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© 2014 IBM Corporation Big Data & Analytics Day: Big Data
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Big Data & Analytics Day

Jul 27, 2015

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Page 1: Big Data & Analytics Day

© 2014 IBM Corporation

Big Data & Analytics Day:Big Data

Page 2: Big Data & Analytics Day

© 2014 IBM Corporation2

Untapped Resource Empower Everyone Increased Value

The World of Big Data & AnalyticsIs Rapidly Expanding

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© 2014 IBM Corporation3

Data at Scale Data in Many Forms Data in Motion Data Uncertainty

Big Data Is All Data

Volume Variety Velocity Veracity

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© 2014 IBM Corporation4

Today’s IT challenges and market shifts introduce different data economics

Traditional workloads New workloads

Systems of Engagement Require massive scale and rapid pace Accelerate business insights Rely on data elasticity, supporting

diverse hardware

Systems of Record Benefit from simplified

infrastructure Require cost efficiency through

improved virtualization and automation

Drive controlled data growth

Transactional systems

Email, supply chain, HR

Virtual servers and desktops

Social and media

Mobile applications

Big Data & Analytics

Integrated approach

Exploding Data Volumes

Diverse Data Types

Increasing Valueof Information

Mobile & Social Engagement

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© 2014 IBM Corporation6

Why Act Now?

Create IT AgilityManage RiskOutperform

Only 1 in 5 organizations allocate more than 50% of IT budget to new projects

Of leaders cite growth as the key source of value

from analytics

Source:1 - IBM IBV Study: Analytics: A blueprint for value, October 2013 2 - IBM Global Study on the Economic Impact of IT Risk, 20133 - IBM Global Data Center Study, 2012

Of respondents were impacted by a cyber security breach

over the past 24 months

46%75% 1in5

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© 2014 IBM Corporation7

CAMS: the business imperative appears

CAMS technologies: rapidly emerging but lack of skills

Business Tech Trends – Pacesetters are strategically integratingCloud, Analytics, Mobile, and Social (CAMS)

Pacesetting companies: partnering, insight-driven, integrate CAMS

2012

2011

2014

Pacesettersbelieve technologies are critical to their business

success

AND DRIVE REAL

BUSINESS OUTCOMES

1,447Decisions makers

21%C-level executives

40%IT management

39%Business management

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© 2014 IBM Corporation8

Business Tech Trends: Pacesetters

Since the 2012 Tech Trends study, Big Data & Analytics deployment has grown by 39%, with 40% now deploying a significant range of Big Data & Analytics solutions capabilities. Just as crucially, Pacesetters report they are better at achieving key business objectives with Big Data & Analytics.

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© 2014 IBM Corporation9

*Notes: To obtain a global understanding of approaches to these transformational technologies, we surveyed 1447 IT and line of business (LOB) decision-makers — spanning 5 continents and 15 industries.

Leveraging skills from the ecosystem

Pacesetters run their enterprises on insight

CAMS integration for greater effect

Business Tech Trends 2014 – Pacesetters: Three key characteristics that set them apart

Partnering is in their DNA

Analytics is their fuel

Integration is their breakaway move

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© 2014 IBM Corporation10

as likely to have mature analytics capabilities

as likely to have most of skills they need

as likely have deployed a significant range of solutions

Analytics is their fuel Pacesetters run their enterprises on insight

Source: IBM Center for Applied Insights “Raising the game: The IBM Business Tech Trends Study” |  www.ibm.com/ibmcai/biztechtrends

7 in 10 say data-driven insights are a significant part of their organization’s decision makingprocess

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© 2014 IBM Corporation11

How pacesetters like you can leverage the IBM ecosystem

Use IBM Bluemix to broaden your partnering

experience

Leverage IBM portfolio, skills and data challenges

Maximize CAMS with IBM integration support

Partnering is in their DNA

Analytics is their fuel

Integration is their breakaway move

Enter the Mobile Bluemix App Challenge

Sign up for Watson Analytics beta

List your solutions on the Cloud marketplace

https://ibm.biz/biztechjam http://watsonanalytics.com/

https://ibm.biz/Cloudmkt

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© 2014 IBM Corporation12

About the Authors:

Entrepreneur Huddle Webcast: https://ibm.biz/techhuddle 

“Raising the game: The IBM Business Tech Trends Report” https://ibm.biz/IBMBTT14

The IBM Tech Trends interactive Dashboard http://bit.ly/tt14dashboard

The IBM 2014 Business Tech Trends links & contacts:

Susanne Hupfer, Ph.D. is a consultant with the IBM Center for Applied Insights, where she conducts fact-based research for innovation leaders. @cybersooz

