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Page 1: Beverage market in china   market brief
Page 2: Beverage market in china   market brief

BEVERAGE MARKET IN CHINA

Market Brief

Beijing Zeefer Consulting Ltd.

October 2011

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Authorized by: Beijing Zeefer Consulting Ltd. Company Site: http://www.Zeefer.org Online Store of China Industry Reports: http://www.AllChinaReports.com

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this publication with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this publication. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this publication.

The information in this publication may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this publication may also be changed or removed without prior notice.

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About Zeefer Consulting Beijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing China market research, China market entry strategy and industrial intelligence information services. ZEEFER was founded in 2002, located in Beijing, China. ZEEFER’s research service includes: CHINA MARKET ENTRY RESEARCH

It is market entry guidance for target products, providing essential China market information, assisting clients to enter China market and expand market share in China. This research service extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCH

Providing on demand market research service, it is focusing on assisting clients to solve the individual issues when they are interested in China market. Usually the research contents covering product viability, competition analysis, market size, sales channel, administration issues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCH

Providing import and export data analysis for target products, a direct view to describe import and export trend by plenty figures and tables. Contrasting the trade data in different countries, origins, destinations and trade modes. To discover the fact and reason behind the trend changes. FINDING CHINESE PARTNERS

To assist clients in finding the right potential partners, connecting clients with potential buyers, distributors, agents, importers and exporters, administrative organizations and competitors in China. CHINA INDUSTRY PROFILES

500+ yearly updated industry profiles on 500+ Chinese industries. The profiles present overview for each of these industries by providing concise analyses and 3 years key data. These profiles reflect the position of foreign enterprises and show the regional differences across China in each of the industries.

CHINA MARKET REPORTS This series includes more than 200 market research reports on over 200 market sectors in China. Contents of these reports consist of market size, market share & structure, hot domestic regions, top 10 enterprises, import & export, key statistical data and industry standards. All the market reports are yearly updated. For more information please visit: Company Site: www.Zeefer.org China Industry Reports: www.AllChinaReports.com

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TABLE OF CONTENT

Frozen Beverages & Edible Ice Market in China ...............................................................1

Solid Beverage Market in China ..........................................................................................4

Milk & Plant Protein Beverage Market in China...............................................................7

Tea Processing Market in China ........................................................................................10

Tea & Other Soft Beverages Market in China ..................................................................12

Fruit Wine Market in China...............................................................................................15

Wine Market in China.........................................................................................................18

Beer Market in China..........................................................................................................21

Alcoholic Drinks Market in China.....................................................................................24

Chinese Distilled Spirit Market in China ..........................................................................27

Foods, Beverages & Tobacco Production Equipment Market in China .........................30

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www.AllChinaReports.com Industry Reports & Market Research

FROZEN BEVERAGES & EDIBLE ICE

MARKET IN CHINA

China frozen beverages & edible ice market size exceeded RMB 20 billion in 2009, a growth of more than 15% on a year-on-year basis, according to Zeefer Consulting's research report - China Frozen Beverages & Edible Ice Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 25 foreign enterprises above designated size engaged in the frozen beverages & edible ice industry, accounting for more than 10% of all frozen beverages & edible ice enterprises above designated size across China. All foreign frozen beverages & edible ice enterprises achieved a profit of more than RMB 250 million in all, accounting for more than 25% of the total profit in this industry. Foreign frozen beverages & edible ice enterprises achieved a profit margin of more than 6%, higher than the industry average, and they achieved a ratio of return on assets of more than 8%, lower than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the frozen beverages & edible ice industry achieved a sales revenue of more than RMB 15 billion in all. They produced a total of more than 2,250,000 tons of frozen drinks, a rise of more than 6% in total production on a year-on-year basis. In the frozen beverages & edible ice industry, more than 250 enterprises were above designated size, an increase of more than 5% on a year-on-year basis. On an annual average, employees in frozen beverages & edible ice industry were more than 40,000, an increase of more than 6% on a year-on-year basis.

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In terms of industry profit, in 2009, enterprises above designated size in frozen beverages & edible ice industry across China achieved a profit of more than RMB 950 million in all, a growth of more than 55% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 5%. In 2009, more than 35 enterprises in this industry suffered a loss.

