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1 SUBMITTED TO Dr.R.Jagadeesh SUBMITTED BY Mr.Harish Sankar N I PGDM NO: 11140 First Year Batch ‘C’
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Page 1: Birla Cements

1

SUBMITTED TO

Dr.R.Jagadeesh

SUBMITTED BY Mr.Harish Sankar N I

PGDM NO: 11140

First Year Batch ‘C’

Page 2: Birla Cements

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Contents Introduction ............................................................................................................................................. 3

History of Birla Corporation ............................................................................................................... 3

PROMOTERS AND OWNERS ................................................................................................................ 5

Products Offered ................................................................................................................................. 7

Location ............................................................................................................................................... 7

Capital Structure ................................................................................................................................. 7

Performance ....................................................................................................................................... 7

Awards& Recognition ......................................................................................................................... 8

Operations Strategy ................................................................................................................................ 9

Productivity ....................................................................................................................................... 10

Competition ...................................................................................................................................... 11

Ranking .......................................................................................................................................... 11

Current Issues ............................................................................................................................... 11

Market Type of Birla Cements .......................................................................................................... 12

Forecasting ........................................................................................................................................ 13

Sales Forecasting ............................................................................................................................... 13

FORECAST BY LINEAR REGRESSION METHOD ............................................................................... 13

SALES FORECAST BY 3 YEAR MOVING AVERAGE, WEIGHTED AVERAGE AND EXPONENTIAL

SMOOTHING ..................................................................................................................................... 14

ERROR ANALYSIS ............................................................................................................................... 14

REFFERENCE .......................................................................................................................................... 15

Page 3: Birla Cements

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Introduction The Birla cements was formed as a unit of Birla Corporation under the leadership of

Late.Sri.M.P.Birla .The group is currently one of the top ten cement producing firms in India

with an annual production capacity of 7.5 Million Tonnes. The firm currently operates four

cement factories at Satna, Chanderia, Raebareli, and Durgapur. The 90% of revenue for the

Birla Corporation comes from Birla Cements.

History of Birla Corporation Birla Corporation Limited (BCL) is the flagship Company of the M.P. Birla Group.

Incorporated as Birla Jute Manufacturing Company Limited in the year 1919. The company

has products ranging from cement to jute goods, PVC floor covering, as well as auto trims

(jute felt-based car interiors manufactured with German technology). The Cement Division of

Birla Corporation Limited has seven plants, having an installed capacity of 5.8 million tons.

These plants manufacture varieties of cement, including Ordinary Portland Portland_Cement

(OPC), 43 & 53 grades, fly ash-based Portland Pozzolana Cement (PPC), Portland Slag

Cement (PSC) and low- alkali Portland cement. Recently, the Company has started producing

Sulphate Resistant Cement (SRC) and it has been well accepted in the market. The Jute

Division of the company manufacturing more than 120 tonnes of a variety of jute products in

Birla Jute Mill. The product range comprises of almost every major application of jute - the

most versatile, eco-friendly, biodegradable fibre available, Jute- durable, natural and anti-

static. The Auto Trim Division of the company has been outfitting major Indian cars with

natural fibre-based interiors. Birla Corporation Limited's subsidiaries consist of Assam Jute

Supply Company Limited, Talavadi Cements Limited and Lok Cements Limited.

The Oxygen & Acetylene Gas Unit of the company was commissioned in August of the year

1964. The Company entered into an agreement with Indian Oxygen, Calcutta, for exclusive

sale of its products on principal-to-principal basis in the same year. During the year 1969,

BCL had entered into an agreement with Hindustan Steel Ltd for the purchase of blast

furnace slag from the Durgapur Steel Plant to set up a slag-cement plant at Durgapur. Bally

Jute Co. Limited's two units, such as Bally-1 and Bally-2 were amalgamated with the

Company with effect from 1st April of the year 1982. With effect from 7th February of the

year 1983, the name of the company was changed from the Birla Jute Manufacturing

Company Limited to Birla Jute & Industries Limited. The captive thermal plant of 4.5 MW at

Chittorgarh was commissioned in December of the year 1985. As a part of modernisation

programme, modern jute spreaders were introduced in both Birla and Bally Mills during the

period of 1988. An agreement was signed in 18th February of the year 1989 with the Soviet

Collaborators, viz. Odessa Technical Fabrics Mill and V/o Novo export to transfer all assets

and liabilities of Bally Jute Mills, with effect from 1st April or other date as agreed upon, to a

new Joint Venture Company, Birla Odessa Industries Limited in consideration of offer of

equity shares of paid-up equity share capital of the Joint Venture Company.

