one would buy a quartz watch. Also, when Titan put up its first exclusive showroom in Bangalore in 1988, everyone questioned whether it will ever draw adequate walk-ins and be viable. The rest as they say, is history. Today more than 98 per cent of the Indian market is quartz and World of Titan is arguably India’s most successful specialty retail chain across product categories.

Turning point in Titan, and why Titan decided to invest disproportionately in marketing/retailing in 2003. We decided to sign on Aamir Khan as the brand ambassador to herald a new, bolder and larger-than-life stance with the purpose of expanding the watch market in the country. “Whats your style” was the positioning platform for this phase. Simultaneously, Titan decided to invest in a new retail identity and expand its World of Titan showroom network more aggressively to create a much bigger EBO retail channel. Around the same time, the company launched a big initiative to partner strongly with largeformat organised retail chains like Shoppers Stop, Lifestyle, Future Group to set up shop-in-shops. These measures have resulted in superlative growth from 2003 till date, and the brand has successfully driven double digit growth in the watch category through impulse buying.

be way beyond the top 8 to top 10 towns. It will be common to hear about the top 25 towns in the near future.

Brand turnover FY ‘10 (projected): Rs 513 crore (net sales value for FY 2008-09)

Growth percentage targeted by next 2 years: 22 per cent per annum

Retail presence: EBOs: 283 World of Titan stores; Company-owned: 14; (Franchise outlets): 269MBOs: 3500 in India, 1000+ Rest of Asia Best EBOs: World of Titan, Colaba, Mumbai; World of Titan, Anna Nagar, Chennai

Promising professional in own company: Suparna Mitra, global marketing head, Titan

Promising professional in the industry: Shailesh Chaturvedi, head, Tommy Hilfiger India

Mantras I abide by in my professional life •Creating something new–a new

business, new brand or new products is what keeps my passion going as a professional.

•People will inevitably rise to the occasion when we take a bet on capabilities and allow them to take on challenges

Titan by 2020 A leading watch brand across Asia, while continuing to build its iconic status in the new modern India

Business of fashion and lifestyle in India by 2020 Bigger, bolder and more contemporary than in the West. India will rock

Upcoming towns/cities in the next couple of years Bhopal, Indore, Baroda, Rajkot, Lucknow, Patna, Madurai, Trichy, Nasik, Nagpur, Mangalore, Ranchi, Cochin, Visakhapatnam... the list is huge. Life will

Brand mantras•Titan represents everything new–new

designs, new retail experiences, new forms of advertising, new and latest technology. It’s passion is in being ‘an explorer’ brand.

•Every collection from Titan emerges from a deep design inspiration, and therefore connects intuitively with people’s imagination

BRANDSOF INDIA

VasariCompany: Vasari India Pvt Ltd | Brand-in-chief: Mahesh Chand Mohnni, Director

BRAND PROFILEVasari India Pvt Ltd was established in 1991 by Suresh Mohnani. Initially, Vasari offered only men’s apparel but has now stepped into women’s ethnic and bridal wear. Since the company’s inception, it has been synonymous with high-end wedding and ethnic wear, with emphasis on quality design, impeccable tailoring and fit, exquisite embroidery, and superior finish. It caters to the needs of the customers under two labels i.e. Rod and Vasari through flagship as well as multibrand outlets.



Retail presence: EBOs: 11 (all company owned) MBOs: Bindals, Ritu Wears, Options, Standard, Hi Style, RMKB, Moksha, Deepam, Calcutta Instyle, Bhasin, Rajvansh, Jai Hind Collections and more Best EBO: Ludhiana and Lajpat Nagar, Delhi Best MBO in terms of brand sells: Options

Promising professional from own company: Ranjit Kundra – general manager-operations and HR

Promising professional from the industry: Ratan Tata

Vasari by 2020 A leading apparel company in the domestic market and on the way to become a significant global player

Business of fashion and lifestyle in India by 2020 With the advent of globalisation, the fashion industry has seen drastic growth and radical changes. The industry, all over the world, has been adopting organic clothing to fight for the cause of global warming. With the increase in awareness, the fashion industry will see the growth in the use of fabrics such as khadi, brocade and the like.The market is welcoming the use of these fabrics and technology, and they would be widely used and gain global appreciation, acknowledgment and stature.

Upcoming towns/cities in the next couple of years Ahmedabad

Brand mantras•Constant evolution in everything we do,

be it design, fabrics, or technology•Customer satisfaction

Mantras I abide by in my professional life•A transparent work culture•Dedication

BRANDSOF INDIA

VenfieldCompany: ABC Apparels Private Limited | Brand-in-chief: Jagadish Sarda, Managing Director

BRAND PROFILEThe chief mentor of Venfield, Jagadish Sarda, set up a target to build a superior brand for the Indian market with international standards. With the inception of Venfield, the company unleashed a force of fashion and energy in positive dressing. The brand operates through exclusive brand outlets, multibrand outlets, and shop-in-shops.