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© 2014 IBM Corporation13

Imagine It. Every Industry can Leverage Big Data and Analytics

Insurance

• 360˚ View of Domain or Subject

• Catastrophe Modeling• Fraud & Abuse

Banking

• Optimizing Offers and Cross-sell

• Customer Service and Call Center Efficiency

Telco

• Pro-active Call Center• Network Analytics• Location Based

Services

Energy & Utilities

• Smart Meter Analytics• Distribution Load

Forecasting/Scheduling• Condition Based

Maintenance

Media & Entertainment

• Business process transformation

• Audience & Marketing Optimization

Retail

• Actionable Customer Insight

• Merchandise Optimization

• Dynamic Pricing

Travel & Transport

• Customer Analytics & Loyalty Marketing

• Predictive Maintenance Analytics

Consumer Products

• Shelf Availability• Promotional Spend

Optimization• Merchandising

Compliance

Government

• Civilian Services• Defense & Intelligence• Tax & Treasury Services

Healthcare

• Measure & Act on Population Health Outcomes

• Engage Consumers in their Healthcare

Automotive

• Advanced Condition Monitoring

• Data Warehouse Optimization

Life Sciences

• Increase visibility into drug safety and effectiveness

Chemical & Petroleum

• Operational Surveillance, Analysis & Optimization

• Data Warehouse Consolidation, Integration & Augmentation

Aerospace & Defense

• Uniform Information Access Platform

• Data Warehouse Optimization

Electronics

• Customer/ Channel Analytics

• Advanced Condition Monitoring

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© 2014 IBM Corporation14

IBM Big Data & Analytics Portfolio

Innovative – easy to consume

Complete – enterprise-ready

Fast – start anywhere and grow

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© 2014 IBM Corporation15

IBM Watson Foundations

Systems, Security, Storage

IBM Big Data & Analytics Infrastructure

Reporting, Analysis, Content Analytics

Cognitive

Exploration & Discovery

Decision Management

Predictive Analytics & Modeling

Information Governance Zone

New/Enhanced

Applications

Real-time Analytics

Zone

Exploration, Landing &

Archive Zone

Information Ingestion & Operational Information

Zone

Enterprise Warehouse, Data Mart &

Analytic Appliance

Zone

Realize It. Invest in a Big Data & Analytics platform. All Data

Transaction and application data

Social data

Image, geospatial, video

Enterprisecontent

Machine, sensor data

Enterprisecontent

Third-party data

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© 2014 IBM Corporation16

Realize It. Invest in a Big Data & Analytics platform.

New/Enhanced

Applications

Why did it happen?Reporting, Analysis, Content Analytics

What did I learn, what’s best?Cognitive

What is happening?Exploration & Discovery

What action should I take?Decision Management

What could happen?Predictive Analytics & Modeling

BeMore Right, More Often

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© 2014 IBM Corporation17

Realize It. Invest in a Big Data & Analytics platform.

All Data

Harness All Data

& All Paradigms

Information Governance Zone

Information Ingestion & Operational Information

Zone

Real-time Analytics

Zone

Exploration, Landing &

Archive Zone

Enterprise Warehouse, Data Mart &

Analytic Appliance

Zone

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© 2014 IBM Corporation18

All DataNew/

Enhanced Applications

IBM Big Data & Analytics Platform

Systems, Security, Storage

IBM Big Data & Analytics Infrastructure

Reporting, Analysis, Content Analytics

Cognitive

Exploration & Discovery

Decision Management

Predictive Analytics & Modeling

Information Governance Zone

Real-time Analytics

Zone

Exploration, Landing &

Archive Zone

Information Ingestion & Operational Information

Zone

Enterprise Warehouse, Data Mart &

Analytic Appliance

Zone Reporting, Analysis,

Content Analytics

Cognitive

Exploration & Discovery

Decision Management

Predictive Analytics & Modeling

Realize It. Invest in a Big Data & Analytics platform.

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© 2014 IBM Corporation19

All DataNew/

Enhanced Applications

IBM Big Data & Analytics Platform

Systems, Security, Storage

IBM Big Data & Analytics Infrastructure

Information Governance Zone

Real-time Analytics

Zone

Exploration, Landing &

Archive Zone

Information Ingestion & Operational Information

Zone

Enterprise Warehouse, Data Mart &

Analytic Appliance

Zone Reporting, Analysis,

Content Analytics

Cognitive

Exploration & Discovery

Decision Management

Predictive Analytics & Modeling

Reporting, Analysis, Content Analytics

Cognitive

Exploration & Discovery

Decision Management

Predictive Analytics & Modeling

Realize It. Invest in a Big Data & Analytics platform.

