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BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Aug 04, 2015

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Pauline Hubert
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Page 1: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

© BookMovement 20111

Page 2: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

“BookMovement is the leading destination for book clubs across the country.” --Rachel Chou, CMO at Open Road

Over 35,000 book clubsRepresenting 350,000+ readers

Key StatisticsOur members read 30 books a year on averageThey buy 60% of the books they read78% read E-Books

Our Book Clubs buy

$75-95 millionin books each year

Who We Are

As Seen in

Page 3: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Top Club Picks ListWe rank the weekly top book selections of our 35,000 clubs in our Top Club Picks List, Compiled from our book club pages and member reviewsMonthly Top Club Picks List published in

Private Book Club Pages35,000 clubs List book selections & meeting infoShare book suggestions with membersMeeting reminders emailed to club members with reading guide & review books

Book Promotions to Book Clubs2 Dedicated Email Promotions 2 Weekly Book Giveaway NewslettersLive, Moderated Author ChatDisplay Advertising

What We Do

Page 4: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

How It Works: Top Club Picks

35,000 clubs list their book selections on our club pagesRankings compiled from club page data and member ratings

Monthly Top Club Picks Published in

Page 5: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Top Club Picks List Impact on Facebook…

Posted every Monday on Facebook (7,900+ fans)Top 10 List Post gets 5,000-8,000 Facebook ImpressionsClubs count, confirm, share & recommend the # of books from top 10 they have read…

Page 6: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Even those Who Share the Picks Get Shared...

Page 7: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

How It Works: Book Promotions

Our Book promotions are in the form of book giveaways

If clubs respond well to a book, it will appear on our top club picks list, becoming a “vetted” book club book

Page 8: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

BookMovement Members are: Ravenous Readers: 68% read 11-50 books per year & 22% read 50+ books Big Book Buyers: They buy 60% of the books they read Influencers: 98% of members tell friends & club about a book they liked/loved Huge E-Book Consumers: 78% read E-books

Our Members

“I believe our book club members are the VIPs of the book world—They are among the highest volume book buyers & most influential readers in the United States. Our services and promotions treat them accordingly. ”

-PAULINE HUBERT, FOUNDER & PRESIDENT, BOOKMOVEMENT

Page 9: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Our Members are...Hungry Readers

0%

18%

35%

53%

70%

0 Books

1-5 Books

6-10 Books

11-50 Books

50+ Books

8%

20%15%

25%28%

22%

68%

8%2%0%

BKMT 11/2013 HuffPo 10/2013

BKMT Members read 11-50 books

BKMT Members read 50+ books

Average Americans 20% Average Americans 8%

vs.68%22%90%

Page 10: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Our Members are...InfluencersIn our November 2013 Survey,Likelihood of telling someone about a book they liked: 98%

Page 11: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

In our November 2013 Survey,E-Book Usage among BookMovement members: 78%

23%

59%39%

vs. 21% vs. National Average (source: Pew Research & Huffington Post Survey)

E-Book Habits

Page 12: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

BookMovement members buy E-Books a Year Average number of E-Books bought: 13

11-50

0%

10%

20%

30%

40%

50%

1-5 Books

6-10 Books

11-50 Books

50+ Books

6%

40%

23%

31%

Our Book Clubs buy

$45 millionin E-Books each year

E-Book Habits

Page 13: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

E-Book Habits

Which genres of E-Books Do You Read?

0%

20%

40%

60%

80%

100%

Fiction

Thrillers & Msyteries

Biography & Memoir

Romance

Religion & Inspirational

History, Politic

s & Current AffairsBusiness

6%

30%

20%

30%

59%

70%

98%

Page 14: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

E-Book Habits

E-Book Reading Members Who Subscribe to E-Book Sales Alerts:

61%

Page 15: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

E-Book Habits

Would you Like E-Book Deals for book club books? (like books that appear on BookMovement’s Top Club

Picks List)

0%

18%

36%

54%

72%

90%

Yes No

18%

82%

Would these E-Book Deals Encourage Your Book Club to Pick the Book?

60% Yes, It would be a factor in our decision

Page 16: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

E-Book Deals

E-Book Flash Sale Announcements to Book ClubsThe Right Audience: Clubs read 30 books a year; multiple genres & 78% read e-booksThe Right Books: Let book clubs know when their favorite titles/authors are on flash saleThe Right Price: $4.99-7.99: 50% off is enough of a deal for book clubs (see next slide)

The Right Audience. The Right Books. The Right Price.

Page 17: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

E-Book Habits

Results for Mrs. Poe $6.99 2-Day E-Book Flash Sale

400 Clicks (50% of e-books sold during flash sale)Ranked in Top Club Picks List after E-Book Sale for 3 weeks

The Right Results.

“Mrs. Poe was our October Book of the Month & subsequently hit the Top Club Picks list for 8 weeks. So when the e-book flash sale ran in January, clubs were primed buy, and they did.”

