BITB -- What Now?

WHAT NOW?Bret Giles

@bretgiles

The New Landscape

Out of HomeTV

Computer/ Laptop

Mobile/ Tablet

TiVo

TiVo

Google TV

Apps. On your TV

Mobile/Tablet Simulcasting

58% watch TV while Simultaneously using Internet at least 1X/month -

Nielsen

YouTube

Out of Home

Auto Out of Home

NFC / Near Field Communications

Graphical Interstitial

User clicks on app and (Animated or Static) Interstitial unit automatically launches before user gets taken to the requested app

Captchas

Facebook Ads

Facebook Ads

Augmented reality {AR}

Augmented reality {AR}

…and that is just a sampling

there is tremendous clutter in the advertising and marketing

landscape now

a key component of your job is to remain abreast of what’s

new, what still works, and how each can be used to

drive client objectives (and make a dollar or two for the agency in the process)

So how do you stay on top of new technologies, best practices, platform changes, etc. in the

industry?

The next 2 days will help

Twitter

Who do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?

Site/RSS

What site or site’s RSS do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?

Connecting with Others

And that starts now…