Better World, Light Reading Conference, Nyc, V2

Driving the Transition to a Low Carbon Economy

Green Telecom EastJune 9, 2009

Agenda

• Quick BetterWorld Overview• LEED Summary/Comparison• The Carbon Problem and How ICT

Can Help• Green Communications

Solutions• BetterWork™ Presentation• Questions

In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line,

nationwide carrier focused on serving organizations that have a

social and sustainable missionPeople. Planet. Profits.

Our Definition of True Client Value

BetterWorld Express Tour

Nationwide Telecom Carrier, licensed in all lower 48 states and Alaska

Technology and geographically agnostic – all services/areas

28% average savings over mainstream carriers

100% guarantee every month of service, single necktie care

3% of Revenues donated to causes that support Children, Education, the Environment and Fair Trade

Only carrier certified carbon neutral (using the Gold Standard) by Climate Cooler, also certified by One Percent for the Planet (donations), B Corp (CSR), and Worldblu (corporate transparency & democracy)

Change the world. One call at a time. ™

Overview and Value Proposition

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One Call Resolution - BetterWorld Telecom is a Communications and Applications Integrator and Carrier, providing Business-Grade Services Nationwide

Technology Agnostic – Dell/HP Model Traditional and Leading- Edge Communications Services

Switched Local, National and International Long Distance and Toll Free

Dedicated Long Distance and Toll Free – DS3, T1

Dedicated Data/Internet – DS3, T1, DSL

Unified Communications, VoIP, IP Trunking

Disaster Recovery, MPLS, Applications

Change the world. One call at a time. ™

Solutions for Businesses and Non Profits

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Holistic Business Model, Social and Environmental Model & Impacts

Certifications: Founding B Corp, One Percent for the Planet, WorldBlu and Climate Cooler - first carbon neutral telco

Green Supply Chain

Environmentally Efficient Design

Paper Reduction

Focus on green communications solutions

Donations & Volunteerism

Change the world. One call at a time. ™

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Environment

What is BetterWorld Doing to Set the Environmental Standard in the Telecoms Industry?

BetterWorld places environmental advocacy as a top corporate priority – we set out from day one to be a force for change and help lead the US telecoms industry into a new era of sustainability

Change the world. One call at a time. ™

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Climate Change

The only way to understand success is to measure itBetter World and Cooler, Inc., are developing automated tools

Change the world. One call at a time. ™

Our Customers: Aligned by Mission,PassionIncreasing Market Share by Demonstrating Green and Socially Responsible Commitment

“Putting a man on the moon was once thought impossible. The next ‘giant leap for mankind’ is within our reach, but only if we act now.”

The Inspirational Slide

The transition from the industrial to the information economy begins…

Climate Change

Commercial Building Takes the Lead with Sustainable Commitment

Leadership in Energy and Environmental Design (LEED) & USGBC, 1998-2009

- Provides a suite of standards for environmentally sustainable construction

- More than 14,000 projects since inception, covering more than 1B Square Feet of Development

- Transformed building industry, created standards

- All aspects of industry, cooperation is key, tide raises all boats

We need to step back and focus on the root of the problem…

Climate Change

Climate Change What is the root of the problem?

We move around too much, and there are too many buildings

- Matt Bauer, 2009

Source: International Energy Agency

Source: International Telecommunications Union

ICTs Contribution to Global Warming

ITU Findings and RecommendationsInward Focus Missing the Boat

• 40% from personal computers/ data monitors, data centers contribute 23%

• Fixed and mobile telecommunications contribute an estimated 24% of the total.

Outward Focus – THE OPPORTUNITY

• ICTs have the potential to assist in finding a solution to reducing the remaining 97.5% of emissions from other sectors of the economy.

Trends: Substitution must begin if we are going to curb climate

change…

“Increasing virtual meetings and telecommuting today could…help to save more than 3 billion tons of CO2 emissions in a few decades; which is equivalent to half of the current US CO2 emissions.”

World Wildlife Fund Report, From Workplace to Anyplace, March 2009

- Number of hours Americans waste each year sitting in traffic = 4.2B Source: Texas Transportation Institute

- Estimated cost to the U.S. economy: $78B Source: American Society of Civil Engineers.

The downturn has dented other aspects of CSR, too… executives at firms such as Gap are using technology to cut the number of trips they make in order to save money.

Accenture has saved $8m in a year by using “telepresence” systems and has avoided trips that would have generated 2,000 tonnes of carbon dioxide.

