Top Banner
PLATFORM AND FEATURES OVERVIEW SMARTSTORE SAAS ECOMMERCE PLATFORM
27

Bfrs smart store_pitch_2013

Aug 31, 2014

Download

Business

Saahil Goel

Start Your Online Store in india with SmartStore - India's first SaaS based eCommerce services offering. SmartStore website: http://www.smartstore.in
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Bfrs smart store_pitch_2013

PLATFORM AND FEATURES OVERVIEW

SMARTSTORE SAAS ECOMMERCE PLATFORM

Page 2: Bfrs smart store_pitch_2013

1

OBVIOUS BENEFITS • 24x7 Buying: Customer can buy at anytime of the day,

from any where.

• Convenience: customers can buy from the comfort of their home.

• Unlimited shelf space: Online stores provide an unlimited shelf space against the traditional store which can restrict product display due to limited space.

• Easy payment options like Credit card, Cash-on-delivery etc.

• Great Shopping experience for the customer (comparison, reviews, catalog, convenience)

WHY SELL ONLINE?

Page 3: Bfrs smart store_pitch_2013

6

FOR BRANDS

WHY YOUR OWN ONLINE STORE? There are over 100,000 online stores in the United States alone. Today and in the coming years, it has become imperative for every brand to have their own online store to directly serve their customers.

Create a unique buying experience for your offline and online customers through your

own online store.

Get directly in touch with your customers and get feedback

and buying data. Drive higher engagement with your

customers.

70% of online sales in India are from Tier 2 and Tier 3 cities.

Tap this market at a miniscule investment.

EXPERIENCE ENGAGEMENT REACH

IMPROVE BRAND LOYALTY

FACEBOOK AND SOCIAL TOOLS

REACH NON-METRO CITIES

Page 4: Bfrs smart store_pitch_2013

6

THE OPPORTUNITY

2012: 1 IN 10 INDIANS IS ONLINE : OR 12 CRORE 2020: 1 IN 2 INDIANS WILL BE ONLINE: OR 60 CRORES

http://www.campaignindia.in/Article/287583,600mn-mobile-internet-users-by-2020---indian-digital-summit-2012.aspx http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4698

E-TAIL IN INDIA WILL BE US$12 BILLION BY 2016

Page 5: Bfrs smart store_pitch_2013

7

THE OPPORTUNITY

USA: AROUND 100,000

http://blog.referralcandy.com/2012/08/14/how-many-online-stores-are-there-in-the-u-s/

INDIA: AROUND 1500

ONLINE STORES DOING OVER US$ 12,500 OF SALES PER YEAR OR MORE

TREMENDOUS POTENTIAL FOR MORE BRAND-BASED ECOMMERCE STORES

Page 6: Bfrs smart store_pitch_2013

5

KEY SERVICES AND FEATURES

Managed shipping

SEO, PPC AND SMO

PAYMENT GATEWAY

Intelligent Shipping: Bluedart, Aramex,

FirstFlight, DHL, Fedex

Custom Store Design: Fully customized store design to match brand

identity

Online Marketing: SEO, PPC, SMO

Marketplaces Integration: eBay, Tradus, Amazon (Coming Soon)

Store setup

Page 7: Bfrs smart store_pitch_2013

14

OPTIONAL SERVICES

SEARCH ENGINE OPTIMIZATION

CUSTOM DEVELOPMENT CUSTOM

DESIGN

CATALOG MAKING

PRODUCT SHOOT

MANAGED SHIPPING

CALL CENTER SOLUTIONS

PAY PER CLICK MARKETING

SOCIAL MEDIA MARKETING

STORE SETUP AND

MAINTENANCE

Page 8: Bfrs smart store_pitch_2013

3

PROMINENT CUSTOMERS

Page 9: Bfrs smart store_pitch_2013

1

SMARTSTORE IS A READY TO USE E-COMMERCE PLATFORM HOSTED IN THE CLOUD AND

OFFERED ON A SAAS (SOFTWARE AS A SERVICE)

MODEL.

