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Connecting brands with consumers through conten t
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Brandpoint Content Distribution and Promotion

Apr 15, 2017

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Marketing

Claire Berge
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Page 1: Brandpoint Content Distribution and Promotion

Connecting brands with

consumers through

content

Page 2: Brandpoint Content Distribution and Promotion

Why ?

Largest and highest-quality audience

Unrivaled account management

Best-in-class campaign reporting

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2

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Page 3: Brandpoint Content Distribution and Promotion

BRANDSAGENCIES

Representing America’s top brands and agencies since 1996

Page 4: Brandpoint Content Distribution and Promotion

Formula for Success

PROVENPROCESS

1. Identify Campaign Goals

2. Develop Content

3. Edit Copy

4. Approve Content

5. Distribute Content

6. Measure Results

Page 5: Brandpoint Content Distribution and Promotion

The Difference

Work directly with professional, on-staff writers and editors

• Average 12 years experience• AP style writing and editing• All-inclusive writing and

editing services • Dedicated account manager

Page 6: Brandpoint Content Distribution and Promotion

Print Placements

• 2/3 of the top 100 U.S. daily newspapers

• Thousands of weekly newspapers

• Print editors have been using Brandpoint articles since 1996

• Easy-to-use website gives editors easy access to content

• 5,900+ media outlets receive weekly newsletter promoting your content

Page 7: Brandpoint Content Distribution and Promotion

Online Placements

Multiple Formats Supported:• Traditional article

(mat release)• Infographic• Listicle

Increase Engagement With:• Video • Photos• Links• Hispanic Network • Pharma Distribution• Regional Distribution

Page 8: Brandpoint Content Distribution and Promotion
Page 9: Brandpoint Content Distribution and Promotion

Pharma Distribution• Special Editor Site promotions to

top U.S. daily newspapers

• Feature Health Awareness Calendar

• MAT Release Average: Site audience of 9 million. (Average placement on 860+ sites)

• Easy-to-use mock-up process shows how your published content will appear.

Page 10: Brandpoint Content Distribution and Promotion
Page 11: Brandpoint Content Distribution and Promotion

Infographic Distribution• Reach a high-quality, mass

audience

• Guarantee: 500 placements on credible media sites, plus site audience of 15 million. (Average: 600+ sites)

• Turnkey service: We will resize your infographic and write an intro (required)

• JPG, PNG and PDF files accepted

Page 12: Brandpoint Content Distribution and Promotion
Page 13: Brandpoint Content Distribution and Promotion

Listicle Distribution• Average 600+ placements and a

site audience of 18 million+

• Guarantee of 500 placements and a site audience of 15 million

• Appear on top media sites such as LA Times, Houston Chronicle and Chicago Tribune

• Consumers engage with listicles: They’re fun, inviting, easy to follow and informative

Page 14: Brandpoint Content Distribution and Promotion
Page 15: Brandpoint Content Distribution and Promotion

Content Amplification• Drive additional traffic and

engagement with your content

• Cast a wider net to reach new customers

• Generate a guaranteed number of visitors clicking to your site

• Measure results: See exactly how many people viewed your content

Page 16: Brandpoint Content Distribution and Promotion

Your campaign results are captured by real-time, best-in-class reporting and available to you 24/7, including an easy Excel export.

Total Metrics Article InfoArticle Cost: $5,295.00Total Ad Value: $418,077.00Total ROI: 79 to 1Total Placements: 1,127

Word Count: 572Live Date: 01/02/2014Remove Date: 04/02/2014Online Site Audience: 24,436,543

Print Publication City State Frequency Published Date Circulation AdValue Date Imported

CHARLOTTE OBSERVER CHARLOTTE NC SUNDAY 1/19/2014 216,862 $7,296.00 1/27/2014

SALT LAKE TRIBUNE Salt Lake City UT  DAILY 1/20/2014 128,000 $3,654.00 1/27/2014

MORNING CALL ALLENTOWN PA DAILY 1/21/2014 96,783 $2,438.00 2/1/2014

DAILY PRESS NEWPORT NEWS VA DAILY 1/27/2014 57,642 $4,316.00 2/4/2014

DESERET NEWS SALT LAKE CITY UT DAILY 1/15/2014 52,814 $5,505.00 1/22/2014

STATE JOURNAL-REGISTER Springfield IL  DAILY 1/13/2014 50,533 $1,295.20 1/21/2014

WEDNESDAY NEWS-HERALD (NORTH ZONE EDITION) SOUTHGATE MI WEEKLY 1/18/2014 39,493 $820.00 1/25/2014

Website City State ZIP Category URL Site Audience Ad Value Date

latimes.com Los Angeles CA 90012 Daily http://www.latimes.com/features/arane... 7,324,140 $47,306.00 01/3/2014

chron.com Houston TX 77210 Daily http://chron.com/news/article/Tips-fo... 2,929,850 $17,285.00 01/4/2014

sfgate.com San Francisco CA 94103 Daily http://sfgate.com/news/article/Tips-f... 2,888,924 $36,366.00 01/4/2014

jsonline.com Milwaukee WI 53201 Daily http://jsonline.com/sponsoredarti... 848,906 $9,045.00 01/4/2014

mysanatonio.com San Antonio TX 78205 Daily http://mysanantonio.com/news/article/... 567,979 $4,563.00 01/4/2014

timesunion.com Albany NY 12212 Daily http://timesunion.com/news/article/Ti... 500,705 $7,013.00 01/4/2014

Page 17: Brandpoint Content Distribution and Promotion

Content Marketing Platform

Page 18: Brandpoint Content Distribution and Promotion
Page 19: Brandpoint Content Distribution and Promotion

THANK YOU!

850 5th Street - Hopkins, MN 55343 • p: 877.374.5270 • www.brandpoint.com