Boca Raton Observer Magazine Media Kit

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MAGAZINE

THEESSENTIAL

L I F E S T Y L E

The magazine with the largest targeted distribution in Boca Raton

The only Boca Raton lifestyle publication verified by ABC (Audit Bureau of Circulations)

The area’s most cost-efficient magazine deliveringextensive brand reinforcement

A primary sponsor of premier local events extendingvisibility and increasing exposure

The Boca Raton lifestyle publication most consistentlyread every month by an affluent audience

Selected by readers as Boca’s favorite magazine,The Boca Raton Observer is:

The Boca Raton Observer is an entertaining and informative,high-quality magazine dedicated to the sophisticated, stylishand trend-setting readers living and working in Palm BeachCounty. Committed to a comprehensive focus on the com-munity, The Boca Raton Observer celebrates the people, theirhomes and businesses, charity and cultural organizationsand the schools and leisure activities that comprise the ultimateBoca Raton lifestyle.

The Boca Raton Observer focuses on the market served anddelivers a fresh perspective featuring the area’s most interestingpeople, places and things. A commitment to excellent writing,outstanding design and high standards of production ensuresa dedicated reader, a long shelf life and an increasinglypopular publication.

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SOCIAL SCENE4Boca Raton’s exciting social scene - thecharities, the people, the venues, the events and details on allthat’s essential.

FASHION & JEWELRY4Style trends, accessories and thehottest must-haves perfect for every occasion. Meet interna-tional designers, view fabulous creations and see the ultimatein exquisite gems.

HOME DESIGN & REAL ESTATE4Look inside luxurious resi-dences, explore unique designs for home and garden andview the latest comforts of waterfront and estate living. Enjoyfirsthand the spectacular Boca Raton lifestyle.

DINING & ENTERTAINMENT4Get a tantalizing glimpse of ourarea’s finest dining establishments. Plus, the latest on chefs,recipe innovations, cuisine trends and wine, and dining listingsthat satisfy the most discerning epicureans.

FAMILY4A section for everyone: moms, dads, children, singles,grandparents and more. The Observer covers it all and exploreslife’s important relationships.

PERSONALITIES4Meet the high-profile celebrities and news-makers who visit, live and work in our area. Check out localpersonalities who engage in various ventures or leisure pursuitsthat set them apart.

Every issue of The Boca Raton Observer includes award-winning, entertaining and comprehensive coverageof a variety of subjects pertinent to Boca Raton readersand their sophisticated lifestyles:

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editorialEXCELLENCE

JANUARY

The Health & Fitness IssueThe latest in cutting-edge health, nutrition and exercise trends.

FEBRUARY

The Love & Romance IssueBe it perfumes, jewels or getaways, discover countless ways to expressaffection.

MARCH

The Home IssuePeek inside Boca Raton’s most exclusivehomes and meet their creative designers.

APRIL

The Women’s IssueMeet the impressive women who makeand shape our great community.

MAY

The Men’s IssueCheck out the dynamic men who make things happen.

JUNE/JULY

The Summer Entertainment IssueDiscover fabulous entertainment optionsin our back yard.

AUGUST

The Home & Family IssueAll that matters to Boca Raton familiesand the place they call home.

SEPTEMBER

The Business & Wealth IssueUp close and personal with our town’smost relevant movers and shakers.

OCTOBER

The Food & Wine IssueOur city’s most fabulous restaurants, sommeliers, desserts and more.

Includes our Holiday Gift Guide

NOVEMBER

The Giving IssueGet to know Boca Raton’s most generousphilanthropists and worthy charities.

DECEMBER

The Holiday IssueThe greatest celebrations, gifts and cuisine for the holidays.

