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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as aurate and om"lete as "ossible
in the reation o# this re"ort$ not%ithstandin& the #at that he does
not %arrant or re"resent at an' time that the ontents %ithin are
aurate due to the ra"idl' han&in& nature o# the Internet(
)hile all attem"ts have been made to veri#' in#ormation "rovided in
this "ubliation$ the Publisher assumes no res"onsibilit' #or errors$
omissions$ or ontrar' inter"retation o# the sub*et matter herein(
An' "ereived sli&hts o# s"ei#i "ersons$ "eo"les$ or or&ani+ations
are unintentional(
In "ratial advie boo,s$ li,e an'thin& else in li#e$ there are no
&uarantees o# inome made( eaders are autioned to re"l' on their
o%n *ud&ment about their individual irumstanes to ataordin&l'(
This boo, is not intended #or use as a soure o# le&al$ business$
aountin& or #inanial advie( All readers are advised to see, servies
o# om"etent "ro#essionals in le&al$ business$ aountin& and #inane
#ields(
.ou are enoura&ed to "rint this boo, #or eas' readin&(
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Table O# Contents
0ore%ord
Cha"ter 1
2lo&&in& 2asis
Cha"ter 2
3o% Im"ortant Is 4esi&n
Cha"ter /
Provide 5ou&ht A#ter Content And 6e'%ords
Cha"ter 7
3old A Contest
Cha"ter 8
9se 5oial:edia
Cha"ter ;
9se
9se)ell 6no%Guest 2lo&&ers
Cha"ter ?
2uild 2a,lin,s
Cha"ter 1@
9sin& Comments
)ra""in& 9"
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0ore%ord
lo&&in& is one o# the more innovative tools available throu&h the
internet "lat#orm ommuniation that is ra"idl' &ainin& momentum
in its vast and unbridled usa&e( Throu&h the blo&&in& "lat#orm
in#ormation an be shared$ vie%ed$ ommented u"on and disussed(
Get ever'thin& 'ou need to ,no% here(
Ahieve 2lo&&in& 2u++
Insider In#o On 3o% To 3ave .our lo& On Ever'ones Li"s
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Cha"ter 12lo&&in& 2asis
5'no"sis
lo&&in& an be an e##etive %a' to &et the im"ortant reo&nition
needed #or the suess o# an' business endeavor( 9sin& the blo&&in&
tool to reate a Bbu++ an an usuall' does elevate the business
"osition to a more visible level and this o# ourse an in turn at
"ositivel' to%ards reatin& an e##etive advertisin& am"ai&n #or the
said endeavor( 5uh am"ai&ns i# done on a "ositive note an be both
ver' hel"#ul and also ost e##etive(
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The asis
Ideall' the individuals blo& should be desi&ned to re#let the nihe it
intends to ater to as e##etivel' and in#ormativel' as "ossible %hile
all the time maintainin& the element o# attention &rabbin& and be
urrent(
It should also be user #riendl'( This im"ortant #at should not be over
loo,ed as man' blo&s %hih are not user #riendl' %ill end u"
beomin& redundant and thus de#eatin& its "ur"ose in &ettin& the
ontent notied( Choosin& a "lat#orm and blo& name that is &oin& to
&et the attention o# the intended tar&et audiene also has its merits(
Thou&h still onsidered a little ontroversial in its deliver' and
desi&ned ontent ma,e u" the blo& is also "o"ularl' used as an
advertisin& tool #or s"onsored "osts(
These usuall' &et "osted in the #orm o# #eedba,$ revie%s$ o"inions$
videos and man' other avenues that are reated throu&h the
in#ormation "assed bet%een "arties %ith some level o# vested
interest(
Cha"ter 2
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3o% Im"ortant Is 4esi&n
5'no"sis
Althou&h "rovidin& and sourin& in#ormation is an im"ortant #at
lin,ed to the eDistene o# the internet$ there is a ertain level o#
onsideration that should be &iven as to ho% this in#ormation is &oin&
to ome aross to the eventual interested "art'( 4esi&nin& the
in#ormation to &et and hold the interest o# the vie%er is ver'
im"ortant to its suess and blo&&in& is no eDe"tion(
3o% it Loo,s
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lo&&in& "redominantl' o##ers those on line a %a' to interat both
o# a "ersonal level as %ell as on a business "lat#orm level( The
blo&&in& eDerise has "roven its merits over time and is no%
onsidered a ver' e##etive tool indeed that is o#ten ae"ted as a&ood avenue to &et a site tra##i driven(
