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Berlin film festival

Apr 13, 2017

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Page 1: Berlin film festival

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HISTORY

• Founded in West Berlin in 1951, the festival has been celebrated annually in February since 1978. With around 300,000 tickets sold and 500,000 admissions it is considered the largest publicly attended film festival worldwide.

• Alfred Hitchcock’s Rebecca opened the first Berlinale. Although the film had premiered in 1940, many Germans had been unable to watch it until after the war ended. Since 1978 the festival has been celebrated annually in February.

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JOURNEY OVER THE YEARS• Six years after the WW2 had ended, in the

city of Berlin there was a general desire to revive the city’s former significance as a European center of the arts and film.• Dr. Alfred Bauer, a film historian and film

consultant to the British military government following the WW2, was appointed director of the BIFF. • On 6 June 1951, the International Film

Festival opened at the historic Titania Palast movie theater. • The opening film was Alfred Hitchcock’s

Rebecca, whose star, Joan. • The Film Festival was an immediate and

resounding success with the audience, and for twelve days, life in the city revolved around international films and their star.

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• Berlin’s political status prevented the participation of films from socialist countries. It was only following Willy Brandt’s foreign policy initiatives and the signing of diplomatic treaties with East Bloc countries at the beginning of the 1970s that films from these countries began to take part in the Berlinale.  In the first few years of the festival, winners were chosen by the audience.• After the Berlinale was officially given the

same status as the festivals in Cannes and Venice in 1955, the festival was able to convene its first international jury in 1956. • This jury awarded both a “Golden Bear”

and “Silver Bears.”•  The president of the first International

Feature Film Jury in 1956 was the French director Marcel Carné. • Within just a few years, the Berlinale

established itself on the international festival scene, and as early as 1959, 53 countries sent films to the festival.

JOURNEY OVER THE YEARS

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GOALS AND OBJECTIVES

• The major goal of the Berlin film festival

is to help film maker make the right connections.

• With event tie ups, they aim at building on the success of their networking initiatives that promote collaborations and provide platforms for productions in development.

• Whether first-time filmmakers or a seasoned industry professionals, our series of events, panels, screenings and talks make connecting at the Market both relaxed and rewarding.

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VISITORS AND STATISTICS

• Every February the EFM opens the doors to over 9,200 producers, buyers, sales agents, distributors, exhibitors and financiers to the first major film market of the year.• Berlinale, other than a film festival it is

considered a great cultural event and one of the most important dates for the international film industry, in perspective.• More than 337,000 sold tickets, more than

20,000 professional visitors from 128 countries, including more than 3,700 journalists: art, glamour, parties and business are all inseparably linked at the Berlinale.

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NATION’S BRANDING

• ISSUES:• Global hostility against

Germany after WWII• Low morale of Germans• German films not accepted by

the international audience and media

• Division of the German film industry in Berlin due to the Cold War

• BIFF not allowed to host a jury by FIAPF (right reserved for Cannes and Venice)

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FILM CATEGORIES:• Competition – feature-length films yet to

be released outside their country of origin. Compete for the Golden Bear for the best film and a series of Silver Bears for acting, writing and production.

• Panorama – New independent and art house films that deal with "controversial subjects or unconventional aesthetic styles". Films intended to provoke discussion, and have historically involved themes such as LGBT issues.

• Berlinale Shorts – comprises domestic and international short films, especially those that demonstrate innovative approaches to filmmaking.

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• Forum – experimental and documentary films from around the world with a particular emphasis on screening works by younger filmmakers. There is no format or genre restrictions, and films in the Forum do not compete for awards.

• Generation – mixture of short and feature-length films aimed at children and youths. Films in the Generation section compete in two sub-categories: Generation K plus and Generation 14plus. Awards in the section are determined by three separate juries – the Children's Jury, the Youth Jury and an international jury of experts.

FILM CATEGORIES:

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FESTIVAL PROGRAMME• Perspective Deutsches Kino – comprises

a wide variety of German films, with an emphasis on highlighting current trends in German cinema. • Retrospective – comprises classic films

previously shown at the Berlinale, with films collated from the Competition, Forum, Panorama and Generation categories. Each year, the Retrospective section is dedicated to important themes or filmmakers.

• In addition to the seven sections, the Berlinale also contains several linked "curated special series", including the Berlinale Special, Gala Special, Forum Expanded, Culinary Cinema and the Homage. Since 2002 a 50-second trailer opens the performances in all sections of the festival with the exception of the Retrospective.