3*Subject to change

AUTOMOTIVE

Plans to purchase orlease an automobile in the next 12 months 35%

Drives at least one luxury-brand automobile 84%

ENTERTAINMENT

Dines out at least five times a month 63%

Average amount spent dining out $98

Regularly entertains at home 75%

Belongs to country,golf or athletic club 71%

PHILANTHROPY

Participates in a charitable organization 91%

REAL ESTATE

Plans to buy or sell a home within the next 12 months 24%

Owns an additional residence 30%

Plans to remodel, expand or improve a home within the next 24 months 39%

SHOPPING

Frequents local shopping centers 96%

Plans to purchase designer clothing, jewelry or watches within the next 12 months 68%

TRAVEL

Used an agent to make arrangements 51%

Visited a foreign destination within the past 3 years 76%

Average number ofvacations taken last year

Short (2 to 4 days) 3.10Extended (5+ days) 2.04

DemographicsFemale/Male 56%/44%

Median Age 43.7

Marital Status 79% Married

Education 37% Master’s or Doctorate Degree

Business Owner,Professional and Management 54%

Average Household Income $338,800

Average Household Net Worth $4,300,000

Average Home Value $1,195,000

Average People in Household 3.41

Reader ResponseSaved an article or advertisement 54%

Purchased a product 47%

Attended an event 43%

Visited a Web site orcontacted an advertiser 28%

The Boca Raton Observer reader is a dynamic, sociallyinvolved, affluent consumer relying on the magazinefor buying, shopping, dining and leisure activity advice.

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Sources: Litchfield Research, Boca Raton Area Magazine Study, 2008; Claritas, Demographic Survey, 2008; First American Real Estate Solutions

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LIFESTYLE

affluentAUDIENCE

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*In comparison to U.S. Average Household Income of $50,233 (2007)

*

Avalon at Boca RatonBoca FallsBoca Isles NorthBoca Isles SouthHorseshoe AcresIsland Lakes at

Logger’s RunLe RivageLexington Estates

Long Lake EstatesMission Bay - Cordova EstatesMission Bay - The IsleSaturniaStonebridge Country ClubThe Estates at Palma VistaThe Oaks at Boca RatonThe Shores at Boca RatonThe Vineyards

AzuraBanyans at Broken SoundBoca AltaBoca Bath & TennisBoca Country Club*Boca Grove Plantation*Boca HamletBoca LakeBoca Pointe Country Club*Boca Raton Sailing

& Racquet ClubBoca SouthBoca West Country Club*Boniello AcresBroken Sound Country Club*BrookhavenCaptivaCarriage Homes at WoodfieldColonnadeColony PointEncantadaEstanciaEstancia South Estancia WestFieldbrook EstatesFox LandingGolf VistaLa Joya

Le LacLes JardinsMarina Del Mar EstatesMediterraneaMillpondMizner ForestMontoya Estates EastMontoya Estates WestNew FlorestaNewport Bay ClubPalacios at Boca Del MarParksideRio del MarSanta BarbaraSeasonsSt. Andrews Country ClubStrathmoreThe CloistersThe ColonyThe GreensThe PreserveThornhill EstatesThornhill GreenThornhill MewsTimbercreekWatersideWoodfield Country ClubWoodfield Hunt Club

Bel MarraBoca Bay ColonyBoca HarbourBoca Harbour IslandBoca KeysBlue InletBlue WaterBoca East EstatesBoca Marina Yacht ClubBoca Raton Por La MarBoca Raton RivieraCaribbean KeysGolden HarbourHarbour EastHarbour PointLake Rogers IsleLake Wyman Estates

Lago MarMarchandMizner Lakes Estates at the

Boca Raton Resort & ClubMorningsideOld FlorestaPalm Beach FarmsRoyal Palm Yacht

& Country ClubSun & Surf ClubSpanish River Land

Company (The Estates)The SanctuaryTropic IsleTunison PalmsWalker’s CayWalker’s Isle

Addison ReserveBristol PointeCrystal Bay at Polo ClubGrande OrchidMizner Country ClubMizner’s Preserve

Polo Club*Rio PocoSaturnia IslesStone Creek RanchTierra Del ReyTierra Del Rey Estates South

AddisonAragonBoca GrandeMizner GrandMizner Park Apartments Palmetto Place at Mizner

Presidential PlaceRoyal Palm PlaceThe ExcelsiorThe MeridianToscanaTownsend Place

CENTRAL

EAST

CONCIERGE DISTRIBUTION

DELRAY BEACH

WEST

COMMUNITIES

*Single family home distribution

Total Distribution: 27,000 Total Readership: 140,000**

PRIVATE RESIDENCES: 85%Direct mailed throughout Boca Raton and Delray Beach tohomes in more than 120 of the area’s most upscale neigh-borhoods, including top country club communities, exclusivegated enclaves and waterfront estates.

