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  • Page 1

    March 18, 2015

    Meetings and Shows

  • Page 2 Page 2

    AGENDA

    Objectives

    BI WORLDWIDE

    Meetings and Shows

    Overview

    Next steps

    Objectives: Present Meetings and Shows solutions,

    products and overall capabilities from design to production through delivery.

    Gain credibility and be invited to provide proposals and bids to support your meetings efforts with more creative meetings and shows solutions.

  • Page 3

    Introductions

    Dedicated Team in Indianapolis

    Damon Schoening, Executive Producer BIW Meetings and Shows

    Tom Nusbaum and Molly DeMeo, Executive Creative Directors Jason Hecker and Barb Martin, Creative Directors David Sonday and Liz Pangrel, Designers Laura Cohen and Martha Ellen Talyor, Producers Scott Takeda, Brandon Davis, and Josh Hendlin, Video production Tom Cunningham and Sparky Rose, Video animation and edit Cathy Steinhagen, Jenna Metelak, Becca Hendlin, Graphics production Melissa Coleman, Steve Sontegrath, Glen Mead, Graphics designers

  • Page 4

    Questions?

    Are meetings dynamic, interactive, memorable?

    Are key leadership messages and strategy integrated?

    Is the content emotionally connecting with audiences?

    Are meetings and communications efforts integrated?

    What does the overall editorial agenda look like?

    Are individual learning plans and training integrated?

    What are the measurements for results and success?

  • Page 5

    Meetings and Shows Design Process

    Meeting and Communications Objectives

    THINK / FEEL / DO exercise

    Ensure all decisions directly align to defined outcomes

    Define success measurements and methods (ROI)

  • Page 6

    Developing solutions

    Define objective(s)

    Assess leadership message(s)

    Define a customer, employee or patient focus

    Link all the above to sales strategies (or vice versa)

    Further link creativity and effective methods/solutions

    Define measurements

  • Page 7

    Linking Platforms

    Meetings

    make an impact

    inform and ignite new ideas

    create momentum

    Communications

    sustain your messages and momentum

  • Page 8

    Examples

    Meeting Solutions, themes and creative approaches

    On-line tools and resources (existing and new)

    Apps, texting and social media

    Electronic (PDF) and email

    Videos all kinds, home-made to high-end

    (a deliberate mix of all these is most effective)

  • Page 9

    Attendee engagement and expectations

    Engagement and Expectation scores overall consistently increased.

    Meanwhile, spending shrinks and audience size maintains and/ or grows.

    0

    87 85 92 90

    72

    83 86 92 95 95

    99

    2010NationalMeeting

    2011NationalMeeting

    2012District

    Meeting

    2012Paramount

    Meeting

    2013NationalMeeting

    2014NationalMeeting

    Fully Met or

    Exceeded

    Expectations

    Highly Engaged/

    Engaged

  • Page 10

    Attendee spending and audience size

    Engagement and Expectation scores overall consistently increased.

    Meanwhile, spending shrinks and audience maintains and/or grows. Investment

    ($100K)

    Number of Attendees

    1000 850

    235

    635

    925

    760

    365 365 350 335 340

    410

    2010NationalMeeting

    2011NationalMeeting

    2012District

    Meeting

    2012Paramount

    Meeting

    2013NationalMeeting

    2014NationalMeeting

    Meeting investment and attendees 2010 to 2014

    Investment People

  • Page 11

    Meeting Attendee and Estimate to Billing Totals

    $178,475.00

    $100,330.00

    $234,035.00 $239,325.00

    $186,677.96

    $106,051.00

    $233,938.36 $236,030.68

    350 325 300 300

    2011 Fall DistrictMeeting

    January 2012 OncologyLeadership Meeting

    2012 March DistrictMeeting

    2013 Accelerate ALIMTAOctober District Meetings

    Lilly District Meetings

    Original Sell

    Final Billing People

  • Page 12 Page 12

    Questions

    and Next

    Steps?

    Discussion

    Question and Answer Session

    How can Meetings

    and Shows help

    you with your

    clients?