In terms of frozen beverages & edible ice import and export, in 2010, the value of imported frozen beverages & edible ice products in China was more than USD 20 million, Shanghai, Guangdong and Beijing ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 20.9 million, accounting for more than 90% of the gross imports across China. In 2010, the gross export of frozen beverages & edible ice products exceeded USD 20 million, and USA, Australia and Hong Kong ranked top 3 as export destinations. Exports to these destinations added up to USD 20.8 million, accounting for more than 90% of the gross export. Liaoning, Beijing and Guangdong ranked top 3 as domestic origins, exports from these origins added up to USD 22.6 million, accounting for more than 95% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in frozen beverages & edible ice industry won a market share of more than 25% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 7% (source: data for 2008). In terms of the market position of imported frozen beverages & edible ice products, in 2009, imported products won a market share of 0.5% in the frozen beverages & edible ice market across China.

Data Source:

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SOLID BEVERAGE MARKET IN CHINA

China solid beverage market size exceeded RMB 20 billion in 2009, a growth of more than 10% on a year-on-year basis, according to Zeefer Consulting's research report - China Solid Beverage Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 30 foreign enterprises above designated size engaged in the solid beverage industry, accounting for more than 30% of all solid beverage enterprises above designated size across China. All foreign solid beverage enterprises achieved a profit of more than RMB 700 million in all, accounting for more than 35% of the total profit in this industry. Foreign solid beverage enterprises achieved a profit margin of more than 10%, higher than the industry average, and they achieved a ratio of return on assets of more than 10%, almost same with the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the solid beverage industry achieved a sales revenue of more than RMB 20 billion in all. In the solid beverage industry, more than 100 enterprises were above designated size, an increase of more than 30% on a year-on-year basis. On an annual average, employees in solid beverage industry were more than 30,000, an increase of more than 1% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in solid beverage industry across China achieved a profit of more than RMB 1 billion in all, a growth of more than 20% on a year-on-year basis. In 2009, more than 15 enterprises in this industry suffered a loss. and the loss from them added up to RMB 53.1 million. The industry average of the rate of return on assets was higher than 10%, and the rate of return on net assets

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was higher than 20%.

In terms of solid beverage import and export, in 2010, the value of imported solid beverage products in China was more than USD 40 million, Shanghai, Guangdong and Jiangsu ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 30.7 million, accounting for more than 70% of the gross imports across China. In 2010, the gross export of solid beverage products exceeded USD 90 million, Guangdong, Hebei and Shaanxi ranked top 3 as domestic origins, exports from these origins added up to USD 50.1 million, accounting for more than 50% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in solid beverage industry won a market share of more than 80% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 50% (source: data for 2008). In terms of the market position of imported solid beverage products, in 2009, imported products won a market share of 0.7% in the solid beverage market across China.

Data Source: China Solid Beverage Market Report

Related Industry Reports: China Beverage Mfg. Industry Profile

China Soft Drinks Industry Profile

China Solid Beverage Industry Profile

China Soft Drinks, Mineral Waters Industry Profile

China Tea Beverages Market Report

China Milk & Plant Protein Beverage Market Report

China Bottled & Canned Water Market Report

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China Carbonated Soft Drinks Market Report

China Fruit, Vegetable Juice & Beverage Market Report

中国固体飲料業界レポート

中国ソフトドリンク業界レポート

中国飲料業界レポート

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MILK & PLANT PROTEIN BEVERAGE

MARKET IN CHINA

According to Zeefer Consulting's research report - China Milk & Plant Protein Beverage Market Report and calculated according to Zeefer China Market Size formula, China milk & plant protein beverage market size in 2009 exceeded RMB 35 billion, a growth of more than 25% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 55 foreign enterprises above designated size engaged in the milk & plant protein beverage industry, accounting for more than 20% of all milk & plant protein beverage enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 15 billion in all, accounting for more than 50% of the total sales revenue from all milk & plant protein beverage enterprises above designated size across China.

In terms of the industry size, in 2009, enterprises above designated size inside the milk & plant protein beverage industry achieved a sales revenue of more than RMB 30 billion in all. The total assets of all enterprises in the industry exceeded RMB 25 billion, a rise of more than 25% on a year-on-year basis. On an annual average, employees in milk & plant protein beverage industry were more than 55,000, an increase of more than 20% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in milk & plant protein beverage industry across China achieved a profit of more than RMB 5 billion in all, a growth of more than 85% on a

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year-on-year basis. In 2009, more than 15 enterprises in this industry suffered a loss. The industry average of the rate of return on assets was higher than 20%, and the rate of return on net assets was higher than 35%.

