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Sajid Saiyed / Shirish Thotade / Dhwani Soni Supported by
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Beyond Design Thinking- Rippplr

Aug 14, 2015

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Dhwani Soni
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Page 1: Beyond Design Thinking- Rippplr

Sajid Saiyed / Shirish Thotade / Dhwani Soni

Supported by

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Experience Design is about creating design solutions (Product / Process / System / Environment / Service) for people that will improve the quality of user experience.

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Design Process

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The Design Thinking ProcessProcess diagram by Jeanne Liedtka and Tim Ogilvie

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d.school Design Processhttps://dschool.stanford.edu/groups/k12/wiki/17cff/

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UK Design Councilhttp://www.designcouncil.org.uk/designprocess

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High Design Processhttp://www.philips.com

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Idea Generation

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The Design Thinking ProcessProcess diagram by Jeanne Liedtka and Tim Ogilvie

Generate Ideas

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d.school Design Processhttps://dschool.stanford.edu/groups/k12/wiki/17cff/

Generate Ideas

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UK Design Councilhttp://www.designcouncil.org.uk/designprocess

Generate Ideas

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High Design Processhttp://www.philips.com

Generate Ideas

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Brainstorm

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Defer judgement.

Engourage wild ideas.

Build on ideas of others.

Stay focused on the topic.

One conversation at a time.

Be visual.

Go for quantity.

Brainstorm formula

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ACT - 1

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So let’s brainstorm

Groups of 5

Atleast one person in the group has some kind of prior experience of doing brainstorming and ideation.

SAP team members will be around to help if you have any questions.

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Generate ideas for a travel application

Topic of the day

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Research Notes

I am always confused where to go.

Connectivity at hotel is very critical for me.

Running out of cash is troublesome, but I do not prefer to carry too much cash due to safety reasons.

I consider local cusine as a part of my travel experience but not at the cost of my health.

In flight services are always important, but cost is a priority.

I always value reccommendations about local food.

At certain time and location, finding transportation becomes very difficult.

I dont like to spend too much time in transit.

Cost is always a factor in choosing my destination.

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Research Notes

Finding best bargains is very challenging.

Frequently used local words are very valuable.

At the end of my trip I find it difficult to select best photos from so many photos that I took.

I know there are always more interesting places which are not avilable in travel books.

I always have to carry my laptop, because I take so many pictures and have to empty the memory card every day.

Due to heavy roaming charges I miss out on lot of information available online.

Some times the local weather suddenly changes, making me change my plans. This is not very convenient.

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1

23

4

Travel Experience Flow

ConnectivityLanguageForeign ExchangeWaiting EntertainmentShopping

Choice of DestinationChoice of HotelChoice of Airlines

Share (Photos / Videos / Text) Blog / RecommendReview

FoodForeign ExchangeLocal Transport / TaxiHotel ServicesTours / SightseeingLocal informationShare (Photos / Videos / Text) Language

Pre-Travel

In Transit

@ Destination

Post Travel

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BackgroundJason is a manager in a software company and Linda is a freelance interior designer. Both met each other through a common friend at a New Years party. Both have recently bought a 2 bedroom apartment in the outskirts of Sydney.

Everyday LifeJason needs to travel 20 km to work and Linda works from home but often needs to travel to her project site.

Jason’s days are sometimes long as he needs to attend late evening calls with US counterparts. Most of the time he tries to take such calls from home. Linda on the other hand has a little relaxed work schedule.

During weekends they always eat out in the evenings. They both love street food. Both are also saving for their loan re-payment.

Relationship with othersThey always stay updated on what’s going on in the world. Both have recently joined a local charity organisation to help kids.

Travel NeedsBoth need to be connected to family and friends on the go. They are always in search of a free wi-fi connectivity.

Also as a practice they tend to buy a local SIM wherever they go. The need for a 4G connection very strong. They want to be in control of the trip by accessing maps, searching best restaurants, things to do, public transport connectivity and checking reviews from fellow travellers

Attitude towards technologyJason is a an early adopter of new devices. He loves technology and loves to explore new apps & gadgets. He is an avid reader and uses his IPad to read news daily.

Linda is also updated about technological trends, mostly by Jason. Her smart phone is loaded with mostly design & creative centric apps.She uses mobile for her daily listings like To Do, Groceries and monthly expenses. Together they have 2 laptops, 2 smart phones, 1 iPad and 1 Galaxy Tab at home.

Key Values• Individual and Independent• Caring• Aware and responsible citizens• Values over material goods

Find enjoyment and solace in• Cooking a meal together• Gymming together• A late night ice cream

Young CoupleLinda (26) - Sydney, Australia

www.rippplr.comSupported by SAP

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BackgroundLarry works at McKinsey as a principal associate. His work requires him to be on travel for about 80% of his time. He is a well educated MBA graduate. He is recently married and stays in London.

He requires to travel internationally and domestically to hold client meetings and pitch for solutions.

Everyday LifeBeing mostly on travel, he stays at the best of the hotels and has clients all over the world. He is always on the go.

