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BEFIGHTER Business Group Company Profile

Jan 29, 2015

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Marketing

BEFIGHTER Business Group offers comprehensive and bespoke sales, marketing and PR representation to Hotels and Hotel Chains, Tourism Boards, DMC operators to travel professionals in Russia, Ukraine, Kazakhstan, Azerbaijan, Georgia and Baltic countries.

Being a part of Befighter, that has been on a market for more than a fifteen years with a main focus on Executive Search for Financial Institutions, like banks, investment funds, investment companies, providing professional services to corporate clients with arranging their business travel, organizing events, incentive travel, meeting and conferences within Russia and abroad.

We offer ‘tailor made’ sales and marketing plan considering every need our partners have in order to achieve commercial goals.

Helping you to attain greater name presence and brand awareness, resulting in increased market share and revenues.

Our prime goal is to establish long-term business relationship with partners, assistance in achieving commercial goals, support through detailed sales and marketing and action plans.

We respect time and professionalism of our partners, their product uniqueness and market knowledge, we always remember about partner reputation they have gained on a market over the years.

Our aim is help clients to succeed and we believe impossible is nothing!

  • 1. COMPANYPROFILE BEFIGHTERBusinessGroup 10Nashokinskiylane, 119019,Moscow,Russia Tel:+74952215828 web:www.bb-g.ru Email:[email protected]