Growth percentage targeted by next 2 years: 35 per cent growth in each year

Retail presence: Currently, Venfield is present across south India. The brand plans to expand its presence across the country by opening 60 EBOs by 2020.

Total nos of EBOs: 12; company-owned: 5; franchise outlets: 7

MBOs: 500+ Best EBO: DVG Road, Bangalore Best MBO in terms of brand sells: Textile India

Promising professionals from the industry: BS Nagesh, CEO, Shoppers Stop and Kishore Biyani, Pantaloon Group

Mantras I abide by in my professional life •There are many myths surrounding

professional success, such as intelligence is equal to success. However, the truth is that all the intelligent people don’t succeed. It is important to exploit the inner self and use intelligence to give some productive output. Thus, the implementation of intelligence is equally necessary for success Success=Intelligence+Application

•Constancy is heroism, only if it means constant change

Venfield by 2020The brand Venfield will cover all the apparel segments. As of now, we are focusing on exclusive menswear. However, in a decade’s time, we will be a market leader in all the segments. Our brand will be available across Asia, and rise to an iconic level.

Brand mantras•Positive Thinking: Positive thinking is

expecting, talking and visualising with certainty what you want to achieve, as an accomplished fact. A positive attitude brings strength, energy, and initiative.

•5Ps which we follow at Venfield: Price, positioning, place, promotion, and presentation of the product

BRANDSOF INDIA

Brand mantras• Innovationisthekey•Customeristheking

Mantras I abide by in my professional life•Nosubstitutetohardworkand

passionBeingsincereandpassionatetowardsone’sbrandismostcrucialforitssuccess.Itisthebrandegothatshouldgovernouractions.

Ahujasons by 2020 Oneofthemostlovedaccessorybrandsinthecountry

Business of fashion and lifestyle in India by 2020 Muchmoreevolvedandmaturewithinnovationbeingthekeytoone’ssuccess

Upcoming towns/cities in the next couple of years Pune,ChandigarhandHyderabad

Turning point in the life of my brandTheacknowledgmentthatAhujasonsasabrandneedstoevolvetomatchitscustomerslifestylegotusconstantlyinnovating.

Growthpercentagetargetedbynext2years: 20-22 per cent annually

Retailpresence: EBOs: 2 (both company-owned)

BestEBO: South Extension, New Delhi

Promisingprofessionalinowncompany: Kulbhushan Ahuja, director

Promisingprofessionalintheindustry: Pia Singh, managing director, DLF Retail and Entertainment

AhujasonsCompany:Ahujasons Shawl Wale Pvt Ltd |Brand-in-chief:Bhuvan Ahuja, COO

F NineCompany:Nine Apparel Pvt Ltd|Brand-in-chief:Omesh Sehgal, Director

BRAND PROFILE DirectorOmeshSehgalhasbeenapartoftheretailindustryformorethan23yearsandisthemanbehindtherevolutionthatstartedmakingproductsforthemasses.His

determinationandfuturisticviewsarethekeyfactorsresponsibleforthestartofanewbrandintoday’shardtimes.FoundedinDecember2009,FNinepresentsagamutoffashionable

andtrendyclothingforyoungmenandwomen.Thefashionlineincludesjeans,trousers,t-shirts,shirts,sweatshirts,jackets,blazers,pulloversandaccessories.

Growthpercentagetargetedbynext2years: 250 per cent

Retailpresence: EBOs: 23 (50 per cent company-owned; 50 per cent franchise)

MBOs: Pimus Levi’s Counters

BestEBO: Sarojini Nagar, Delhi

Promisingprofessionalfromtheindustry: Vijay Bansal, MD, Cantabil

Mantras I abide by in my professional life•Runbehindknowledge,successwillrun

behindyou•Alwaysthinkpositiveandbelieveinteam

work

F Nine by 2020 ThemostreliablebrandwithnewfashionacrossIndia,withapresencein500EBOs

Business of fashion and lifestyle in India by 2020 Aforwardstepinthemarketwithnewfashionandlifestyle

