Belair Services International

OverviewOverviewBelair Services Belair Services

International LLCInternational LLC

2011/2012Dr. Georges Merx Managing Director

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©2011 · Copyright Belair Services International LLCAll rights reserved · Confidential content

IntroductionIntroduction

• Belair Services International LLC is a boutique consultancy in Southern California

• Management consulting and information technology and solutions in education, business, and marketing

• Excellence through research, best practices, and best-of-class alliances

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OvervieOvervieww

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Business strategyBusiness strategy• Integrating the best

processes and techno-logies on behalf of our clients

• Focus on organizational development– Training/education, improved social

practices, better use of technology– Attention to process best practices

• Offering specific solutions, mix of services and applicable products/customizations– With alliance partners, where appropriate

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Core business unitsCore business unitsCorporateManagement consulting servicesTechnology development services

Adulteducation

Education marketing and lead generationvarious Internet-web properties

Research and development

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Alliances Alliances • MAAS Companies, Irvine, CA

– Educational technology services• Red Dog Communications S.à.r.l.,

Luxembourg, EU– Red Grove Learning Management System,

with RapidIntake• Quality Specialists Inc.

– Quality assurance and project implementation services

• Dr. Tenckhoff UG, Hennef, Germany, EU– Age acceptance consulting and tools

• ASD Aspire Software Development GmbH, Thun, Switzerland– Custom enterprise software development

(China outsourcing)• India outsourcing options

http://www.paragonquality.com/

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Education project Education project opportunitiesopportunities

1. Education information technology products and services

2. Online programs for established brick-and-mortar college or university

3. Best practices corporate education programs

4. International development, i.e. government-supported mobile education research

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Project targetsProject targets

• Education-related systems suffer from poor integration and antiquated technology use– Counter-productive separation of

administrative and learning management system

• Application of business and technology best practices to improve the holistic integration of core education institution workflows– Focus on learning results

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Project 1: Education Project 1: Education information technology information technology products and services products and services

Process- and data integration services

Mobility-enabled learning management system for

online and hybrid delivery

Learning design patterns

Single view of entire education complex

Integration

Education administration

Course deliveryinfrastructure and

systems

Process- and data integration services

Learningprocess

optimization

Pedagogycurriculum

developmentarticulation preparation

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Project 1 Project 1 (continued)(continued)

Web portal access Mobile apps access

Secure access –single sign-on – integrated directory

Student profile management

Student records management

Course contentmanagement

Class scheduling and management

Institutional administration

Resourcemanagement

Learning management system Business process management system

IT infrastructure including integrated data management

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Project 1 Project 1 (continued)(continued)

• Stakeholder-driven goals– Pedagogic excellence– Business efficiency

• Approach based on integration– Focus on process optimization– Single secure data model

• Software as a service–Wrapping existing components– Developing modular custom modules

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Project 1 Project 1 (continued)(continued)• Recent experience (2007-2009)

– Managing the design and development of an international course and membership management system for AO Foundation, Zürich/Davos, Switzerland• www.aofoundation.org• Continuing medical education for orthopedic

surgeons • 500+ courses/year in 50 countries• Online surgery reference – extensive surgery

guidance tool• Requirements: central database; single point of

access; distributed course scheduling and management; membership management; web portal-based

• Planned as three-year $5.5 million project

http://www.aofoundation.org/

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Project 2: Online programs for Project 2: Online programs for established college or established college or

universityuniversity• Strategic alliance with accredited

brick-and-mortar institution– Benefits for them: fast-track to

excellent online programs– Benefits for us: fast-track to

accreditation, access to student population, institutional credibility

• Our contribution: curriculum and process excellence in online setting

• Help with Internet marketing

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Project 3: Best practices Project 3: Best practices corporate education programscorporate education programs

• Applying pedagogic best practices to corporate education

• Options:– On-location programs– Blended training (volume or

high-end/executive)– Online training, certification, and standard

academic courses

• Moodle™ or RedGrove ™/RapidIntake™-based– www.RedGrove.com

http://www.redgrove.com/

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Project 4: International R&D Project 4: International R&D projectproject

• Government-supported mobile education research project

Thought Thought leadershileadership in LMSp in LMS

Belair Mobile OnlineLearning Institute (M.O.L.I.)

University of San DiegoLuxembourg University

or equivalent

Government funding contribution e.g. www.luxinnovation.lu/site/content/EN/1154/1

157/

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Workflow for M.O.L.I.Workflow for M.O.L.I.

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Next-generation mobile Next-generation mobile online learning management online learning management

systemsystem

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Non-education-related service Non-education-related service offeringoffering

1. Workflow- and management-related services– Project management, process

(re)engineering, information technology leveraging

2. Marketing services– Web presence and content development,

Internet marketing– Brand development and promotion,

collateral3. Age acceptance consulting services

1. For larger corporations and organizations, based on the German Dr. Tenckhoff model and tools

• Custom software and web development1. Enterprise applications, IT

implementations, comprehensive, interactive web portals

2. With offshore partners, as needed

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Custom web and Custom web and software software

developmentdevelopment• Interactive, scalable web

portals developed with dominant content management technology

Dr. Tenckhoff Dr. Tenckhoff age acceptance age acceptance

consultingconsulting• Baby-boomer consulting

for larger organization seeking to improve its under-standing and leveraging of workforce age distribution

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Non-education projectsNon-education projects

• Diversified opportunities for technology-centric solutions in medium-size operations– Focus on productivity gains, higher

profitability, improved quality– Brand and image development, Internet

presence and marketing, promotion

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Risks and concernsRisks and concerns• Education trends and

challenges– Focus on student performance,

graduation rates, measurable results

• Correct priorities• Marketing and sales

– Prospects with critical needs– Project pipeline– Competition

• Technologies– Make-vs.-buy– Platforms – SaaS vs. data

center– Trends, mobile, interactivity

• Ramp-up process– Funding

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Development process Development process overviewoverview

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Next stepsNext steps1. Business-level definition, evaluation

and prioritization of opportunities– Justification, time, resources, bandwidth– Potential customers, revenue potential,

profitability, resource availability2. Technical strategy development

– Platform, architecture, middleware, components, custom development requirements, …

3. Validation with early adopters/supporters– Prototyping

4. Deployment of initial projects

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Questions?

Comments?

Thank you!Thank you!

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Addendum: Profile Georges Merx Profile Georges Merx PhD

MSBA• Managing Director, Belair Services

International LLC• President, Belair Online, Mobile Online Learning

Institute• 30-year experience in high-technology

programs, projects, and companies• 13 years as college/university educator• PhD in Education (CGU/SDSU), MS in

Business Administration/Information and Decision Systems (SDSU)

• Specialties: software engineering best practices; business process optimization; marketing and communications

• Published author (Prentice-Hall)

Belair Services International

Technology

projectimplementation

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international course

confidential content

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membership management

integrated data management

medical education