RETAIL ESTABLISHMENTS & HOTELS: 7%Showcased by advertisers in diverse, high-end places of businessand retail establishments as well as through conciergedistribution at top-rated hotels and condominiums.

PROFESSIONAL OFFICES: 4%Located in reception rooms of the area’s prominent medicaland dental offices and select luxury spas and salons.

ORGANIZATIONS: 3%Available through various prominent organizations includ-ing the Greater Boca Raton Chamber of Commerce, theBoca Raton Historical Society and the Boca Raton PublicLibrary.

NEWSSTANDS: 1%Select upscale Florida locations including: Barnes & Noble,Borders and Walden Books.

BONUS DISTRIBUTION (VARIES BY ISSUE)

The Boca Raton Observer is frequently invited to be theexclusive media sponsor of the area’s most popular, highlyattended philanthropic events.

The Boca Raton Observer is the LARGEST targeted lifestyle magazine in the BocaRaton/Delray Beach market and the only ABC-AUDITED publication in the area. Highlyregarded in the industry as “the gold standard of media audits,” ABC guarantees the validityof the distribution. As a CONTROLLED circulation publication targeted to Boca Raton’supscale audience, readership among the most sought-after audience is ensured.

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7**Based on industry pass-along rate of 5.2 readers per copy

targetedDISTRIBUTION

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The Boca Raton Observer is proud to partner with thearea’s leading charitable organizations. Bonus copies ofcurrent issues are distributed to guests in attendanceat philanthropic events. Opportunities are availablefor value-added exposure and invaluable partnerships.Events with upscale retail establishments and prominentbusinesses are an integral part of the marketing program.

ALLIANCE FOR LUPUS RESEARCH

ALZHEIMER’S COMMUNITY CARE

AMERICAN HEART ASSOCIATION

AMERICAN RED CROSS

ANDY RODDICK FOUNDATION

BOB BEAMON ORGANIZATION FOR YOUTH

BOCA RATON COMMUNITY HOSPITAL

CHRIS EVERT CHARITIES

CYSTIC FIBROSIS FOUNDATION

DONNA KLEIN JEWISH ACADEMY

FLORENCE FULLER CHILD DEVELOPMENT CENTERS

FLORIDA PANTHERS FOUNDATION

THE HAVEN

JAFCO

JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY

MARCH OF DIMES

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charityPARTNERS

*Subject to change

FULL PAGE TRIM SIZE8.375" x 10.875"

Non-Bleed— 7.375" x 9.875"Bleed—add .25" on all sides

Send all production materials to 950 Peninsula Corp. Circle., Suite 1020, Boca Raton, FL 33487

or e-mail to: [email protected]

1/2 HORIZONTAL7.25" x 4.75"

1/2 VERTICAL3.5" x 9.75"

LIVE AREATRIM SIZE

BLEED

1/3 SQUARE4.75" x 4.75"

COPYRIGHT © 2008 BY A&A PUBLISHING CORP. ALL RIGHTS RESERVED.

4 Electronic High Resolution PDF files with embedded fonts are the

preferred file format.

4 Native files must be Mac formatted, created in InDesign,

Photoshop or Quark Xpress.

4 Follow specific ad sizing as listed on this page. Allow for bleeds if

applicable. If ad needs to be resized by us, a production charge

will be assessed.

4 Disk must include all placed or nested images and fonts (Type 1

preferred), including all fonts used in Illustrator or FreeHand eps’s. If

fonts need to be sent via e-mail they must be stuffed. Please

advise if fonts are PC.

