Top Banner

Click here to load reader

Beauty Without Borders

Aug 18, 2015

ReportDownload

Marketing

  1. 1. C O N T E N T S Evolution of Beauty Bloggers: Word of Mouth to today Social Influencers Expansion Value of Bloggers Beauty Is Global Currency Our Approach: How We Made A Science of Bloggers A Glance Ahead: A Look At How NTG Will Tap Into This Market to Execute Its IMC Campaign Next Year
  2. 2. E V O L U T I O N O F B L O G G E R S
  3. 3. WORD-OF-MOUTH
  4. 4. THE RISE OF BEAUTY BLOGGERS
  5. 5. SOCIAL INFLUENCER MOVEMENT Traditional bloggers Long-form, text-based communication Text-heavy product reviews Diary-like blog posts detailing personal lives
  6. 6. SOCIAL INFLUENCER MOVEMENT Social Influencers Short-form, visual communication Video tutorials Stylized, original images
  7. 7. EVOLUTION OF SOCIAL MEDIA
  8. 8. Mood/trend boards of beauty hacks, nail trends, hair how-tos Pulse out personal blog information Beauty shots and 10 second how-to videos 15 second beauty tutorials Makeup and hair tutorials or beauty diaries Original lifestyle images with product shots Real-time conversations between influencers and fans/readers Microblogging images and GIFs C O N T E N T T R E N D S
  9. 9. YOUTUBE HOURS OF BEAUTY TUTORIALS UPLOADED IN THE LAST 10 YEARS EVERY MINUTE, YOUTUBE USERS UPLOAD HOURS OF VIDEO WORLDWIDE MAKEUP VIDEO VIEWS BEAUTY-RELATED VIDEO VIEWS ONLY OF BEAUTY VIDEO VIEWS BELONG TO MAJOR BRANDS OF TRAFFIC COMES FROM OUTSIDE THE US80% PEOPLE ACROSS THE WORLD USE YOUTUBE EVERY MONTH LOCALIZED IN ACROSS COUNTRIES LANGUAGES
  10. 10. Michelle Phan, US, 7.7 million subscribers Luxy Hair, Canada, 2.3 million subscribers Yuya, Mexico, 10.2 million subscribers Taciele Alcolea, Brazil, 1.2 million subscribers Zoella, UK, 8.8 million subscribers ClioMakeUp, Italy, 768k subscribers Asahi Sasaki, Japan, 370,480 subscribers Lauren Curtis, Australia, 2.9 million subscribers
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.