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A collaboration agreement was signed with EMPRWERKE of Germany in the same year

1989 for the manufacture of Automobile interior Door panels based on jute fibre. During the

year 1991, Birla Vinoleum's new PVC floor covering plant was fully installed. The Company

undertook to manufacture Cetaria ferro alloys in one of the furnaces of Birla Carbide. India

Linoleums Ltd., a subsidiary of the Company was amalgamated with the company effective

1st April of the year 1991. The closure of the Company's Bally Jute Mills from 26th August

of the year 1992, had also contributed to the low turnover and profits. The Company entered

into a long-term agreement with a German linoleum manufacture for technical help in

upgrading the products.

During the year 1996, a joint venture company Birla Redland Ready mix Ltd.' was

incorporated with Redland PLC, UK to set up facilities for manufacture of ready mix cement

concrete in India. Effective from 31st March of the year 1997, the name was again changed

from Birla Jute & Industries Limited to Birla Corp Limited. In 1998, the company had sets up

a fly ash-based cement-grinding unit at Rae Bareilly in Uttar Pradesh. The name was again

changed from Birla Corp Limited to the present name Birla Corporation Limited in 27th

October 1998. The company's unit, Birla Synthetics consider as Suspension of Work from

2nd November 1998. During the year 2001-02, the company had modernized/upgraded the

plant at Cittor Cement Works at Chittorgarh. During the year 2002-03, the company had

developed new product lines, Desktop and Bulletin Board. In 2003-04, the Satna unit of the

company was awarded the first prize for Noise, Vibration & Aesthetic Beauty and also the

first prize for maximum percentage reduction in electrical energy consumption per MT of

clinker produced. During April of the year 2004 the company has decided to close its Birla

Synthetics at Birlapur.

The company has expanded its installed capacity of Auto Trim Parts by 36000 Pcs during the

2004-05 and with this expansion the total installed capacity of Auto Trim Parts has increased

to 603000 Pcs. The company's unit, Birla Carbide & Gases was permanently closed from 31st

January of the year 2005. The company's capacity enhancement project at Durgapur viz.

Durga Hitech Cement, which was commenced its commercial production during the year

2005-06. BCL received the Amity Corporate Excellence Award during the same year 2006-

07. Credit Analysis and Research Limited (CARE) assigned 'CARE AA' rating to the

company for long term borrowing programme in the year 2006-07 financial period.

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PROMOTERS AND OWNERS

Mr. Harsh V. Lodha

Chairman

Mr. Harsh V Lodha, eminent Chartered Accountant, is on the Boards of several reputed

companies. He has served as Chairman of Corporate Laws & Governance Committee and

Co-Chairman of Young Leaders Forum of FICCI besides being Member of its Executive

Committee. He has also served as Member of the Accounting Standards Board of the Institute

of Chartered Accountants of India and Member of the Working group on Corporate

Governance, set up by the Department of Company Affairs, Government of India. He had

been Vice-President of the Indian Chamber of Commerce, Kolkata, and Chairman of its

Economic Affairs Committee, Banking and Finance and Direct Tax Committees.

Mr. Pracheta Majumdar

Mr Pracheta Majumdar, Mechanical Engineer and Management Advisor, is former Managing

Director of CEAT Tyres Limited. He has worked with Hindustan Lever Limited for 12 years

and has extensive experience in the design and project management of chemicals,

petrochemicals and fertilizer plants.

Mr. Vikram Swarup

Mr Vikram Swarup, Mechanical Engineer and Managing Director of Paharpur Cooling

Towers Limited, is acknowledged as an authority on thermal designing of cooling towers in

India. He has vast experience in marketing, engineering and other management functions. He

is on the Boards of various companies also.

Mr. Anand Bordia

Mr Anand Bordia, M.A., held several senior positions in the Central Government. He was

First Secretary, Trade High Commission of India, in London. He served the Secretariat of the

World Customs Organization, Brussels, Belgium. He was also a Member of the Indian

Revenue Service and Member (Finance) of the National Highways Authority of India. He has

been consultant to the Asian Development Bank. He has conducted several technical

assistance programmes on tariffs and trade matter, border control and tax modernisation in

Asia, Africa and South American countries for the Harvard Institute for International

Development, UNCTAD, and the World Customs Organization.