In terms of milk & plant protein beverage import and export, in 2010, the value of imported milk & plant protein beverage products in China was more than USD 50 million, and Chinese Taiwan, South Korea and Japan ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 40.2 million, accounting for more than 75% of the gross imports. Fujian, Shanghai and Guangdong ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 35.1 million, accounting for more than 65% of the gross imports across China. In 2010, the gross export of milk & plant protein beverage products exceeded USD 75 million, and Hong Kong, USA and Indonesia ranked top 3 as export destinations. Exports to these destinations added up to USD 57.6 million, accounting for more than 70% of the gross export.

In terms of the market share in China, top 10 leading enterprises in milk & plant protein beverage industry won a market share of more than 40% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 9% (source: data for 2008). In terms of the market position of imported milk & plant protein beverage products, in 2009, imported products won a market share of 0.8% in the milk & plant protein beverage market across China.

Data Source: China Milk & Plant Protein Beverage Market Report

Related Industry Reports: China Beverage Mfg. Industry Profile

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China Soft Drinks Industry Profile

China Milk & Plant Protein Beverage Industry Profile

China Fruit & Vegetables Industry Profile

China Solid Beverage Market Report

China Tea Beverages Market Report

China Bottled & Canned Water Market Report

China Carbonated Soft Drinks Market Report

China Fruit, Vegetable Juice & Beverage Market Report

中国乳性·植物蛋白飲料業界レポート

中国ソフトドリンク業界レポート

中国飲料業界レポート

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TEA PROCESSING MARKET IN CHINA

China tea processing market size exceeded RMB 40 billion in 2009, a growth of more than 45% on a year-on-year basis, according to Zeefer Consulting's research report - China Tea Processing Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 65 foreign enterprises above designated size engaged in the tea processing industry, accounting for more than 5% of all tea processing enterprises above designated size across China. All foreign tea processing enterprises achieved a profit of more than RMB 400 million in all, accounting for more than 10% of the total profit in this industry. Foreign tea processing enterprises achieved a profit margin of more than 15%, higher than the industry average, and they achieved a ratio of return on assets of more than 10%, higher than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the tea processing industry achieved a sales revenue of more than RMB 40 billion in all. They produced a total of more than 1,050,000 tons of refined tea, a rise of more than 10% in total production on a year-on-year basis. In the tea processing industry, more than 1,000 enterprises were above designated size, an increase of more than 30% on a year-on-year basis. On an annual average, employees in tea processing industry were more than 105,000, an increase of more than 20% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in tea processing industry across China achieved a profit of more than RMB 2 billion in all, a growth of more than 50% on a year-on-year basis. In 2009, more than 75 enterprises in this industry suffered a loss. and the loss from them added up to RMB 153.9 million. The industry average of the rate of

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return on assets was higher than 8%, and the rate of return on net assets was higher than 15%.

In terms of tea processing import and export, in 2010, the value of imported tea processing products in China was more than USD 55 million, Guangdong, Shanghai and Fujian ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 46.9 million, accounting for more than 80% of the gross imports across China. In 2010, the gross export of tea processing products exceeded USD 800 million, Zhejiang, Fujian and Anhui ranked top 3 as domestic origins, exports from these origins added up to USD 598 million, accounting for more than 70% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in tea processing industry won a market share of more than 10% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 2% (source: data for 2008). In terms of the market position of imported tea processing products, in 2009, imported products won a market share of 0.4% in the tea processing market across China.

Data Source: China Tea Processing Market Report

Related Industry Reports: China Beverage Mfg. Industry Profile

China Tea Processing Industry Profile

China Other Food Products Industry Profile

China Soft Drinks, Mineral Waters Industry Profile

中国茶加工業界レポート

中国飲料業界レポート

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TEA & OTHER SOFT BEVERAGES MARKET

