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BELLA by Arabella Papers

Mar 09, 2016

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Preview the new BELLA: an affordable luxury weddings album by Arabella Papers!
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Page 1: BELLA by Arabella Papers
Page 2: BELLA by Arabella Papers

TRENDaffordable luxury

ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616

WHAT TRENDS ARE STATIONERS SEEING IN 2010?

Invitations need to be a little less expensive.Brides want something simple but with a twist. Kind of Modern Traditional.

– ELISE of NO REGRETS

Newton, Massachusetts

Layered, less expensive styles are what my

clients are more drawn to now.

– JESSICA of PAPER SKY

San Luis Obispo, California

$800 to $1000 has become today’s ‘high-end budget’

for many. They want thermo prices but also want a

high-end look & customization.– JULIA of NOTEWORTHY

Coconut Creek, Florida

Page 3: BELLA by Arabella Papers

INSPIRATIONThis invitation is perfect for the fun-loving

bride who is seeking a sophisticated way to incorporate a classic vintage style with

contemporary colors, design and typestyle.

DESIGNER’S NOTESWe all know the old English wedding saying:

“Something old, something new, something borrowed, something blue and a silver

sixpence in her shoe.” What better way to honor this adage than to start with your

wedding invitation! We found a snippet of grandmother’s old lace (something old) and printed it in a fashionable shade of French

Blue ink (something blue), added some perfectly suited accessories and created this set especially for you! You’re off to a good start! Now…where do you find a

silver sixpence for that shoe?

PRICINGThis suite includes an invitation with a 5” x 7” back layer,

an impressive thick envelope and a coordinating rsvp card and envelope. All items include luxurious raised bellpress printing. This

handsome and refreshing ensemble retails for $9 per set.

RETAILER [email protected] • 404.667.3991

www.arabellapapers.com

VINTAGELACEsomething old, something blue

ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616

Page 4: BELLA by Arabella Papers

DOLCEnothing so sweet as love’s young dream

INSPIRATION

The “dolce” invitation suite is designed for the

sophisticated bride who appreciates both the

timeless beauty of calligraphy as well as the

contemporary aesthetics of modern design.

DESIGNER’S NOTES

Perhaps the most impressive hand calligraphy

font ever created, the script used in the

“DOLCE” set carries with it an elegance and

richness, both in its distinct design presence as

well as its very history. This font was directly

influenced by the late 19th century

calligrapher Louis Madarasz, whose

legendary pen has inspired schools of

penmanship for over 100 years. We are thrilled to offer

BELLA brides a piece of "the most skillful penman the world

has ever known" with this unforgettable wedding invitation.

PRICING

This suite includes a single 5” x 7” invitation, an

impressive thick envelope and a coordinating rsvp card

and envelope. All items showcase luxurious raised

bellpress printing. This elegant ensemble retails

for an amazing value of only $8 per full set.

RETAILER INFO

[email protected] • 404.667.3991

www.arabellapapers.com

ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616

Page 5: BELLA by Arabella Papers

DUCHESSElet them eat wedding cake

INSPIRATION

This invitation is made for the decadent bride who is

seeking to blend rich tradition with sophisticated

design and a hint of rich, jewel-toned color.

DESIGNER’S NOTES

Well-known for her charm, beauty, fashion and

wit, the “Duchesse de Polignac” was the best

friend of Marie Antoinette, whom she first met at

the Palace of Versailles soon after Marie

Antoinette became the Queen of France. The

Duchesse was considered one of the great

beauties of pre-revolutionary high society.

Quite like its namesake, the Duchesse invitation is an

unforgettable beauty of its own, fusing rich brown and ivory bridal shades

with hints of jewel-toned “ruby”. The lace-inspired patterning printed on the

thick envelopes brings an added touch of luxury. This Duchesse invitation is

specially designed to accommodate any well-chosen wedding color palette

with a simple change of paper or ink color, at no additional charge.

PRICING

This suite includes a square invitation with a 6” back layer, an

impressive thick envelope and a matching rsvp card and envelope. All

items include luxurious raised bellpress printing. This colorful ensemble

is a great value, retailing for only $9 per set, reply set included.

RETAILER INFO

[email protected] • 404.667.3991

www.arabellapapers.com

ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616

Page 6: BELLA by Arabella Papers

TRENDwhites and ivories

ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616

WHAT TRENDS ARE STATIONERS SEEING IN 2010?

“For weddings, brides are going more subdued

with ivories and pearls...[Arabella’s] ivory is

stunning with gold.

– DEBBIE of WRAPSODY

El Segundo, California

Our clients are buying along traditional lines,

but not necessarily just ecru engraved invitations. They

want thick stocks, whites and ivories, with just a

pop of color on the invite, if any.

– GINA of JANE WEBER, INK

Chicago, Illinois

Arabella should showcase more of its best sellers:ivory, cream, gold...show our brides a lot of

those. Then show a few with a splash of wine color or

such...but show plenty of ivories and pearls with

gold and silver! �ese will sell!

– PATTY of LITTLE BLACK DRESS

Bernardsville, New Jersey

Page 7: BELLA by Arabella Papers

FANTASYeverything that glitters IS gold

INSPIRATION

This bride dreams of an elegant white wedding.

She desires a more traditional invitation ensemble that

subtly sets her apart from the rest and quietly relays her

classic good taste and refined style.

