Mar 09, 2016
TRENDaffordable luxury
ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
WHAT TRENDS ARE STATIONERS SEEING IN 2010?
Invitations need to be a little less expensive.Brides want something simple but with a twist. Kind of Modern Traditional.
– ELISE of NO REGRETS
Newton, Massachusetts
Layered, less expensive styles are what my
clients are more drawn to now.
– JESSICA of PAPER SKY
San Luis Obispo, California
$800 to $1000 has become today’s ‘high-end budget’
for many. They want thermo prices but also want a
high-end look & customization.– JULIA of NOTEWORTHY
Coconut Creek, Florida
INSPIRATIONThis invitation is perfect for the fun-loving
bride who is seeking a sophisticated way to incorporate a classic vintage style with
contemporary colors, design and typestyle.
DESIGNER’S NOTESWe all know the old English wedding saying:
“Something old, something new, something borrowed, something blue and a silver
sixpence in her shoe.” What better way to honor this adage than to start with your
wedding invitation! We found a snippet of grandmother’s old lace (something old) and printed it in a fashionable shade of French
Blue ink (something blue), added some perfectly suited accessories and created this set especially for you! You’re off to a good start! Now…where do you find a
silver sixpence for that shoe?
PRICINGThis suite includes an invitation with a 5” x 7” back layer,
an impressive thick envelope and a coordinating rsvp card and envelope. All items include luxurious raised bellpress printing. This
handsome and refreshing ensemble retails for $9 per set.
RETAILER [email protected] • 404.667.3991
www.arabellapapers.com
VINTAGELACEsomething old, something blue
ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
DOLCEnothing so sweet as love’s young dream
INSPIRATION
The “dolce” invitation suite is designed for the
sophisticated bride who appreciates both the
timeless beauty of calligraphy as well as the
contemporary aesthetics of modern design.
DESIGNER’S NOTES
Perhaps the most impressive hand calligraphy
font ever created, the script used in the
“DOLCE” set carries with it an elegance and
richness, both in its distinct design presence as
well as its very history. This font was directly
influenced by the late 19th century
calligrapher Louis Madarasz, whose
legendary pen has inspired schools of
penmanship for over 100 years. We are thrilled to offer
BELLA brides a piece of "the most skillful penman the world
has ever known" with this unforgettable wedding invitation.
PRICING
This suite includes a single 5” x 7” invitation, an
impressive thick envelope and a coordinating rsvp card
and envelope. All items showcase luxurious raised
bellpress printing. This elegant ensemble retails
for an amazing value of only $8 per full set.
RETAILER INFO
[email protected] • 404.667.3991
www.arabellapapers.com
ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
DUCHESSElet them eat wedding cake
INSPIRATION
This invitation is made for the decadent bride who is
seeking to blend rich tradition with sophisticated
design and a hint of rich, jewel-toned color.
DESIGNER’S NOTES
Well-known for her charm, beauty, fashion and
wit, the “Duchesse de Polignac” was the best
friend of Marie Antoinette, whom she first met at
the Palace of Versailles soon after Marie
Antoinette became the Queen of France. The
Duchesse was considered one of the great
beauties of pre-revolutionary high society.
Quite like its namesake, the Duchesse invitation is an
unforgettable beauty of its own, fusing rich brown and ivory bridal shades
with hints of jewel-toned “ruby”. The lace-inspired patterning printed on the
thick envelopes brings an added touch of luxury. This Duchesse invitation is
specially designed to accommodate any well-chosen wedding color palette
with a simple change of paper or ink color, at no additional charge.
PRICING
This suite includes a square invitation with a 6” back layer, an
impressive thick envelope and a matching rsvp card and envelope. All
items include luxurious raised bellpress printing. This colorful ensemble
is a great value, retailing for only $9 per set, reply set included.
RETAILER INFO
[email protected] • 404.667.3991
www.arabellapapers.com
ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
TRENDwhites and ivories
ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
WHAT TRENDS ARE STATIONERS SEEING IN 2010?
“For weddings, brides are going more subdued
with ivories and pearls...[Arabella’s] ivory is
stunning with gold.
– DEBBIE of WRAPSODY
El Segundo, California
Our clients are buying along traditional lines,
but not necessarily just ecru engraved invitations. They
want thick stocks, whites and ivories, with just a
pop of color on the invite, if any.
– GINA of JANE WEBER, INK
Chicago, Illinois
Arabella should showcase more of its best sellers:ivory, cream, gold...show our brides a lot of
those. Then show a few with a splash of wine color or
such...but show plenty of ivories and pearls with
gold and silver! �ese will sell!
– PATTY of LITTLE BLACK DRESS
Bernardsville, New Jersey
FANTASYeverything that glitters IS gold
INSPIRATION
This bride dreams of an elegant white wedding.