IN CHINA

According to Zeefer Consulting's research report - China Tea Beverages Market Report and calculated according to Zeefer China Market Size formula, China tea & other soft beverages market size in 2009 exceeded RMB 40 billion, a growth of more than 20% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 65 foreign enterprises above designated size engaged in the tea & other soft beverages industry, accounting for more than 40% of all tea & other soft beverages enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 30 billion in all, accounting for more than 80% of the total sales revenue from all tea & other soft beverages enterprises above designated size across China. Foreign tea & other soft beverages enterprises achieved a profit margin of more than 10%, almost same with the industry average, and they achieved a ratio of return on assets of more than 15%, almost same with the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the tea & other soft beverages industry achieved a sales revenue of more than RMB 40 billion in all. The total assets of all enterprises in the industry exceeded RMB 25 billion, a rise of more than 10% on a year-on-year basis. On an annual average, employees in tea & other soft beverages industry were more than 40,000, an increase of more than 7% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in

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tea & other soft beverages industry across China achieved a profit of more than RMB 4 billion in all, a decline of more than 3% on a year-on-year basis. In 2009, more than 15 enterprises in this industry suffered a loss. the percentage of loss-incurring enterprises was higher than 10%. The industry average of the rate of return on assets was higher than 15%, and the rate of return on net assets was higher than 25%.

In terms of tea & other soft beverages import and export, in 2010, the value of imported tea & other soft beverages products in China was more than USD 65 million, and Chinese Taiwan, South Korea and Japan ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 51.2 million, accounting for more than 75% of the gross imports. In 2010, the gross export of tea & other soft beverages products exceeded USD 100 million, and Hong Kong, USA and Indonesia ranked top 3 as export destinations. Exports to these destinations added up to USD 77 million, accounting for more than 60% of the gross export. Guangdong, Fujian and Zhejiang ranked top 3 as domestic origins, exports from these origins added up to USD 104.6 million, accounting for more than 80% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in tea & other soft beverages industry won a market share of more than 55% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 8% (source: data for 2008). In terms of the market position of imported tea & other soft beverages products, in 2009, imported products won a market share of 0.8% in the tea & other soft beverages market across China.

Data Source: China Tea Beverages Market Report

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Related Industry Reports: China Beverage Mfg. Industry Profile

China Soft Drinks Industry Profile

China Tea Beverages Industry Profile

China Other Food Products Industry Profile

China Solid Beverage Market Report

China Milk & Plant Protein Beverage Market Report

China Bottled & Canned Water Market Report

China Carbonated Soft Drinks Market Report

China Fruit, Vegetable Juice & Beverage Market Report

中国茶系飲料業界レポート

中国ソフトドリンク業界レポート

中国飲料業界レポート

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FRUIT WINE MARKET IN CHINA

According to Zeefer Consulting's research report - China Fruit Wine Market Report and calculated according to Zeefer China Market Size formula, China fruit wine market size in 2009 exceeded RMB 10 billion, a growth of more than 40% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 15 foreign enterprises above designated size engaged in the fruit wine industry, accounting for more than 10% of all fruit wine enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 800 million in all, accounting for more than 8% of the total sales revenue from all fruit wine enterprises above designated size across China. Foreign fruit wine enterprises achieved a profit margin of more than 6%, lower than the industry average, and they achieved a ratio of return on assets of more than 3%, lower than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the fruit wine industry achieved a sales revenue of more than RMB 9 billion in all. The total assets of all enterprises in the industry exceeded RMB 10 billion, a rise of more than 20% on a year-on-year basis. On an annual average, employees in fruit wine industry were more than 15,000, an increase of more than 10% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in fruit wine industry across China achieved a profit of more than RMB 700 million in all, a growth of more than 35% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 7%. In 2009, 9 enterprises in this industry suffered a loss.

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In terms of fruit wine import and export, in 2010, the value of imported fruit wine products in China was more than USD 7 million, and Japan, South Korea and Canada ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 6.2 million, accounting for more than 85% of the gross imports. In 2010, the gross export of fruit wine products exceeded USD 30 million, and Japan, Hong Kong and USA ranked top 3 as export destinations. Exports to these destinations added up to USD 22.9 million, accounting for more than 70% of the gross export. Zhejiang, Tianjin and Guangdong ranked top 3 as domestic origins, exports from these origins added up to USD 29 million, accounting for more than 85% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in fruit wine industry won a market share of more than 50% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 20% (source: data for 2008). In terms of the market position of imported fruit wine products, in 2009, imported products won a market share of 0.3% in the fruit wine market across China.

