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WHAT NOW? Bret Giles @bretgiles
30

BITB -- What Now?

May 13, 2015

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Business

agencyside

Bret Giles' presentation at agencyside's "Back in the Black" account team training.
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Transcript
  • 1.WHAT NOW?
    Bret Giles
    @bretgiles

2. The New Landscape
Computer/ Laptop
Mobile/ Tablet
Out of Home
TV
3. TiVo
4. TiVo
5. Google TV
Apps. On your TV
6. 7. Mobile/Tablet Simulcasting
58% watch TV while Simultaneously using Internet at least 1X/month - Nielsen
8. YouTube
9. Out of Home
10. Auto Out of Home
11. 12. 13. 14. NFC / Near Field Communications
15. Graphical Interstitial
User clicks on app and (Animated or Static) Interstitial unit automatically launches before user gets taken to the requested app
16. Captchas
17. Facebook Ads
18. Facebook Ads
19. Augmented reality {AR}
20. Augmented reality {AR}
21. and that is just a sampling
22. there is tremendous clutter in the advertising and marketing landscape now
23. a key component of your job is to remain abreast of whats new, what still works, and how each can be used to drive client objectives (and make a dollar or two for the agency in the process)
24. So how do you stay on top of new technologies, best practices, platform changes, etc. in the industry?
25. The next 2 days will help
26. Twitter
Who do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
27. Dont forget: You can copy-paste this slide into other presentations, and move or resize the poll.
28. Site/RSS
What site or sites RSS do you follow that you get the most beneficial insights, news and links that directly influence or improve what you do as a marketer?
29. Dont forget: You can copy-paste this slide into other presentations, and move or resize the poll.
30. Connecting with Others
And that starts now