This "otential mone' ma,in& tool needs to #ollo% some tried and
true methods to sta' om"etitive and relevant as this is the onl'
%a' it is &oin& to sustain its "o"ularit' status(
)ell desi&ned sites %ill the #ator that ,ee"s the visitors omin&
ba, #or more( A #resh and attention &rabbin& loo, %ill &ive the
vie%er somethin& to thin, about and thus reate the attration to
&et the interation eDerise &oin&(
The #ollo%in& are some ti"s to ensurin& the best "oints are
inluded to ma,e a %ell desi&ned blo& "a&e
E Customi+e the header to ensure it does not loo, &eneri( The
idea is to be able to stand out #rom the ver' onset o# the
desi&n( Gettin& "ro#essional hel" is #ine but not neessar' as
%ith a little thou&ht and some researh a suitable header an
be desi&ned(
E 9sin& "hotos is also another &ood idea as the visual e##ets it
%ill "rovide an be both e'e athin& and in#ormative at the
same time( :ost "eo"le toda' are more in tuned %ith the
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5'no"sis
In order to desi&n a blo& that is &oin& to be able to dra% the desired
amount o# tra##i the individual is &oin& to have to "ut in some time
researhin& the %ants and needs o# the intended tar&et audiene(
Then armed %ith this in#ormation the desi&n "hase o# the blo& an
ommene usin& suitable ontent and attention &rabbin& ,e'%ords(
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The :aterial
Inreased tra##i to the site %ill ideall' translate to "ossible
"ositive revenue #or the individual and thus reatin& a viablebusiness "lat#orm(
6e'%ords are the tools that hel" to ensure the visitor is direted to
the site %ith the hel" o# the said %ords the' %ould ,e' into their
res"etive searhes( This %ill then allo% them to vie% the ontents
%hih should be all aounts be relevant to the ,e'%ords hosen(
esides this the ,e'%ords also "rovide an insi&ht to the
"ositionin& o# the om"etitors suess rates o# #ailures and allo%s
the individual to better "osition themselves to avoid the "it #alls o#
others(
The relationshi" o# the searh en&ines %ith the tra##i diretions to
an' "artiular blo& or site also lies in the hoie o# the ,e'%ords
used in both the title and the ontent o# the site(
These ,e'%ords %ill diret the tra##i to the site throu&h the tools
"rovided %hen the orres"ondin& %ord or %ords a""ear or
onnet to the "ros"ets searh(
9sin& tools to &au&e the attration #eatures o# an' "artiular %ord
or "hrase intended to be used #or ,e'%ord tra##i diretin&
"ur"oses is also another %a' to &au&e the "otentiall' &ood
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,e'%ord hoies(
5uitable and relevant ontent matter is also eFuall' im"ortant to
onsider %hen om"ilin& in#ormation #or the blo&( I# thein#ormation #eature is out o# date or not in an' %a' onnetive to
the sub*et matter the title su&&ests the blo& is in dan&er o# bein&
bla,listed or %orse stru, o##(
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Cha"ter 73old A Contest
5'no"sis
9sin& di##erent %a's and means to attrat tra##i to a "artiular blo&
or site is the most im"ortant reason and desired e##et most eDerises
are desi&ned around( An innovative %a' o# ensurin& tra##i is direted
to a blo& is to or&ani+e a ontest(
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Grab Attention
Contests are a &reat %a' to dra% attention to a blo& es"eiall' is
the ontest elements are eDitin& on ever' level( The interationreated b' the dra% to the ontest an be hu&el' bene#iial to the
site(
3o%ever the ontest should be %ell thou&ht u" and desi&ned to
ensure the visitor is not a touh and run interested "art' %ho
either does not have the time to ommit to the ause behind the
ontest or has no interest in doin& so(
The ontest should ideall' be desi&ned to &et the "ros"et to be
interative to the eDtent o# bein& able to om"letel' identi#' %ith
the "rodut at least mid%a' thou&ht the eDerise(
The #ollo%in& are some reasons to onsider inludin& ontests are
"art o# the blo& ontent
E The most "otent #orm o# mar,etin& is throu&h %ord o#
mouth and this an be ahieved throu&h the "ostin& o#
ontests %hereb' the vie%in& tar&et audiene an be
inreased b' lea"s and bounds to an in#inite amount(