She desires a more traditional invitation ensemble that
subtly sets her apart from the rest and quietly relays her
classic good taste and refined style.
DESIGNER’S NOTES
This weighty double thick matte ivory invitation
features a textured ivory interlocking pattern that flows
onto the back of the invitation softly accenting the rare
and beautiful metallic gold bellpress printing. The
scalloped corners are a final touch adding to the
classic design. These design elements combined
create an unforgettable impression of solid,
enduring and unforgettable love.
PRICING
This suite includes a double thick bello
size invitation, die-cut scalloped corners,
impressive thick envelopes, an rsvp card and
envelope. All items include luxurious hand
crafted raised bellpress printing and price
out as a refreshingly affordable luxe
invitation set for an impressive retail
value of only $10 per set.
RETAILER INFO
[email protected] • 404.667.3991
www.arabellapapers.com
ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
INSPIRATION
Classic. Timeless. Beautiful. Throughout history,
roses have symbolized a union of immortal love
that will never fade – not through time or in
death. It’s hardly surprising that the rose is
THE classic wedding flower of choice.
DESIGNER’S NOTES
A traditionally typeset invitation becomes
all the more beautiful when the bride and
groom’s names are highlighted with
impressive metallic sterling silver ink. A jewel
like silver rose design bleeds elegantly onto
the shimmery charcoal back layer. The
charcoal and silver bellpress inks complete
this timeless and stately “sterling rose” theme.
PRICING
This suite includes an invitation with a 5“ x 7”
back layer, an impressive thick envelope and a
beautiful rsvp card and envelope. All items include
luxurious raised bellpress printing. This surprisingly
pocket friendly collection retails for just $9 retail per
invitation ensemble (reply set included).
RETAILER INFO
[email protected] • 404.667.3991
www.arabellapapers.com
STERLINGit was the time of roses
ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
ROYAL PALACElove is the only gold
INSPIRATIONLet’s sound the trumpets and let the festivities begin! This
invitation is designed especially for a princess who wishes for the world to be charmed by the grandeur of her special day. By adding just the right touch of gold, glisten and all things beautiful…this majestic invitation suite sets the tone for a truly regal affair.
DESIGNER’S NOTESHistorically, designers have always used gold in special ways to inspire awe for highly significant
moments, persons and royalty. Gold is truly a special element, to be used with discernment, opulence and
good taste. So while we might not recommend it as a first choice for cosmetic dentistry, we most soundly recommend that there may never be a
more fitting day to let the gold glisten than that of a regal, elegant wedding affair!
PRICINGThis suite includes a classic invitation with a wallpapered 6.5” x 8” back layer, an
impressive thick envelope and an elegant rsvp card and envelope. All items include luxurious
raised bellpress printing. This refreshingly affordable ensemble retails for $11 per set.
RETAILER [email protected] • 404.667.3991
www.arabellapapers.com
ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616
BELLA WEDDINGS: an affordable luxury collection by Arabella PapersYou asked, we listened... we are proud to introduce
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affordable luxuryBELLA delivers a tremendous value to brides who desire the unforgettable design, printing and papers of an Arabella Papers invitation but have a specific budget in mind. All 25 invitation sets in the BELLA WEDDINGS album retail affordably for $8 - $12 per full set. (A full set includes invitations, thick envelopes and rsvp sets, all printed.)
whites, pearls and ivories Brides are seeking whites, pearls and ivories with a little flair so we have taken great care in the BELLA album to illustrate a tremendous range of samples using the elegantly subdued whites, pearls and ivories that today’s brides prefer, with a little flair, of course.
calligraphy and flourishBELLA WEDDINGS features trendsetting design uses of new and popular calligraphy fonts and flourishes that will appeal to brides and mothers as they look an affordable touch of luxury to help them mark their special day!
popular themes From subdued seaside affairs to colorful vintage styles... from elegant peacock colors to vineyard themed weddings... many brides come looking for “just the right invitation” that carries a hint of their theme, yet delivers it with the sophistication and elegance that befits a wedding invitation. BELLA delivers unforgettable takes on all the most popular wedding themes of today.
luxurious bellpress printingThere’s no flat printing or thermo, here. This album features only the high-end raised printing process Arabella Papers is known for: Bellpress Printing. As always, Bellpress delivers impressive design flexibility with crisp raised matte inks and burnished metallics that are second to none.
fashionable album designShopping for wedding invitations should be a fun and enjoyable experience. The BELLA album is uniquely designed to create this experience by incorporating designer notes, invitation inspiration details, samples of suggested alternate colorways as well as fabulous contemporary design on the pages that display our invitation samples. You’ve never enjoyed an album quite like this one!
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