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BERLINALE TALENTS

• Since 2003, the Berlinale has partnered with the Berlinale Talents, which is a winter school for "up-and-coming filmmakers“.• The Talent Campus accepts about 350

applicants a year; the attendees from around the world, represent all of the filmmaking professions.• Runs six days during the Berlinale and

features lectures and panel discussions with professionals addressing issues in filmmaking. • Workshops, excursions, personal tutoring,

coaching, and training of participants is part of the program.• Has led to many success stories of films

made by Talents alumni, which can increasingly be enjoyed in the Berlinale film programs. • USP: Not just an industry event. Many

events are public and open to interested Berlinale visitors which plays a key role in promoting events tourism.

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IMPACT ON TOURISM

• Is one of the most important cultural attractions in Berlin and has a corresponding positive impact on tourism.• According to the IBB (Investment Bank

Berlin) study, visitors spend more than the typical Berlin guest, with a daily budget of €240 to €310. • With over 400,000 attendees each year,

including 20,000 industry professionals, and over 400 films screened, the Berlinale is the largest such event in the world. It’s inexpensive and easy to navigate for non-German speakers. • In terms of audience (a mix of film

professionals and local fans) and setting (in a major metropolis, not a tourist town) , it more closely resembles Toronto than Cannes, Venice or Sundance further promoting tourism.

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ECONOMIC IMPACT• Most important film festival in Europe

after Cannes, offering around 400 films, from big international productions to experimental independent films and art house cinema.• Sales always begin three days before a

showing, four days beforehand for competition reruns. • It is a great source of revenue for the film

industry as  it is the largest publicly attended film festival in the world.• Exchange of ideas creates new business

opportunities.• It provides opportunities for marketing

and merchandizing. Employment opportunities are also generated and there is a positive image of the city that is built.

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CULTURAL AND POLITICAL IMPACT• It brings people from different cultures

together with the commonality that they all appreciate films. It bridges gaps between community and facilitates involvement of people from all strata of society to interact. • It is also responsible for telling them

about the new trends in cinema and updating them about the latest happenings in the field, promoting experimentation and entertainment in the process.• It may affect the Politics of the

city/country too. Example- The Berlin Film Festival will invite refugees in Germany to attend film screenings free of charge as part of its focus on immigration and the broader migrant crisis this year.

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NATION’S BRANDING

• BIFF presents Berlin as a nurturer of young talent and patron of quality international cinema.

• More than Hollywood movies, unconventional and innovative cinema is given importance at the festival.

• When the German film, Die Ratten, was voted the best film by the audience, the German film industry’s credibility was boosted in the international market.

• BIFF now forms the triangle of prestigious film festivals with Cannes and Venice.

• Berlin is now a sought after destination for filmmakers, actors and other technicians, primarily to interact with successful personalities from the industry and to attend workshops conducted by them.

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TOURIST ATTRACTIONS

• Film Premiers – Films that have not been screened out of their country of origin are screened at BIFF. Enthusiasts get a chance to view a film before the rest of the world as well as discuss it with the filmmakers and the panel experts.

• Berlin Open House – The audience is invited to the red carpet and can interact with celebrities, discuss the event and get peaks into the behind the scenes of the festival.

• Lounge Nights – Sponsored by automobile giants like Audi, these lounges promise the most luxurious theatre experience while watching the films screened at the festival.

• Berlinale Talent Campus – Week long workshops and seminars by professionals from different film industries for those aspiring to make films. This event attracts filmmaking students and other enthusiasts.

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PUBLIC PRIVATE PARTNERSHIP

• The BIFF happens as a result of Public Private Partnership. There are a number of private firms/companies that collaborate with the Berlin government to make the festival a success.• Examples-  In 2003 the Co-partners were

Lufthansa, Sony and Deutsche Bahn• In 2005 the ZDF came on board as a

strong media partner.•  L’ORÉAL PARiS has also supported the

Berlinale with its products since 1999.• Volkswagen has been an important

partner too. Guests In 2008 were driven in Phaeton limousines to the gala premieres, the opening ceremony and the award ceremony in the Berlinale Palast.

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IMPORTANCE OF EVENTS TOURISM

• The importance of events as an element of destination tourist offers is reflected in tourist, social and cultural functions.

• It is by means of tourist functions of events that many destinations widen the tourist market, attract tourists to destinations, build the destination image, promote the destination and stimulate the creation of economic benefits.

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A FILM FESTIVAL TO A LEGENDARY TOURISM EVENT

• As one of Europe’s prominent film festivals alongside Cannes and Venice, Berlin has, over the decades, forged its own identity. • In its 66th edition, Berlinale has already

changed its identity of a International Film Festival to a Legendary Tourism Event.• This year, films that reflect the world we

live in, political, issue-driven films play a prominent part in the program.• The festival will also pay tribute to

recently departed entertainment industry notables as the series of tribute screenings suggests.

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