-PAULINE HUBERT, FOUNDER & PRESIDENT, BOOKMOVEMENT

Page 18: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

New! E-Book Deals for Book Clubs—Email Blast

Fiction. Thrillers & mysteries. Memoir & biography. Romance: All genres of e-books read by book clubs. Perfect for titles & authors book clubs know & love.

All titles must be approved by editor.

2 Ways to Promote: Daily Bespoke Email & Weekly Ebook Deal Emails

Daily Deal bespoke email blasts available for Amazon daily deals Weekly Deal email blasts available for week-long e-book sales

DetailsBook Description, reviews, Top club picks statusSale datesLinks to Amazon, Barnes & Noble, iTunes, & Kobo

Subscribers: 50,000 SubscribersDelivery Frequency: Daily & Weekly availablePrice: $ 350 Weekly Deal Announcement

Page 19: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

We deliver the very best high quality, high impact book promotions & offers to book clubs, via email and the web

Email Programs for Constant Engagement

50,000 subscribers Two Dedicated Email Promotions per monthTwo Book Giveaway Emails (6 titles each)200,000 newsletters delivered monthly

As Seen on the Inspiration Board of our Email Newsletter Provider

Advertising & Promotions

Page 20: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Our Clients

“Bookmovement is our go-to site when we want to connect our books and authors with book clubs.” —Miriam Parker, Online Marketing Director, Little, Brown and Company

"The promotion on BookMovement & the subsequent momentum from the book club membership was instrumental in getting Sarah's Key back onto the bestseller list."—Kim Ludlam, Assoc Director of Creative Services St. Martin’s Press

Page 21: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Book of the Month Dedicated Newsletter

Our Book of the Month promotion is perfect for a standout book, i.e. a book that has something special and “big” about it, regardless of the author or their history. (Think a BEA book, or a book you’d expect to get a starred PW review for.)

Editorial Features**Book clubs love when the menu, music or film suggestions come from the author, some clues about music, film, or material that may have informed or inspired their writing process

Drink: Evocative Seasonal Cocktail related to book Eat: Seasonal food selection related to book setting Listen/See: Related Music or Movie Do: Activity related to book

Promotion DetailsDedicated Newsletter to 50,000 SubscribersBook Giveaway to 1-5 Book Clubs1 Month homepage promotion (50,000 average impressions)

Subscriber Engagement 500-1000 Book Clubs enter to win (600 average)

Delivery Frequency: 1 per monthPrice: $3000

Page 22: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Book of the Month Dedicated Newsletter

Some Top Performers

(Simon & Schuster)

The Comfort of Lies

10 Weeks on Top Club Picks List761 Clubs Entered to Win

(Picador)

The Good House

18 Weeks on Top Club Picks List 14 Weeks on Top Club Picks List721 Clubs Entered to Win 705 Clubs Entered to Win

The Lifeboat(Little, Brown & Co.)

70% Book of the Month Selections made it to the Top Club Picks List

Page 23: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

New! Author of the Month Dedicated Newsletter

Perfect for: A book that has something special and “big” about it if Book of the Month is sold or an author who is big and has a new wonderful book out (vs. a book that is a standout regardless of the author.) Pre-Publication: Book Giveaway (2-4 weeks pre-pub)

Author Interview announced in weekly newsletter (50,000 subscribers) with book giveaway to 1-5 clubsHome Page promotion of giveaway—1 week Winners Announced in following week’s newsletter

Post-Pub: Dedicated Newsletter & 2 ROS Display AdsDedicated Newsletter to 50,000 Subscribers with author interview & related content; Newsletter archived on siteWeek 1: ROS Skyscraper (100,000 impressions—$599 value)Week 2: ROS Reading Group Guide of the Week Banner (100,000 impressions—$699 value)

Social Media PromotionRoad Trip journey/author interview photos chronicled on Facebook page (7,900+ followers), Twitter, Instagram & Tumblr

Delivery Frequency: MonthlyPrice: $3000

Page 24: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

New! Author of the Month Dedicated Newsletter

Page 25: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

New! Author of the Month Dedicated Newsletter

Top 4 Social Media Posts

Page 26: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Live Online Author Chat

Perfect for: A book you want to have pre-sale book buzz; An author with a backlist; A book with a lot of research, travel, or unique situation that leads to conversation.

Our live author chat gives authors the opportunity to offer unprecedented access to their writing life including photos, videos, music, and live polls. Promotion Details

Pre-pub Book Giveaway 2 months prior to chat in weekly newsletter (50,000 subscribers); Winners announced in following week’s newsletter Chat reminder 1 week prior to chat in weekly newsletterHomepage promotion (1 month) & social media promos1 Hour live, moderated chat; Chat archived on site

Subscriber EngagementLive chat participation (100-200+ attendees)Replay of live chat in permanent archive on site (10,000-25,000 replays)

Availability: 12 per yearPrice: $3000

Page 27: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Live Online Author Chat

Our author chat events are produced by Christine Cabello, the former Director of Marketing for the Random House Publishing Group. She conducts extensive background research on the book as well as the author, pre-interviews the author and moderates the live chat.

