Bottledwaterpresentation Rewrite

7/24/2019 Bottledwaterpresentation Rewrite

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CBE 555 Presentation

Modified by Jon Konen

Originally by Joel Thomas

March 10, 00!


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Whatson Tap?Mar"et TrendsMar"et #ro$th % Com&arati'e Mar"ets

(inancial )nalysisMyths dis&elled*eason +gi'en to belie'e -afety ./ality P/rity

En'ironmental m&act(ii case st/dy-o/rce &roblems 2ist/rbance of 2elicate Ecosystems

)lternati'esConcl/sions


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Market Trends


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Changes in U.S.

Consumption Over 5 Years


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FinancialTypical Price Standardized

PriceW.W. BottledWaterConsumption

yearly

Ta& 3ater 41567C(8 4000095:6; !< billion ;6yr 49 million

Bottled3ater

41006;iter 41006; !< billion ;6yr 4!< billion

87C( =7/ndred

C/bic (eet

2ifference 4!! more


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Why do people drink ottled

!ater")lternati'e to other be'eragesTrendy;/>/rio/sCon'enience

3orries abo/t ta& $ater?Bottled $ater is &/rer@?Bottled $ater is /st safer@ 2ifferently reg/lated +see reg/lation slide 7y&e, myth, and &ro&aganda

Perce&tion of difference?Bottled $ater tastes better@ Placebo effect Caters to different ?tastes@ +&references

Bottled $ater is better than ta& $ater 9 o/t of A cases, it is ta& $ater


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Brand Source)/afina Pe&si bottling &lants

2asani CocaCola bottling&lants

osemite 3aters ;os )ngeles, C)

)las"an (alls 3orthington, O7

E'erest Cor&/s Christi Te>as88;isted on the bottle-o/rceD Cor&/s ChristiM/nici&al 3ater -/&&ly


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#ealthier"MythD B3 is healthier than ta& $ater

Tr/thD B3 not reg/lated to chec" for &arasites and certainother microbes-ee reg/lations slide +ne>t

MythD 3ater bottles lea" carcinogens into $ater if yo/ re/sebottles

Tr/thD Bottled 3ater +B3 does ha'e an e>&iration date

E>tended e>&os/re to heat and light leeches &lasticiers andtere&hthalates into $ater

7o$e'er, infinite shelf life $hen stored /nder o&tim/m conditions

Eno/gh to "illF


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$e%using &lastic 'ottlesBottles do not lea" carcinogens o'er short time that are

harmf/l

Bacteria can gro$ in the bottles d/e to trace amo/nts of$ater left behind $hen sitting for se'eral days

Cleaning and sanitiing bottles after 1G days of /se

eliminates bacteria ma"es bottle safe again

Hothing from the bottle is ca/se of sic"ness, bacteria thatgro$s from $ater left in the bottle


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Sa(er" % $egulation o( !aterTa& $ater I EP) *eg/latedP/rity re/irements I more limitations than (2)

Bottled $ater I (2) *eg/lated

-tandards of identity I M/st ens/re tr/th in ad'ertising = declare yo/r so/rce (inal &rod/ct m/st be at least as &/re as so/rce

Total 2issol'ed -olids +T2- in mineral $ater -&ar"ling $ater may ha'e no more COdissol'ed than so/rce

May remo'e and re&lace /& to limit

;imits on Chemical, Microbial, and *adiologicalContaminationB/tHo test for Parasites, E Coli, Cry&tos&oridi/m, #iardiaHo test for )sbestos

Ho test for Organics s/ch as Benenes


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$egulation )ssuesCom&rehensi'e database at $$$e$gorg for

contaminants in &/blic ta& $ater

Ho database6 information for contaminants in bottled$ater

Claims of &/rer $ater

Ohio -tate st/dy of 5: bottled $ater sam&les, 15 had higher

bacteria contents than ta& $aterOthers $ere ?more &/re@ than ta& $ater

)ll $ere deemed safe to drin"


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Tastes 'etter" % &erspectivePenn and Teller +-ho$time fame I (ooled c/stomers at a