Mr. B B Tandon

Mr. B B Tandon, IAS, is former Election Commissioner of India and was member of the

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Delimitation Commission. He has served several Government offices in the capacity of

Secretary and Additional Secretary in the Union Ministries of Personnel (under the direct

charge of the Prime Minister), Mines, Company Affairs, Finance, Industry and Defence

Production. Mr. Tandon headed the working group on comprehensive revision of the

Companies Act, 1956, which recommended several changes/amendments in the said Act. He

is also on the Boards of several reputed companies.

Mr. D N Ghosh

Mr. D N Ghosh, former Chairman of the State Bank of India and the Management

Development Institute, Gurgaon, was Founder-Chairman of the Indian Institute of

Management, Lucknow. Presently, he is the Chairman of ICRA Limited, ICRA Management

Consulting Services Limited and Sundaram BNP Paribas Asset Management Company

Limited and is on the Board of the Housing Development Finance Corporation Limited. He

has served as Chairman in several large companies, including Larsen & Toubro Limited and

Phillips (India) Limited. Mr. Ghosh also served various Central and State Government

departments in various capacities such as Financial Advisor, Additional Secretary and

Secretary.

Mr Deepak Nayyar

Mr Deepak Nayyar, Professor of Economics at JNU at New Delhi, is also distinguished

University Professor of Economics at the New School for Social Research, New York. He is

Honorary Fellow of the Balliol College, Oxford. He has authored a number of books on a

wide range of subjects. He was on the Boards of several large companies, including SBI,

Exim Bank, Maruti Udyog and SAIL.

Mr M K Sharma

Mr M K Sharma is a corporate consultant and former Vice-Chairman of Hindustan Unilever

Limited. He is on the Boards of ICICI Lombard General Insurance Co. Ltd. and Bata India

Ltd., among others. He served as a member of the Corporate Law Committee formed by the

Union Ministry of Company Affaires to redraft the Companies Act. He also served as a

member of the Committee on Corporate Governance formed by the Government of India.

Mr. B R Nahar

Mr B R Nahar, Fellow Member of the Institute of Chartered Accountants of India, possesses

rich professional experience of more than 33 years. He has served in diverse fields, at senior

positions, in various large corporate houses. The prestigious Businessworld magazine has

identified him as one of India‟s “Most „Value‟able CEOs” in its issue dated 29 November

2010.

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Share Holding Pattern

The major part of the shares of the birla corporation are held by Promoters which include the

family of Late Birla Corporation Auditor Mr.R.S.Lodha Family, which owns around 62% of

the share of the company and domestic institutions own13.3% of the shares of the company.

And with foreigners owning 7.1% and others are holding 16.7% of the shares.

Products Offered

The Birla Cements offers various types of cements like Portland Pozzalano cement, Portland

Slag Cement, Low alkali cement, Sulphate resistant cement , Low Heat Cement IS

12600Railway Sleeper Grade Cement IRS T-40 (OPC 53S). Other than these the the Birla

Corporation offers products like Jute Fibre, Commercial Flooring Materials like Vinoleum

and automotive interiors.

Location Birla Cements has its plants and offices located in strategic places to fulfil the needs of the

emerging market. They have nationwide strong foot prints in North, East, & Western India.

Birla Cements has its corporate and registered office in Kolkata, with regional offices in

Mumbai and Delhi. It has its plants located in Satna (Madhya Pradesh) ,Chanderia

(Rajasthan), Raebareli (Uttar Pradesh) , Durgapur (West Bengal).

Capital Structure

Period Instrument Authorized

Capital(Rs.Cr)

Issued

Capital(Rs.Cr)

Shares

Numbers

Face

Value

Capital

2010 Equity

Share

90 77.01 77005347 10 77.01

2009 Equity

Share

90 77.01 77005347 10 77.01

2008 Equity

Share

90 77.01 77005347 10 77.01

2007 Equity

Share

90 77.01 77005347 10 77.01

2006 Equity

Share

90 77.01 77005347 10 77.01

Performance

During the year financial 2010-2011, the Company achieved its highest cement production

of5.93 million tonnes including blended cement at 5.12 million tonnes. The Waste Heat

Recovery System (WHRS) projects of 15 MW (two systems of7.5 MW each) at Satna and

7.5 MW at Chanderia were commissioned during the year. Jute Division registered its highest

turnover and export of Rs.205.52 crores and Rs. 70.43 crores respectively. The

debotrlenecking project undertaken at the clinker manufacturing units at Satna has been

completed during the year. A Memorandum of Understanding with Assam Mineral

Development Corporation (AMDC), a Government of Assam undertaking, has been signed to

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set up one-million ton Greenfield cement plant at Umrangsu in the North Cachar Hills

district, Assam through a Joint Venture Company.