Data Source: China Fruit Wine Market Report

Related Industry Reports: China Beverage Mfg. Industry Profile

China Alcohol Drinks Mfg. Industry Profile

China Fruit Wine Industry Profile

China Spirits & Ethyl Alcohol Industry Profile

China Wines Industry Profile

China Alcoholic Drinks Market Report

China Wine Market Report

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WINE MARKET IN CHINA

China wine market size exceeded RMB 25 billion in 2009, a growth of more than 20% on a year-on-year basis, according to Zeefer Consulting's research report - China Wine Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 40 foreign enterprises above designated size engaged in the wine industry, accounting for more than 15% of all wine enterprises above designated size across China. All foreign wine enterprises achieved a profit of more than RMB 900 million in all, accounting for more than 30% of the total profit in this industry.

In terms of the industry size, in 2009, enterprises above designated size inside the wine industry achieved a sales revenue of more than RMB 20 billion in all. They produced a total of more than 840,000 1,000 liters of grape wine, a rise of more than 25% in total production on a year-on-year basis. In the wine industry, more than 200 enterprises were above designated size, an increase of more than 20% on a year-on-year basis. On an annual average, employees in wine industry were more than 20,000, an increase of more than 15% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in wine industry across China achieved a profit of more than RMB 2 billion in all, a growth of more than 15% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 10%. The industry average of the rate of return on assets was higher than 10%, and the rate of return on net assets was higher than 20%.

In terms of wine import and export, in 2010, the value of imported wine

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products in China was more than USD 750 million, and France, Australia and Chile ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 593.3 million, accounting for more than 70% of the gross imports. Shanghai, Guangdong and Shandong ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 473.2 million, accounting for more than 55% of the gross imports across China. In 2010, the gross export of wine products exceeded USD 20 million, Guangdong, Shanghai and Beijing ranked top 3 as domestic origins, exports from these origins added up to USD 22.5 million, accounting for more than 90% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in wine industry won a market share of more than 60% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 25% (source: data for 2008). In terms of the market position of imported wine products, in 2009, imported products won a market share of higher than 11% in the wine market across China.

Data Source: China Wine Market Report

Related Industry Reports: China Beverage Mfg. Industry Profile

China Alcohol Drinks Mfg. Industry Profile

China Wine Industry Profile

China Wines Industry Profile

China Alcoholic Drinks Market Report

China Fruit Wine Market Report

China Beer Market Report

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BEER MARKET IN CHINA

According to Zeefer Consulting's research report - China Beer Market Report and calculated according to Zeefer China Market Size formula, China beer market size in 2009 exceeded RMB 100 billion, a growth of more than 8% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 150 foreign enterprises above designated size engaged in the beer industry, accounting for more than 30% of all beer enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 60 billion in all, accounting for more than 50% of the total sales revenue from all beer enterprises above designated size across China. Foreign beer enterprises achieved a profit margin of more than 7%, almost same with the industry average, and they achieved a ratio of return on assets of more than 5%, almost same with the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the beer industry achieved a sales revenue of more than RMB 100 billion in all. They produced a total of more than 39,800,000 1,000 liters of beer, a rise of more than 4% in total production on a year-on-year basis. The total assets of all enterprises in the industry exceeded RMB 100 billion, a rise of more than 2% on a year-on-year basis. On an annual average, employees in beer industry were more than 235,000, a decline of more than 2% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in beer industry across China achieved a profit of more than RMB 7 billion in all, a growth of more than 30% on a year-on-year basis. In 2009, more than

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150 enterprises in this industry suffered a loss. and the loss from them added up to RMB 2 billion. The industry average of the rate of return on assets was higher than 5%, and the rate of return on net assets was higher than 10%.

In terms of beer import and export, in 2010, the value of imported beer products in China was more than USD 100 million, and Germany, Chinese Taiwan and South Korea ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 71.4 million, accounting for more than 60% of the gross imports. In 2010, the gross export of beer products exceeded USD 300 million, and Hong Kong, Chinese Taiwan and Vietnam ranked top 3 as export destinations. Exports to these destinations added up to USD 151.4 million, accounting for more than 45% of the gross export. Guangdong, Liaoning and Shandong ranked top 3 as domestic origins, exports from these origins added up to USD 216 million, accounting for more than 70% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in beer industry won a market share of more than 20% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 7% (source: data for 2008). In terms of the market position of imported beer products, in 2009, imported products won a market share of 0.6% in the beer market across China.