DESIGNER’S NOTES

This weighty double thick matte ivory invitation

features a textured ivory interlocking pattern that flows

onto the back of the invitation softly accenting the rare

and beautiful metallic gold bellpress printing. The

scalloped corners are a final touch adding to the

classic design. These design elements combined

create an unforgettable impression of solid,

enduring and unforgettable love.

PRICING

This suite includes a double thick bello

size invitation, die-cut scalloped corners,

impressive thick envelopes, an rsvp card and

envelope. All items include luxurious hand

crafted raised bellpress printing and price

out as a refreshingly affordable luxe

invitation set for an impressive retail

value of only $10 per set.

RETAILER INFO

[email protected] • 404.667.3991

www.arabellapapers.com

ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616

Page 8: BELLA by Arabella Papers

INSPIRATION

Classic. Timeless. Beautiful. Throughout history,

roses have symbolized a union of immortal love

that will never fade – not through time or in

death. It’s hardly surprising that the rose is

THE classic wedding flower of choice.

DESIGNER’S NOTES

A traditionally typeset invitation becomes

all the more beautiful when the bride and

groom’s names are highlighted with

impressive metallic sterling silver ink. A jewel

like silver rose design bleeds elegantly onto

the shimmery charcoal back layer. The

charcoal and silver bellpress inks complete

this timeless and stately “sterling rose” theme.

PRICING

This suite includes an invitation with a 5“ x 7”

back layer, an impressive thick envelope and a

beautiful rsvp card and envelope. All items include

luxurious raised bellpress printing. This surprisingly

pocket friendly collection retails for just $9 retail per

invitation ensemble (reply set included).

RETAILER INFO

[email protected] • 404.667.3991

www.arabellapapers.com

STERLINGit was the time of roses

ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616

Page 9: BELLA by Arabella Papers

ROYAL PALACElove is the only gold

INSPIRATIONLet’s sound the trumpets and let the festivities begin! This

invitation is designed especially for a princess who wishes for the world to be charmed by the grandeur of her special day. By adding just the right touch of gold, glisten and all things beautiful…this majestic invitation suite sets the tone for a truly regal affair.

DESIGNER’S NOTESHistorically, designers have always used gold in special ways to inspire awe for highly significant

moments, persons and royalty. Gold is truly a special element, to be used with discernment, opulence and

good taste. So while we might not recommend it as a first choice for cosmetic dentistry, we most soundly recommend that there may never be a

more fitting day to let the gold glisten than that of a regal, elegant wedding affair!

PRICINGThis suite includes a classic invitation with a wallpapered 6.5” x 8” back layer, an

impressive thick envelope and an elegant rsvp card and envelope. All items include luxurious

raised bellpress printing. This refreshingly affordable ensemble retails for $11 per set.

RETAILER [email protected] • 404.667.3991

www.arabellapapers.com

ARABELLA PAPERSBELLA WEDDINGS, an affordable luxury collection by Arabella Papers. IN STORES FALL 2010 www.arabellapapers.com • 404.459.6616

Page 10: BELLA by Arabella Papers

BELLA WEDDINGS: an affordable luxury collection by Arabella PapersYou asked, we listened... we are proud to introduce

ALBUM ORDER FORMFAX TO: 1-800-651-4901

signature date

$650 Yes! I would like to order this album right away!

$450 I would like to pre-order this album before May 31 and save $200!

SAVE

$200

Pre-order your album by May 31st and SAVE $200! receive $200 off the album cost (30%)

To reserve your album, please fax your order to us at 1-800-651-4901

email

faxphone

charge card on file new card (please contact me)

contact

store name

-or-

affordable luxuryBELLA delivers a tremendous value to brides who desire the unforgettable design, printing and papers of an Arabella Papers invitation but have a specific budget in mind. All 25 invitation sets in the BELLA WEDDINGS album retail affordably for $8 - $12 per full set. (A full set includes invitations, thick envelopes and rsvp sets, all printed.)

whites, pearls and ivories Brides are seeking whites, pearls and ivories with a little flair so we have taken great care in the BELLA album to illustrate a tremendous range of samples using the elegantly subdued whites, pearls and ivories that today’s brides prefer, with a little flair, of course.

calligraphy and flourishBELLA WEDDINGS features trendsetting design uses of new and popular calligraphy fonts and flourishes that will appeal to brides and mothers as they look an affordable touch of luxury to help them mark their special day!

popular themes From subdued seaside affairs to colorful vintage styles... from elegant peacock colors to vineyard themed weddings... many brides come looking for “just the right invitation” that carries a hint of their theme, yet delivers it with the sophistication and elegance that befits a wedding invitation. BELLA delivers unforgettable takes on all the most popular wedding themes of today.

luxurious bellpress printingThere’s no flat printing or thermo, here. This album features only the high-end raised printing process Arabella Papers is known for: Bellpress Printing. As always, Bellpress delivers impressive design flexibility with crisp raised matte inks and burnished metallics that are second to none.

fashionable album designShopping for wedding invitations should be a fun and enjoyable experience. The BELLA album is uniquely designed to create this experience by incorporating designer notes, invitation inspiration details, samples of suggested alternate colorways as well as fabulous contemporary design on the pages that display our invitation samples. You’ve never enjoyed an album quite like this one!

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