CO2 Emissions From Commuting In Projections of Future Worlds

MtCO2 = Million Metric Tons

CO2 Emissions From Business Air Travel In Projections of Future Worlds

MtCO2 = Million Metric Tons

“In total, ICTs [Information & Communications Technology] could deliver approximately 7.8 GtCO2e of emissions savings in 2020. This represents 15% of emissions in 2020…”

Two of the most interesting and innovative climate solutions that can contribute to a higher quality of life and decreased ecological footprint are virtual meetings and telecommuting.

World Wildlife Fund Report, From Workplace to Anyplace, March 2009

“…each economic sector will realize double-digit percentage cost reductions in power consumption (>30 percent) and product waste cost savings (for commercial buildings, 50-90 percent) through adoption of green telecom solutions.”

Independent Reports Coming to Similar Conclusions

Getting Started: Nothing new needs to be invented – sales, marketing and product play

Communications solution needs to incorporate all facets of organizational planning

Solutions…

- Web/Audio/Video Conferencing

- Unified Communications

- Voice Over Internet Protocol (VoIP)

- Virtual PBX and Phone Numbers

- Cloud based Communications

…that Enable

- Remote Work, Work Anywhere

- Flexible, Mobile Workforce

- Branch/Remote/Touchdown Office Capabilities

- Less On-Premise Equipment, Wiring, Heating/Cooling, and Less Building Space

Green Communications Solutions for the Enterprise – Enabling Change

Fax

Telephone

InternetIP Network

Mobile Wireless NetworkSatellite

PDA

Pocket organizer

Laptop computer

Wireless Phone

Personal Virtual Assistant

PSTN

ReportBetterWorld Telecom and Bainbridge Graduate Institute Team to Develop BetterWork ™ Framework

- Study completed in May 2009, providing a ground - level view of the cost and environmental impacts to enterprises implementing Open Work philosophies

- Case studies featuring successful programs implemented by Sun Microsystems (Open Work), Best Buy (ROWE), and Cisco Systems

- Developed an enterprise model that incorporates commuting and travel substitution combining mobile, VPBX, unified comms, conferencing, etc.

BetterWork™A New Strategy for Work

Case Study Sun Microsystems OpenWork

9,095 employees (55% of total workforce) are in the Open Work program, working from home at least 2 days per week

Huge reduction in office space : - In 2007 Sun reduced their real estate holdings by 15% (2.7 million square feet) and save $68 million in real estate costs.

The subsequent reductions in building energy use and commuting saved 23,868 metric tons of CO2 in fiscal 2007.

BetterWork™A New Strategy for Work

Scenario 1: Small Company, 3 Locations, 25 EmployeesCommuting, Virtual Meeting Substitution

Case Study: Modeling the ImpactCAPEX, OPEX and Carbon Savings

Across the Board

Assumptions:- 5 of 25 work remotely- Cut ½ of travel - Transition to virtual PBX

Cost savings = $57,270

• Increased Productivity• Reduced Absenteeism• Retention & Recruitment• Office Space• Gas Savings

Carbon savings = 31,725 lbs of CO2

• 2.6 passenger vehicles per year• 1,633 gallons of gas• 33.5 barrels of oil• 2 avg. U.S. homes taken off the grid

Scenario 2: Medium Company/Call Center, 1 Location, 100 EmployeesCommuting, Virtual Meeting Substitution

Case Study: Modeling the ImpactCAPEX, OPEX and Carbon Savings

Across the Board

Assumptions:- 75 of 100 work remotely on avg.- Cut ½ of travel - Transition to virtual PBX

Cost savings = $729,644

• Increased Productivity / 240 hrs. pp• Reduced Absenteeism• Retention & Recruitment• Office Space• Gas Savings

Carbon savings = 1,522,817 lbs of CO2

• 126 passenger vehicles per year• 78,403 gallons of gas• 1,606 barrels of oil• 91 avg. U.S. homes taken off the grid

BetterWork™ = Sustainable Business

ConclusionTelecom, Society and Climate Change

The ICT sector is positioned to be the least cost, quickest-to-market option that the world has at its disposal to create meaningful carbon mitigation and substitution in the coming decades

- Industry Mobilization and Cooperation

- Marketing, Sales, Education and Promotion to Customers - Emulate and learn from transformative efforts like the USGBC, work with governments for end-user incentives, not handouts

Thank You – [email protected]

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