Data Source: China Beer Market Report

Related Industry Reports: China Beverage Mfg. Industry Profile

China Alcohol Drinks Mfg. Industry Profile

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ALCOHOLIC DRINKS MARKET IN CHINA

According to Zeefer Consulting's research report - China Alcoholic Drinks Market Report and calculated according to Zeefer China Market Size formula, China alcoholic drinks market size in 2009 exceeded RMB 350 billion, a growth of more than 20% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 250 foreign enterprises above designated size engaged in the alcoholic drinks industry, accounting for more than 10% of all alcoholic drinks enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 65 billion in all, accounting for more than 20% of the total sales revenue from all alcoholic drinks enterprises above designated size across China. Foreign alcoholic drinks enterprises achieved a profit margin of more than 7%, lower than the industry average, and they achieved a ratio of return on assets of more than 5%, lower than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the alcoholic drinks industry achieved a sales revenue of more than RMB 300 billion in all. They produced a total of more than 48,290,000 1,000 liters of alcoholic drink, a rise of more than 7% in total production on a year-on-year basis. The total assets of all enterprises in the industry exceeded RMB 350 billion, a rise of more than 10% on a year-on-year basis. On an annual average, employees in alcoholic drinks industry were more than 665,000, an increase of more than 4% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in alcoholic drinks industry across China achieved a profit of more than RMB 30 billion in all, a growth of more than 25% on a year-on-year basis.

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In 2009, more than 350 enterprises in this industry suffered a loss. The industry average of the rate of return on assets was higher than 9%, and the rate of return on net assets was higher than 15%.

In terms of alcoholic drinks import and export, in 2010, the value of imported alcoholic drinks products in China was more than USD 1 billion, Shanghai, Guangdong and Fujian ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 1.2 billion, accounting for more than 70% of the gross imports across China. In 2010, the gross export of alcoholic drinks products exceeded USD 600 million, and Hong Kong, Chinese Taiwan and Japan ranked top 3 as export destinations. Exports to these destinations added up to USD 331.1 million, accounting for more than 50% of the gross export.

In terms of the market share in China, top 10 leading enterprises in alcoholic drinks industry won a market share of more than 25% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 10% (source: data for 2008). In terms of the market position of imported alcoholic drinks products, in 2009, imported products won a market share of less than 3% in the alcoholic drinks market across China.

Data Source: China Alcoholic Drinks Market Report

Related Industry Reports: China Beverage Mfg. Industry Profile

China Alcohol Drinks Mfg. Industry Profile

China Spirits & Ethyl Alcohol Industry Profile

China Wines Industry Profile

China Malt Liquors & Malt Industry Profile

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CHINESE DISTILLED SPIRIT MARKET IN

CHINA

According to Zeefer Consulting's research report - China Chinese Distilled Spirit Market Report and calculated according to Zeefer China Market Size formula, China chinese distilled spirit market size in 2009 exceeded RMB 150 billion, a growth of more than 25% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 20 foreign enterprises above designated size engaged in the chinese distilled spirit industry, accounting for more than 1% of all chinese distilled spirit enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 1 billion in all, accounting for 0.7% of the total sales revenue from all chinese distilled spirit enterprises above designated size across China. Foreign chinese distilled spirit enterprises achieved a profit margin of more than 7%, lower than the industry average, and they achieved a ratio of return on assets of more than 5%, lower than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the chinese distilled spirit industry achieved a sales revenue of more than RMB 150 billion in all. They produced a total of more than 6,235,000 1,000 liters of distilled spirit (convert into 65 degree, the amount of goods), a rise of more than 20% in total production on a year-on-year basis. The total assets of all enterprises in the industry exceeded RMB 150 billion, a rise of more than 20% on a year-on-year basis. On an annual average, employees in chinese distilled spirit industry were more than 365,000, an increase of more than 9% on a year-on-year basis.

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In terms of industry profit, in 2009, enterprises above designated size in chinese distilled spirit industry across China achieved a profit of more than RMB 20 billion in all, a growth of more than 25% on a year-on-year basis. In 2009, more than 100 enterprises in this industry suffered a loss. and the loss from them added up to RMB 241.7 million. The industry average of the rate of return on assets was higher than 10%, and the rate of return on net assets was higher than 20%.

