Blue online communications: Credentials

A Social Media Manifesto

WHYshould YOU be on Social Media?

vSocial Media enables consumers with a platform to voice their thoughts.Good &bad.

Your brand will HAVE TO respond

Increasingly, Indians also want brands to communicate with them using social media

60%

It’s the fastest route to communicate with your consumers.

Social Media draws a permanent & influential connect with your consumers.

40 MILLION Indians are using online reviews to make informed purchase decisions

?WHOWill do this for me

Blue Online provides Social Mediasolutions for your brand by

means of an insightand

innovation based approach, hence creating a valuable

outreach towards identifying and nurturing your

WHOare we??

“Influencers.

Zafar RaisBusiness Head

+8 years of Digital media experience with Startup, Product, Operations

& Business Development. Passionate about the Digital space

&creating the right kind of buzz

Using the fastest route of communication - Social Media,

we strategize towards the ideal route for your brand to reach its Target Audience.

We build a permanent and influential connect with your

consumers so they stand by you, in good times and bad.

“N. Chandramouli, CEO

18+ years of multifunctional experience in Finance, Technology, and Education.

Under his able guidance, we make true his

dream of doing things differently& ethically.

Public Relations

Public Relations

Media Process Outsourcing

Media monitoring, analysis

Event Management

Recruitment in Communications

Trust Advisory and Publishing

OUREclectic group

WHATWe offer

Social Innovations

Presence Management

Online Reputation Management

We work our way through delivering an Outreach across Social Media for you, converting yourFans into Influencers. We help them experience, feel good &evangelize your brand. More..

We put you out there on Social Networks, ensuring a query never goes unheard, & neither does a new product launch. More..

Know what people are saying on Social Media: Brand Tracking & Responding, Reputation Management, PR Collation & Dissemination, Competitor Watch & Analysis, Blogger Outreach…

Social Support Services

If there’s anything that helps leverage your Social Media presence, we can handle it – websites, media spends, twee-tups, and more..

HOWwill do it?

Build Brand Connect

Monitor Users of Social Media

Analyze Believers of Brand

Engagement of Fans

Creation of Influencers

I WILL COMMENTIf I LIKE your brand,

I WILL EVANGELIZE ITIf I LOVE your brand,

Social Innovations

Influencer Outreach

Thought ThroughVision & Objective

Setting

Insightful Brand Innovation

Strategy

Streamlined Content, Campaigns

& presence

Online Reputation Management

Presence Creation & Management

Across Relevant SM platforms

Online-OfflineConnect

ROI Based CampaignsCampaign Support

Via Ads, Apps, Social SEO. Websites

We go all the way with your brand

Presence Management

The Good House Keeping

StreamlinedContent, Campaign &

Presence planning

Presence Creation & Management

Across relevant SM platforms

Social Media Optimization

Response Management

Insight Based Planning

Reputation Tracking & Management

Share of Voice: Understand it!

Brand & Competition Tracking

Reputation Management

Response Handling

Crisis Management

PR Collation, Dissemination & Analysis

Blog Writing & Outreach

| Insights & Intelligence are provided with a strong background of Tools & manual Processes

Social Support Services

Interactive Websites Analytic Tools Media Buying & Planning

Application ideation & Development

(Mobile &Facebook)

E-mail & Mobile Marketing Social Designs

Influencer Outreach Program Social SEO

Our Support Extends to:

We’ve done it many times!

About

Challenges

Execution

Leader in franchising iconic sports apparel.

Became the Indian licensee for FIFA merchandise.

Competition presence Communicating product

differentiator No former presence

Tracking the World Cup buzz Match photos, videos &

discussions Contests: Face of the month Promotion of products alongside

What we achieved

The Numbers within 6 months:

19,000+

250+

8,00,000+

The REAL ROI:

Heavy fan/follower participation and engagement Massive exposure and demand increase for merchandise Heavy Brand Recall amongst TG

| Acquired the stature of The FB Page for news, views and discussions on Football

About

Challenges

Execution

Corporate lifestyle enhancement. Consultancy & screening sessions. Heart-care.

No former presence Presenting JFH as a Lifestyle

enhancer brand.

Promoting & conducting Live online consultancy sessions.

Posting offline events by JFH. Creating & promoting official blog. Daily heart care tips & articles.

What we achieved

The Numbers within 4 months:

2,000+

140+

The REAL ROI:

Live consultancy sessions were a hit! Interaction & engagement on Facebook page. Fans posting personal heart-related inquiries on the Facebook page

| Incremental traffic was generated on the page with fans/followers posting their photos and comments.

About

Challenges

Execution

April 14th – A day to signify & celebrate matrimony.

Promoted by Bharat Matrimony- the No.1 matrimony site in India.

Offline event: Matrimony Day Xpress. Promoting & Tracking the

Matrimony Day Xpress. Generating audience interaction &

interest.

Contests: Best couple, celebrity jodi, dedicate a song.

Posting photos & tracking the progress of Matrimony Day Xpress’ offline events.

What we achieved

100+

3000+

The Numbers in 4 weeks (growth):

The REAL ROI:

Large fan/follower participation for contests. Heavy interaction & engagement on Facebook page. Inquiries w.r.t. Bharat Matrimony’s services on the page itself.

About

Challenges

Execution

10 day annual-dance festival promoted by an NGO- Sahakar.

No former presence. Generating mass awareness for

the brand. Converting fan-base to potential

customers.

Developing a community. Posting images & videos of past

events. Using event listings like burrp!

EventsinIndia.com to redirect traffic Contests to give away passes to

event .

DandiyaMasti

What we achieved: DandiyaMasti

6000+

The Numbers in 6 weeks (within 1.4 months):

The REAL ROI:

Huge number of fans in a short time during festival season due to event listing sites.

Large fan/follower participation for contests. Heavy interaction & engagement on Facebook page.

| The organization directly received 1000+ inquiries from the information posted on the event listings.

Thank you!

Get in touch with us…www.blueonline.in

+91-9820071517 | [email protected]