Upcoming towns/cities in the next couple of years TierIIandtierIIIcities

Brand mantras•Qualityproductsin

pocket-friendlyrates•Coloursanddesign

BRANDSOF INDIA

Brand mantras•Sellingwhateverisinfashionandappealstothe

youth•Helpcustomerslookgoodandgetnoticedby

sportinggreatclothes

Mantras I abide by in my professional life•Observeandabsorb•Thereispotentialineveryone–yougetinspired

byeverybodyyouworkwith

DJ&C | Spunk |Mohena Company:Future Brands |Brand-in-chief:Anand Pandey, Vicepresident-Future Group (for brands DJ&C, Spunk, Mohena)

BRAND PROFILETheFutureGroupboughtthebrandDJ&CfromPantaloonsin2007.ButDJ&Casabrandwasfoundedin2003.ThebrandwascreatedbytheBigBazaarteamalongwiththedesigneragencyIdiom,undertheguidanceofRajanMalhotra,theCEOoftheretailgroup,whoformulatedthestrategiesforthegroupatthat

time.TheBigBazaarteam,alongwiththedesigneragencyIdiomcreatedthebrandDJ&C.ItwasKishoreBiyani’svisiontocreateanaffordablefashionbrand,ashebelievesindemocratisationinfashion.ThewholeideawasgivenformandshapebyhimonlyintheformoftheFutureGroup.

Turning point in DJ&C, Spunk, Mohena and why:

DJ&CwasreconceptualisedtofueltheaspirationsoftheyouthinIndia.Earlier,thebrandexistedinBigBazaaronlybutnowitispresenteverywhere,eveninsomeMBOs.Currently,thebrandhasawideaudiencerightfromtheMercedesdrivingclasstothelocalpeoplewhovisitBigBazaarstoreseverydaytoshop.

DJ&C, Spunk, Mohena by 2020 Thesebrandswillridemanymoreproductsandformsapartfromapparelandaccessories,andemergeasthebiggestcasualwearbrandsinmoderntrade

Business of fashion and lifestyle in India by 2020 Aplethoraofnicheofferings,notdominatedbybrandsordesignersonly.Itwillalsobeacomplicatedmixofalltheelements.TherewouldbemanylittlevariantsinthebusinessoffashionandlifestylewhereininternetandtechnologywilltakelifestyleandfashiontotherealinteriorsofIndia.Thephysicallimitationsofdistributionwillnotmatter.Barrierswouldbreak,andtechnologywillreacheverywhere,evenintheremoteinteriors.

Upcoming towns/cities in the next couple of years TierIIIortierIVcitieswouldbetherealgrowthdrivers

BrandturnoverFY‘10(projected): • DJ&C: Rs 172 crore, • Spunk: Rs 15 crore, • Mohena: Rs 2 crore

Growthpercentagetargetedbynext2years: 35-40 per cent per year

Retailpresence: • DJ&C and

• Spunk: 130 Big Bazaar outlets; Godrej rural chain, Adhaar Maal, which has about 35-40 outlets; • Mohena: 12 Central and 45 Pantaloon stores Factory outlets: 37 Pantaloon factory outlets

Promisingprofessionalinowncompany: Shantanu Prakash, brand group head—DJ&C.

Promisingprofessionalintheindustry: Hemang Salva, business head-Kurta Company and Ethnicity.

BRANDSOF INDIA

Apple EyeCompany:Stitchfab India Pvt Ltd |Brand-in-chief:Varun More, Director

BRAND PROFILE LaunchedinMay2009,AppleEyehelpseveryparentexpresswhattheirlittleangelmeanstothem.Comprising

rangessuitedforgirlsagedbetween0-2yearsandforboysbetween0–16years,AppleEyeispoisedtoextendthebrandforgirlsaged2–12yearsbythefallofthenextseason.AppleEyehassomeof

thecountry’sfinestandmostqualifiedfashiondesignersfromIndiaandLondon.VarunMore,trainedinfashionretailfromtheLondonSchoolofFashion,istheheaddesignerofAppleEye.

Brand mantras•Producequalitygarments,withsmartcontemporary

designsatsmartprices

Mantras I abide by in my professional life•Nevercompromiseonqualityforquantity•Offertheverybestpossibleatreasonableprices

Apple Eye by 2020•AleadingkidswearbrandinIndia•Maintainingallinternationalstandardswithrespectto

kids’fashion•Equippedwithallinternationalcertificationsrelatedto

thekidsgarmentindustry

BubblesCompany:Sailax Corporation |Brand-in-chief:Anil Gehi, Managing Partner

BRAND PROFILEBubbleswaslaunchedin1990byAnilandPavanGehi.Overthepast20yearssinceitsinception,withalotofhardworkandextensivetravel,thebrandis

nowpopularlysoldinallregionsofthecountry–acrossAnantNaginJammuandKashmir,toTirunavellydownSouth,andfromAizwalintheeasttoVeravalinthewest.Whenother

marketplayersintheindustrywereonlycateringtoretailers,thebrandmadeabreakthroughbyretailingitthroughdistributorsandwholesalersaswellasMBOs.

