Artist Marketer Overview October 2010
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Artist Marketer
Overview
October 2010
Be a DJ and share your
favorite songs
Insanely Addictive
A Viral Tool. Synch with
other social platforms
Social Networking.
Discover new music,
interact with other
DJs, and build a
following
2
Blip.fm is “Twitter for
Music”
Blip.fm is #1 in Social Music
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Source: “Blip.fm Dominates Social Music Mindshare…” ReadWriteWeb, September 2010
54% Female
46% Male
Music Lovers – Super Influential Users
18–49 Years Old78%
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Source: Nielsen June 2010
Audience and Users
850,000+ influential micro-
bloggers share their music and
lifestyle tastes
60MM monthly impressions
500K+ monthly uniques
40MM+ minutes of monthly
onsite time
Multiplier effect of posting to
other social networksReach
30MM unique individuals on
Twitter follow Blip.fm DJs
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Average Social Reach of a Blip.fm
Micro-blogger
Source: Twitter & internal analytics
Contextual Search
656Followers on Twitter
26Followers on Blip.fm
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Micro-blogger on
Blip.fm
Why Blip.fm
Once a Blip user Blip’s a
song, we can learn a lot
about that user.
Their geo location.
The artist and song they
like.Jeff This new Guster is sweet - @kevin7211 - we should go
see them when they come to town.
The Power of a blip to artists
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Leverage the information
from listener behavior
The artist image slides up
from the player control bar
(page bottom)
The moving visual and our
targeting have created CTRs
of approximately 0.5%
Drive traffic to microsites
based on geographic
location, demographic, or
specific content
Baby It’s 5pm and DJ Coors says the
beer is COLD!
The Player Bar
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•The Post-Blip unit appears
immediately after a user Blips a
song
The featured artist box
leverages the information
provided by Blip.fm DJs when
selecting and Blipping music
Guster - Do You Love Me?
Available for download
October 5th. On Tour
nationwide.
Post Blip
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Geo Target DMA and airplay with our highly
active users
Total combined DMA and social graph reach – 10mm
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10
Unique Branded Content
LIVE performances by
AWESOME bands at the Blip.fm
Studio in San Francisco
Promotion to 40MM uniques
with Homepage features on
partner sites
Marketing the event, artist,
and sponsor
Band promotion via their own
social networks
Blips from staff and key
influencers reach Twitter, FB
users
Blip.fm Sessions
Pricing
• For bands and artists just starting out.
• Blip.fm will implement a genre matching benchmark
player bar integration driving highly qualified traffic to
artist elected destinations.
• Geo Target impressions to coincide with early airplay
and tours.
• 35k impressions.
Sound Connector $500
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Pricing
• For bands and artists that already have an
established base and/or a few records under their
belt
• Blip.fm will implement both a player bar
integration and post blip integration.
• Geo target impressions to coincide with airplay
and tours.
• 65k impressions.
Tier II $1000
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Pricing
• For bands and artists that have been around for a while
with a few hit records and large fan base.
•Blip.fm will implement both player bar integration and
post blip integration.
•Blip.fm Studio Session in San Francisco or New York
City
•Geo Target nationwide tours.
•100k impressions.
Tier III $1500
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Blip.fm In the Press
“My favorite provider in this arena remains Blip.fm...”
October 2009
“Blip.fm is by far my favorite Twitter music service.”
September 2009
“10 sites to help you navigate the new world of music…”
July 2009
“The Best Ways to Discover Music Through Twitter.”
April 2009
“10 Websites That Will Matter in 2009…”
February 2009
“Building a better Twitter…”
November 2008
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