Bolstering Communication for Inclusion in Public Service Media With Social TV: Online Governance and Social Media Jonathon Hutchinson, University of Sydney @dhutchman Australia and New Zealand Communication Association (ANZCA), Melbourne 2014
Nov 17, 2014
Bolstering Communication for Inclusion in Public
Service Media With Social TV: Online Governance and
Social Media
Jonathon Hutchinson, University of Sydney@dhutchman
Australia and New Zealand Communication Association (ANZCA), Melbourne 2014
“radical decentralization, radical trust,
participation instead of publishing, users as
contributors, rich user experience, the long tail,
the web as a platform, control over one’s own
data, remixing data, collective intelligence,
attitudes, better software by more users, play,
undetermined user behaviour”
(Fuchs, 2014: 32)
exploitation of free labour (Terranova, 2004),
blogging as a practice is cynical and narcissistic (Lovink, 2008)
Web 2.0 users are more passive users than active creators (van Dijck, 2009) social media
manipulates and constructs social
connections (van Dijck, 2013)
Social TV“the interactions among other viewers and between viewers, the characters, and the producers of the show enabled by the ‘second-screen’ practice”
(Giglietto and Selva, 2014: 260)
Social TV
“a metaphorical ‘watercooler’ in the cloud, but one where the watercooler
conversations take place instantly, rather than at work the following morning”
(Harrington et al. 2013: 405)
Image: ABC, CC BY NC
“the application of the principles of universality of availability, universality of appeal, provision for minorities, education of the public, distance from vested interests, quality programming standards, program maker independence, fostering of the public sphere”
PSB Reithian values:
(Cunningham, 2013: 62)
“it is better to understand the ABC and SBS as public service media organizations,
rather than public service broadcasters”
“The ABC and SBS have the potential to be content innovators in the provision of news and information in the ways that utilise UCC (user-created content) strategies”
Flew et al., 2008: 2
“Communications Minister Stephen Conroy has also announced the ABC and SBS charters will be updated to take into account their online and digital content.”
http://www.abc.net.au/news/2013-03-12/conroy-announces-media-reforms/4567550
#7DaysLater is a program
“…taking comedy to the
scary arena of interactive
storytelling where the
audience gets to write the
brief via social media for
each weekly episode that
will air just seven days
later on ABC2”
(ABC, 2013).
Challenges
Opportunities
The AudienceVisibility
Cut ThroughGrowing Digital
ExperimentThink Titles
Invest in up & coming talent
Richard HuddlestonSupervising Executive Producer, ABC TV
The Work Pipeline
1. @7DaysLaterTV
2. @Daley_Pearson
3. @HarrisonTheFan
4. @MWhalan
5. @henry_and_aaron
6. @bajopants
7. @ABC2
8. @WASHINGTONx
9. @JordanRasko
10. @tomandalex
1. #7DaysLater
2. #qanda
3. #ZandA
4. #spooky
5. #Animation
6. #FlightoftheConchords
7. #Western
8. #Hawaii
9. #ggtv
10. #zombie
“I felt in the early shows the whole 'collaborative'
thing was a bit of a fraud, a front for the strongly
pre-conceived ideas of the writers and performers on
'7DayLater.' Sort of choosing the tablecloths while
the captain steered the ship. I saw many, many
suggestions that were never used. Later I noticed a
big shift where the '7DaysLater' realised the real
power of crowdsourcing, though it rather felt the
template of each show had been pre-produced well
in advance. Maybe they did throw it all together
from scratch but I wonder.”
@MWhalan
“I eventually want to end up
writing and producing for film and
television and thought this would
be just a good experience to start
with. I mainly have a background
in writing and directing for theatre
and handling social media (as a
job), so this was the perfect
crossover.”
@HarrisonThe Fan
Cultural Intermediation is crucial in facilitating non-marginalisation
PSM requires an awareness of this additional role
within Social TV for PSM
UCC through Social TVis problematic
Jonathon [email protected]