4 Hi-res images must be a minimum of 300 dpi at final size. You

cannot resample a file larger than its original size.

4 Images must be saved in TIFF or EPS format in CMYK.

4 Ads can be supplied on CD and MUST be accompanied by proof.

Ads can also be sent via e-mail. We cannot accept files larger

than 10 megs via e-mail. For large files we encourage the use of

yousendit.com, a free digital delivery service via the Internet. For

more information on yousendit, please visit yousendit.com.

WE CAN CREATE YOUR AD:

We need your photo(s), descriptive copy, logo, address, Web site,phone and fax number. Photos can be in the form of transparencies,slides, prints or hi-res on disk. Logos must be provided as black andwhite camera-ready art or hi-res on disk.

SIZE W L

Actual Page Size/Trim 8.375" x 10.875"

FULL PAGEBleed 8.625" x 11.125"

Please provide document as 8.375" x 10.875"& add 1/8” bleed on all sides beyond page.

Please keep all type at least 1/4" from actualpage size/trim.

Non-Bleed 7.375" x 9.875"

FRACTIONAL PAGE

2/3 Vertical 4.75" x 9.75"

1/2 Vertical 3.50" x 9.75"

1/2 Horizontal 7.25" x 4.75"

1/3 Square 4.75" x 4.75"

2/3 VERTICAL4.75" x 9.75"

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The Boca Raton Observer employs vendors using state-of-the-art equipment and techniques to ensure the finest qualityproduction in accordance with the highest industry standards.

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Conveniently located between Fort Lauderdale and PalmBeach, Boca Raton ranks high as one of the most affluentcities in the nation. Considered one of the most beautifuland fastest-growing areas in the country, Boca Raton offersresidents and visitors an appealing spectrum of shopping,dining, cultural, recreational and real estate choices.

With a total population of 120,200 spread across 97square miles, Boca Raton boasts five miles of beachfrontage, 1,087 acres of parks and an average annual tem-perature of 74.7 degrees, consistently drawing newcomersand visitors to the area. After West Palm Beach, BocaRaton is the second-largest city in Palm Beach County.

The Boca Raton/West Palm Beach market boasts Florida’shighest per capita personal income and ranks fifth-highestin the nation. Available shopping per square foot, perperson is one of the highest in the country. Most interna-tional purveyors of luxury goods and services are repre-sented in the Boca Raton area and value the location asessential to their overall business success.

Source: U.S. Bureau of Economic Analysis

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“The Observer has been by far our most successful

advertising medium”

official market research survey

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Chosen favorite magazine:Favorite magazine chosen from five local titles

010

20

3040

50

607080

Boca Raton Observer

Boca Magazine

Boca Life Palm BeachIllustrated

SimplyThe Best

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61%

18% 11% 8% 3%

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10

20

30

40

50

60

Boca Raton Observer

Boca Magazine

Boca Life Palm BeachIllustrated

SimplyThe Best

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57%

25%20% 15%

7%

Loyal Readers:Read four out of last four issues

0

10

20

30

40

50

Boca Raton Observer

Boca Magazine

Boca Life Palm BeachIllustrated

SimplyThe Best

B

45min

30min 30min 30min 30min

1

Dedicated Readers:Time spent reading each issue (median)

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50

100

150

200

Boca Raton Observer

Boca Magazine

Boca Life Palm BeachIllustrated

SimplyThe Best

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167%136% 135% 145%

112%

Enthusiastic Readers:Pass along their personal copy of each issue

Source: Boca Raton Area Readership Preference Survey, May 2008, Litchfield Research

client testimonials

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Altier Jewelers, with the distinction of being the oldest establishedjewelry store in Boca Raton, has used a variety of media to promotebusiness. Now run by a third generation owner, our family continuesto be very selective in making advertising choices. Our current adver-tising plan includes billboards and multiple pages in five local lifestylemagazines. The Boca Raton Observer has generated more business forus than the other media combined. We are tremendously pleased!