He manages a team of 8 people with who he needs to be connected to them on the go. He works with them remotely to get all the information and to be then able to work on the client pitch.

Relationship with othersHe is a quiet person. Meets people over drinks in the evenings, but is not an extrovert. Has a close group of friends outside his work with who he tries to meet whenever he is back in his town.

He is strong in communications. He is confident and effective in client meetings. He is known to be very sincere with his work and is respected in his client base. Likes to spend quiet evenings with his wife at home or dine outside.

Travel NeedsHe works on the go. He needs 24/7 access to fast speed internet. Due to long journey travels, he looks for comfort and relaxation during travel with minimum transit times.

Does not compromise on the quality of airlines, hotel and local transpor-tation. He is a Platinum traveller with most of the good international airlines.

Attitude towards technologyHe always travels with a good battery life laptop and the latest iPad for his client meetings. He needs fast speed internet access 24/7.

He was dependent on his official blackberry and has recently shifted to the high end Samsung Galaxy S4.

Apart from that, as long as he is able to connect remotely to work without any hitches he is comfortable with technology.

Key Values• Authenticity• Loyalty• Workaholic• Simplicity

Find enjoyment and solace in• Enjoying a quiet drink alone• Homemade meal• Spending time reading

Business TravellerLarry (35) - London, UK

www.rippplr.comSupported by SAP

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BackgroundJames is a graduate student at a prestigious engineering college in Singapore. He recently won a fully sponsored internship at BMW and is travelling to Munich.This is his first international travel all by himself.His parents live in Malaysia.

Everyday LifeHe has classes daily in college. He stays on the residential campus. Most of his time goes in classes and rest of it in group assignments. He is an avid coder and has participated and won a number of coding competitions.

He also loves sports. Loves playing football on field. And is also a gaming enthusiast.

Relationship with othersHe is an easy going, helpful and a friendly person. He has a group of friends that he hangs around with. He also has his sports buddies with whom he goes out on long bike trips in the night. He also hangs around frequently with his PS3 friends

Travel NeedsSince this is his first travel, he needs to connected to his family wherever and whenever he can as they would be worried. He keeps a look out for free Wi-Fi zones.

He is also on a shoestring budget as it is an internship and is yet to begin.

Everything is very new to him so he his on a look out for understanding the money exchange, the foreign language, the cultural ethics, etc.

Attitude towards technologyHe is pretty savvy with technology. Forever connected to Wi-Fi on the go.Aspires to buy iPad and upgrade his smart phone to the latest Android from his internship money soon.

He has the knowledge of the new trends in technology and aspires to own such products, but is restricted on the financial front as of now.

Key Values• Enjoy active lifestyle• Team Spirit• Healthy Competition• Friendships

Find enjoyment and solace in• Playing his PS3• Mum’s homemade food• Going out with his friends to a restaurant

College StudentAaban Hassan (22) - Singapore

www.rippplr.comSupported by SAP

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BackgroundMr George is a retired Air force personnel. His eldest son stays in London with his family.

Mr. George stays with his wife and his younger son’s family in Atlanta. His wife is suffering from Alzheimer.

He gives voluntary visiting classes at the Aeronautical Academy in Atlanta to take time off from taking care of his wife.

Everyday LifeHis daily routine revolves around his wife to take care of her medical condition.

In other times, he hones his teaching skills at the academy and other times, he enjoys gardening and spending time with his grand kids.

He is an active member of his apartments Welfare Association and helps run it well.

Relationship with othersHe is a warm and cheerful person. Always very approachable and helpful. He is caring towards his wife and soft spoken with others.

He is aware of the changing society around him and is a good adopter of these changes.

Travel NeedsHe is still a man of traditional ways. He still calls up from a local pay phone to talk to his family and update them of his whereabouts.

He looks for comfort throughout his flight and transit. Looks for his peace when he travels and needs his space.

Enjoys a good hearty meal

Attitude towards technologyHe is not at all tech savvy. Internet usage is minimum to null. He uses phone only for occasional emergency calling.

He is still a man of traditional ways.

Key Values• Respectful• Self Esteem• Straightforward• Discipline

Find enjoyment and solace in• Solitude• Reading newspapers• Spending time with his grandchildren

Senior CitizenGeorge (65) - Atlanta, USA

www.rippplr.comSupported by SAP

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BackgroundNeha is a housewife with 2 kids. Educated from Chicago University, she left her job after her first son was born.

She is travelling to Paris to meet her elder sister who is settled there.She is travelling alone with her 2 hyperactive kids.

She is dependent on her husband for most of the finances and other help around the house.

Everyday LifeShe wakes up early in the morning and tends to her home chores, cleaning, cooking, getting breakfast ready for her husband and kids.

After that she gives her kids a bath and gets them ready to take them to a nearby park to spend sometime outside in the sun.

Most of her time in the day goes in cooking, cleaning, and tending to her kids and husband with very less time left for herself in the day

Relationship with othersShe is a warm and approachable person. She loves spending time with other fellow mothers when in the park.

She is also a very loving wife and a responsible mother.