Brand mantra

Optimumquality

Bubbles by 2020 Availablecountrywideforthemasses

Business of fashion and lifestyle in India by 2020 Unimaginablyforward

Upcoming towns/cities in the next couple of years Dhanbad,Rourkela,Bhilwara

Retailpresence: MBOs: 2,000+

Promisingprofessionalintheindustry:Tolly Joy, Mothercare

BRANDSOF INDIA

CamaroCompany:Bhawarlal Alok Kumar |Brand-in-chief:Saumar J Sharma, Business Head

BRAND PROFILE CamarowasstartedbyRKandDeepakPatawariin1991.ItwasbornonafineSundayeveningatateatablewiththethought,“fittopocket,highqualityandfashionablejeanssellbutarenotavailable.”Asabrandwith19yearsofexperiencewithcompleteinhousemanufacturingfacilitybasedinMumbaiandLudhianafordenimsandt-shirts,Camarohasmadeitspresencefeltasapopularregionalbrand.Withconsistentperformance,thebrandtodayisreadytogonationwide.Interestingly,Camarohasexperiencedastablegrowthyearafteryeareveninthesamesetsofstoreswithoutexpandingtheretailspace.Asondate,itisthegoldenperiodforCamarotogetintoseriousexpansion.

Turning point in Camaro, and whyEstablishingtheentireinhouseproductionfacilitiesinMumbai(insteadofsalesbeingbasedoutofKolkata)

customers’end,strongproductline,cut-throatpricing,andextensiveproductofferingsforcustomers.Theresult–brandwarandsurvivalofthefittest.

Upcoming towns/cities in the next couple of years AlltierIIcites/townsandextensivedevelopmenttowardseastandnortheastIndia

Growthpercentagetargetedbynext2years: 25-30 per cent for bottomwear and almost 40-50 per cent for knitwear

Retailpresence: MBOs: Regular-550, Seasonal-200; Total: 850

Brand mantras•Quality,comfortanddesigngohand

inhand•Fashionneverdies,itlosesappeal

Mantras I abide by in my professional life•Youhavetodowhatothersdon’t• It’snotsoimportantwhostartedthe

game,whatmattersiswhofinishesit

Camaro by 2020• Strongavailability,fashionforward

andfittopocket,presentacrossthecountryandalsoineastAsiancountries

The business of fashion and lifestyle in India by 2020 Availabilityofallinternationalbrands,brandrecallat

BRANDSOF INDIA

C Krishniah Chetty & SonsCompany:C Krishniah Chetty & Sons Pvt Ltd |Brand-in-chief:Vinod Hayagriv, Managing Director

BRAND PROFILEThecompany’sinceptiondatesbacktothe1860swhenCothaKrishniahChetty,thefounderofCKC,startedbysellingcolouredbeadstoBritishers,whotookafancytobeadswhichwereinvogueinEurope.Hisfirstconquestwasthepurchaseoftheprimelocation,wherethecompany’sshowroomislocatedatpresent.Thestreet,eventhen,wasBangalore’sprimeupmarketshoppingstretch.Thefounderandhisson,CothaAudinarayanaChetty,madeanameforthemselves.TheBritisharmyandroyalty,beingtheirmainclients,demandedahighlevelofcompetenceandexpertiseincraftsmanship,diamonds,goldandsilver.Theystartedmakingtrophies,medals,shieldsandevenlargecasketsfortheBritishArmy.CKrishniahChetty’sworkfoundpatronageintheroyalfamiliesofMysore,HyderabadandTravancore.Inthe1900s,CKC’sworkwasrecognisedbytheMaharajaofMysore,SriKrishnarajendra

Wodeyar,whoappointedCKCastheofficialjewellerstothepalace.TheacclaimedGandaBherundaorthedoubleheadedeaglewasthecourtsymboloftheMaharajaofMysore,andwascraftedintohundredsofpendantsin22ktgoldwithdiamonds,rubiesandemeralds.Theseweregiventoeminentcitizensfortheircontributiontothestate.ThesymbolisnowtheofficialsealofthestateofKarnataka.Thebrandhasgrownfromstrengthtostrengthandhaswon‘TheBestRetailEmployer2009’AwardattheAsiaRetailCongress2009.Itwasalsoadjudgedthe2ndBestintheFashionandLifestyleJewelleryCategoryatthesameevent.

