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Benchmark Intelligence - Private & Confidential 1

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A SaaS application that helps chains with multiple units fix underperforming locations

Benchmark Intelligence - Private & Confidential 3

The ProblemUnderperforming locations are expensive

67 Locations Closed in 2013 295 Locations Closed In 2013 39 Locations Closed In 2015 16 Locations Closed In 2014

It can cost $500k to close a location not to mention while operating one, it brings down your bottom line each month and

is a bad representation of your brand.

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Service!!

Product Quality!!

Cleanliness

Weather!!

Demographics!!

Traffic

Operations Environment

The ProblemUnderperforming locations are expensive

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The ProblemWhy oh why?

Restaurant & retail chains rely on financial data to measure performance…But why does one location outperform another, and what can be done about it?!!

$800k

$500k

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The SolutionEnterprise location management

1Location Analytics Measure public perception of your locations.

2Market ShareCompare how you are doing against your competitors.

3Location SEOIf customers can’t find your locations, that is potentially millions left on the table.

4Easily Extensible

Overlay your own data to discover correlations and trends.

5Insights Engine

Receive actionable insights that can be used to drive

operational decisions.

Benchmark Intelligence is a location analytics platform for restaurant & retail chains that help them understand why certain locations make more money.

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Revenue ModelPriced per location (CPL)

Pricing Tiers 1-49 50-199 200+

CPL (per month) $50 $40 $25

Examples Units MRR + 1 Competitor + 2 Competitors

Larkburger 13 $650 $1,300 $1,950

Noodles & Co 475 $11,875 $23,750 $35,625

Chipotle 1,783 $44,575 $89,150 $133,725

Burger King 7,155 $178,875 $357,750 $536,625

Benchmark Intelligence - Private & Confidential

Fast Casual !Dining

RestaurantsRetail Trade

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Market SizeMulti-unit Retail

Retail Trade & Food Services• 3 Million locations in the US alone.

Restaurants• 1 Million locations in the US alone.!• 6.4 billion dollars on marketing.

Fast Casual

• 50,000 locations in the US alone.!• 550% growth since 1999.

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Go to MarketKey Stakeholders and High Growth Companies

22,500

45,000

67,500

90,000

2015 2016 2017 2018

Locations Clients

High Growth Early Adopters

One of our early adopters is poised to triple their locations in 2 years.

Key Stakeholders for Enterprises

- Alex Bogusky

Aaron Kennedy -

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Competitor AnalysisBring it on

Benchmark New Brand Analytics Reputation Yext Brandwatch

Measure Public Perception ✔ ✔ ✔ ✔ ✔

Enterprise Focused ✔ ✔ ✔

Monitor Competitors ✔ ✔Provide Actionable

Insights ✔ ✔ ✔

Location SEO ✔ ✔

Vertical Specific Data ✔ ✔ ✔

Overlay Internal Data ✔

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TeamHackers & Hustlers

Eric Santos CEO• 4 yrs market research experience!• Previously founded 4 startups!• PayPal hackathon winner

Jordan Skole COO• Director of Growth at Ambassador!• Reputation Team Lead for GM!• Founded successful digital agency.

Ken Koontz CTO• Full stack developer!• Ambassador & Decipher!• Co-founded 3 startups w Eric

Brandon Reid CPO• Front end developer!• Lead UX designer at Decipher!• Strong background with UX testing

Advisers: Aaron Kennedy, Rob Schuham, Fernando Cardenas

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MilestonesWe've been moving fast

2015

Feb 20:!Accepted to Boomtown.

April 1:!Beta Launched

June 16th:!The Brandery Starts

2016

April 8th:!Generating Revenue

May 15:!Boomtown Demo Day

October 7th:!Brandery Demo Day

December:!$37,400 MRR with only 820

locations

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Metrics

2 paying customers!!

10 Pilots!!

450+ locations monitored!!

Large Pipeline ($1,200,000 ARR)

Customers

CPA: $1,400!!

LTV: $24,000!!

Burn Rate: $9,000!!

Breakeven: November 2016

Financials

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InvestmentsPre-seed

$20,000!!

!

$50,0000

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FundraisingSeed Round

Raising a $750,000 Seed Round!!

Help us hit our milestone of monitoring 3,500 locations ($1.75 million run rate with a market penetration of less than a tenth of a percent).

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Thank [email protected] // @usebenchmark

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