She respects elders and has good relations with neighbours around

Travel NeedsShe is generally not involved much in the planning. She is dependant on her husband to take charge and plan the whole trip for her.

She has a hard time managing two hyperactive kids on her own during the travel

She needs someone else to plan the entire travel and itinerary for help with all inputs like hotels, transfers, things to do, etc.

Attitude towards technologyMinimum usage of technology. Uses phone to make ISD calls at home to inform her locations.

Internet usage is also less as she is generally preoccupied with taking care of her kids most of the time.

Key Values• Respect nature and environment• Dedicated• Responsible• Dependant

Find enjoyment and solace in• Having some time to herself• Sleeping soundly with no responsibility

Woman with kidsNeha (31) - Mumbai, India

www.rippplr.comSupported by SAP

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Point of View

How might an international traveller have a fulfilling and engaging travel experience.

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5 minutesGet organised and read through the material

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20 minutesGenerate as many ideas as you can

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www.rippplr.com

Supported by SAP

Teaser

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ACT - 2

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The board game

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Why a board game?

Games make you leave your laptops and mobiles to huddle around the board.

Serious gaming is fun yet productive.

It helps you open your mind while doing serious tasks.

Role playing helps bring real users to life on your design desk.

and �nally

Games help stimulate Creative Thinking in a playful manner.

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Rippplr - Board

www.rippplr.com

Supported by SAP

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Rippplr - Cards

Issue Cards

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Rippplr - Wild Cards

Edge Cases

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Rippplr - Personas

Linda GeorgeLarry Aaban Neha

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How to play Rippplr

Step-1:Player puts the persona in the centre and rotates it.

Step-2:From the top of the RIPPPLR deck, count the number and pick that card. Brainstorm ideas for this persona in this situation for 2 minute.

Step-3:If it was a Wild Card, then pick the relevant wild card . Brainstorm ideas for this persona in this situation with additional wild card constraint for one minute.

Step-4:Next players turn. Shufle RIPPPLR desk. Start from Step-1.

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5 minutesGet organised and read through the material

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20 minutesGenerate as many ideas as you can

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We observed that most brainstorming sessions fail because:

Problems are poorly framed

Brainstorming turns into critique

Usual suspects say the usual things

Feeling that “These ideas will anyways get killed”

Rippplr - How it came about

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Starting with right questions will lead you to the right answers.

Time constraint forces you to think fast.

Spending a lot of time on one issue will lead to reduced focus.

Cycling through personas quickly will keep the focus on the right questions.

Planning and moderating the session by preparing issue cards leads to richer quality ideas.

Adding edge cases through wild cards creates idea inversion or idea refinement.

Roleplaying helps reinforce the users perspective.

Rippplr - The rationale

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Pre-Travel1 2 3 4@ Destination Post TravelIn Transit

Plan Organize Find Share

- Passing Time

- Understanding language - Foreign Exchange

Choice of Destination - Interest - Time - Cost

Choice of Hotel - Service

- Cost - Discounts

- Loyalty program - Online reviews - Travel Websites - Social Networks Influence

Choice of Airlines - Cost - Convenience / Connectivity - Timings - Discounts - Food

Connectivity - Need to be connected (@ low cost) - Free Wi-Fi

Waiting - Easy access to travel information - Preferred offline availablility - Alerts - Airport information

Food - Local food information - Ability to store food preferences - Local Food recommendations

Foreign Exchange - Best rates - Find my ATM

Local Transport / Taxi - Call a Taxi - Shortest routes (suggestions) - Fastest routes (suggestions) - Local maps available offline - Maps linked to itenerary

Hotel Service - Ability to order while away from Hotel - Room service menu available on my devices

Tours / Sightseeing - Best rates for local tours - Tour booking facility - Plan my day

Local information - Offline directo ry of local information

Share (Photos / Videos / Text) - Ability to share over multiple social networks

Language - Local language tips - Translation based on my language preference

Share - Videos - Photos - Experiences

Blog / Review - Review hotels - Review Food - Review Tours - Write about your experiences - Tips for other travellers

- Inclusives

- Location- Connectivity

- Comfort

Itinerary - Easy access to travel information

- Alerts- Pickup Information

- Places to see- Day wise plan for things to do

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How was your experience playing this game?

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We hope you enjoyed!

Thanks to Ganapathy Subramanian, Sachin Rajpal, Deepak Mallya and Ankita.

I call myself an Insight Strategist. I love working with users and gathering hands on insights. Engaging them in interesting games/challenges and then converting the ideas into interest-ing screen designs.

Post Graduate from National Institute of Design. I have worked in the field of Consumer Electron-ics, Fashion, Web and Hand held Mobile devices.

I am a User experience designer with More than 10 years of experience. Worked on various areas of application design like Enterprise Application, Retail Application etc.

I am a nature enthusist and love wild life photography.

Dhwani Soni Shirish TotadeI am an Architect by qualification and Experience Designer by choice. I enjoy solving complex problems. Have more than 16 years of experience in various design domains like Architecture, Web, Mobile, Multimedia, Graphic design and Consumer electron-ics.

Sajid Saiyed