Bit2go marketing 100511

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Company IntroductionCompany Introduction

What we doWhat we do

A system for the speed creation of mobile application from any website

The Opportunity Mobile apps attract almost as much mobile device use as messaging, and

exceed the totals for voice calls and web browsing (Zokem Research 2011).

In 2013, Mobile applications market is expected to reach 29.5 Billion USD

(Gartner 2010)

The SMB segment shows high awareness but relatively low usage, 59% of

respondents at the study said they were aware they could develop a mobile

app for their business, but just 3% had done so (Network Solutions and the

University of Maryland 2011)

KEY PAINS Development of mobile full featured mobile applications is

expensive

Development and deployment of mobile applications is

resource consuming and with two main obstacles: Fragmentation: Many solutions

Integration to the data/logic: Expensive, error prone. No Solution

Dependency upon content source technical capabilities and

cooperation, moreover almost all means of “integration” to

web assets require some form of programming

The solutionThe solution

URL

Content & Functions

Mobile Application

Design

URL

Customer chooses a design, provides URL and place the order in the web store/catalog

Bit2go creates an API from the URL and integrates it into the chosen design

The mobile application for all OS is delivered

Once an app is activated the action is being executed through our application server on the software cloud

1

2

4

3

Web Catalog/store

Matured patented technology

InnovationInnovationAt Apps Factory we don't adapt the content visually, we create a full

featured integration (patented technology):

Robust: We create a full featured application based over our

generic cloud based integration, including any action a user can

perform on the websiteFlexible 1: No limitation over the application’s design. Suitable for

Smartphones and Tablets. We can use any SDK for creating the

presentation layer Flexible 2: Indifferent to the source website technologyScalable: Designed and built for future challenges: consolidation

(cherry picking from several sources), video, etc…

REAL INNOVATIONREAL INNOVATIONAt Apps Factory we create a full featured integration and the best way

to evaluate it is through the impact of change:

AB

CD

AD

C ABD

OTHERS

Business modelBusiness model Direct to consumers: Subscription based, English only (and Hebrew) Ad/Marketing aggregators A packaged solution for operators and ISPs- The offering includes:

Runtime environment, development environment for development, a

set of predefined templates and skins, an online store training and

support

The CompanyThe Company The company was founded in 2008.

Patented Technology Preliminary funding by Israel’s Chief Scientist’s project Tnufa Success story: Israel

Achieved initial revenues and has ongoing stream from operational

services

International launch at MWC 2011

Q211 Apps Factory launch in Israel at www.apps-factory.co.il

For additional info: Hanan ZakaiEmail:[email protected]:+972-54-8114970

Thank youThank you