ABOUT SMARTSTORE SmartStore is designed to ensure: • The merchant does not need to be a technowiz to manage the

store. • Very flexible system ensures high customizability to the

satisfaction of the merchant. • Very easy to manage your online catalogue, stocks, orders, sales,

invoicing, shipping etc.

NO HEFTY DEVELOPMENT CHARGES

LOW MONTHLY RENTAL

• Pre-integrated with payment gateway, logistics, SMS notification, MailChimp- for bulk mailer, Coupon feed, Facebook, Google maps, etc.

• Customer can run promotions, integrate agent system, carry out MLM activity.

• Designed to suit requirements of an Indian Merchant with features like VAT calculation, Auto freight calculation, Pin Code look-up, Invoicing as per Indian standards etc.

Page 10: Bfrs smart store_pitch_2013

1

KEY FEATURES OF SMARTSTORE

Some such features are:

• Manage your online store: No limits on the number of products, categories and attributes you can create.

• Promotion: Facebook store, customers can like your products on face book, Facebook fan box on your store. Google maps widget to help customer locate your store.

• Mobile commerce, your store is accessible on SmartPhones and Tablet PC.

• Supper Zoom – let your prospective customers have a detailed view of your product.

• Integration to SMS gateway and bulk mailing system.

• You can generate reports and conduct analytics on your store performance, sales, orders, customers, traffic to your store etc.

• Step by step check out process, integration with major domestic and international payment gateway

In total there are 125 features which help you manage your store, promote your store, increase customer shopping experience, mange shipping – invoicing- stock, reports, analyses etc.

COMPLETE FEATURES LIST

Page 11: Bfrs smart store_pitch_2013

1

ECOMMERCE SERVICES OFFERED Now you have an online store, but to successfully sell online and mange your store, you need a suite of services. Understanding this, SmartStore provides you with services essential to make your store a success.

Store Setup: catalog setup, photo shoots, data upload and maintenance, social integration, Google Analytics, etc.

SmartSell: Manages all your online promotion activities.

SmartDelivery: manage your logistics insuring high quality and economy.

SmartCall: Manages your customer queries and help up sell.

SmartRemit: Accept COD and ePayments on your store.

Page 12: Bfrs smart store_pitch_2013

1

SMARTDELIVERY: INTELLIGENT SHIPPING SERVICES

How SmartDelivery helps our merchants: • Aggregated shipments from all our stores to ensure a strong bargaining power thus get

the best prices from all our logistics partners. •Widest reach: As we integrate with over 12 national in international logistics company,

we insure all your orders reach your customers in time. • In-house logistics an tracking team. We interface with our merchant’s packing personnel

and with the courier company to ensure quickest shipping and also track a package’s movement through its delivery lifecycle thereby ensuring highest quality is delivered from our logistics partner and all issues are handled.

In e-commerce today managing logistics is considered to be the biggest bottleneck and above that “Free Shipping” has almost become an industry standard- this makes shipping an expensive affair.

Page 13: Bfrs smart store_pitch_2013

1

SMARTSELL: ONLINE MARKETING SERVICES

• SmartStore is built in with loads of features which gives visibility on several search engines and social networks. The platform itself takes care of your store’s on page optimization.

• For customers opting for enterprise and above packages we offer 10 key words for which we carry out SEO/SMO/PPC at a very economical price.

• SmartStore also let you create you Facebook store and fan page on your store.

• SmartStore has a strategic alliance with Google, to handle all our merchant “Pay Per Click accounts” .

• Free Google Adwords credits.

Page 14: Bfrs smart store_pitch_2013

1

SMARTREMIT: PAYMENT GATEWAY INTEGRATION

• SmartStore supports all major National an International payment gateways.

• COD payments are also supported from the day your store is live.