Cutler Altier, President Altier Jewelers

The Boca Raton Observer is the perfect vehicle for me to reinforcemy client base. Although most of my clients come by way of referralfrom both colleagues and patients, the magazine’s comprehensive coverage focuses my message and has been instrumental in reachingnew as well as established clients.

Rafael C. Cabrera, M.D.

I was very reluctant to consider advertising as a viable vehicle for my type of business, particularly magazines. I agreed to try The Boca Raton Observer and I am amazed by the results. Not only do I receive a measurable response to my ads, but also receive qualifiedleads. Almost every response has been converted to a new client. I amdefinitely a believer now!

R. Jo Kaufman Citi Smith Barney

We have been advertising in The Boca Raton Observer for severalyears now. In fact, as a leader in the automotive industry, we have alarge marketing effort and have advertised with several of the topmagazines in the area. It is important that we track our results andI can truthfully say that the results from The Boca Raton Observerfar exceed most other publications.

Don Skuta, General Manager Champion Audi/Porsche

The goal of advertising is the return on my investment. I have been fortunate to have such a positive outcome from my advertising. The typeof patients and the pathology that have come into the office directly hitsmy market. I would highly recommend The Observer to anyone who isinterested in expanding their business in southern Palm Beach County.

Dr. Jodi Schoenhaus Cosmetic Foot, Ankle & Leg Vein Center

Our relationship with The Boca Raton Observer has been spectacular.As one of the magazine’s very first advertisers, we have watched ourbusiness grow right along with the magazine. They have helped us to participate in the area’s most popular charity events and increase our visibility in the community. Our Observer ads always work.

Gregory Fried, Owner Gregory’s Fine Jewelry

We have been in business in Boca for over 35 years and fortunately have built a very extensive clientele. However, when our ad appears in The Boca Raton Observer, we usually get an immediate response,often resulting in the acquisition of a new client. The Observer hasbecome an important contributing factor to our continuing success.

Bill Jacob, Owner Reid Travel

2009/2010 event sponsorships

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SEPTEMBER

30FALL FASHION AND ACCESSORIES PRESENTATIONThink Pink RocksNeiman Marcus Boca Raton

OCTOBER

7BEAT CANCER AGAINST ALL ODDSSusan G. Komen’s PassionatelyPink for the Cure New York Prime

7ALENE TOO EVENT WITH CELEBRITY APPEARANCE Go Pink Challenge Alene Too

14SIGNATURE CHEFS & WINE EXTRAVAGANZAMarch of DimesBoca Raton Resort & Club

15REAL HOUSEWIVES OF PALM BEACHJafco South Palm BeachCounty DivisionWoodfield Country Club

16SIMON FASHION NOWCOCKTAIL RECEPTION ANDRUNWAY FASHION SHOWJunior League of Boca RatonTown Center at Boca Raton

17SIMON FASHION NOWFASHION SHOW AND STYLE WARSTown Center at Boca Raton

21GO PINK BREAST CANCERAWARENESS LUNCHEONBoca Raton CommunityHospitalBoca Raton Resort & Club

30SIXTH ANNUAL HALLOWEEN FESTIVALThe Reserve Shopping Center

NOVEMBER

6-8CHRIS EVERT CHARITIES2009 Chris Evert/RaymondJames Pro-Celebrity TennisClassicDelray Beach Tennis Center

7CHRIS EVERT CHARITIES2009 Chris Evert/RaymondJames Pro-Celebrity TennisGalaBoca Raton Resort & Club

14FLORIDA PANTHERSFOUNDATIONHockey-n-HeelsBankAtlantic Center

DECEMBER

4WEE DREAM BALLFlorence Fuller ChildDevelopment CentersWoodfield Country Club

9COMMUNITY-WIDE/METROLION OF JUDAH OUTREACHJewish Federation of SouthPalm Beach CountyTBD

12 - 13ANDY RODDICKFOUNDATIONNinth Annual Charity WeekendThe Polo Club and BocaPointe Country Club