Page 20: Big Data & Analytics Day

© 2014 IBM Corporation20

All DataNew/

Enhanced Applications

IBM Big Data & Analytics Platform

Systems, Security, Storage

IBM Big Data & Analytics Infrastructure

Information Governance Zone

Real-time Analytics

Zone

Exploration, Landing &

Archive Zone

Information Ingestion & Operational Information

Zone

Enterprise Warehouse, Data Mart &

Analytic Appliance

Zone Reporting, Analysis,

Content Analytics

Cognitive

Exploration & Discovery

Decision Management

Predictive Analytics & Modeling

Reporting, Analysis, Content Analytics

Cognitive

Exploration & Discovery

Decision Management

Predictive Analytics & Modeling

Realize It. Invest in a Big Data & Analytics platform.

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© 2014 IBM Corporation21

Tools to address practical challenges managing Big Data

DB2 with BLU Acceleration In-memory computing 35x to 73x faster analytics1, with some queries running more than

1400x faster instant insight from real-time operational data and historical data No need for indexes, aggregates, or tuning Ultimate operational simplicity with “load and go” performance Available for on-premises or via the cloud

IBM Puredata For Analytics Simple data appliance for serious analytics. It simplifies and optimizes performance of

data services for analytic applications, enabling very complex algorithms to run in minutes not hours.

In-Database Geospatial Analytics compatible with industry standard ESRI GIS formats.

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© 2014 IBM Corporation22

Tools to address practical challenges managing Big Data

InfoSphere BigInsights for Hadoop For data at rest 100% standard Hadoop IBM Big SQL, BigSheets Developer tools, Accelerators Ease of use for all roles

InfoSphere Streams For data in motion Agile development environment Sub-millisecond response Live graph, streams debugger Packaged adapters and toolkits Geospatial Toolkit

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© 2014 IBM Corporation23

Solutions to address practical challenges Analyzing Big Data

Cognos BI Full breadth of BI for every decision-maker Query, reporting, analysis, scorecards and

dashboards Delivered where, when and how needed Answer “how am I doing”, “why”, and “what should I

be doing?” View of all time horizons: past, present & future

SPSS• Comprehensive predictive analytics

platform• Desktop to integration within operational

system deployment

• Providing a range of advanced analytics - text analytics, entity analytics, social network analysis, decision management and optimization.

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© 2014 IBM Corporation24

Powerful Analytics for Everyone

Watson Analytics Single Business Analytics Experience -

Watson Analytics is a seamless, unified experience that brings together a set of self-service enterprise data and analytics capabilities on the cloud.

Fully Automated Intelligence Natural Language Dialogue Guided Analytic Discovery

Visit WatsonAnalytics.com and get started for free

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© 2014 IBM Corporation25

Solutions to address Enterprise Content ManagementContent NavigatorDramatically improve the way people interact with and manage content IBM Navigator on CloudUniting knowledge workers through content in a flexible and trusted cloud environment.        Watson Content AnalyticsUncovers insights from unstructured data to shape business outcomes.        FileNet Content ManagerProvides full content lifecycle and extensive document management capabilities for digital content.       Case ManagerOptimizes case outcomes with information, processes and people.      Content FoundationFull content lifecycle and document management for expansive ECM capabilities.      Datacap Taskmaster CaptureAutomates input of data from documents to reduce cost and accelerate document process efficiencies.

DaejaUniversal viewer that opens and displays hundreds of image and document formats.

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© 2014 IBM Corporation26

4xIBM InfoSphere BigInsights delivers performance gain1

1.Audited STAC® Report Securities Technology Analysis Center

Of database queries for reporting2

InfoSphere BigInsights for Hadoop

Realize It. Optimize your Big Data & Analytics infrastructure.

Open Source Hadoop

38xAverageAcceleration

2. Based on internal tests.

DynamicQuery

CompatibleQuery

DynamicCubes

C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8C1 C2 C3 C4 C5 C6 C7 C8

DB2 with BLU

Cognos BI

+DB2 BLU

+Power

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Big Data & Analytics on Bluemix https://ace.ng.bluemix.net/#/home

You can launch Big Data services and build applications in minutes on Bluemix. Use only what you need.

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© 2014 IBM Corporation28

In Summary: Go Further and Faster with IBM

Resources

Accelerated Discovery Lab Ecosystem

Analytics Solution Centers

Expertise

9KConsultants

30KEngagements

2,500

Academic Initiative

1,000Partnerships

Business Partners

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Legal Disclaimer

• © IBM Corporation 2013. All Rights Reserved.• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is

provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

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