• Integrating with a payment gateway can be a long and tedious process. Our strategic alliance partnerships eases this process our merchants by offering the quickest turn around time.

• SmartRemit allows you to enjoy the lowest possible per transaction rates (TDR%) that are available in the Indian market today. Where there are razor thin margins for merchants, this can make all the difference.

STRATEGIC ALLIANCE PARTNER

OTHER PAYMENT GATEWAYS SUPPORTED BY SMARTSTORE

Page 15: Bfrs smart store_pitch_2013

1

SMARTCALL: MANAGED CALL CENTER

• Our in-house call center services ensure that your online store customers are fully supported through the ordering, tracking and delivery queries.

• Our support agents can support customers through multiple touch points: • Toll-Free Number/Live Voice Call • Live Chat on Online Store • Email

• Our support agents will • Confirm Cash on Deliveries for all orders • Try to resolve customer queries • Evaluate and initiate a Return Request for a customer • Confirm any queries about on-going sales/coupons/discounts • Try to convince hesitant customers to make a purchase

Page 16: Bfrs smart store_pitch_2013

1

STORE SETUP: ONE-TIME SERVICES

Page 17: Bfrs smart store_pitch_2013

1

STORE MANAGEMENT: ON-GOING SERVICES

Page 18: Bfrs smart store_pitch_2013

WHAT WE HEARD? WHAT WE DID. HOW DO I GET SALES?

SmartStore is pre-integrated with the leading marketplaces in India. Not only do your products automatically get pushed there, your orders also get auto-imported back! So you can manage everything from one place!

11

SHIPPING SEEMS SO HARD TO MANAGE!

We aggregate all our merchant’s products into a single store. We heavily market this store to generate sales for our customers.

DO IT YOUR FOR ME.

We realized quite early on that India is not a Do It Yourself (DIY) market. To that end, we employ efficient go-live techniques and use a distributor network to carry out store set-up activity for us.

Since shipping forms a large part of an e-commerce offering, SmartStore is fully enabled and linked with all leading courier companies to offer COD, Pin Code Checks, Waybill Number Allocation, Shipping Label printing, SMS notifications, etc. to ensure the process becomes seamless for our merchants.

CUSTOMIZATION? Yes! Though we operate On a SaaS model, we can offer stand-alone stores which can be customized per our merchants’ requirements.

Page 19: Bfrs smart store_pitch_2013

10

PLATFORM USPs

SmartStore has tie-ups with all leading courier companies to be able to provide shipping to its merchants from day one

SmartStore has taken steps to integrate its store data with leading marketplaces in India such as eBay, Tradus, ShopClues and Amazon (coming soon). This helps our merchants sell and in turn stay with our platform for the long haul.

SMARTSTORE: THE E IN E COMMERCE

MARKETPLACE INTEGRATED

EXTENSIVELY CUSTOMIZABLE

SHIPPING READY

PAYMENT READY

Page 20: Bfrs smart store_pitch_2013

15

NEXT SECRET FEATURE?

DEMOCRATIC PRODUCT PLACEMENT • Use wisdom of the crowds to tailor online

shopping experience

• First of its kind technology where products are automatically placed based on the users profile

• Self-learning and fully automated mechanism

• Under development currently – will be offered as a standard feature in 2013

Page 21: Bfrs smart store_pitch_2013

13

CHOOSE YOUR PLAN: SAAS PRICING

EXPRESS:₹ 3000

professional:₹ 7000

STARTER: FREE

Brands Exporters eBay/FB Sellers

• 15% Transaction Fees • 200 SKUs • Limited Support • Selective Stores With Good

Products • No Shipping Automation • Marketplace Integration

Offered • Standard Themes

• 0% Transaction Fees • 1000 SKUs • Affiliate Based Setup & Support • Shipping Automation Offered • Marketplace Integration