Awards& Recognition

Birla Corporation Limited has made it to the prestigious list of "200 Best Under a Billion $"

companies in the Asia-Pacific region, published by Forbes Asia, in its October 9, 2009 issue.

Satna Cement Works & Birla Vikas Cement brands of Birla cements have received the

IS/ISO 14001 certificate, an international recognition for "Implementation of environmental

management system".

SCW has received National Award for Excellence in Water Management from CII,

Hyderabad 'First Prize for Lowest Thermal Energy Consumption K. Cal/kg clinker under the

10th FLS Energy Award 2007. SCW received the Best Energy Consumption Implementation

Gold Award under the Rajiv Gandhi Memorial National Award, Hyderabad, in 2004. It also

received the First Prize for Maximum Reduction in KWH/Ton of Cement in M.P. under FLS

Energy Award, Bhopal, in 2008.

SCW has been awarded Green Tech Environment Excellence Award in 2008 by Green Tech

Foundation; New Delhi.NCBM has given BVC the "Second Best Improvement in Electrical

Energy Performance" Award for 2006-07.

BVC has received the National Award for Excellence in Water Management from CII,

Hyderabad "National Award For Energy Efficiency in Indian Cement Industry form

NCCBM, New Delhi, Lowest Electrical Energy Consumption K.Cal/kg clinker under the

10th FLS Energy Award in 2007. The Satna Unit received the Quality Circle Excellent

Award from Quality Circle Forum of India, Dugapur chapter "Quality Circle Excellince

Award and Quality Circle Distinguish Award From Quality Circle Forum of India, Kanpur

Chapter, in 2008.

All Birla cement plants are ISO 9001:2000 Certificated, covering the entire range of

production and marketing. BCW & CCW also the IS/ISO : 14001 Certification for

"Implementation of Environmental Management System". BCW & CCW have bagged

various awards from the NPC & NCCBM.The laboratories of BCW & CCW have been

accredited by NABL (National Accreditation Board of Testing and Calibration Laboratories)

as per ISO/IEC 17025 w.e.f. 07.07.2005.CCW has won the "Lal Bahadur Shastri Memorial

National" award for "Excellent Pollution Control Implementation" for 2001-02 by

International Greenland Society. VEC, Chennai chose the Chanderia Units for sustained

implementation of condition monitoring and continued Machine Health Improvement award

during 2001-02. The "Workers Education Trophy" was awarded by the Central Board of

Workers Education, Udaipur Ministry of Labour, Government of India, for excellent

contribution and implementation of workers' training programmes during 1998-99 & again in

2001-02.

Page 9: Birla Cements

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Operations Strategy

The Birla cements is one among the top ten cement producing firms in India with a net

production capacity of 7.5 million tonnes per annum. The firm employs various strategies in

its operating strategy to maximize profit at the same time reduce the prize of the product for

the consumers. All the major plants of the firm are located in North India to tap on growing

needs of the real estate sector. The Birla cements have set up its production plants on

Durgapur, Raebareli, Satna and Chanderia,to cater the retail and real estate boom of West

Bengal, Delhi, Uttar Pradesh, Gujarat, Maharashtra, Punjab and Haryana. The plants are

located to mines and power plants to reduce logistic cost and production costs. The plant in

Chanderia and Satna is located near by the mine and the cement division has two high-ash

coal-based captive power plants at Satna (27 MW) and Chanderia (29.8 MW) each which

help the firm reduce the dependency on the government power and to produce the cement at

lower price.

The birla cements recently faced a ban on limestone mining within 10 KM of Chittorgarh

Fort in Rajasthan; this had dipped its cement production as per Business Line August 27

2011. The company took necessary legal measure to revoke the ban and restart the

production.

The company follows other leaders like Ambuja cements in terms of operation Strategy the

firm basic principle is to produce cement at lower cost, so for the matter the firm has got its

own power units, which has been discussed earlier. Ambuja cements have power plants to

sustain its operations, which at the same time makes revenue by selling excess power. The

Birla cements looks towards markets like Nepal for exports with its plants located in

Raebareli which has a capacity of 0.63 MTPA.

The firm as far as long term strategic plan is considered is looking towards expansion. The

cement industry is expected to grow by 8-10 per cent, as per Mr.Harsh Lodha Chairman of

the firm. And as per the chairman by 2011-12, the company's production capacity would

increase to 9.3 mtpa.