E The en&a&ement o# the tar&et audiene an be readil'
#ailitated throu&h the launhin& o# an' %ell desi&ned
ontests( This %ill then reate the multi"le eDhan&e
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hannels that %ill eventuall' &enerate the valuable
interation o# a %ider basis(
E The re%ard inentives o##ered b' om"lete "artii"ation
#rom the visitor lo&&ed onto the blo& %ill have to be done in a
manner that is %orth%hile to the individual( :ost visitors
%ill be relutant to "artii"ate be'ond ertain levels and in
order to ensure o"timi+ed "artii"ation the ontest re%ards
have to be %ell %orth the e##ort(
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Cha"ter 89se 5oial:edia
5'no"sis
The use o# soial media as a tool #or inreasin& tra##i to a blo& or site
%ill eventuall' ideall' lead to better eD"osure #or the business entit'
and eventual better revenue earnin& #or that business entit'(
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5oial 5ites
lo&&in& is a %a' to &et the "rodut or servie notied on the soialmedia "lat#orm %hen there is onstant interation and the eDhan&e
o# material related to the elements in the blo& s"ae(
The hi&h amount o# ommentin& and eDhan&e o# events or "rodut
in#ormation &enerated an usuall' reate enou&h o# Bbu++ to ,ee" the
blo& in the #ore#ront o# interest( It is also a &reat %a' to &ive
interested "arties an insi&ht into the varied "ers"etives o# the entit'bein& touted(
As a mar,etin& strate&' it is an eDellent %a' to use the soial media
to drive tra##i to the site as blo&&in& has #ast &ained a stron& #oothold
in the arena o# internet ativit'(
This #orm o# &arnerin& %ides"read methods o# ommuniatin& has
lead to the suess#ul eD"ansion o# an' site %here blo&&in& is
#undamentall' #eatured as the stron&est tra##i "ullin& tool(
A lot o# individuals toda' hoose to ativel' "artii"ate in the
Badvertisin& en&ine o# their "rodut or business thereb' ideall'
reatin& the interation thou&h blo&&in&(
4evelo"in& the habit to al%a's desi&n hi&h ontent that is rih inrelevant and hel"#ul in#ormation is %hat the soial media sene is
al%a's on the loo,out #or$ thus bein& able to "resent this adeFuatel'
thou&h the blo& "roess is bene#iial on so man' di##erent levels(
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The brandin& "ositionin& done throu&h the soial media via blo&&in&
is also another reason to onsider this o"tion( The onstant eDhan&e
o# in#ormation that is #avorable in nature %ill eventuall' ensure the
eD"osure o# the blo& or site to its o"timum levels thus reatin& thedesired tra##i dra% to the site %ith the im"ressive revenue returns(
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Cha"ter ;9se
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5i&ht
elo% are some o# the reasons %h' one should seriousl' onsiderusin& video #or enhanin& the blo&&in& eD"eriene
E I# the idea is to set ones %or, a"art #rom the rest in order to
&ain the element o# sur"rise and interest then blo&&in& usin&
video based in#ormation %ould "rove to be bene#iial and
de#initel' #it the reFuirements above( A lot o# "eo"le toda'
"re#er to eD"lore this #urther as it hel"s to ensure the eventual
ma,eu" o# the "a&e is interestin& and eDitin& %ith the hel" o#
the video(
E There is a %hole di##erent se&ment o# vie%er on the internet
"lat#orm %ho %ould "re#er to &et in#ormation throu&h visual
aids li,e video rather than the more onventional %a' o# the
%ritten %ord( Thus b' usin& video one is able to ta" into this
se&ment o# users Fuite suess#ull'(
E
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aters to a muh %ider ran&e o# interested "arties( These various
other mar,etin& "lat#orms an then assist in &arnerin& ne% tra##i
&eneration o""ortunities(
3o%ever it should also be noted that #or some the "roess o# reatin&
a video an be Fuite hallen&in& and thus ma' "rove to be a hoie
not %ell made( There#ore be#ore attem"tin& to use the video st'le to
#ailitate tra##i &ro%th$ one should #irst onsider all the "roesses
that &o into ma,in& one(
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Cha"ter =9se Audio And Podasts
5'no"sis
e#ore deidin& on the t'"e o# online mar,etin& tool to use$ one