-an (rancisco *esta/rant $ith bottles of $ater filled from

the resta/rantLs ta&

C/stomers tho/ght it tasted better and $as more fancy

than ta& $ater

Taste test /sing He$ or" City $ater and 5 name brands,

HC $ater tied for 9rd

$ith $ater from celand;ast &lace I E'ian +most e>&ensi'e, (irst &lace I KGmart

brand $ater


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*imitations o( F+,

$egulationLoopholeD reg/lates only B3 for interstate commerce*eliance on state reg/lation?The (2) relies on state and local go'ernment agencies to a&&ro'e

$ater so/rces for safety and sanitary /ality@ 1 in 5 do not reg/late

ne/al &rotection2e'otion of half of time of one (2) ins&ector for e'ery 100 EP) $ater

/ality ins&ectors ;o$ &riority for ins&ection /nder #eneral (ood -afety Program *eliance on 'ol/ntary declaration of 'iolations


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-nvironmental )mpact-olid 3asteEffecti'e recycling rate = 9A1 *ecycling &roblems (2) reg/lations food s/rfaces materials = one

time /se

-at/ration of mar"et for recycledPET

Total $aste mass ses mass amo/nts of

gasoline and oil to shi& $ateracross the co/ntry and aro/ndthe $orld

&oly-thylene Terephthalate/


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Water $esource

)mpact3ater reso/rcesPri'atiation of $ater3ater rightsEthical iss/e

Es&ecially in third $orld and $aterG&oor co/ntries

-o/rce 2e&letion2amage to delicate ecosystems

Coastal land drilling I salt $ater intr/sion damages soil /ality -&ring $ater I can drain streams and ri'erbeds miles a$ay

./estion of $ater rights #ro/nd $ater I common so/rce of $ell $ater


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Caron )mpactFi0i Case Study1One ottle o( Fi0i WaterCOemissions

Prod/ction in China I mass PET

Trans&ort to (igi I AgTrans&ort of filled bottles to - I 159g

Total m&actD 50g CO6bottle

Energy cost of PET &rod/ction, filling and trans&ortation

is e/i'alent to filling each bottle

full of oil

Price to cons/mer G 4506bottle


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,lternatives to 'ottled WaterCons/mers say bottled $ater is con'enient

se Halgene or other re/sable bottle and bring $ith yo/

Containers m/st be cleaned reg/larly to &re'ent bacterialgro$th May be cleaned h/ndreds of times

P/blic $ater fo/ntains

P/rifying $ith Brita and other filters if $orried abo/t

/ality


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ConclusionsBillion 2ollar nd/stry

Charging e>orbitant &rices

Mar"eting and hy&esing e>isting technology and e/i&ment

Often already &aid for $ith ta> dollars

#enerating c/lt/re of distr/st, dis&osability and $aste

)lternati'esD Halgenes and other $ashable safe containers


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2uestions"3hen $ill the gro$th of bottled $ater slo$ do$nF

3ith increasing /se in de'elo&ing co/ntries +ndia,

China, $ill cost of $ater contin/e to riseF3ater /ality is hea'ily reg/lated in the -, sho/ld

m/nici&alities be selling their $ater for &rofit 'ers/s large

cor&orations &aying fractions of cents to sell for !00 N

&rofitF7o$ long /ntil (2) im&oses stringent standards on

bottled $aterF


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Sourceshtt&D66$$$e&ago'6htt&D66$$$cfsanfdago'6dms6bot$atrhtml

+(2)6C(-)H $ebsite

htt&D66$$$nrdcorg6$ater6drin"ing6

Hational *eso/rces 2efense Co/ncilhtt&D66$$$bottled$aterorg nternational Bottled 3ater )ssociation

htt&D66$$$e&ago'6ms$6factsGte>thtmhtt&D66$$$e&ago'6safe$ater6fa6fahtml

htt&D66$$$&/bmedcentralnihgo'6articlerenderfcgiFartid=1

Bottledwaterpresentation Rewrite

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