The company would also set up a cement plant in Assam with one mtpa capacity in joint

venture with the Assam government and has also proposed a three mtpa cement plant in

Tripura. The company has planned an immediate investment of Rs 1,050 crore in cement,

power and jute. Additionally, the company is trying to secure coal assets for use.

The plant in Raebareli uses fly ash produced from NTPC‟s Feroz Gandhi Thermal Power

Plant (FGTPP), Unchahar is sent to Raebareli grinding unit in tankers. This system has

indeed reduced the raw material procurement cost as it will be a proper waste disposal for the

NTPC and raw material for Birla Cements.

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Productivity

The Birla cements have currently an installed capacity of 7.5 MT to produce cements and the

firm currently produces only less than the current capacity due to reduction in demand

combined with increase in coal prices. And the production was limited to 5.94 MT during the

financial year 2010-2011. But then the firm was able earn a net profit after tax of Rs.319.87

Crores.The group was able to make a net sales of Rs 2415.38 Crores with a total assets of

Rs.3003.33 Crores. (Cr- Crore).

As far as the productivity of the group is concerned the group was not able to utilize the

overall capacity which was raised to 7.5 Million Tonne. And the overall productivity on the

basis of production capacity remained utilized only 79.2%. the capacity underutilization

occurred due to reduction in demand and increase in prices of Coal.

Labour productivity of Birla Corporation= Sales Turnover/Labour Cost

= 2415.38Cr/173.06Cr

= 13.96.

Total productivity of Birla Corporation =Sales Turnover/total Expenditure

= 2415.38.Cr/1744.26.Cr

= 1.38.

Labour productivity of Ambuja Cement= Sales Turnover/Labour Cost

=8257.03Cr/339.50Cr

=24.32.

Total productivity of Ambuja Cement= Sales Turnover/total Expenditure

=8257.03Cr/5666.97Cr

=1.46

It is observed that Birla Cements is having less productivity in terms of labour productivity as

well as total productivity. The labour productivity of the firm is only half of the market leader

Ambuja Cement.

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Competition

Birla Corporation has been one of the successful names in the cement industry and as well as

in the cement industry with a consistent performance in business performance philanthropy

and environmental friendly cement production the company has made a name for it. The

company is successful in the cement industry because of the importance it given for quality

as well as reducing the production cost through commissioning of cement plants near to the

mines. Other than these the corporation also does direct sales with clients like Reliance

Industries-Hizira Project, NTPC Ltd, Matyas Infrastructure Ltd, and Dal Hasti Hydroelectric

Project, JK to name some.

Ranking

The Birla Corporation which is rated number 7 among the top 10 cement manufacturing firms

with a market capitalization of Rs 2885 Crore ,has experienced a turbulent ranking in the list

of top 500 Business firms in India according to Business Today magazine, over the past 5

year period. The firm was previously ranked number 10 in 2008-2009 cement industry

ranking. As far as the cement production is concerned the firm increased its production at the

same increased the installed capacity to 7.5 MT (Million Tonne). The Indian cement industry

is having a capacity of 300MT of cement in which Birla cements have a share of only7.5MT.

So the possible capacity share of the firm is only 0.025% of the over all capacity. The firm is

going to invest Rs1025 Crore to upgrade the output to 9.3MT.

Rank of Birla Corporation among Top 500 Indian Companies (Business Today)

Year Rank

2006 142

2007 216

2008 310

2009 208

2010 212

As per the ranking information the firm is currently in top 10 cement manufacturing firms in

India consistently. Looking at the top 500 Indian firms Birla Corporations rank has come

down, it‟s mainly due to the growth of service sector industries the change happened and the

manufacturing industries growth has dropped due to the recession during the Year 2008.

Current Issues

Birla Corporation is facing environmental issues like ban on mining in 10 Km range

of Chittorgarh Fort Rajasthan.

Shortage of coal due to cyclone and floods in Australia has worsened the situation, by

reducing coal output which is the main fuel for Indian Cement firms. Due to which

output has come down to less than installed capacity of 7.5 MT in Birla Corporation.

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The company fears overcapacity due to the current decrease in demand coupled with

recession fears in Europe& North America which are major export destinations for

Birla Corporation as per the press statement given by group Chairman Harsh Lodha.