Our chat transcripts are a testament to her experience with authors and talent as an event producer.

About Christine: Christine Cabello has more than 17 years of marketing and digital experience, including a key role in the development and implementation of overall marketing strategy for the Random House Reader's Circle - a publishing program targeting book clubs. Since joining BookMovement in 2011, she has produced chats with Anna Quindlen, Barbara Delinsky, Kristen Hannah, Chad Harbach, Ellen Sussman and Randy Susan Meyers.

2013 Chat Alumni“Thanks so much to everyone at BookMovement. You guys are the absolutely best at moderating and planning an author chat. Awesome! You Rock!” —Kristin Hannah

“Had a cozy little online book chat last night. Just me, M.J. Rose, and 193 intrepid readers talking about historical fiction and typewriters, among other things. Kudos to the maestros at BookMovement for orchestrating such an engaging event.”—Jamie Ford

Page 28: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Live Online Author Chat

Some Top Performers

By Live Attendees

Kristin Hannah (Fly Away) 312 Alan Brennert (Palisades Park) 267 Jamie Ford & MJ Rose (Historical Fiction) 228

By Chat Replays

Jason Mott (The Returned) 26,909 Kristin Hannah (Fly Away) 24,442 Amber Dermot (The Starboard Sea) 20,083

Chat Alumni include:

Page 29: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Bookclubbing Book Giveaway

Our Bookclubbing promotion is the perfect way to expose new titles and paperback releases to our book club audience and give clubs the chance to put the title on our Top Club Picks List, making it a vetted book club pick.

Promotion DetailsNewsletter promotion with book giveaway to 1-5 clubs1 Month homepage promotion (50,000 impressions)6 book promotions per newsletter

Subscriber Engagement 300-800 Book Clubs enter to win (500 average)

Subscribers: 50,000Delivery Frequency: 2x month (2nd & 3rd Monday)Price: $650

Page 30: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Bookclubbing Book Giveaway

Some Top Performers

52%of Top 50 Bookclubbing-promoted titles made it to the Top Club Picks List

Page 31: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

© BookMovement 2011

Display Advertising: 728x90 ROS Leaderboard

Our Leaderboard is viewable on every page of the BookMovement website, in our template form or client-provided ad

Details:728x90 ROS Leaderboard (100,000 impressions)Click through to Bookmovement reading guide page, author web site or book web siteDesign services available upon request

$75 to design ad (client provides .jpegs)$100 to design ad & write ad copy

Frequency: WeeklyPrice: $699

Specs: .gif or .jpeg only File size 50k max 5 second rotation

Page 32: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

© BookMovement 2011

Display Advertising: 160 x 600 ROS Wide Skyscraper

Our Skyscraper is also viewable on every page of the BookMovement website.

Perfect for: pairing with Bookclubbing promotion, announcing a paperback release, renewing interest

Details:160x600 Skyscraper (100,000 impressions)Click-through to Bookmovement reading guide page (included), author web site or book web siteDesign services available upon request

$75 to design ad (client provides .jpegs)$100 to design ad & write ad copy

Frequency: WeeklyPrice: $599

Specs: .gif or .jpeg only File size: 50k max 5 second rotation

Page 33: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

© BookMovement 2011

Display Advertising: 300 x 250 Email Ad

Perfect for: , announcing a paperback release, renewing interest, or pairing with Bookclubbing promotion

Details:300x250 Ad in weekly newsletter (50,000 subscribers)Click-through to Bookmovement reading guide page (included), author web site or book web siteDesign services available upon request

$75 to design ad (client provides .jpegs)$100 to design ad & write ad copy

Frequency: WeeklyPrice: $499

Specs: .gif or .jpeg only File size: 50k max 5 second rotation

Page 34: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Our 100% opt-in e-book giveaway newsletter offers Christian book giveaways to our highly-engaged Christian book clubs.

Subscriber Engagement:30% open rate 400-500+ subscribers enter to win (30% participation)Cross-promotion in our weekly newsletter (50,000 impressions)

Promotion Details:Dedicated Newsletter with Giveaway1 Month homepage promotion (50,000 impressions)

Subscribers: 1,350 Christian book club membersDelivery Frequency: MonthlyPrice: $700 per book, 5 book minimum per dedicated email

Niche Newsletter: Christian Book Giveaways

Page 35: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

They are looking for not just book club reads but books to read in between their monthly book clubFormat does not matter anymoreThey look to us to find out what clubs are reading—and what to read next.

One Last Note

What Our Members are Looking for:

Page 36: BookMovement Book Club Promotion Opportunities for Authors and Publishers 2015

Our promotions are sold by MJ Rose of Authorbuzz. To reserve a promotion, contact MJ Rose, Director of Sales at:

[email protected]

Contact Us