should #irst onsider the tar&et audiene "ossible "re#erenes( I# the
tar&et audiene intended is not ver' om"uter savv' then the hoie
o# tools made should also be able to ater e##etivel' to this se&ment
o# vie%ers( 9sin& audio and "odast ma' "rovide an interestin& %a'
o# aessin& in#ormation "rovided the user is ,no%led&eable enou&h
to do so(
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5ound
5ome o# the advanta&es that %ould be lear %hen usin& the audio
and "odast #ailit' %ould be as #ollo%s
E ein& a #orm o# ba,&round media the audio tool does
reFuire a lot less mani"ulation than other #orms o# media
tools available(
E The audio "roess &enerall' ta,es a lot less time and e##ort
%hen om"ared to other more demandin& tools( This ut in
"rodution time also onstitute to a lesser bud&et needed$
thus ma,in& it a &ood o"tion to hoose(
E The audio tool also reFuired less band%idth %hih is another
ver' bene#iial as"et(
E The #ormats and om"ressions are also a lot easier to
understand and eventuall' im"lement or use %hen
om"ared to other tools(
5tudies have sho%n that a vie%er is more li,el' to bro%se throu&h
a "odast %hih ontain a lot o# in#ormation but #ormatted in an
interestin& and attention &rabbin& #ashion as om"ared to a muh
shorter mental ommitment to other tools(
This then #ailitates the onvenin& o# more in#ormation thus
bene#itin& the "ossibilit' o# better revenue throu&h the bu'in& o#
items bein& touted(
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:ainl' due to its #eature o# bein& aessible the "odastin& audio
ontent is ver' muh sou&ht a#ter( The 5 #eed ma,es it an easil'
aessible #eature %hih also #ailitated the aessin& "eriod on
demand( This is suitable as it allo%s the individual to ditate %hereand %hen to aess the in#ormation #eatured(
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Cha"ter >9se)ell 6no%Guest 2lo&&ers
5'no"sis
Gettin& the hi&hest amount o# tra##i to a site should be the "riorit'
%hen it omes to "i,in& the most suitable internet om"limentin&
tools( 9sin& &uest blo&&ers is *ust another reommended %a' to
ensure this ideal situation sur#aes(
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6ee" ThemComin& a,
The #ollo%in& are some reasons %h' one should onsider &uest
blo&&ers #or the "ur"ose o# o"timi+in& tra##i to a site
Gettin& the reFuired amount o# tra##i %ith the intention o#
&eneratin& "ro#it is not al%a's "ossible throu&h the random use o#
internet mar,etin& tools(
3o%ever this does not reall' a""l' to the &uest blo&&er tool %here it is
intentionall' able to dra% the Fualit' tra##i that is needed #or the
"ur"ose o# de#initel' ensurin& a hi&her "robable "erenta&e o#
"urhasin& vie%ers(
9sin& &uest blo&&ers to suess#ull' build authoritative ba,lin,s to a
"artiular blo& site is one %a' o# &eneratin& more tra##i( )ith the
hel" it ontributes to buildin& the domain name and searh en&ine
authorit' this tool is both needed and ver' e##etive indeed(
Creatin& an im"at that has a hi&h level o# in#luene is also another
reason &uest blo&&ers are almost al%a's a %elome addition to a site(
The o"inions "osted at some o# the site b' the &uest blo&&er an ma,e
or brea, a business am"ai&n(
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There#ore havin& this tool i# it is done is a "ositive li&ht then the
advertisin& an&le it is "ereived to have is rather "o%er#ul indeed(
The in#luene some o# the &uest blo&&ers have is "henomenall' %ideand onvinin&( 0eaturin& &uest blo&&ers %ho have a substantial
"ort#olio o# their o%n an be vie%ed as im"ressive and redible thus
ensurin& the in#ormation "osted is sou&ht a#ter(
ein& assoiated %ith other to" &uest blo&&ers %ill also eventuall'
lend a ertain amount o# redibilit' to the individuals o%n blo&( Thus
ma,in& the e##ort to build a level o# authorit' in an' "artiular #ield to
#ailitate this alliane ould "rove to be bene#iial(
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Cha"ter ?2uild 2a,lin,s
5'no"sis
uildin& ba,lin,s is one %a' o# doin& this as it reFuires more %or,
#rom the other "arties rather that #rom the individual itsel#(
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uildin& Lin,s
