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a mechanical turk experiment by Dan Rockwell
20

Brand Ransom

Nov 07, 2014

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Technology

Dan Rockwell

A mechanical turk experiment by Dan Rockwell. Turks were asked to recall a recent brand experience that "sucked' and were instructed to articulate it via a ransom note generator online.

Background images were selected by participants along with over sized letters to stress notions in their notes.

Participants were paid 1 dollar for their participation in the experiment.

Ignite Columbus 3 presentation. 6/19/2009
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Page 1: Brand Ransom

a mechanical turk experimentby Dan Rockwell

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