The turning point in my brand’s life, and why BeingthejewellertotheBritishgentryandtheMaharajasinsouthandcentralIndia.

Retailpresence: EBOs: 3 (all company-owned)

BestEBO: The Touchstone – the flagship experiential showroom in Bangalore, the country’s first and only exclusive diamond specialist store spread across a sprawling 14,000 sq ft of personalised and luxury shopping space.

Promisingprofessionalsfromthebusinessoffashionandlifestyle:Shobha De, Rohit Bal, Manoviraj Khosla, Milind Soman

Brand mantras•Quality• Innovation

Mantras I abide by in my professional life•Knowledgeenhancement•Highethicalstandards

My brand by 2020•Jewellertotheconcessioners•Jewellerforalloccasions•Premiumtop-of-the-lineIndian

jeweller•Theultimatedestinationfor

weddingjewellery

Business of fashion and lifestyle in India by 2020Offertheultimateinjewelleryandaccessories

Upcoming towns/cities in the next couple of years Pune,Cochin,CoimbatoreandMysore

Growthpercentagetargetedbynext2years:30 per cent

BRANDSOF INDIA

Chic and ChicitaCompany: A Klass Fashions | Brand-in-chief: Geeta Singh, Partner

BRAND PROFILEA Klass Fashions was launched in 1988 by Geeta Singh with the introduction of two brands–an innerwear brand for women, Chic, and kidswear brand Chicita. From being a jobworker for another brand in 1986 to launching her own women’s innerwear brand in a short span of two years, was nothing less than a challenge for the lady, and her partner, Saroj Shah. What started as a 550 sq ft unit with a production capacity of 20 dozen per day, had flourished to a 5,000 sq ft company with a production capacity of upto 800 dozens per day by the year 1996. Today, the company’s manufacturing unit is based in Thane, and is sprawled over an area of 40,000 sq ft, with a production capacity of 2500 dozens per day. Turning point in Chic and Chicita, and whyIn 1988 we gave Chic at the lowest price and the best quality, and our first distributor in Kolkata promoted our range. Subsequently, dealer inquiries came in from cities like Guwahati, Delhi, Chennai, and Ahmedabad.

Brand mantra•Comfort and quality

Mantra I abide by in my professional life

Love your work

Chic and Chicita by 2020 Will continue to be one of the topmost brands, as they are today

Business of fashion and lifestyle in India by 2020 The fashion industry is on a roll. Many international brands have realised the importance of setting their base in India. The next decade will see more brands coming in and

many of the Indian brands reaching the international arena. There has been a steady growth of 20-40 per cent in the fashion industry, and this trend is expected to continue.

Upcoming towns/cities in the next couple of years Surat and Baroda in Gujarat, Visakhapatnam in Andhra Pradesh, and Coimbatore in Tamil Nadu




BRANDSOF INDIA

CobbCompany: Cobb Apparels Pvt Ltd | Brand-in-chief: Arvind Goel, General Manager

BRAND PROFILEFounded by Arindem and Atul Singla, Cobb was incorporated in the year 2007 and continues to strive ahead.

Brand mantra•Flying with fashion


Perfection is our goal

Cobb by 2020 Among the top 10 brands in the country

Upcoming towns/cities in the next couple of yearsVisakhapatnam, Vijayawada, Cochin, Guwahati, Siliguri, Bhopal, Raipur, Ranchi, Dehradun, Chandigarh

Brand turnover FY’10 (projected): Rs 50 crore


Retail presence: EBOs: 70; Company-owned: 4; Franchises: 30

Best EBO: Connaught Place, Delhi

Promising professional in own company: Deepak Singla, retail head, Cobb

Promising professional in the industry: Sanjeev Shrivastva, DGM-product, Cantabil Retail India Ltd

E TeenzCompany: Dhananjai Apparels Pvt Ltd | Brand-in-chief: Ansul Agarwal, Director

BRAND PROFILEE Teenz was founded by Ansul Agarwal in 1999. The brand actually started 40 years back with mostly woven garments for the southern market. The brand has, over the years, spread its

presence across south and west India, and is targeting eastern and northern India in the near future, so as to be available to children across the country.

Business of fashion and lifestyle in India by 2020 Consolidation of business and rise in the value segment with extraordinary growth in kidswear


Growth percentage targeted by the next 2 years: 30 per cent

MBOs: 200

Brand mantras•Guaranteed high quality•Affordable price


Ensure real joy for the kids wearing E Teenz and parents buying them

E Teenz by 2020 One of the top selling brands in India

Brands of India Part 1

Documents

jip india brand

brand profile

brand placement

brand custodians

retail business

mas holdings brand

brands of india company

brand head bhpc