Mobile: The Future Bart Hufen - BrandNewGame vrijdag 15 juni 12
BrandNewGame on mobile future @marcom 2012
Jan 21, 2015
This is the presentation I held during the Marcom 2012 event in Amsterdam about the future of mobile.
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Mobile: The FutureBart Hufen - BrandNewGame
vrijdag 15 juni 12
My Past BartHufen
Present @BartHufen
Book: www.brandnewplayground.com Blog : www.gamingandbranding.com Bizz : www.brandnewgame.nl
vrijdag 15 juni 12
1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame
Projects 2009 - 2012
ABN Amro Haven Amsterdam Schiphol Airport Unilever Holland Casino Ziggo Novamedia (o.a. Postcode Loterij)
vrijdag 15 juni 12
1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame
Projects 2009 - 2012
ABN Amro Haven Amsterdam Schiphol Airport Unilever Holland Casino Ziggo Novamedia (o.a. Postcode Loterij)
vrijdag 15 juni 12
Content
Define ‘Mobile’ for me please...
vrijdag 15 juni 12
Content
1. The Past
2. The Present
3.The Future
vrijdag 15 juni 12
1/3 The Past
What’s happened...?
vrijdag 15 juni 12
2/3 The Present
What’s happening...?
vrijdag 15 juni 12
1/3 The Past
What’s happened...?
vrijdag 15 juni 12
2/3 The Present
What’s happening...?
vrijdag 15 juni 12
1/3 The Past
What’s happened...?
vrijdag 15 juni 12
2/3 The Present
What’s happening...?
vrijdag 15 juni 12
1/3 The Past
What’s happened...?
(1997)
vrijdag 15 juni 12
2/3 The Present
What’s happening...?
vrijdag 15 juni 12
2/3 The Present
1. Data Driven Design 2. Connected Communities, Convergence & Cloud Computing 3. Experience Economy
What’s happening...?
vrijdag 15 juni 12
Google’s Mission: to organize the world's information and make it universally accessible and useful.
1/3 Data Driven Design
2/3 The Present
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1/3 Data Driven Design
2/3 The Present
vrijdag 15 juni 12
1/3 Data Driven Design
2/3 The Present
vrijdag 15 juni 12
2/3 The Present
vrijdag 15 juni 12
2/3 The Present
Define ‘Mobile’ for me please...
vrijdag 15 juni 12
2/3 The Present
Define ‘Mobile’ for me please...
vrijdag 15 juni 12
2/3 The Present
vrijdag 15 juni 12
2/3 The Present
1/3 Data Driven Design: Gamification
vrijdag 15 juni 12
2/3 Connected Communities, Convergence & Cloud
2/3 The Present
vrijdag 15 juni 12
2/3 Connected Communities
Data Driven Dialogues
2/3 The Present
vrijdag 15 juni 12
Content Conversations
vrijdag 15 juni 12
2/3 Convergence
2/3 The Present
Define ‘Mobile’ for me please...
vrijdag 15 juni 12
2/3 Cloud Computing
Shift from posession to acces through subscriptions
2/3 The Present
vrijdag 15 juni 12
1/3 Digital, Innovation, Trends
2/5 Cloud Computing
Shift from posession to acces through subscriptions
vrijdag 15 juni 12
3/3 Experience EconomyJoseph Pine II:
“Experiences are the most valuable concepts in life. We continuously seek the thrill of a good experience and love to balance a bad one.”
2/3 The Present
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3/3 Experience Economy
Remarkable & Relevant Experiences are Shared
2/3 The Present
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2/3 Future Trends
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3/3 The Future
1. Be Real (authentic) 2. Behave Righteously 3. Remain Remarkable 4. Remain Relevant 5. Reward Relationships
Be Real & Righteous
Remain Remarkable
Remain Relevant
Reward Relationships
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3/3 The Future
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Looking through the eyes of Google
3/3 The Future
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3/3 The Future
The world looks like a Matrix of data
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Go(o/g)gle
http://www.brandnewgame.nl/2012/04/project-glass-one-day/
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3/3 The Future
The Mobile future is playful as well...
vrijdag 15 juni 12
3/3 The Future
The Mobile future is playful as well...
vrijdag 15 juni 12
3/3 The Future
http://www.brandnewgame.nl/2011/06/wii-u-new-nintendo-controller-official-2011/
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Develop your own!
Objective Target Group Brand Essence
Concept
vrijdag 15 juni 12
Develop your own!
vrijdag 15 juni 12
Thanks for Having Me!
On SlideShare check:
BrandNewGame Digital Interactive Branding
vrijdag 15 juni 12
My Past BartHufen
Present @BartHufen
Book: www.brandnewplayground.com Blog : www.gamingandbranding.com Bizz : www.brandnewgame.nl
vrijdag 15 juni 12
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