Offered • Standard Themes

• 15% Transaction Fees • 5000 SKUs • Full Support with Setup

and Maintenance • All Premium Themes • Marketplace Integration

Offered

Page 22: Bfrs smart store_pitch_2013

13

DETAILED DIFFERENCES IN PLANS Plan Starter Express Professional Custom Price Per Month FREE INR 3,000.00 INR 7,000.00 TBQ

Transaction Fees 15% 0% 0% TBQ

Store Setup & Go-Live Fees TBQ TBQ TBQ TBQ

Use Your Own Domain Name Yes Yes Yes Yes

Free Domain Name Registration Yes Yes Yes Yes

Number of SKUs Allowed 200 1000 5000 Unlimited

Number of Themes Allowed 5 10 All All

Disk Space 1GB 2GB 15GB Unlimited

Bandwidth 1GB 2GB 15GB Unlimited

Number of Staff Logins 1 5 Unlimited Unlimited

Premium Themes No No Yes Yes

Bulk Product Import No No Yes Yes

Edit/Add HTML, CSS and PHP code anywhere on your site for

customization

No No Yes Yes

Facebook Store No No Yes Yes

SMS 1000 10000 15000 Unlimited

Automatic On-Page SEO No No Yes Yes

Page 23: Bfrs smart store_pitch_2013

13

DETAILED DIFFERENCES IN PLANS Plan Starter Express Professional Custom

Price Per Month FREE INR 3,000.00 INR 7,000.00 TBQ

Marketplaces Integration

eBay, Tradus, Shopclues, Shopwok

Coming Soon! Coming Soon! Coming Soon! Coming Soon!

Transaction Fees on Marketplace Orders (in addition to commissions

payable to marketplaces)

0% 6% 5% TBQ

Product Feeds

Junglee.com, ComparetheBazaar, CompareIndia, PriceDekho

Coming Soon! Coming Soon! Coming Soon! Coming Soon!

Payment Gateways Supported

CCAvenue, PayU, Techprocess, EBS, ZaakPay, PayTM, PayPal

Supported Supported Supported Can Integrated Any Payment

Gateway of Choice

Payment Gateway Registration Fees (EBS) INR 8,000.00 INR 8,000.00 INR 8,000.00 INR 8,000.00

Payment Gateway Transaction Fees (EBS) Payable to Payment Gateway

TBQ TBQ TBQ TBQ

Page 24: Bfrs smart store_pitch_2013

13

DETAILED DIFFERENCES IN PLANS Plan Starter Express Professional Custom

Price Per Month FREE INR 3,000.00 INR 7,000.00 TBQ

Intelligent Shipping and Logistics Management

BlueDart, Fedex (Domestic and International), Aramex, FirstFlight, DHL

-Domestic and International Shippers Supported

-Automatic AWB Allocation

-Automatic Tracking

-Automatic Status Changes

-Automatic SMS Triggers

-COD Pin Code Look Up

-Shipment Booking

No No Yes Yes

Standard Shipping and Logistics Management

-Ability to Manually Add AWB to Orders

-Ability to Print Shipping Label with Barcode As per Courier Company

Specification

Yes Yes Yes Yes

Page 25: Bfrs smart store_pitch_2013

16

SMARTSTORE GOES INTERNATIONAL

January 2013 March 2013

May 2013

Present

Page 26: Bfrs smart store_pitch_2013

17

FUTURE PLANS

Regional Offices Across

India Strengthen International & Domestic Affiliates

Ramp Up Offline and Online Marketing

Activities

Streamlined Support and Store Setup Staff

Feet on the Street for Direct Sales for bigger

brands Technology Investments

Offer More Marketplace Integrations

Weave In Mobile and Social Commerce

Page 27: Bfrs smart store_pitch_2013

18

get in touch

(+91) 90156-44441

[email protected]

www.smartstore.in

Facebook.com/smartstoreindia

Twitter.com/smartstoreindia

11A, Lane 3, Westend Marg Saidulajab, Near Saket Metro

New Delhi - 110030