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BITB -- Social CRM

May 15, 2015




Andrew Bagley's presentation at agencyside's "Back in the Black" account team training.
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  • 1. Social CRM

2. Definition
3. 3Takeaways
The secret to getting ROIout of Social is data
Personalization driven from Social CRM will be the best differentiator
We have to stop being reactive and start taking a proactive approach to social media
4. What it is | Jay Baer
2011 will be the year that we begin to have a unified view of subscribers, fans, and followers. API-driven advances in CRM and databases will enable companies to better understand the full array of their digital marketing and social media relationships.
5. >> Weve been talking about one to one marketing for 20 years. Its finally here
It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few