2. Content CompanyProKile Representation Sales&Marketing/PR Requirements KeyAdvantages Team SuccessSamples ClientList 3. CompanyProKile Be:ighter Business Group offers comprehensive and bespoke sales, marketing and PR representation servicestoHotels,TourismBoards,DMCoperatorsandtravelprofessionalsinRussiaandCIScountries. Being a part of Be:ighter, that has been on a market for more than a Kifteen years with a main focus on Executive Search for Financial Institutions, like banks, investment funds, investment companies, providing professional services to corporate clients with arranging their business travel, organizing events, incentive travel,meetingandconferenceswithinRussiaandabroad. BeKighter Business Group offers tailor made sales and marketing action plan considering every need our partnershaveinordertoachievecommercialgoals.Helpingyoutoattaingreaternamepresenceandbrand awareness,resultinginincreasedmarketshareandrevenues. Our strategy is to work in partnership with a small number of non-conKlicting partners to provide a personalisedservicetailoredtothespeciKicneedsofeachpartner. Driving business from the CIS market demands an experienced and respected company to target the operators,agentsandafKiliateorganisationstopromotetheproduct.Thepresenceneedstobeconsistentand sustainedtokeeptheproductinmind,establishrelationshipsanddeliverconsistentgrowth. BeKighterBusinessGrouphasthecontactsinplace,anexcellentandenthusiasticteamoutontheroad,and havehadgreatsuccessdevelopingbusinessforhotelsandgroundoperatorsintheCISmarket. Ouraimistohelpclientstosucceedandwebelieveimpossibleisnothing! 4. Representation ManagementofalltraderelationshipsDevelopmentandnegotiationofsalesmissionRoadShoworganizationandarrangementsOrganizationoffamiliarizationtripsDestinationandproducttrainingviasalecallsRepresentationviatradesandindustryeventsEventorganizationAdviceonmarket,tacticalopportunitiesandcompetitoranalysis 5. Sales&Marketing/PR Sales&marketing MarketingactionplandevelopmentBranddevelopmentwithinthemarketInitiationanddevelopmentofmarketingcampaignsResearchanddevelopmentofnewnicheandemergingmarketsIdentiKicationanddevelopmentofnewco-partnershipsthatofferbrandalignmentIdentifyingandutilizingdigitaltechnologytomaximizepotentialtotheclientPR GeneratingexceptionalPRcoverageacrossarangeofmediaStrategicplanningtocreateinnovativeandaffectivePRcampaignsOrganizingPresstripsProvidingpressofKiceArrangingpressconferencesandmediainterviewsSecuringbrandambassadorsandincludingcelebrityendorsement 6. RequirementsourkeyobjectivesforrepresentationinRussia&CIScountries Tomaintainanddevelopbrandpositioninthemarket ToensurethatkeyUSPsareunderstoodinthismarkets MakeintroductionsandhaveregularcontactwithallrelevantProductManagerswithaviewtogaining additionalspaceinexistingprogrammes,andtobefeaturedfortheKirsttimeinnewprogrammes-bothin brochuresandonwebsites Totrackoperatorscontractingperiodssotheyareapproachedatthebesttimeofyearforgaining exposure Toworkwithairlinepartnerstoleverageopportunitieswiththeirkeypartnersandpromotionalactivity Todevisetacticalsolutionsformaximisingsalesduringpeakbookingwindows,andKillingoccupancy duringthemorechallenginglowseason Toworkwiththegroupseriesoperatorstouseourclientsproductsfortheirtourprogrammes Todeviserelevantandcohesivemarketingcampaignsinconjunctionwithoperatorpartnersacrossall mediafromprinttoonline Totargethigh-end,luxuryindependentagenciesandhome-workerstomarkettotheirdatabases TodevisespeciKiccampaignsforeachmarketsegment,includinghoneymoons,specialoccasiontravel, smallgroups,andspecialinterestetc. Toconductcompetitoranalysis,andmakerecommendationswithregardstorates,specialoffers,value- addsandtacticalcampaigns Toarrangefamiliarisationtripsforappropriatetradepartners Toarrangein-marketeventsforthetargettradeaudience Tomanageappointmentschedulesforanykeytradeshows Toaccompanyoneannualin-marketvisitfromtheDOSMorotherrelevantcontact 7. KeyAdvantages Ourpeople-Ourteamhaveallworkedinavarietyofrolesintheindustry,givingusanunparalleledknowledge of the CIS market and distribution. More than 10 years experience in Hospitality Industry. Have degree in HospitalitymanagementandgraduatedinEuropeancountries. Ourof:ices-Wehave2ofKicesinMoscowandKievthatgiveusanopportunitytoreactfasteronmarketneeds. Skills and planning - We have the skills to develop relevant and dynamic marketing plans, Kind new business partners, maintain existing relationships, and are innovative in all areas of activity including new partnerships, new uses of technology and new media. We have strong negotiation skills, and produce excellent return on investmentforourclients. Integrity&passionWeoperateinanopenandtransparentmanner,andbelievethatourreputationrestssolely upon putting our clients interests Kirst. We pass on all negotiated savings and media commissions directly to you, aswellasnegotiatingthebestrates,andkeepingourexpenditurelow.Wearepassionateanddedicatedtoour role in the travel industry and our in-depth market knowledge combined with our strong trade relationships, meansweareperfectlypositionedtodevelopbusinessforclientslookingtogrowintheCIS. Contacts - We have an extensive database of the key CIS industry contacts, developed over the last ten years, and maintainedconstantlytoensureitisuptodateandaccurate.Wekeepinclosecontactwithallourkeypartnersto ensureweareawareofalldevelopmentsandopportunitiesassoonastheyarise.Wearelargeenoughtoopen doors,butsmallenoughtoguaranteeoutstandingserviceandreturnoninvestment. 