Market Type of Birla Cements

Birla corporations‟ products like cements, Jute Fibre, Vinoleum and Auto parts are high

demand products. Sectors and segments that the group concentrates are highly export

oriented at the same time having high growth possibilities. The Birla cement products like

low alkali cement, railway sleeper grade cements, low sulphate cements are speciality

cements produced in the industry and most of the firms doesn‟t produce such cements. So

Birla cements are having an upper hand in speciality cements. But as far as the chief selling

Portland Pozzalana cements and Ordinary Portland cements are concerned, Birla cements of

doesn‟t have a monopoly. And as far as cement industry is considered the cement market in

India is mainly following Oligopoly. And so demand is observed to be high.

TOP TEN INDIAN CEMENT PRODUCING FIRMS

RANK FIRM MARKET CAPITALIZATION(RS.CR)

1 Ambuja Cements 18,167

2 ACC 16,589

3 Ultra Tech Cement 15,076

4 Shree Cements 7,032

5 Century Industries 4,492

6 India Cements 3,516

7 Birla Cements 2,885

8 Prism Cement 2,841

9 Madras Cement 2,567

10 Dalmia Bharat Inds. 1,757

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Forecasting

Sales Forecasting The sales forecast for the cement industry is an important step in predicting growth and

improving existing capacity.

ANNUAL SALES OF BIRLA CEMENTS FOR PAST SIX YEARS (IN CRORES)

Year Sales

2005 1342.64

2006 1794.51

2007 1996.78

2008 2038.84

2009 2387.03

2010 2415.38

FORECAST BY LINEAR REGRESSION METHOD

The X-axis constitutes years starting from 2005 till 2010 and Y-axis constitutes sales in crores.

Here, linear regression equation is y = 205.24x + 1277.5

To find out the sales forecast for the year 2011, substitute x = 7( seventh year) in the above

equation

We have, y = 205.24x + 1277.5

Therefore, Sales forecast for 2011 = 2714.18 Crores

1342.64

1794.51 1996.78 2038.84

2387.03 2415.38

y = 205.24x + 1277.5

0

500

1000

1500

2000

2500

3000

0 2 4 6 8

Sales

Sales

Linear (Sales)

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FORECAST BY TREND ANALYSIS

Year Sales Forecast Trend

1 1342.64 1482.769 1482.769

2 1794.51 1688.0068 1781.426

3 1996.78 1893.2445 1958.638

4 2038.84 2098.4822 2135.85

5 2387.03 2303.7199 2313.062

6 2415.38 2508.9576 2490.274

7 2714.195 2714.1953 2667.486

Here the numbers 1 to 7 show the years from 2005 to 2011.and the year 2011 is the year for

which forecasting is done.

SALES FORECAST BY 3 YEAR MOVING AVERAGE, WEIGHTED AVERAGE AND

EXPONENTIAL SMOOTHING

Year Sales 3YrMa 3Yrwma Exp.Smoothing

2005 1342.64

1400

2006 1794.51

1382.792

2007 1996.78

1506.3074

2008 2038.84 1711.31 1870.685 1653.44918

2009 2387.03 1943.377 2001.789 1769.066426

2010 2415.38 2140.883 2243.548 1954.455498

2011 Forecast 1931.857 2369.221 2092.732849

ERROR ANALYSIS

Error 3 Year M A 3 Year WMA Exp.Smoothing

CFE 1045.68 725.228 1464.278896

Mean Error 174.28 241.7426667 488.0929653

Mad 348.56 241.7426667 488.0929653

Mse 126484.2004 68737.65611 247618.8198

Mape 15.33835255 10.50019501 21.29124691

Among the various forecasting techniques used trend analysis is getting us a better forecast

against moving average, weighted average, expected smoothing methods used. And as far as

the errors are considered the forecast errors are high in all the table methods. So we can

conclude that trend analysis can be a better measure of forecasting.

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Suggestion for Evaluation

Quality of the material received on the basis of the recent data from the industry.

Number of observations made regarding the sales. Application of techniques used in relation to the

study of operations management.

Number of valuable references collected for research purpose.

Quality of report made. Way through which data’s are expressed and presented.

About the Report

The report presented here describes the overall outlook of the company and the operations of the

Birla Cements.

This report uses the analysis of forecasting and productivity used in operations management to

analyse the company situation and standards.

The report uses here the recent data’s of the firm from Economic times ,Business today and Money

control.

REFFERENCE

www.moneylife.in

www.business-standard.com

www.economictimes.indiatimes.com

www.birlacorporation.com

www.business.mapsofindia.com