In terms of chinese distilled spirit import and export, in 2010, the value of imported chinese distilled spirit products in China was more than USD 10 million, and Chinese Taiwan, PRC and South Korea ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 14.4 million, accounting for more than 95% of the gross imports. In 2010, the gross export of chinese distilled spirit products exceeded USD 85 million, and Hong Kong, Singapore and New Zealand ranked top 3 as export destinations. Exports to these destinations added up to USD 63.9 million, accounting for more than 70% of the gross export. Sichuan, Hunan and Guangdong ranked top 3 as domestic origins, exports from these origins added up to USD 86.6 million, accounting for more than 95% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in chinese distilled spirit industry won a market share of more than 40% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 20% (source: data for 2008). In terms of the market position of imported chinese distilled spirit products, in 2009, imported products won a market share of 0% in the chinese distilled spirit market across China.

Data Source:

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China Chinese Distilled Spirit Market Report

Related Industry Reports: China Beverage Mfg. Industry Profile

China Alcohol Drinks Mfg. Industry Profile

China Chinese Distilled Alcohol Mfg. Industry Profile

China Spirits & Ethyl Alcohol Industry Profile

China Alcoholic Drinks Market Report

China Wine Market Report

China Fruit Wine Market Report

China Beer Market Report

Top Three Companies In Chinese Distilled Spirit Mfg. Industry In China

中国白酒業界レポート

中国酒類業界レポート

中国飲料業界レポート

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FOODS, BEVERAGES & TOBACCO

PRODUCTION EQUIPMENT MARKET IN

CHINA

According to Zeefer Consulting's research report - China Foods, Beverages & Tobacco Production Equipment Market Report and calculated according to Zeefer China Market Size formula, China foods, beverages & tobacco production equipment market size in 2009 exceeded RMB 30 billion, a growth of more than 15% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 65 foreign enterprises above designated size engaged in the foods, beverages & tobacco production equipment industry, accounting for more than 15% of all foods, beverages & tobacco production equipment enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 3 billion in all, accounting for more than 10% of the total sales revenue from all foods, beverages & tobacco production equipment enterprises above designated size across China. Foreign foods, beverages & tobacco production equipment enterprises achieved a profit margin of more than 7%, almost same with the industry average, and they achieved a ratio of return on assets of more than 7%, lower than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the foods, beverages & tobacco production equipment industry achieved a sales revenue of more than RMB 20 billion in all. The total assets of all enterprises in the industry exceeded RMB 20 billion, a rise of more than 15% on a year-on-year basis. On an annual average, employees

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in foods, beverages & tobacco production equipment industry were more than 50,000, an increase of more than 6% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in foods, beverages & tobacco production equipment industry across China achieved a profit of more than RMB 1 billion in all, a growth of more than 20% on a year-on-year basis. In 2009, more than 60 enterprises in this industry suffered a loss. the percentage of loss-incurring enterprises was higher than 10%. The industry average of the rate of return on assets was higher than 8%, and the rate of return on net assets was higher than 15%.

In terms of foods, beverages & tobacco production equipment import and export, in 2010, the value of imported foods, beverages & tobacco production equipment products in China was more than USD 1 billion, and Germany, Japan and Italy ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 1.1 billion, accounting for more than 50% of the gross imports. In 2010, the gross export of foods, beverages & tobacco production equipment products exceeded USD 900 million, and USA, Vietnam and India ranked top 3 as export destinations. Exports to these destinations added up to USD 183.8 million, accounting for more than 15% of the gross export. Guangdong, Shanghai and Jiangsu ranked top 3 as domestic origins, exports from these origins added up to USD 578.4 million, accounting for more than 60% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in foods, beverages & tobacco production equipment industry won a market share of more than 30% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 5% (source: data for 2008). In terms of the market position of imported foods, beverages & tobacco production equipment products, in 2009, imported products won a market share of higher than 35% in the foods, beverages & tobacco

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production equipment market across China.

Data Source: China Foods, Beverages & Tobacco Production Equipment Market Report

Related Industry Reports: China Foods, Beverages & Tobacco Production Equipment Mfg. Industry Profile

China Foods, Beverages, Tobacco & Feeds Production Equipment Mfg. Industry Profile

China Machinery For Food, Beverage & Tobacco Processing Industry Profile

China Feeds Production Equipment Market Report

Top Nine Companies In Foods, Beverages & Tobacco Production Equipment Mfg. Industry In China

中国食品·飲料·タバコ機械業界レポート

中国食品·飲料·タバコ·飼料機械業界レポート

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