Bollywood high quantity low quality

8/8/2019 Bollywood high quantity low quality

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-By JOKERS


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What is "Bollywood"?

Bollywood is the name given to the Mumbai-based Hindi-language film industry in India.

When combined with other Indian film industries (Tamil, Telugu, Bengali, Malayalam,Kannada), it is considered to be the largest in the world in terms of number of films

produced, and maybe also the number of tickets sold.

The term Bollywood was created by conflating Bombay (the city now called Mumbai)and Hollywood (the famous center of the United States film industry).


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The 7th of July 1896 is a landmark in the history of Indian

cinema. This was the first time a movie was shown in India.

It took several years and then in 1913 Dadasaheb Phalke made

Raja Harishchandra which was the first Indian movie to be made.

It was 3700 feet long and was based on the Mahabharata. Themovies were black and white with no sound in the beginning.

Alam Ara was the first movie with sound and it was released in

1931. This movie was a super hit. This happened only in the late

1950s.

Stars like Raj Kapoor, Dilip Kumar and Dev Anand each created a

mark for themselves. 1960s and 1970s brought in action movies

and stars like Dharmendra, Jeetendra and Rajesh Khanna who

were known as action heroes.


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In 1975 it was the launch

of the 70mm movies.

Sholay the first movie to

be released as a 70mmmovie didnt do good

business in the first

week. The movie

became a major block

buster later as slowly

slowly people went in tosee the movie.

The 1980s the heroes

became more blood

thirsty and every

movie had the famousdialogue kuttey main

tera khoon pee

jaunga. This was the

time when Amitabh

Bachchan was known

as the angry youngman.

Then movies like This Hum Apke hain Kaun and Dilwale Dulhaniya Le Jayenge did sky

rocketing business. These movies were extra long, had twelve to thirteen song and dance

sequences and had very very simple stories. But these movies worked because thestories were very real.

the current era the latest trend is remaking. A lot of directors are making remakes of major

hits of the past. Some of the recent releases have been Devdas, Don and Umrao Jaan.

People have become choosy and it is not easy to predict which movie will be a hit and

which flop


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The bollywood world is compelled toproduce the bollywood movies that areaccepted by the youngsters since

modern guys are having money to watch

the movies in a movie hall which is a

distant dream for the common people in

rural India. The metro city has got a lot ofnew comers those who are constantly insearch of high paid job. This helps them

to watch bollywood movies which areultimately beneficial for the bollywood

world from the economical point of view.


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Production-wise, Bollywood is the largest film industry in

the world with over 1000 films produced every year.

Its movies are watched by almost 14 million Indianseveryday.

It was by the 1930's that the industry started producing

more than 200 films every year.

According to the survey, In 2009, Market Share of

Television is above US $11.2 billion.And, Films : Above US $ 5 billion.

Live Events will be a US $ 60 million industry, up

from US $ 26.6 million in 2006


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Cinema is the reflection of our society

It is the medium through which a society thrives on its values and ideology

Bollywood of that time showed the India which was both rural and traditionallyrich and vibrant.

Indian cinema has been effective in promoting the rich heritage of Indian culture

on the world map.

On a global stage, it has turned the Indian spice into a new international flavour


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The financial infrastructure for Indian cinema is customized to the traditional

differentiation between art and commercial cinema. Commercial cinema claims to be

for the masses and

follows the generic formula with a good deal of westernization element.

Art films usually deal with a wide range of subjects but many are in general

explorations of complex human circumstances and relationships within an Indian

setting.

More than 95% of film financing goes towards commercial cinema The National Film

Development Corporation was set up in to counter this trend and promote excellence

in cinema


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An estimated 6 million people earn their

livelihood from

the entertainment industry Film and TV

Unionization of the film industry is a state

subject. EachIndian state with a film industry has

several registered

unions for all categories of actors and

technicians.

It is critiqued that the film unions have

excessive controlover production processes.

About 70% of television revenues are

from films and

film-based programs.

In-film advertising is helping to build

brands and provingto be a revenue-spinner for several ad

agencies. Film

placements are currently rating in

anything between

Rs 5,00,000 to Rs 50 million for the

producers


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In-Film advertising generates anything

between US$

15,000 200,000 per film for film budget

sizes

ranging from USD 500,000 -Million.Film stars forge strategic linkages with

advertising

products and earn a separate income from

this co-

branding that ranges from USD 25,000- 2

millionper star, per co-branding.

Film production scales: high-budget US$

15 million.

Medium budget US$2 million. Low

budget US$130,000- 1.5 million,

Very low budgets for independent films

and

documentaries. Films on environment and

wildlife

are negligible


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Bollywood high quantity low quality

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