8. KonstantineBaybarzaGeneralDirector/Moscowof:iceTeam2011-2012AssistantDirectorofSalesatFairmontGrandHotelKyiv5*,Ukraine Beingpartoftheteamonpre-openingstage,organizingsiteinspectionswithCorporateclients, TravelAgencies,MICEagenciesandallpotentialbusiness; ActivelyinvolvedinSalesActionplandevelopment; Stablegrowthofhoteloccupancyinresponsiblemarketsegment. 2010-2010DirectorofSales&MarketingatSpaHotelGrand-Marine,Odessa,Ukraine Implementationofinternationalhotelmanagementstandards; Developmentofquarterlyandsix-monthmarketingactionplan; Increasingmarketshareinthesegmentof"medicaltourism"; Stablegrowthofhoteloccupancyonallmarketsegments. 2008-2010Co-owner,ManagingDirectoratSportmaksLtd. AnofKicialrepresentativeoftwoItaliansportbrands:DiadoraS.p.AandGivova; ActivecooperationwiththeFootballMaestro-UkrainianfootballclubofsingersandKilmactors. IntheperiodfromJanuary2008toOctober2010heldajointtourconcertsincitiesofUkraine (www.fcmaestro.com). 2005-2008ProjectManageratTzarsCollectionHotels&Resorts,Odessa,Ukraine Projects implementation: Hotels (4*-5*) construction and reconstruction with rooms total of 500. 2005-2005DirectorofSales&MarketingatMozartHotel4*,Odessa,Ukraine Implementationofinternationalhotelmanagementstandards; IncreasingmarketshareinthesegmentofMICEtourismandstablegrowthofhoteloccupancy onallmarketsegments. 2002-2005TheDorchesterLondonHotel5*,London,UK 9. Team AnnaBaybarzaBusinessDevelopmentDirector/MoscowOf:ice 2011-2013FairmontRafTlesSwissotelGSAatNamen,DirectorofGlobalAccounts,MICE(Hotelchain worldwide) Developed,implementedandcontrolledannualstrategicplan; Increaseinthenumberofroomnightsinpropertiesforupto50%in2012. 2009-2013SunResortsGSAatNamen,DirectorofSalesandMarketing,FIT&MICEsegments(Hotel chainMaldivesandMauritius) Developed, implemented and controlled annual marketing budget and strategic plan, year-to-yearsalesgrowth; Established and leveraged productive relationships with key contacts across the travel trade(touroperators,travelagencies,airlines,MICE); Generatedopportunitiesforjointandco-operativemarketing; Increaseinthenumberofroomnightsinpropertiesforupto90%in2012. 2009-2013DirectorofSales,MICEatNamenHotelPromotionGroup ImprovementandimplementationofMonthlyReport; Negotiationwithpotentialclient(AlliedPRAhasbeensigned); Implementationofnewclients. 2007-2009Incentiveandgrouptravelexecutive Reward&Recognitionformaking2008EmployeeAppreciationMonthinRussia; Reward&Recognitionforteamwork; Reward&RecognitionforsupporttoPepsiColaImplantOfKicewithbiggrouptoSochi. 10. AnnaChornaia-HeadofUkrainianRepresentative 2013DirectorofSales&MarketingatZABUGOR.COMLuxuryTravelClubTeamCreatedandimplementedtheLeisureandMICEstandardsofcustomerservice,modelsand tools(conciergeservices,loyaltyprogramsetc); Tookpartincreationoftrainingmaterial(CorporateBookofSales)whichisbeingusedby thecompanytotrainsalesmanagers; Successfullyconductedmarketingandpromotionalcampaigns,cross-promotionalcampaigns withleadersinluxuryindustry(5*Resorts,GolfClub,leadingSPAandluxuryboutiques),that resulted in increased sales, and help promote and create awareness around the company's brandandpartnersbrand. 2011-2013HeadofSalesDepartmentatZABUGOR.COMLuxuryTravelClub Buildinganddevelopingeffectivesalesteam,year-to-yearsalesgrowth; Organizedseveralinternationalconferences,events,incentiveandbusinesstripsforbigand wellknowncompaniesinCISin2010-2013(forgroupsfrom25participantsandupto180 participants); Successfully conducted marketing and promotional campaigns (sales calls, FAM and Press trips,specialevents,lotteryprogramsetc). 2009-2011SeniorSalesManageratZABUGOR.COMLuxuryTravelClub TwicewastheBestSalesManagerofuniqueprivatecharterstoMaldivesIslands(in2009 andin2010); Growsalesanaverageupto20%:Australia,AsiaandIndianOceanregion,Africaregion(for twoconsecutiveyears); OrganizedfewIncentiveTripsforcorporateclientsandseveralPress&FAMtrips. 2005-2008SeniorsalesmanagerandHeadofSalesDepartmentatSAGALLC Building and developing effective sales team: grow sales in the all areas of department: Asia andIndianOceanregion,AfricaregionandAustraliaregion; OrganizedseveralFAMtrips,specialeventsandpresentationswithleadinghotelsandDMCs forUkrainianTravelAgenciesthatresultedinincrea

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