JANUARY

11THIRD ANNUAL TENNISEXTRAVAGANZA Donna Klein JewishAcademy Booster ClubBroken Sound Club

25MEN’S GOLF CLASSICJewish Federation of South Palm Beach CountyBoca Rio Country Club

FEBRUARY

11LION OF JUDAH LUNCHEONJewish Federation of South Palm Beach CountyThe Polo Club of Boca Raton

MARCH

6FLORIDA PANTHERSFOUNDATIONHockey-n-HeelsBankAtlantic Center

13ANNUAL BENEFIT BALLDonna Klein Jewish AcademyThe Polo Club

APRIL

23MEN WITH CARING HEARTSFlorence Fuller ChildDevelopment CentersWoodfield Country Club

25BEN GURION SOCIETY EVENTJewish Federation of SouthPalm Beach CountyTBD

© 03/2010

client relationships

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AutomotiveAudi Coral SpringsMercedes-Benz of Pompano Porsche - Champion

Children Denny's ChildrenswearThe Chuckle Patch

Dining BenvenutosBistro MioBrooksCapitol GrilleChowCielo by Angela HartnettHootersJapangoMelting PotNew York PrimeOceans 234The Grille on CongressTooJay's Gourmet DeliTruluck'sUncle JuliosVilla RosanoWild Olives by Todd EnglishZed451

Education Bright HorizonsDonna Klein Jewish AcademyLynn UniversityNorth Broward Preparatory

School

EntertainmentFlorida PanthersFugazy TravelReid TravelSeminole Hard Rock

Hotel & Casino

Fashion Alene TooElie TahariErmenegildo ZegnaEvelyn & ArthurInfinitySwimwear CollectionTrilogy

Financial and LegalBankAtlanticBNY Mellon Wealth

ManagementEllis, Ged & Bodden PAMorgan Stanley Smith BarneySummit Brokerage ServicesRaymond JamesShapiro, Blasi, Wasserman

& Gora P.A.UBS

Health & BeautyElemisHair by ScottO SalonPlatinum SpaSalon BluSi Spa at Palm Beach MarriottStudio Z

HealthcareProvidersRafael Cabrera, MDCharles Medical GroupCohen Laser and Vision CenterFriedman Psychology Group Marta Rendon, MDJodi Schoenhaus, DPMLaura Skellchock, MDJacob Steiger, MDShari Topper, MDSpodak Dental GroupWilliam DeMarchi, MD

FacilitiesAbbey DelrayBoca Raton Community

HospitalCleveland ClinicJohns HopkinsMae Volen Senior CenterWest Boca Medical CenterWhitehall

Home ABC CarpetBrown's Interior DesignCaldwell RoofingCasale Marble ImportsDistinctive Kitchens & ClosetsFantastic WindowsHeller Custom FurnitureImagoRobb & StuckySIW Windows and DoorsSteinway Piano GalleryWorld Glass Imports

Hotels & Resorts Inn at Fox HollowRitz-CarltonSeagate HotelSeven StarsWyndham

Interior DesignBrown's Interior DesignHirsch ArchitectsSusan Lachance Interior

Design

Jewelry BrandsChanel

Glam RockJaquet DrozPatek PhillipePhilip SteinPiagetRebeccaRoger Dubuis

RetailersAltierDavid Stern Designing

JewelersDevotieDiamonds by EyalEast Coast JewelryGregory's Fine JewelryJewels In TimeKing JewelersLevinson Jewelers

Real Estate Lang RealtyRoyal Palm PropertiesToll Brothers

Shopping Malls and CentersDel Mar Village

Shopping CenterRegency Court

at WoodfieldRoyal Palm PlaceSimon Town Center

at Boca RatonThe ReserveThe Shoppes

at Village PointeWoolbright Development

© 02/2010

950 PENINSULA CORP. CIRCLE x SUITE 1020 x BOCA RATON, FL 33487P • 561.982.8960 x F • 561.994.8509

WWW.BOCARATONOBSERVER.COM