Cruial to the suess o# 5EO o"timi+ation the ba,lin,s %illeventuall' "rovide #or the inreased amount o# tra##i %hih %ill
ideall' &enerate revenue throu&h the blo&&in& "lat#orm(
Althou&h the host o#ten does not have ontrol or ommentin& "o%er
on the atual eDerise o# develo"in& and desi&nin& the ontents o# the
site the mere #at that the ba,lin,s have been ae"ted and
established %ill reate some level o# similarit' %hih the vie%er is
loo,in& #or %hen the' li, on the lin,(
9sin& ba,lin,s to enhane the "reeDistin& ori&inal site %ill hel"
"rovide in#ormation #rom other soures and "erha"s even other
onnetive in#ormation that %ould be ver' use#ul to the vie%er
li,in& on the ba,lin,s(
This an also %or, in #avor o# the host %hih ma' have redible and
interestin& in#ormation that ma' be soured b' other interested
"arties to be added as ba,lin,s to their sites too(
Gettin& listed in diretories$ "ostin& in #orums$ other blo&s and artile
diretories %ill eventuall' #ailitate #or the ideal ba,lin,s "roess(
5ome sites o#ten loo, to%ards ba,lin,s to "rovide more in#ormation
to om"liment the alread' eDistin& #eatured at the host site(
In hoosin& to use ba,lin,s there are also some im"ortant "oints
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that one needs to onsider in order to lessen the "ossibilit' o#
ne&ative im"ats( One o# the ne&atives %ould inlude the use o# lin,s
eDhan&es( This method o# barter lin,s ma' be &ood in some %a's but
is o#ten abused thus ausin& more "roblems than bein& a hel"#ulelement(
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The Comments
The #ollo%in& are some onvinin& reasons %h' the use o# omments
should be onsidered to enhane the "osition o# a blo&
The re&ular eDerise o# ommentin& on blo&s %ill reate the
o""ortunit' #or the buildin& o# ontats and leads to more
onnetions and ma'be even the invitation to bein& "art o# &uest
blo&&in& on sites( It an also onstitute to the establishment o# ne%
business o""ortunities(
Commentin& on a re&ular and in#ormative #ashion an also hel" to
raise the "ro#ile o# the individuals "osition in a "artiular area as
throu&h the avenue o# &ettin& notied the element o# "o"ularit' ma'
be reated(
Postin& re&ular omments an also hel" to drive tra##i to the
individuals o%n blo& as here a&ain those #ollo%in& the omments %ill
de#initel' %ant to also visit and be "riv' to the ommentators
material(
Commentatin& an also be a #orm o# &ettin& involved in a debative
#orm o# in#ormation eDhan&e( This %ill &ive rise to the element o#
eDitement %here the eDhan&in& o# in#ormation beomes "roative
and also o# bein& able learn a thin& or t%o(
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5"ar,in& ne%er and more innovative ideas an also be "art o# the
"ositive "rodut out"ut o# an' ommentin& eDerise( The ideas an
ome #rom the omment eDhan&e eDerise %here more heads are "ut
toðer to ause the "ositive eDhan&e o# ideas to reate ne%elements( This is a &reat %a' to invent ne% thou&ht "roesses as the
ommentin& an ta,e on a ver' bene#it driven endeavor(
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)ra""in& 9"
5ome soures stron&l' believe the relevane o# a blo& is "laed at
&reat ris, in terms o# redibilit' %hen it #ailitates ommerial
ativit'( This ho%ever has not sto""ed the blo&&in& "lat#orm #rom
&ainin& "o"ularit' as an im"ortant and relevant avenue #or &ettin&
reo&ni+ed #or better or #or %orse(
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Cli, 3ere1 htt"1HH&uideri&ht&rou"(omH2lo&&in&-)ith-Kohn-Cho%
Cli, 3ere1 htt"1HH&uideri&ht&rou"(omHGodadd'
Cli, 3ere1 htt"1HH&uideri&ht&rou"(omH3ost&ator
Cli, 3ere1 htt"1HH&uideri&ht&rou"(omHNameChea"
Cli, 3ere1 htt"1HH&uideri&ht&rou"(omH5oialAdr
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Cli, 3ere1 htt"1HH&uideri&ht&rou"(omHTra##i)ave
Cli, 3ere1 htt"1HH&uideri&ht&rou"(omHImnia:ail
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- /> -
Cli, 3ere
htt"HH&uideri&ht&rou"(omHa++lea,To5hool5tore
Cli, 3ere
htt"HH&uideri&ht&rou"(omHa++leCard5ha"es5tore
Cli, 3ere htt"HH&uideri&ht&rou"(omHa++leCreateCustomTshirts5tore
Cli, 3ere htt"HH&uideri&ht&rou"(omHa++leCustomi+eItAll5tore
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